"The secret to raising $4.5M for a construction tech startup? 149 'nos' and 1 'yes' from YC." In today's episode of Bricks & Bytes, we had Anna Berger, founder of Trayd - a construction payroll and compliance platform built specifically for specialty contractors. From failing at video dating apps to revolutionizing construction back offices, Anna's journey is a masterclass in persistence and problem-solving. Tune in to learn about:  ✅ How working in her dad's construction office led to discovering a massive market opportunity  ✅ Why Trayd focuses on specialty contractors instead of general contractors  ✅ The power of Trayd shows in B2B sales (and why cold calling doesn't work)  ✅ Building an effective founding team: why having a technical co-founder matters ---- Chapters 03:43 Introduction and Background 06:34 The Journey of Curtin: A Video Dating App 09:41 Transition to Construction: Insights from Family Business 12:48 Building Trade: The All-in-One Solution for Construction 15:43 Understanding Payroll Complexity in Construction 18:43 The Importance of Scheduling and Labor Tracking 21:49 Customer Focus: Targeting Specialty Contractors 24:44 Product Discovery: Listening to Customer Needs 27:42 Market Landscape and Competition 30:49 Fundraising Journey and Challenges 33:45 Lessons Learned and Future Outlook 37:17 The Evolution of Trade's Focus 38:59 Experiences with Y Combinator 39:51 The Importance of Strategic Investors 43:31 Navigating the Construction Industry's Challenges 44:52 Hiring for a Growing Team 46:04 The Value of In-Person Collaboration 47:14 Product Development Insights 48:53 Effective Customer Engagement Strategies 51:45 Building Emotional Connections in Sales 53:07 Understanding the Buyer Persona 53:59 Evaluating Cost Savings for CFOs 56:00 Exploring Growth Tactics Beyond Trade Shows 57:38 The Role of Content in Marketing 58:02 Addressing Skepticism in Sales 01:00:17 The Importance of User Experience 01:03:20 The Value of Community Among Founders