Bridging Silicon Valley and Construction Sites - The Balance of Innovation and Tradition In Construction - Scott Ellison
"Go slow to go fast" - The counterintuitive advice for startups in construction tech
In this episode, we had Scott Ellison share insights on the future of construction technology. We learned about balancing disruption with respect in an age-old industry, the importance of problem-led growth, and why the "jockey" matters more than the "horse" in early-stage investing.
Tune in to find out about:
✅ The "respect to disrupt ratio" in construction innovation
✅ Adapting product-led growth for the built world
✅ Evolving talent attraction in construction
✅ The power of the "empathy muscle" for entrepreneurs
Listen on Spotify to gain a fresh perspective on navigating the exciting world of construction tech startups.
Note: This is a re-release of an episode originally published in 2023
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This episode is brought to you by Shft—helping contractors like you leverage BIM to secure a leading position in the race towards construction’s digital future.
Visit: https://maketheshft.digital
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BuildVision is a procurement network for the $5T commercial construction market. We are transforming the commercial construction supply chain by bringing contractors, manufacturers, and project stakeholders onto a single software platform—revolutionizing how every component is sourced, purchased, and financed.
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Bricks & Bytes
Trayd's Mission to Simplify Construction Payroll
"The secret to raising $4.5M for a construction tech startup? 149 'nos' and 1 'yes' from YC."
In today's episode of Bricks & Bytes, we had Anna Berger, founder of Trayd - a construction payroll and compliance platform built specifically for specialty contractors. From failing at video dating apps to revolutionizing construction back offices, Anna's journey is a masterclass in persistence and problem-solving.
Tune in to learn about:
✅ How working in her dad's construction office led to discovering a massive market opportunity
✅ Why Trayd focuses on specialty contractors instead of general contractors
✅ The power of Trayd shows in B2B sales (and why cold calling doesn't work)
✅ Building an effective founding team: why having a technical co-founder matters
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Chapters
03:43 Introduction and Background
06:34 The Journey of Curtin: A Video Dating App
09:41 Transition to Construction: Insights from Family Business
12:48 Building Trade: The All-in-One Solution for Construction
15:43 Understanding Payroll Complexity in Construction
18:43 The Importance of Scheduling and Labor Tracking
21:49 Customer Focus: Targeting Specialty Contractors
24:44 Product Discovery: Listening to Customer Needs
27:42 Market Landscape and Competition
30:49 Fundraising Journey and Challenges
33:45 Lessons Learned and Future Outlook
37:17 The Evolution of Trade's Focus
38:59 Experiences with Y Combinator
39:51 The Importance of Strategic Investors
43:31 Navigating the Construction Industry's Challenges
44:52 Hiring for a Growing Team
46:04 The Value of In-Person Collaboration
47:14 Product Development Insights
48:53 Effective Customer Engagement Strategies
51:45 Building Emotional Connections in Sales
53:07 Understanding the Buyer Persona
53:59 Evaluating Cost Savings for CFOs
56:00 Exploring Growth Tactics Beyond Trade Shows
57:38 The Role of Content in Marketing
58:02 Addressing Skepticism in Sales
01:00:17 The Importance of User Experience
01:03:20 The Value of Community Among Founders
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Bricks & Bytes
Go To Market Strategies & Investing In Construction Tech | Lisa Diaz (Ex-Goldman Sachs Managing Director)
How do you find the most promising startups in construction tech?
Join us for a breathtaking episode as we sit down with Wall Street mastermind Lisa Giuffra Diaz - Founder of Turf Advisory. She bought her first stocks when she was just 14 - and when she missed her train at Grand Central, she found her millions.
Listen to this ex-Goldman Sachs powerhouse, as she reveals the roadmap to construction’s investment-oasis. From Wall Street boardrooms to construction sites, Lisa shares her path to identifying construction-tech winners – and separating wheat from the chaff. Find out how she targets the most promising ventures, tackles industry challenges, and learns from her missteps.
This is a bookmark episode for all tech startups, VCs, and business owners in the construction world.
Key Takeaways:
The Founder Filter: Understand Lisa's rigorous vetting process, highlighting how to spot founders with the resilience and vision to succeed
Pain Point Power (Attention startups and VCs): Discover the importance of identifying and solving genuine issues construction workers face as the cornerstone of successful investment
Building Beyond Borders: Get the inside track on Lisa's international expansion and how she conquered the shift to construction
The Margin Mission: Why thin margins are a construction epidemic, and how Lisa's focus on efficiency is turning the tide
The Rise of MWBEs: Explore how platforms like Tough Leaf empower minority and women-owned businesses in construction, and why investors are taking note
Financial Grit: Learn why investors demand strong financial discipline and a clear path to profitability in today's economic climate
Lessons from Failure: Gain insights from investment missteps and learn the importance of prudence when backing construction tech startups
And much more.
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This episode is brought to you by Shft—helping contractors like you leverage BIM to secure a leading position in the race towards construction’s digital future.
Visit: https://maketheshft.digital
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BuildVision is a procurement network for the $5T commercial construction market. We are transforming the commercial construction supply chain by bringing contractors, manufacturers, and project stakeholders onto a single software platform—revolutionizing how every component is sourced, purchased, and financed.
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Timestamps:
(00:00:00-00:02:44) Intro
(00:02:37-00:12:30) Why Lisa Choose Construction
(00:12:30-00:19:00) What Makes Construction Different From Other Sectors
(00:19:00-00:21:15) How To Recognize A Bad Investment
(00:21:15-00:24:07) About Turf Advisory
(00:24:07-00:34:58) Tips To Improve Annual Recurring Revenue
(00:34:58-00:40:31) Impact Of Business Cycles For Startups
(00:40:31-00:45:10) Worst Investment Decision Made By Lisa
(00:45:10-00:47:18) How To Prevent Misallocation Of Funds
(00:47:18-01:07:05) Process To Follow While Onboarding People
(01:07:05-01:11:10) Importance of Communication For Introvert Engineers
(01:11:10-01:22:56) Quick QnA With Lisa
(01:22:56-01:24:23) Outro
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Bricks & Bytes
Sold For $275M - Dustin DeVan’s Construction Tech Journey
Note: This is a Re-Release of an episode that was originally released on Groundbreakers.
"I raised $250,000 pitching random people in coffee shops." - Dustin DeVan's unconventional approach to startup funding
In this episode, we had Dustin DeVan, founder of Building Connected and Ediphi, sharing his journey from selling a company for $275 million to starting anew in the construction tech space.
Tune in to find out about:
✅ The power of cold emails in securing VC meetings
✅ Why San Francisco's startup ecosystem is no longer what it used to be
✅ How to build a successful construction tech startup in today's market
✅ The challenges of innovating within large, established companies
Listen now on Spotify to hear Dustin's insights on fundraising, scaling startups, and the future of construction technology. A must-listen for founders, investors, and anyone interested in the evolving landscape of construction tech.
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Buildots Acquisition, Procore Groundbreak’s Awkward Week, Pre-Con Is On Fire
Buildots acquired workforce tracking company Genda – combining progress monitoring with real-time worker data in a way their competitors can't match.In this episode of Bricks, Bucks & Bytes, Owen, Martin, Patric, and Dustin dig into the week's biggest stories in construction tech, from strategic acquisitions to what actually happened at Groundbreak.Key topics discussed:Why Buildots bought Genda and how tracking workforce alongside progress creates a competitive edge (especially for catching inflated change orders)Dustin's firsthand account of Procore's Groundbreak keynote – an hour about AI agents, but almost nothing about solving real construction problemsThe awkward moment when Tooey handed over CEO duties, and why the transition felt rushed and unpreparedLuigi La Corte from Provision explains how skimping on branding early hurt their credibility with customers (even while being capital efficient)A proper argument about 2D takeoffs: Dustin thinks they'll be commoditized, Luigi defends why 99% accuracy mattersCandid Intelligence's claim they can compress years of pre-construction work into hours (and what that actually means)The reality that contractors will never blindly trust AI quantities – and for good reason"If you don't do your own branding early, someone else will do your branding for you." – Luigi La Corte, ProvisionDustin also teases some Groundbreak gossip he can't share yet. You'll have to wait until next week.Sponsors:Archdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comBuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.ioChapters:00:00 Intro01:30 Introduction to BuildDots and Recent Acquisition04:32 The Importance of Workforce Tracking in Construction07:23 Challenges in Merging Progress and Workforce Tracking10:21 Insights on Acquisition Strategies and Market Dynamics13:30 Evaluating the Impact of Acquisitions on Competitive Landscape16:25 Procore and Autodesk: A Shift Towards AI19:12 Leadership Transition and Strategic Vision at Procore29:01 Introduction and Recent Developments30:49 Debate on Commoditization of Construction Tech33:58 The Importance of Data Sets in Estimation37:03 Challenges in Achieving Accuracy in Construction Estimates40:56 The Role of AI in Construction Management43:49 The Future of AI and Human Collaboration48:01 Capital Efficiency and Branding in Construction Tech51:53 Marketing Strategies and Customer Engagement53:19 Trust in Quantification Tools55:34 Transitioning Leadership in Tech Companies57:15 Innovations in Pre-Construction Processes01:01:34 Challenges in Construction Technology Adoption01:08:39 Building a Startup in Construction Tech01:11:29 Investor Relations and Business Growth Strategies
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Bricks, Buck$ And Bytes
$500k Salaries for Mechanics, VC’s Getting Defrauded, DOT Causes Chaos
"You give me money, and I tell you, 'I'm going to circle back in 18 months and let you know what I did with your money.' That's what a safe note is."In this episode of Bricks, Bucks & Bytes, Martin, Mike Powers, Dustin DeVan, and Patric Hellermann dive into the messy reality of construction tech funding, government policy shakeups, and the AI hype that's burning through millions.Key topics discussed:The brutal truth about EU vs US startup ecosystems and where the smart money is goingWhy safe notes are "stupid money" and how founders are getting away with zero accountabilityCharlie Javis sentenced to 7 years for defrauding JPMorgan with fake user numbersConstruction AI is boring: why every startup is chasing the same chatbot dreamDepartment of Transportation's new ruling that just invalidated 40,000+ DBE certifications overnightHeavy equipment mechanics earning $500K through on-demand platforms while dealers pay them $80KPlus, guest interviews with:Alex Kraft, founder of Heave, on disrupting the $180/hour equipment repair racketWissam Akra, CEO of Toughleaf, breaking down the DOT policy bomb that's reshaping billions in infrastructure contracts"Think about how absolutely stupid that method is. You come to me, you offer me money, and I tell you, 'I'm going to circle back in 18 months and let you know what I did with your money.' That's what a safe note is." From government shutdowns to mechanics making half a million on an app, this episode exposes what's really happening behind the scenes in construction tech.--------------Our Sponsor: Archdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.com
Chapters00:00 Intro01:35 Introduction and Government Shutdown Discussion04:07 Comparing EU and US Startups05:29 The Future of Startups in the EU08:29 Investment Trends in the US and EU11:00 Challenges in Construction Tech Across Borders14:06 Transactional Models and Regional Specificity15:41 Startup Ecosystems in Construction17:17 The Future of Construction Tech Startups18:23 AI in Pre-Construction and Its Limitations22:24 Fraud in Startups: A Cautionary Tale30:52 Introducing HEAVE: A Marketplace for Heavy Equipment Repairs38:19 Transforming an Antiquated Industry40:39 Service Agreements and Customer Trust42:16 Innovative Pricing Models in Equipment Maintenance47:46 Changes in DBE Certification and Its Impact55:31 The Future of Construction Tech and Compliance
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Bricks, Buck$ And Bytes
NEOM Cancelled, 21K Dead, SoftBank's $5.4B Bet, Track3D Raises $10M
Is Saudi Arabia's $500B Dream Dead? Plus: The $5.4B Robotics Deal That Changes EverythingIn this episode of Bricks, Bucks & Bytes, Owen, Martin, and Patric dive into the biggest construction and tech stories shaking up the industry right now.What we cover:NEOM's collapse - Why Saudi Arabia is pulling the plug on "The Line" and what it means for construction startups in the region (spoiler: 21,000 workers died building this dream)SoftBank's massive $5.4B bet - Breaking down the ABB Robotics acquisition and what "physical AI" really means for constructionThe humanoid vs. specialized robots debate - Which will actually take over construction sites first?Calvin from CrewScope on using gamification to boost worker productivity (yes, leaderboards for drywallers are real)NK from Track3D reveals how they raised $10M to turn reality capture data into instant project insights - no BIM model requiredThe AI circus continues - From OpenAI "killing 1000 startups" to Nvidia's brilliant financing scheme with xAIKey quote: "People have been trying solutions for so long. I don't think it's on the industry - they've been trying. It's on us as technology providers. Our technology is not simple enough." - NK Chaitanya, Track3DPlus: Owen somehow gets invited to speak at an RICS conference after failing their exam three times. Sometimes persistence beats credentials.Our Sponsor: Archdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comBuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.io
Chapters00:00 Intro01:15 Introduction and Personal Insights on Health Tracking04:01 The Impact of Technology on Health and Well-being07:22 Exploring the Neom Project and Its Challenges09:55 The Future of Neom and Its Implications for Startups12:43 Investor Perspectives on Government-Funded Projects16:02 The Robotics Acquisition and Market Dynamics24:27 Understanding the Robotics Value Chain29:17 The Impact of Chinese Robotics on Western Markets30:49 SoftBank's Strategic Acquisition of ABB Robotics32:45 The Future of Robotics in Construction34:19 AI's Influence on the Robotics Industry39:49 Exploring CrewScope's Innovative Approach to Construction52:43 Building Partnerships in the Construction Industry53:11 Transformative Labor Savings in Construction55:01 Building Partnerships for Innovation55:13 Behavioral Change in Technology Adoption56:27 Automating Construction Monitoring with Track3D58:11 Expanding Go-To-Market Strategies59:59 Simplicity in Reality Capture Solutions01:01:41 Customer Preparedness and Market Dynamics01:04:34 The Role of Technology in Construction Verification01:06:43 Pricing Strategies for Construction Technology01:08:47 Global Team Dynamics in Tech Development01:09:49 The Future of Construction Technology
This female founder just broke a construction tech record that no one saw comingIn this episode of Bricks, Bucks & Bytes, Owen, Dustin, Maria, Kevin, and Stjepan dive deep into the biggest moves shaking up construction tech right now.Key topics discussed:- Maria Davidson's historic $94M fundraise - the most ever raised by a female founder in construction tech- Why mixing venture capital with strategic partnerships is the secret sauce for growth - Procore's surprising new CEO choice and what it means for the industry- Oracle's aggressive push into construction tech and the M&A war heating up- Why Zoom is killing your career and you need to get back to face-to-face meetings- The hidden AI revolution happening in construction companies (that management doesn't know about)- Data center boom creating massive opportunities and risks for contractors- How to build authentic relationships that actually close enterprise deals
Key quote:"I'm very surprised by this selection because this person was already on the board of Procore where Procore has been stagnant since they went IPO. You've been sitting at the table the entire time and the stock's done nothing." - Dustin on Procore's new CEO pickFrom record-breaking fundraises to controversial leadership decisions, this episode reveals the power moves and industry secrets that are reshaping construction tech forever.-----------------Chapters00:00 Intro01:25 Introduction and Technical Difficulties04:08 Celebrating Investment Success07:13 The Value of Strategic vs. Venture Capital10:04 Hiring and Building a Strong Team13:08 The Importance of Candidate Experience16:16 Future Plans and Market Expansion19:11 Navigating Industry Challenges and Opportunities25:51 Navigating the Solar Industry and Employment Challenges28:09 Strategic Partnerships and Investment in Construction Tech30:55 Innovations in Project Management and Supply Chain Solutions34:26 Procore's New Leadership and Industry Implications43:24 Oracle's Strategic Positioning in Construction Tech45:30 M&A Activity in Construction Tech46:30 Oracle's Strategic Moves48:18 The Importance of Community in Construction Tech49:22 The Future of Major Players in Construction Tech50:26 Building Relationships Beyond Zoom56:17 Cultural Considerations in Business01:00:25 AI in AEC: Perspectives and Opportunities01:04:22 Building a Business Around AI01:08:28 The Power of Authentic Communication----------🎧 Listen to the Podcast: https://open.spotify.com/show/3P7JkiN9X3N4Kh6jlDsOgi?si=91JP5nxvQbKStkp8AQdAOg 📩 Subscribe to the Bricks & Bytes Newsletter: https://bricks-bytes.beehiiv.com/🌐 Visit our website: http://bricks-bytes.com/📲 Follow us: LinkedIn: https://www.linkedin.com/company/bricks-bytes/ Twitter: https://x.com/bricksbytespod Instagram: https://www.instagram.com/bricksbytes/
Sponsors:BuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.ioArchdesk - “The #1 Construction Management Software for Growing Companies Manage your projects from Tender to Handover” check archdesk.comEnjoying the insights? Hit that Subscribe button to stay ahead in construction tech, AI, and the future of how we build.