Is your startup targeting just 1% of a massive market? Think again. This common pitch strategy might be hurting your chances with investors. In this episode of Bricks, Bucks and Bytes, we learned about Opus Flow's €1.7 million investment to boost their ERP solution for sustainable installers. We also explored the 3D visualization market, discussing by 7.2 (formerly known as Apex Partners)'s investment in Lumion, a key player in AEC software. Patric also shared valuable insights on building successful startups in crowded markets like construction tech. Tune in to find out:  ✅ Why focusing on a specific niche can be more powerful than chasing a small slice of a big market  ✅ How Opus Flow stands out in the competitive ERP space  ✅ Why adding AI isn't always enough to beat established players like Lumion  ✅ The importance of profitability in your core business before expanding ----------------------------- Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe ----------------------------- LinkedIn: https://www.linkedin.com/company/bricks-bytes/ X/Twitter: https://twitter.com/bricksbytespod Youtube: https://www.youtube.com/channel/UCmNbunUTIIQDzbJgGJt9_Zg Instagram: https://www.instagram.com/bricksbytes/ ----------------------------------- Company Mentioned: - OpusFlow - Lumion - Enscape - Twinmotion - Inframarket ----------------------------------- Timestamps 00:00 Introduction and Icebreaker 06:32 Navigating the Crowded Market: Opus Flow's Differentiation 10:40 The Challenges of a Red Ocean Market and Margin Compression 13:00 The Importance of Partnerships and Distribution for Opus Flow 21:37 Becoming a Category Leader: Challenges and Opportunities for Opus Flow 24:03 Introduction to the Rendering Industry 26:28 Challenges Faced by Startups 31:20 The Importance of Differentiation and Capturing Entire Workflows 36:12 The Significance of Focusing on Specific Niches 44:46 Building a Profitable Core Business 48:30 The Misconception of Targeting a Small Percentage of a Large Market