#067 - Perryn Olson - The Construction Marketer's Playbook: Advanced Winning Strategies from Perryn Olson
In today’s episode of Bricks & Bytes, we have Perryn Olson, Chief Marketing Officer of Rex.one.
In this episode, we learn how niche marketing can help construction companies stand out and embrace new technologies like robotics.
Tune in to find out:
Why niche marketing in construction builds expertise and credibility.
How to craft an ideal client profile to focus your marketing.
Where construction companies should be marketing - find your audience!
The massive worker shortage and efficiency issues driving tech adoption like robotics in the construction industry.
How robots excel at the “4 D’s” - dirty, dangerous, dull, and distant jobs in construction. They take on risky and remote tasks.
If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!
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Perryn Olson | Chief Marketing Officer of REX.one
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Today’s Sponsor: beta – Construction and technology network platform
– connecting the tech industry with traditional construction partners.
Check www.the-beta.com
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Timestamps:
(00:00:00 - 00:00:52) - Intro
(00:00:52 - 00:08:07) - Why Perryn chose marketing
(00:08:07 - 00:11:30) - Effective ways to market your business in Construction
(00:11:30 - 00:21:00) - At what point negotiation turns into sales?
(00:21:00 - 00:26:00) - Diving into Structural Engineering and Robotics in construction
(00:26:00 - 00:36:14) - Downside of niche marketing
(00:36:14 - 00:39:30) - How AEC is getting affected by AI
(00:39:30 - 00:49:49) - Robotics in Construction
(00:49:49 - 00:50:25) - Outro
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Bricks & Bytes
#014 - Eric Whobrey - Perspective on Design and Build and VC in construction
From marketing to Construction and Venture Capital. Eric Whobrey is the Director of Technology and in Arco/ Murray and Managing Partner in Arco Ventures.
Join us for this insightful conversation with Eric to hear about:
- technology driven ideas that are shaping our industry
- what VCs look for in the start up founder
- design and build contractor’s view on technology
- many more!
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Bricks & Bytes
#054 - Kris Lengieza - Vision Behind Procore and the Future of Construction Tech
In today’s episode of Bricks & Bytes, we have Kris Lengieza, Vice President of Global Partnerships and Alliances at Procore Technologies.
We discuss Procore's vision, the Groundbreak conference, technology integration, opportunities in construction and much more!
Tune in to find out about:
Procore’s vision
Opportunities in construction
Benefits of integrated platform vs. siloed solutions
Procore's Groundbreak conference
If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!
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Kris Lengieza | Vice President of Global Partnerships and Alliances at Procore Technologies | ConTech
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We are travelling to Chicago to Procore Groundbreak on September 19th and 20th to interview innovators in construction technology - let us know if you are coming!
If you are, use promo code BRICKS100 for $100 off your ticket price.
Check https://www.procore.com/groundbreak
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Today’s Sponsor: beta – Construction and technology network platform
– connecting the tech industry with traditional construction partners.
Check www.the-beta.com
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Timestamps:
(0:00:00-0:07:30) - Intro
(0:07:30-0:20:00) - How Procore’s vision is improving lives in construction
(0:20:00-0:23:10) - Opportunities in construction
(0:23:10-0:26:42) - Benefits of an integrated platform vs. siloed solutions
(0:26:42-0:39:00) - Procore's Groundbreak conference
(0:39:00-0:39:25) - Outro
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Bricks & Bytes
#068 - Bryan Charter - How Tech Is Making Sustainable Housing A Reality
In today’s episode of Bricks & Bytes, we have Bryan Charter, Co-Founder & CEO of SuSy.house
In this episode, we learn how sustainable housing will become achievable for everyone., strategies for homeowners to improve the energy efficiency of their homes, tips for better time management and staying focused, and much more!
Tune in to find out:
The role of technology in reducing friction for sustainable housing upgrades.
Strategies for homeowners to improve energy efficiency and the potential financial incentives involved
How a two-sided marketplace operates in Construction Tech
Common challenges entrepreneurs face in time management
Role of Government Incentives and regulations in motivating homeowners to upgrade their houses
If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!
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Bryan Charter | Co-Founder & CEO of SuSy.house
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Today’s Sponsor: beta – Construction and technology network platform
– connecting the tech industry with traditional construction partners.
Check www.the-beta.com
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Timestamps:
(00:00:00 - 00:03:03) - Intro
(00:03:03 - 00:08:24) - What SuSy.house Does
(00:08:25 - 00:15:09) - Government Policies for Housing
(00:15:10 - 00:19:39) - Managing a Two-Sided Marketplace in Tech
(00:19:40 - 00:23:49) - Encouraging People to Undertake Construction on Their Houses
(00:23:50 - 00:28:03) - Key Learnings from Working at SuSy
(00:28:04 - 00:32:58) - Tips for Time Management and Dopamine Detox
(00:32:59 - 00:33:57) - The Importance of Cold Calling
(00:33:58 - 00:35:06) - Managing Technical Aspects as a Non-Technical Person
(00:35:07 - 00:37:26) - Essential Advice for Founders
(00:37:27 - 00:40:32) - Outro
Human Touch in Construction Sales, False Tech Solutions, and Large Company Lawsuits - Bricks, Bucks & Bytes
"Try to keep all your human touch points and automate them on the backend."
In today's episode of Bricks, Bucks and Bytes, we dive into the world of B2B marketplaces in construction. We explore why human touch points are crucial for success, especially in an industry built on trust and relationships.
We also discuss the recent lawsuit between Oracle and Procore, where Oracle accuses a former employee of stealing trade secrets related to payment management software.
Plus, we explored HomeBoost, a startup offering simplified energy assessments for homes using AI. But is it too good to be true?
Tune in to find out about:
✅ The pros and cons of AI-powered home energy assessments
✅ The potential impact of the Oracle vs. Procore lawsuit on the construction tech industry
✅ Why B2B marketplaces in construction need to maintain human interactions
✅ The increasing trend of investors suing portfolio companies in recent years
Ready to dive deeper? Listen to the full episode on Spotify and join the conversation!
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Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe
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Bricks, Buck$ And Bytes
5 Things Founders Control During Fundraising That Most Don't Know About - Bricks, Bucks and Bytes
"VC is rocket fuel. Do not spend it on a Fiat 500. Only put very expensive rocket fuel if you're actually building a rocket."
In today's episode of Bricks, Bucks and Bytes, we got to learn about Speckle's recent Series A raise, showcasing the renewed liquidity in early-stage funding for 2024.
We also discovered that the construction tech sector saw impressive growth in seed stage funding sizes during Q3 2023, signaling a positive shift in the market.
Plus, we gained invaluable insights from Patrick Hellermann on what really makes VCs tick when it comes to investing in startups.
Tune in to find out about:
✅ The magic "100x potential" that VCs are looking for
✅ Why information asymmetry is your secret weapon between fundraising rounds
✅ How to leverage social validation to your advantage
✅ The power of building a rockstar team to secure funding
Listen to the full episode on Spotify and arm yourself with the knowledge to make your next pitch irresistible!
Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe
LinkedIn: https://www.linkedin.com/company/bricks-bytes/
X/Twitter: https://twitter.com/bricksbytespod
Youtube: https://www.youtube.com/channel/UCmNbunUTIIQDzbJgGJt9_Zg
Instagram: https://www.instagram.com/bricksbytes/
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Bricks, Buck$ And Bytes
Speckle's $12.5M Funding - How Open Source Software Is Changing Construction Design
Speckle's $12.5M Series A: A Game-Changer for AEC Data Infrastructure
In today's episode of Bricks, Bucks and Bytes, we got to learn about Speckle's impressive $12.5 million Series A funding round, led by Addition, to build the first data hub for the AEC industry.
We also learned about Rexel's rejection of an unsolicited $8.5 billion takeover bid from QXO, signaling potential shifts in the building materials distribution landscape.
Additionally, we gained insights into Patrick Hellermann's framework for evaluating potential investors, emphasizing the importance of avoiding detrimental influences over perceived value-add.
Tune in to find out about:
✅ Speckle's open-source approach to AEC data infrastructure
✅ The potential impact of QXO's ambitious plans on the building materials distribution sector
✅ Key considerations for startups when evaluating corporate investors
✅ The importance of prioritizing non-interference and quality input from investors
Listen to the full episode on Spotify to dive deeper into these fascinating topics in construction tech and venture capital.
read more
Bricks, Buck$ And Bytes
Construction Tech Funding Hits $35 Billion: What's Next?
From AI-powered construction sales to billion-dollar air taxi gambles: Inside the high-stakes world of tech funding!
In today's episode of Bricks, Bucks and Bytes, we got to learn about Building Radar's impressive €6.5 million funding round from Socii Capital, powering their AI-driven sales automation software for the construction industry.
We also dove into Fundamentals' Q3 update on AEC Tech funding, revealing that total cumulative VC funding for construction tech has hit a whopping $35 billion - triple the 2019 level!
Plus, we had a heated discussion about Lilium, the German air taxi startup seeking a controversial bailout after burning through millions.
Tune in to find out about:
✅ How Building Radar is revolutionizing sales in construction
✅ The surprising increase in construction tech's share of overall VC funding
✅ Why some VCs are calling for government bailouts (and why it's raising eyebrows)
✅ The ethics of venture capital in high-risk, high-reward industries
Ready for a deep dive into the world of construction tech and VC drama? Hit play on Spotify and join the conversation!
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Company Mentioned:
Building Radar
Lilium
SpaceX
Tesla
WeWork
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Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe
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