#067 - Perryn Olson - The Construction Marketer's Playbook: Advanced Winning Strategies from Perryn Olson
In today’s episode of Bricks & Bytes, we have Perryn Olson, Chief Marketing Officer of Rex.one.
In this episode, we learn how niche marketing can help construction companies stand out and embrace new technologies like robotics.
Tune in to find out:
Why niche marketing in construction builds expertise and credibility.
How to craft an ideal client profile to focus your marketing.
Where construction companies should be marketing - find your audience!
The massive worker shortage and efficiency issues driving tech adoption like robotics in the construction industry.
How robots excel at the “4 D’s” - dirty, dangerous, dull, and distant jobs in construction. They take on risky and remote tasks.
If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!
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Perryn Olson | Chief Marketing Officer of REX.one
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Today’s Sponsor: beta – Construction and technology network platform
– connecting the tech industry with traditional construction partners.
Check www.the-beta.com
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Timestamps:
(00:00:00 - 00:00:52) - Intro
(00:00:52 - 00:08:07) - Why Perryn chose marketing
(00:08:07 - 00:11:30) - Effective ways to market your business in Construction
(00:11:30 - 00:21:00) - At what point negotiation turns into sales?
(00:21:00 - 00:26:00) - Diving into Structural Engineering and Robotics in construction
(00:26:00 - 00:36:14) - Downside of niche marketing
(00:36:14 - 00:39:30) - How AEC is getting affected by AI
(00:39:30 - 00:49:49) - Robotics in Construction
(00:49:49 - 00:50:25) - Outro
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Bricks & Bytes
#014 - Eric Whobrey - Perspective on Design and Build and VC in construction
From marketing to Construction and Venture Capital. Eric Whobrey is the Director of Technology and in Arco/ Murray and Managing Partner in Arco Ventures.
Join us for this insightful conversation with Eric to hear about:
- technology driven ideas that are shaping our industry
- what VCs look for in the start up founder
- design and build contractor’s view on technology
- many more!
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Bricks & Bytes
#054 - Kris Lengieza - Vision Behind Procore and the Future of Construction Tech
In today’s episode of Bricks & Bytes, we have Kris Lengieza, Vice President of Global Partnerships and Alliances at Procore Technologies.
We discuss Procore's vision, the Groundbreak conference, technology integration, opportunities in construction and much more!
Tune in to find out about:
Procore’s vision
Opportunities in construction
Benefits of integrated platform vs. siloed solutions
Procore's Groundbreak conference
If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!
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Kris Lengieza | Vice President of Global Partnerships and Alliances at Procore Technologies | ConTech
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We are travelling to Chicago to Procore Groundbreak on September 19th and 20th to interview innovators in construction technology - let us know if you are coming!
If you are, use promo code BRICKS100 for $100 off your ticket price.
Check https://www.procore.com/groundbreak
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Today’s Sponsor: beta – Construction and technology network platform
– connecting the tech industry with traditional construction partners.
Check www.the-beta.com
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Timestamps:
(0:00:00-0:07:30) - Intro
(0:07:30-0:20:00) - How Procore’s vision is improving lives in construction
(0:20:00-0:23:10) - Opportunities in construction
(0:23:10-0:26:42) - Benefits of an integrated platform vs. siloed solutions
(0:26:42-0:39:00) - Procore's Groundbreak conference
(0:39:00-0:39:25) - Outro
read more
Bricks & Bytes
#068 - Bryan Charter - How Tech Is Making Sustainable Housing A Reality
In today’s episode of Bricks & Bytes, we have Bryan Charter, Co-Founder & CEO of SuSy.house
In this episode, we learn how sustainable housing will become achievable for everyone., strategies for homeowners to improve the energy efficiency of their homes, tips for better time management and staying focused, and much more!
Tune in to find out:
The role of technology in reducing friction for sustainable housing upgrades.
Strategies for homeowners to improve energy efficiency and the potential financial incentives involved
How a two-sided marketplace operates in Construction Tech
Common challenges entrepreneurs face in time management
Role of Government Incentives and regulations in motivating homeowners to upgrade their houses
If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!
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Bryan Charter | Co-Founder & CEO of SuSy.house
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Today’s Sponsor: beta – Construction and technology network platform
– connecting the tech industry with traditional construction partners.
Check www.the-beta.com
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Timestamps:
(00:00:00 - 00:03:03) - Intro
(00:03:03 - 00:08:24) - What SuSy.house Does
(00:08:25 - 00:15:09) - Government Policies for Housing
(00:15:10 - 00:19:39) - Managing a Two-Sided Marketplace in Tech
(00:19:40 - 00:23:49) - Encouraging People to Undertake Construction on Their Houses
(00:23:50 - 00:28:03) - Key Learnings from Working at SuSy
(00:28:04 - 00:32:58) - Tips for Time Management and Dopamine Detox
(00:32:59 - 00:33:57) - The Importance of Cold Calling
(00:33:58 - 00:35:06) - Managing Technical Aspects as a Non-Technical Person
(00:35:07 - 00:37:26) - Essential Advice for Founders
(00:37:27 - 00:40:32) - Outro
Unicorns, Coast's $40M Raise, and $34 Billion in Construction Tech Funding - Why Headcount Growth Might Be Misleading
Construction tech funding is booming, but is it all hype?
In this episode of Bricks, Bucks and Bytes, we learned about Coast's impressive $40 million Series B raise for their financial services platform in transportation.
We also got insights on the surprising growth in construction tech funding, reaching 0.53% of total venture capital.
Plus, we heard a critical take on using headcount growth as a measure of startup success.
Tune in to find out about:
✅ Why Coast is attracting big investment
✅ The unexpected trends in construction tech funding
✅ Why unicorns in the sector are both rising and falling
✅ What really matters when evaluating startups (it's not just numbers)
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Company Mentioned
Coast
Brex
Veev
Nexii
Autodesk
Trimble
FlashTrack
Procore
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Timestamps
00:00 Intro
00:32 Introduction to Coast: Financial Services Platform for Transportation
06:12 Coast's Funding and Investors
10:23 Assessing the Viability of Coast's Target Market
13:42 Analysis of Coast's Funding Rounds and Revenue Growth
18:07 Discussion on Investor Perceptions and Series B Funding
19:09 Market News: ConstruTech Funding Landscape
23:21 Analysis of Funding Trends in ConstruTech
27:45 Hype and Funding Rounds in Construction Technology
32:18 The Growth of Highly Substantiated Companies
36:26 The Asian Market and Funding Rounds
37:25 The Changing Landscape of Exits
41:41 Headcount Growth as a Metric for Startup Evaluation
read more
Bricks, Buck$ And Bytes
Fencing - The Hidden Gold Mine in Construction Tech & Nexii's Surprising Comeback
Is the fencing industry secretly one of the most profitable sectors in construction?
In this episode of Bricks, Bucks and Bytes, we learned about EverFence's $7.7 million Series A funding, showing strong interest in the fencing market.
We also discussed Nexii's attempt to relaunch after going into liquidation, highlighting the challenges in offsite modular construction.\
Plus, we got candid insights from Patric on why advice from generalist VCs might be hurting construction tech startups.
Tune in to find out:
✅ Why fencing companies can see up to 200% profit margins
✅ The pros and cons of asset-heavy vs. asset-light models in construction
✅ How bad VC advice is affecting construction tech startups
✅ Why founders should be wary of VCs who can't admit what they don't know
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Company Mentioned:
EverFence
Ergion
Nexii
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Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe
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Bricks, Buck$ And Bytes
GUEST: Holobuilder’s Path To $34m Exit, Mo Akbari’s Journey Building The Pioneering Reality Capture Tool
Ever wonder how a startup goes from $8M to a big exit in construction tech?
In this episode of Bricks, Bucks and Bytes, we learned about HoloBuilder's journey from raising $8M to being acquired by Faro.
We also found out that despite big investments, the reality capture market still has room to grow. Companies like Cupix and Faro are leading, but there's space for new ideas in robotics and AI.
Plus, we got insights on how some VCs are betting on AI startups, hoping to find the next big winner.
Tune in to discover:
✅ Why job site pizza beats expensive marketing in construction tech
✅ The potential of scan-to-BIM technology
✅ How some AI startups raise millions with just a pitch deck
✅ Why product adoption matters more than fancy tech in construction
Listen to the full episode on Spotify to learn more about construction tech and startup funding strategies.
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Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe
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X/Twitter: https://twitter.com/bricksbytespod
Youtube: https://www.youtube.com/channel/UCmNbunUTIIQDzbJgGJt9_Zg
Instagram: https://www.instagram.com/bricksbytes/
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Company Mentioned:
Faro
Frankfurt Airport
Siemens
Autodesk
Contilio
Disperse
OpenSpace
Cupix
Doxel
HoloBuilder
Matterport
Hansel Phelps
Buildots
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Timestamps
00:00 Introduction and Overview
01:09 The Journey of HoloBuilder: From Manufacturing to Construction
08:41 The Go-to-Market Strategy of HoloBuilder
14:20 The Decision to Exit HoloBuilder
23:15 The Three Components of Reality Capture in Construction Tech
28:03 Competition in the Reality Capture Space
35:18 Success Factors in Reality Capture Solutions
39:56 The Evolving Reality Capture Market and Market Leaders
41:33 Funding Challenges and Valuation Drops in Construction Tech
45:26 The Importance of Adoption and User Engagement in Construction Tech
57:34 Niche Markets and Disrupting Workflows in Construction Tech
01:09:43 Building Strong Customer Relationships in the Construction Tech Industry
read more
Bricks, Buck$ And Bytes
€5.7M VC Bet To Retrofit Europe’s Housing Stock, "Pay What You Want" models and Nemetschek to India - Bricks, Bucks & Bytes
Could a "Cloud Installer" approach help insulate 30 million European homes faster?
In this episode of Bricks, Bucks and Bytes, we learned about Varm's €5.7M seed round for their innovative insulation business. They're using a "Cloud Installer" approach to scale across Europe.
We also discussed Nemetschek Group entering India's construction software market, starting with university partnerships.
Plus, Patric Hellermann shared why he's excited about Varm and his thoughts on "pay what you want" pricing for software.
Tune in to find out about:
✅ How insulation can cut energy costs by up to 40%
✅ Challenges of selling €2,500 software licenses in India
✅ Varm's plan to train and equip local insulation businesses
✅ Why "pay what you want" pricing might not work for high R&D software
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Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe
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X/Twitter: https://twitter.com/bricksbytespod
Youtube: https://www.youtube.com/channel/UCmNbunUTIIQDzbJgGJt9_Zg
Instagram: https://www.instagram.com/bricksbytes/
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Companies Mentioned :
Foundamental
VARM
Koala Insulation
Enpal
Thermondo
1.5 degrees
Service Titan
Autodesk
Bentley
Hexagon
Nemechek Group
Trimble
Rayon
AOPropTech
Emerge
Pale Blue Dot
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Timestamps:
00:00 Introduction and Funding Round
02:32 Varm's Focus on Insulating Existing Buildings
05:41 Cloud Installer: Varm's Business Model
10:09 Blow-In Insulation: A High ROI Measure
28:06 Introduction to Nemechek Group's Expansion into India
31:59 The Potential of the Indian AEC Software Market
36:26 Challenges of Pricing Models in the Indian Market