Bridging Silicon Valley and Construction Sites - The Balance of Innovation and Tradition In Construction - Scott Ellison
"Go slow to go fast" - The counterintuitive advice for startups in construction tech
In this episode, we had Scott Ellison share insights on the future of construction technology. We learned about balancing disruption with respect in an age-old industry, the importance of problem-led growth, and why the "jockey" matters more than the "horse" in early-stage investing.
Tune in to find out about:
✅ The "respect to disrupt ratio" in construction innovation
✅ Adapting product-led growth for the built world
✅ Evolving talent attraction in construction
✅ The power of the "empathy muscle" for entrepreneurs
Listen on Spotify to gain a fresh perspective on navigating the exciting world of construction tech startups.
Note: This is a re-release of an episode originally published in 2023
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This episode is brought to you by Shft—helping contractors like you leverage BIM to secure a leading position in the race towards construction’s digital future.
Visit: https://maketheshft.digital
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BuildVision is a procurement network for the $5T commercial construction market. We are transforming the commercial construction supply chain by bringing contractors, manufacturers, and project stakeholders onto a single software platform—revolutionizing how every component is sourced, purchased, and financed.
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Bricks & Bytes
Trayd's Mission to Simplify Construction Payroll
"The secret to raising $4.5M for a construction tech startup? 149 'nos' and 1 'yes' from YC."
In today's episode of Bricks & Bytes, we had Anna Berger, founder of Trayd - a construction payroll and compliance platform built specifically for specialty contractors. From failing at video dating apps to revolutionizing construction back offices, Anna's journey is a masterclass in persistence and problem-solving.
Tune in to learn about:
✅ How working in her dad's construction office led to discovering a massive market opportunity
✅ Why Trayd focuses on specialty contractors instead of general contractors
✅ The power of Trayd shows in B2B sales (and why cold calling doesn't work)
✅ Building an effective founding team: why having a technical co-founder matters
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Chapters
03:43 Introduction and Background
06:34 The Journey of Curtin: A Video Dating App
09:41 Transition to Construction: Insights from Family Business
12:48 Building Trade: The All-in-One Solution for Construction
15:43 Understanding Payroll Complexity in Construction
18:43 The Importance of Scheduling and Labor Tracking
21:49 Customer Focus: Targeting Specialty Contractors
24:44 Product Discovery: Listening to Customer Needs
27:42 Market Landscape and Competition
30:49 Fundraising Journey and Challenges
33:45 Lessons Learned and Future Outlook
37:17 The Evolution of Trade's Focus
38:59 Experiences with Y Combinator
39:51 The Importance of Strategic Investors
43:31 Navigating the Construction Industry's Challenges
44:52 Hiring for a Growing Team
46:04 The Value of In-Person Collaboration
47:14 Product Development Insights
48:53 Effective Customer Engagement Strategies
51:45 Building Emotional Connections in Sales
53:07 Understanding the Buyer Persona
53:59 Evaluating Cost Savings for CFOs
56:00 Exploring Growth Tactics Beyond Trade Shows
57:38 The Role of Content in Marketing
58:02 Addressing Skepticism in Sales
01:00:17 The Importance of User Experience
01:03:20 The Value of Community Among Founders
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Bricks & Bytes
Go To Market Strategies & Investing In Construction Tech | Lisa Diaz (Ex-Goldman Sachs Managing Director)
How do you find the most promising startups in construction tech?
Join us for a breathtaking episode as we sit down with Wall Street mastermind Lisa Giuffra Diaz - Founder of Turf Advisory. She bought her first stocks when she was just 14 - and when she missed her train at Grand Central, she found her millions.
Listen to this ex-Goldman Sachs powerhouse, as she reveals the roadmap to construction’s investment-oasis. From Wall Street boardrooms to construction sites, Lisa shares her path to identifying construction-tech winners – and separating wheat from the chaff. Find out how she targets the most promising ventures, tackles industry challenges, and learns from her missteps.
This is a bookmark episode for all tech startups, VCs, and business owners in the construction world.
Key Takeaways:
The Founder Filter: Understand Lisa's rigorous vetting process, highlighting how to spot founders with the resilience and vision to succeed
Pain Point Power (Attention startups and VCs): Discover the importance of identifying and solving genuine issues construction workers face as the cornerstone of successful investment
Building Beyond Borders: Get the inside track on Lisa's international expansion and how she conquered the shift to construction
The Margin Mission: Why thin margins are a construction epidemic, and how Lisa's focus on efficiency is turning the tide
The Rise of MWBEs: Explore how platforms like Tough Leaf empower minority and women-owned businesses in construction, and why investors are taking note
Financial Grit: Learn why investors demand strong financial discipline and a clear path to profitability in today's economic climate
Lessons from Failure: Gain insights from investment missteps and learn the importance of prudence when backing construction tech startups
And much more.
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This episode is brought to you by Shft—helping contractors like you leverage BIM to secure a leading position in the race towards construction’s digital future.
Visit: https://maketheshft.digital
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BuildVision is a procurement network for the $5T commercial construction market. We are transforming the commercial construction supply chain by bringing contractors, manufacturers, and project stakeholders onto a single software platform—revolutionizing how every component is sourced, purchased, and financed.
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Timestamps:
(00:00:00-00:02:44) Intro
(00:02:37-00:12:30) Why Lisa Choose Construction
(00:12:30-00:19:00) What Makes Construction Different From Other Sectors
(00:19:00-00:21:15) How To Recognize A Bad Investment
(00:21:15-00:24:07) About Turf Advisory
(00:24:07-00:34:58) Tips To Improve Annual Recurring Revenue
(00:34:58-00:40:31) Impact Of Business Cycles For Startups
(00:40:31-00:45:10) Worst Investment Decision Made By Lisa
(00:45:10-00:47:18) How To Prevent Misallocation Of Funds
(00:47:18-01:07:05) Process To Follow While Onboarding People
(01:07:05-01:11:10) Importance of Communication For Introvert Engineers
(01:11:10-01:22:56) Quick QnA With Lisa
(01:22:56-01:24:23) Outro
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Bricks & Bytes
Sold For $275M - Dustin DeVan’s Construction Tech Journey
Note: This is a Re-Release of an episode that was originally released on Groundbreakers.
"I raised $250,000 pitching random people in coffee shops." - Dustin DeVan's unconventional approach to startup funding
In this episode, we had Dustin DeVan, founder of Building Connected and Ediphi, sharing his journey from selling a company for $275 million to starting anew in the construction tech space.
Tune in to find out about:
✅ The power of cold emails in securing VC meetings
✅ Why San Francisco's startup ecosystem is no longer what it used to be
✅ How to build a successful construction tech startup in today's market
✅ The challenges of innovating within large, established companies
Listen now on Spotify to hear Dustin's insights on fundraising, scaling startups, and the future of construction technology. A must-listen for founders, investors, and anyone interested in the evolving landscape of construction tech.
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Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe
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2026 Construction Industry, $3 Billion Construction Tech Exits, Canvas Robotics Acquired, Pre-Con Debates & LinkedIn Content Crisis
Is $3 Billion the New Normal for Construction Tech Exits?In this episode of Bricks, Bucks & Bytes, Owen, Patric, Martin, and Dustin kick off 2026 with hot takes, bold predictions, and a no-holds-barred discussion on what's really happening in construction tech.What we cover:The 2026 construction industry trends everyone's talking about (data centers, manufacturing plateaus, and the office market reality)Why LinkedIn has become a wasteland of AI-generated garbage and what actually works nowPatric's spicy prediction: "$3 billion exits in construction tech in 2026"The great pre-construction debate: Can you really reduce years of work to minutes?Why most tech companies are marketing to VCs instead of actual customers (and how to spot the BS)Canvas Robotics gets acquired by JLG - what this means for the robotics waveSteve Dellorto from ConCntric joins to talk about his 26 years at Clark Construction and why pre-con is brokenThe most ridiculous products from CES 2026 (AI-powered hair clippers, anyone?)A heated debate on socialism, taxes, and why New York's mayor might be the worst businessman in AmericaKey quote: "It was never easier to start a business, but it was also never more difficult to build a great business." - PatricOur Sponsor:Aphex is the multiplayer planning platform where construction teams plan together, stay aligned, and deliver projects faster – check out aphex.coArchdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comBuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.ioChapters00:00:00 Intro00:01:09 Introduction to 2026 Construction Trends 00:04:09 CES Conference Highlights and Innovations 00:07:08 Shifts in Construction Project Types 00:10:21 The Impact of Social Media on Industry Trends 00:13:13 The Evolution of Content Creation and Marketing 00:16:09 The Future of Business Models in Tech 00:19:21 The Role of People in Business Success 00:22:09 Reflections on Quality in Content and Business 00:25:15 Closing Thoughts and Future Directions 00:28:26 Trends in Construction Mergers and Acquisitions 00:31:49 The Impact of Tariffs and Supply Chain Localization 00:35:34 Global Economic Shifts and Their Effects on Construction 00:40:02 The Rise of Offsite Manufacturing in Construction 00:43:03 Advancements in Robotics and AI in Construction 00:48:03 Green Building Mandates and Energy Challenges 00:53:38 Innovations in Pre-Construction Technology 00:59:47 Transitioning from Construction to Tech 01:01:14 Building Effective Teams in Tech 01:02:49 Customer Engagement in Tech 01:04:24 Project-First Focus in Construction Tech 01:06:16 The Reality of Pre-Construction 01:07:36 Building for Builders 01:09:01 Ridiculous Innovations from CES 01:16:07 Best Recent Purchases
A $100,000+ Christmas party, strip clubs as corporate bonding, and a secret betting ring—this is how construction tech really celebrates.In this episode of Bricks, Bucks & Bytes, hosts Owen, Martin, and Dustin close out 2024 with Santa hats, sick days, and the unfiltered truth about the AEC industry's wildest traditions.In this festive year-end special, you'll hear about:The two-week closed beta of their AEC prediction market experiment and why it's harder to execute than anyone expectedDustin's legendary Building Connected Christmas party where they blew over $100K knowing they were about to get acquired (casino night, no budget limits, zero regrets)Why construction industry Christmas parties always end with at least one fight and HR scrambling the next dayEquipment Share's IPO filing and why 2026 could see three major AEC tech companies go publicThe leaderboard drama where Dustin bet big on himself for "best looking host" and actually won"I don't know if that time will ever come again because money was treated very differently." – Dustin DeVan on Silicon Valley's glory daysThe crew signs off until January 8th with holiday cheer, confession-booth honesty, and predictions for an even wilder 2026.Our Sponsor:Aphex is the multiplayer planning platform where construction teams plan together, stay aligned, and deliver projects faster – check out aphex.coArchdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comBuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.ioChapters01:06 Holiday Cheer and Predictions 03:52 Exploring Prediction Markets06:50 Reflections on Christmas Parties 09:45 Media Influence and Public Sentiment 12:37 Personal and Company Growth in 2025 18:01 Looking Ahead to 2026 in Construction Tech 25:16 The Software Selection Dilemma 27:07 The AI Landscape in Construction 28:34 Anticipating Acquisitions in 2026 31:20 The Great Debate: Cloud vs. Desktop Solutions 38:58 Innovative Marketing in Construction Tech 50:36 The Risk of Bold Marketing in AEC 52:50 Building Effective Marketing Teams for Startups 55:05 Navigating Marketing Strategies for Startups 56:34 Insights on Rebranding Strategies 57:52 The Future of Marketing in AEC 01:00:23 Debate Recap: AI in Construction Estimating 01:07:12 Christmas Traditions and Predictions for 2026
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Bricks, Buck$ And Bytes
OpenAI Turner Mega Deal, OpenSpace Buys Disperse, Government Shutdown Impact on Construction & Startup Valuation Truth Bombs
In this episode of Bricks, Bucks & Bytes, Owen, Martin, Patrick, and Dustin break down what happens when a fully remote startup brings everyone together IRL—plus two major construction tech deals that have everyone talking.Dustin opens up about Ediphi's first all-hands offsite (spoiler: his team didn't win the escape room), before the crew dives into the chaos of government shutdowns and what they actually mean for construction.Then things get spicy with the OpenAI x Turner deal that's got LinkedIn in a frenzy, and Jeevan from OpenSpace and Oli from Disperse join to talk about their recently announced acquisition.Topics covered:Why company offsites are worth every penny for remote teamsThe real cost of government shutdowns on construction projectsTurner's $30M OpenAI deal and what it means for GCsInside the OpenSpace + Disperse acquisitionThe uncomfortable truth about startup valuations and M&A"You're not worth that much money when you raise at 30 million or 50 million. You're not truly worth that. It's buying a future." - Dustin DeVanPlus: Owen debuts the new Bricks & Bytes merch, Dustin reveals his founder health transformation (no Ozempic involved), and the team debates whether construction tech is ripe for consolidation.Our Sponsor: Archdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comBuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.ioAphex is the multiplayer planning platform where construction teams plan together, stay aligned, and deliver projects faster – check out aphex.coChapters00:00 Intro01:43 Introduction to Company Offsites 07:46 The Importance of Company Offsites 11:42 Government Shutdown in the U.S. 21:00 Turner Construction's Deal with OpenAI 24:20 Exploring OpenAI's Impact on Construction 27:18 The Challenges of Implementing AI in Estimation 29:53 Creative Commercial Deals and Revenue Sharing 31:19 The Role of AI in Streamlining Workflows 34:38 Standardizing Processes for Effective AI Integration 38:58 The Future of Legal Services in the Age of AI 42:21 The Human Element in Legal and Engineering Services 49:34 The Acquisition Journey: From Partnership to Integration 53:03 Leadership Changes and Strategic Growth 57:09 Product Roadmap and Customer Experience 1:00:05 Navigating Competition in Construction Tech 1:01:55 Future of Acquisitions in Construction Tech
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Bricks, Buck$ And Bytes
PlanGrid Founders Return to Construction, 27% of GCs Using Personal Funds, $9.2M Nextlight Raise, AI Go-To-Market Race, with Will Mitchell from Rabbit
27% of contractors are using PERSONAL MONEY to keep their businesses alive—and it's worse than you think.In this episode of Bricks, Bucks & Bytes, Owen, Dustin, and Martin break down the biggest shakeups in construction tech, from the PlanGrid founders' surprise return to AI, to the shocking payment crisis threatening to sink contractors across the industry.We’re joined by Will Mitchell from Rabbit, David from Nextlight, and Vardhan Mehta from Aislab to unpack what's really happening in construction payments, energy efficiency, and materials management.Key Topics:Tiger Eye's big pivot: Why Tracy Young and Ralph Gootee are bringing AI back to construction after PlanGridThe AI arms race: Will there be one winner or will construction tech fragment like consumer markets?Rabbit's 2025 Construction Payments Report: 44% of firms are getting paid late and 20% hit negative cash flowThe personal finance nightmare: Why nearly 1 in 3 GCs are dipping into their own pockets to cover payrollNextlight's $9.2M Series A: How smart window coatings can slash building energy costs by 25%Aislab's $13.5M raise: The two-sided marketplace that's won over half the top 100 AEC firms"None of these companies are building their own foundational models. They're using other people's models. So I think it's going to be a go-to-market race." — Dustin DeVanSponsors:BuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.ioArchdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comAphex is the multiplayer planning platform where construction teams plan together, stay aligned, and deliver projects faster – check out aphex.coChapters 00:00 Intro01:30 Introduction to New AI Player in Construction 04:16 Trimble Dimensions: Key Takeaways 07:10 The Future of AI in Construction 10:11 Trimble's Innovations and Market Position 12:56 Challenges in Construction Payments 15:50 Insights from the 2025 Construction Payments Report 38:35 The Challenges of Payment Processes in Construction 41:46 Incentives for Faster Payments42:44 The Impact of Payment Delays on Project Costs 45:26 Innovations in Payment Solutions 48:26 Advancements in Energy Control Coatings 51:22 The Future of Coating Technologies 57:17 The Role of Patents in Tangible vs. Software Businesses 59:10 Building a Robust Materials Management System 01:09:06 Funding and Growth Strategies for Startups
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