Building a $1.6B Construction Tech Company in Australia - Lessons on Distribution vs Product
Bricks, Buck$ And Bytes
Building a $1.6B Construction Tech Company in Australia - Lessons on Distribution vs Product
"The construction tech founders obsess over product, but distribution might matter more."
In today's episode, we discussed about VisiBuild securing a $6.6M round from Skip Capital to improve construction quality checks - going beyond just turning paper into apps.
We also discovered why Australian construction tech punches above its weight, with just two companies (Aconex and Safety Culture) putting the country third globally in unicorns.
Most valuable was Shubhankar's take on why typical SaaS metrics might not tell the whole story in construction tech's early stages.
Tune in to learn:
✅ Why the "build it and they will come" approach fails in construction
✅ How Australian founders turn their small market size into a global advantage
✅ What makes construction tech distribution different from regular SaaS
✅ Why community building matters as much as features
Listen to the full episode on Spotify to hear practical insights for anyone building or investing in construction tech.
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Chapters
00:00 The Importance of Distribution in AEC Tech
03:05 Execution Moat: The Key to Success
05:59 Navigating Distribution Challenges in Construction Tech
09:08 Market Dynamics: Distribution Strategies for Different ARR Levels
12:04 Global Perspectives: Indian Founders Targeting the US Market
14:49 Comparative Approaches: US vs. Indian Founders in Distribution
18:08 Community Building: A Strategy for Distribution Success
21:00 The State of SaaS in Indian Construction Tech
24:12 VisiBuild: A Case Study in Construction Tech Investment
33:14 Exploring Visibild's Impact in Construction Tech
36:09 The Evolution of Quality Checks in Construction
40:05 Unicorns in Construction Tech: Australia’s Rising Stars
42:58 The Unique Landscape of Australian Startups
47:59 Challenges and Opportunities for Australian Founders
52:57 Assessing Product-Market Fit in Construction Tech
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