How do you find the most promising startups in construction tech?  Join us for a breathtaking episode as we sit down with Wall Street mastermind Lisa Giuffra Diaz - Founder of Turf Advisory. She bought her first stocks when she was just 14 - and when she missed her train at Grand Central, she found her millions.   Listen to this ex-Goldman Sachs powerhouse, as she reveals the roadmap to construction’s investment-oasis. From Wall Street boardrooms to construction sites, Lisa shares her path to identifying construction-tech winners – and separating wheat from the chaff. Find out how she targets the most promising ventures, tackles industry challenges, and learns from her missteps.   This is a bookmark episode for all tech startups, VCs, and business owners in the construction world.  Key Takeaways: The Founder Filter: Understand Lisa's rigorous vetting process, highlighting how to spot founders with the resilience and vision to succeed Pain Point Power (Attention startups and VCs): Discover the importance of identifying and solving genuine issues construction workers face as the cornerstone of successful investment Building Beyond Borders: Get the inside track on Lisa's international expansion and how she conquered the shift to construction The Margin Mission: Why thin margins are a construction epidemic, and how Lisa's focus on efficiency is turning the tide The Rise of MWBEs: Explore how platforms like Tough Leaf empower minority and women-owned businesses in construction, and why investors are taking note Financial Grit: Learn why investors demand strong financial discipline and a clear path to profitability in today's economic climate Lessons from Failure: Gain insights from investment missteps and learn the importance of prudence when backing construction tech startups And much more.  —---------------------------- Stay ahead. Get all the news and insider exclusives delivered straight to your inbox. Sign up for our newsletter The Bytes Line at: https://bricks-bytes.com LinkedIn: https://www.linkedin.com/company/bricks-bytes/ X/Twitter: https://twitter.com/bricksbytespod Youtube: https://www.youtube.com/channel/UCmNbunUTIIQDzbJgGJt9_Zg Instagram: https://www.instagram.com/bricksbytes/ —--------------------------- This episode is brought to you by Shft—helping contractors like you leverage BIM to secure a leading position in the race towards construction’s digital future. Visit: https://maketheshft.digital —---------------------------------- BuildVision is a procurement network for the $5T commercial construction market. We are transforming the commercial construction supply chain by bringing contractors, manufacturers, and project stakeholders onto a single software platform—revolutionizing how every component is sourced, purchased, and financed. —--------------------------- Timestamps: (00:00:00-00:02:44) Intro (00:02:37-00:12:30) Why Lisa Choose Construction (00:12:30-00:19:00) What Makes Construction Different From Other Sectors (00:19:00-00:21:15) How To Recognize A Bad Investment (00:21:15-00:24:07) About Turf Advisory (00:24:07-00:34:58) Tips To Improve Annual Recurring Revenue (00:34:58-00:40:31) Impact Of Business Cycles For Startups (00:40:31-00:45:10) Worst Investment Decision Made By Lisa (00:45:10-00:47:18) How To Prevent Misallocation Of Funds (00:47:18-01:07:05) Process To Follow While Onboarding People (01:07:05-01:11:10) Importance of Communication For Introvert Engineers (01:11:10-01:22:56) Quick QnA With Lisa (01:22:56-01:24:23) Outro