Bridging Silicon Valley and Construction Sites - The Balance of Innovation and Tradition In Construction - Scott Ellison
"Go slow to go fast" - The counterintuitive advice for startups in construction tech
In this episode, we had Scott Ellison share insights on the future of construction technology. We learned about balancing disruption with respect in an age-old industry, the importance of problem-led growth, and why the "jockey" matters more than the "horse" in early-stage investing.
Tune in to find out about:
✅ The "respect to disrupt ratio" in construction innovation
✅ Adapting product-led growth for the built world
✅ Evolving talent attraction in construction
✅ The power of the "empathy muscle" for entrepreneurs
Listen on Spotify to gain a fresh perspective on navigating the exciting world of construction tech startups.
Note: This is a re-release of an episode originally published in 2023
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LinkedIn: https://www.linkedin.com/company/bricks-bytes/
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This episode is brought to you by Shft—helping contractors like you leverage BIM to secure a leading position in the race towards construction’s digital future.
Visit: https://maketheshft.digital
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BuildVision is a procurement network for the $5T commercial construction market. We are transforming the commercial construction supply chain by bringing contractors, manufacturers, and project stakeholders onto a single software platform—revolutionizing how every component is sourced, purchased, and financed.
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Bricks & Bytes
Trayd's Mission to Simplify Construction Payroll
"The secret to raising $4.5M for a construction tech startup? 149 'nos' and 1 'yes' from YC."
In today's episode of Bricks & Bytes, we had Anna Berger, founder of Trayd - a construction payroll and compliance platform built specifically for specialty contractors. From failing at video dating apps to revolutionizing construction back offices, Anna's journey is a masterclass in persistence and problem-solving.
Tune in to learn about:
✅ How working in her dad's construction office led to discovering a massive market opportunity
✅ Why Trayd focuses on specialty contractors instead of general contractors
✅ The power of Trayd shows in B2B sales (and why cold calling doesn't work)
✅ Building an effective founding team: why having a technical co-founder matters
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Chapters
03:43 Introduction and Background
06:34 The Journey of Curtin: A Video Dating App
09:41 Transition to Construction: Insights from Family Business
12:48 Building Trade: The All-in-One Solution for Construction
15:43 Understanding Payroll Complexity in Construction
18:43 The Importance of Scheduling and Labor Tracking
21:49 Customer Focus: Targeting Specialty Contractors
24:44 Product Discovery: Listening to Customer Needs
27:42 Market Landscape and Competition
30:49 Fundraising Journey and Challenges
33:45 Lessons Learned and Future Outlook
37:17 The Evolution of Trade's Focus
38:59 Experiences with Y Combinator
39:51 The Importance of Strategic Investors
43:31 Navigating the Construction Industry's Challenges
44:52 Hiring for a Growing Team
46:04 The Value of In-Person Collaboration
47:14 Product Development Insights
48:53 Effective Customer Engagement Strategies
51:45 Building Emotional Connections in Sales
53:07 Understanding the Buyer Persona
53:59 Evaluating Cost Savings for CFOs
56:00 Exploring Growth Tactics Beyond Trade Shows
57:38 The Role of Content in Marketing
58:02 Addressing Skepticism in Sales
01:00:17 The Importance of User Experience
01:03:20 The Value of Community Among Founders
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Bricks & Bytes
Go To Market Strategies & Investing In Construction Tech | Lisa Diaz (Ex-Goldman Sachs Managing Director)
How do you find the most promising startups in construction tech?
Join us for a breathtaking episode as we sit down with Wall Street mastermind Lisa Giuffra Diaz - Founder of Turf Advisory. She bought her first stocks when she was just 14 - and when she missed her train at Grand Central, she found her millions.
Listen to this ex-Goldman Sachs powerhouse, as she reveals the roadmap to construction’s investment-oasis. From Wall Street boardrooms to construction sites, Lisa shares her path to identifying construction-tech winners – and separating wheat from the chaff. Find out how she targets the most promising ventures, tackles industry challenges, and learns from her missteps.
This is a bookmark episode for all tech startups, VCs, and business owners in the construction world.
Key Takeaways:
The Founder Filter: Understand Lisa's rigorous vetting process, highlighting how to spot founders with the resilience and vision to succeed
Pain Point Power (Attention startups and VCs): Discover the importance of identifying and solving genuine issues construction workers face as the cornerstone of successful investment
Building Beyond Borders: Get the inside track on Lisa's international expansion and how she conquered the shift to construction
The Margin Mission: Why thin margins are a construction epidemic, and how Lisa's focus on efficiency is turning the tide
The Rise of MWBEs: Explore how platforms like Tough Leaf empower minority and women-owned businesses in construction, and why investors are taking note
Financial Grit: Learn why investors demand strong financial discipline and a clear path to profitability in today's economic climate
Lessons from Failure: Gain insights from investment missteps and learn the importance of prudence when backing construction tech startups
And much more.
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This episode is brought to you by Shft—helping contractors like you leverage BIM to secure a leading position in the race towards construction’s digital future.
Visit: https://maketheshft.digital
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BuildVision is a procurement network for the $5T commercial construction market. We are transforming the commercial construction supply chain by bringing contractors, manufacturers, and project stakeholders onto a single software platform—revolutionizing how every component is sourced, purchased, and financed.
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Timestamps:
(00:00:00-00:02:44) Intro
(00:02:37-00:12:30) Why Lisa Choose Construction
(00:12:30-00:19:00) What Makes Construction Different From Other Sectors
(00:19:00-00:21:15) How To Recognize A Bad Investment
(00:21:15-00:24:07) About Turf Advisory
(00:24:07-00:34:58) Tips To Improve Annual Recurring Revenue
(00:34:58-00:40:31) Impact Of Business Cycles For Startups
(00:40:31-00:45:10) Worst Investment Decision Made By Lisa
(00:45:10-00:47:18) How To Prevent Misallocation Of Funds
(00:47:18-01:07:05) Process To Follow While Onboarding People
(01:07:05-01:11:10) Importance of Communication For Introvert Engineers
(01:11:10-01:22:56) Quick QnA With Lisa
(01:22:56-01:24:23) Outro
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Bricks & Bytes
Sold For $275M - Dustin DeVan’s Construction Tech Journey
Note: This is a Re-Release of an episode that was originally released on Groundbreakers.
"I raised $250,000 pitching random people in coffee shops." - Dustin DeVan's unconventional approach to startup funding
In this episode, we had Dustin DeVan, founder of Building Connected and Ediphi, sharing his journey from selling a company for $275 million to starting anew in the construction tech space.
Tune in to find out about:
✅ The power of cold emails in securing VC meetings
✅ Why San Francisco's startup ecosystem is no longer what it used to be
✅ How to build a successful construction tech startup in today's market
✅ The challenges of innovating within large, established companies
Listen now on Spotify to hear Dustin's insights on fundraising, scaling startups, and the future of construction technology. A must-listen for founders, investors, and anyone interested in the evolving landscape of construction tech.
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Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe
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X/Twitter: https://twitter.com/bricksbytespod
Youtube: https://www.youtube.com/channel/UCmNbunUTIIQDzbJgGJt9_Zg
Instagram: https://www.instagram.com/bricksbytes/
Apple Kills Cold Calling, In Office Scares CEO’s, Insurance Proves Climate Change Fears
20 cold calls a day, $150 million in legal fees, and why the smartest CEOs are terrified of in-person competitors.In this episode of Bricks, Bucks & Bytes, hosts Owen, Martin, Dustin, and Patric are joined by Justin Levine, CEO of Shepherd, for a no-holds-barred discussion about the future of business, technology, and construction.What we dive into:Apple's new AI call screening feature and why it spells doom for sales teamsThe shocking reality of 20 cold calls per day (and why most are terrible)Remote vs. office work: which startup would you fear more as a competitor?Why VCs are hilariously bad at cold outreach emailsConstruction insurance secrets that could save companies millionsThe $270 million Millennium Tower disaster (where legal fees cost more than the actual fix)Why hiring remotely means you need more experienced peopleThe race to build the first $100 billion construction tech companyKey Quote: "If there's a competitor that's going to do exactly what we do - one fully remote, one five days in office - I am 100% more scared of the five day in office per week." - Justin LevineFrom San Francisco's absurd delivery fees to the future of AI gatekeepers, this episode reveals uncomfortable truths about modern business that every entrepreneur needs to hear.--------------------------------------------------------Chapters00:00 Intro01:20 Introduction and Coffee Talk04:20 Construction Assurance and Safety07:31 iOS Updates and Cold Outreach Challenges10:20 Innovations in Construction Insurance13:23 Wrap-Up Policies and Cost Efficiency16:22 Cold Outreach Strategies in 202519:11 The Future of AI in Sales and Marketing28:01 The Importance of Mindset in Growth28:39 Transparency in VC Interactions29:27 Challenges of Cold Outreach in VC30:24 The Role of Experience in Fundraising33:54 Finding the Right Investor Fit40:41 Understanding Investor Strike Zones43:41 Defining Alpha in Venture Capital44:59 The Long-Term Journey of Startups47:42 The Bathtub Analogy in AI and Data Ownership49:58 The Debate on Hustle Culture in Startups50:22 The Value of In-Person Work Culture58:59 The Challenges of Remote Work01:08:15 Remote Work Considerations in Different Industries01:09:11 Remote Work vs. Co-location in Tech and Hardware01:11:42 The Impact of Time on Productivity01:12:28 Rising Costs in Construction Insurance01:16:32 The Challenges of Construction Defects01:21:16 Reducing Insurance Premiums through Technology01:26:59 Business Models in Construction Insurance01:32:01 Future Trends in Construction Technology
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Bricks, Buck$ And Bytes
New Steel Tariffs Hit, Is A 12hr Work-day Unreasonable, Decision Making Frameworks, ChaGPT NoteTaker Kills Startups
50% Tarrifs are about to break construction - And That's Only The BeginningIn this episode of Bricks, Bucks & Bytes, our hosts dive deep into the chaos reshaping the construction industry and startup world. What we cover:The shocking 50% steel and aluminum tariffs that just doubled construction costs overnightWhy rebar prices have exploded 26% and added $14,000 to every homeHow 68% of builders are now facing project delays due to supplier chaosThe brutal truth about why VCs pushing "996" work culture are dead wrongChatGPT's bombshell announcement that just killed $250M worth of AI startupsWhy construction tech companies are becoming consultancies (and if that's good or bad)The real reason behind tariffs that nobody talks aboutForward deployed engineers - the new trend taking over AEC techWhy some founders are burning out while others thrive"VCs pushing 9 to 6 are idiots. Most founders have no liquid capital and are actually struggling to make ends meet. You need to do whatever makes you most effective because it's not about hours you work, it's about output." - DustinFrom supply chain disasters to startup strategies, this episode unpacks the macro forces reshaping how we build - and who survives the chaos.------------------Sponsors:BuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.io4M Analytics - Instant, reliable utility data you can trust and verify - https://www.4manalytics.com/----------------------Chpaters00:00 Introduction and Current Events04:45 Impact of New Tariffs on Construction07:48 Economic Implications of Tariffs10:55 Labor Market Dynamics in Construction13:52 Challenges in Project Management16:57 Future of Construction Projects19:52 Immigration and Labor Supply22:51 Market Reactions and Predictions25:47 Conclusion and Future Outlook31:58 Infrastructure Investment and Economic Resilience33:43 Restoration Business Dynamics34:53 Market Optimism and Economic Trends39:48 Technology in AEC: Forward Deployed Engineering52:11 Software Stack Consolidation and Customization58:09 Partnerships in Technology Solutions01:05:24 The 996 Work Culture Debate01:08:10 Personal Work Routines and Mental Health01:11:01 Decision-Making in Business01:16:24 The Role of Bias in Decision-Making01:21:02 Expertise and Learning in Business01:26:01 Hiring and Team Dynamics01:31:27 The Future of AI Note-Taking
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Bricks, Buck$ And Bytes
Builder AI $450M Bankruptcy - The Beginning Of The End for AI Startups? Johnny Ive's $6.5B Hire by OpenAI, Hiring Missionaries vs Mercenaries, TAM Reality Check
A $450 million AI startup just went bankrupt after lying about their revenue - and this might be just the beginning of the AI apocalypse.In this episode of Bricks, Bucks & Bytes, Owen, Martin, Dustin, and Patrick dive deep into the shocking collapse of Builder AI and what it reveals about the entire AI industry. From fraudulent revenue claims to human workers disguised as AI, this cautionary tale exposes the dark side of Silicon Valley's latest obsession.Key topics discussed:Builder AI's spectacular $450M bankruptcy and 25% revenue overstatementWhy 90-95% of AI companies are headed for failure according to VCsOpenAI's questionable $6.5 billion acquisition of Johnny Ive's design firmHow construction companies are getting fed up with AI promisesThe deadly mistakes founders make with venture debtWhy hiring "missionaries" beats "mercenaries" every timeThe real cost of delayed hiring decisions on cash burnWhy Ivy League credentials might actually hurt you in construction techThe truth about TAM calculations and industry sizing myths"I talked to a VC yesterday, and we were guesstimating... 90% to 95% of AI companies are just going to go to zero." - Dustin DeVanTune in for unfiltered insights on AI hype, hiring secrets, and what really matters in construction tech.----------------------Chapters00:00 Intro01:13 Welcome Back and Conference Insights04:12 AI in the AEC Industry: Challenges and Opportunities07:11 Builder AI: A Case Study in Failure10:15 The Impact of AI on Communication and Critical Thinking13:21 Navigating Debt and Financial Stability in Startups16:21 The Future of Software in Construction19:08 The Role of Communication in a Tech-Driven World33:39 Navigating Venture Debt and Equity Financing39:18 Understanding Annual Recurring Revenue (ARR) and Its Implications47:16 The AI Hype: Reality vs. Expectations53:18 Evaluating the Impact of Emerging Technologies01:05:30 The Role of Data in AI Development01:12:23 The Future of AI and Its Limitations01:18:19 Hiring Strategies in the AEC Tech World01:21:59 Understanding Talent Acquisition and Onboarding01:31:33 The Impact of Backgrounds on Hiring Success01:38:54 Assessing the True TAM of the Construction Industry----------------------------Sponsors:BuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.io4M Analytics - Instant, reliable utility data you can trust and verify - https://www.4manalytics.com/
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Bricks, Buck$ And Bytes
Why Data Centers Might Crash, Autodesk Alienates Christians, Y Combinator Predatory Practices, Paper Beats Digital, with Softbank's $100B Pledge
"Data centers might be overbuilding. When industries overshoot, they always crash back to reality." - Dustin DeVan on our latest episodeIn today's episode of Bricks, Bucks and Bytes, we got to learn about the $500B "Stargate" project between OpenAI, SoftBank, and Oracle that's having trouble finding backers as data center costs rise.We got to hear why Autodesk's God-themed ad campaign shows they don't understand their construction customers, despite having amazing 91% profit margins. Also, we heard TestFit CEO Clifton Harness explain how their tools cut dirt costs from 30% to 20% on industrial projects through better site grading.Tune in to find out about: ✅ Why smart capital is hesitant to invest in data center construction right now ✅ How Y Combinator takes 7% equity while giving little value to founders ✅ Why Safe Notes are becoming unpopular with serious investors ✅ The real reason construction permits are harder to get in the US vs Europe------------Timestamps00:00:00 Intro00:01:07 Introduction and Event Season Insights00:04:09 Data Center Construction: Boom or Bust?00:07:11 Stargate Project and AI Infrastructure Challenges00:10:03 Market Dynamics and Overcapacity Concerns00:12:59 Energy Consumption and Utility Challenges00:16:07 Investment Hesitations in Data Center Technologies00:19:04 Marketing Strategies and Autodesk's Controversial Campaign00:40:42 Distraction Tactics in Business00:42:05 Stock Valuations and Market Strategies00:43:06 Analyzing Autodesk's Financial Performance00:50:10 The Role of Boards in Corporate Governance00:52:07 Civil Engineering Innovations and Controversies00:59:11 Sales Strategies and Company Growth01:08:47 Introduction to Bricks and Bytes01:09:07 Understanding Market Segmentation01:10:01 Debating Y Combinator's Impact01:11:05 The Value of Mentorship in Startups01:13:16 Critique of SAFE Notes01:14:57 The Complexity of Infrastructure Costs01:22:08 Comparing Planning Systems: Anglosphere vs Europe
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