This New Pre-Fab Marketplace Will Solve Construction's Hidden Capacity Crisis
99% of acquisition deals fail, but Britton Langdon beat the odds when a sneaky AI scraper accidentally announced his stealth startup to 30,000 people.In today's episode of Bricks and Bytes, we had Britton Langdon and we got to learn about his journey from building M-Suite to launching BuildFactory, the hidden capacity problem in prefab shops, and why construction has more FOMO than any other industry... and many more!Tune in to find out about:✅ How he achieved 140% net retention at M-Suite before selling to Stanley Black & Decker✅ Why every prefab shop has hidden capacity but nobody talks about it✅ The marketplace approach to solving construction's supply and demand problem✅ Why construction companies fear missing out more than any other industryListen now on Spotify to hear how Britton is building the Airbnb for offsite construction and democratizing fabrication work across North America.
Our Sponsor: Archdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comChapters02:00 Welcome Back and New Beginnings04:59 The Launch of BuildFactory07:55 Building in Cedar Rapids: A Unique Perspective11:03 Understanding M Suite: The Journey13:43 The Decision to Sell: Timing and Strategy16:48 Customer Retention and Business Growth19:40 Pricing Models and Value Creation22:44 Navigating Acquisition Offers25:46 Diligence and Compliance in Acquisitions28:38 Lessons Learned for Future Ventures33:52 Exploring BeamFabField and Its Limitations36:25 Introduction to Build Factory and Its Ecosystem40:31 Addressing Supply and Demand in Prefabrication44:20 The Role of Prefabrication in Construction48:28 Building a Marketplace for Prefabrication53:10 Challenges and Strategies in Marketplace Development59:15 The Future of Build Factory and Market Trends
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Bricks & Bytes
Nobody Knows What You’re Building - Bad Messaging & How to Fix It from Kevin Ferguson, a Product Marketing Expert in AEC
"I can't tell you how many times I'm on LinkedIn, see an AEC tech company post something, click their profile, and have NO IDEA what they do."That's Kevin Ferguson speaking - and if a product marketing expert in our industry can't figure out what these companies do, what chance do customers have?In today's episode of Bricks & Bytes, we had Kevin and we got to learn about why most AEC startups are failing at basic messaging, the real difference between hype and reality in construction tech, and how to actually position products that sell... and many more!Tune in to find out about:✅ Why 2,000+ AEC tech companies can't explain what they do ✅ The one thing that kills more startups than bad products ✅ How to break through the noise in a relationship-driven industry✅ Why your website is actually your biggest sales toolThis episode will change how you think about marketing in construction tech.Listen now on Spotify and let us know what resonates with you.------------Chapters00:00 Intro01:47 Introduction to AEC Marketing and Kevin Ferguson06:58 The Importance of Clear Messaging in AEC Tech11:38 Niche Marketing in AEC Technology16:52 Identifying Target Personas in AEC Tech21:51 The Role of Customer Feedback in Messaging26:49 Balancing Product Quality and Marketing31:43 Effective Product Positioning Strategies36:56 The Importance of Clarity in Messaging38:07 Choosing the Right Medium for Communication39:36 Building Trust in Relationships40:36 Leveraging Owned Channels for Marketing42:36 Breaking Down Complexity in Product Messaging45:46 Evolving Messaging with Product Development47:01 Strategies for Successful Product Launches54:31 Post-Launch Evaluation and Metrics1:02:00 Lessons from Microsoft for Product Marketing
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Bricks & Bytes
TestFit Does 1000+ Iterations Per MILLISECOND - Construction AI That Actually Delivers
"We can do a few thousand iterations a millisecond. That gives people, you know, no loading screens, right? I want to generate and then edit, right?"That's how Jack from TestFit described their AI-powered generative design that's completely changing how buildings get planned.In today's episode of Bricks & Bytes, we had Laura Paciano and Jack from TestFit and we got to learn about how they're collapsing two months of pursuit costs into a single day, why big tech giants keep failing in construction, and how one customer won $750,000 more business in their first year... and many more!Tune in to find out about:✅ Why innovation is never asked for and how to educate markets on solutions they don't know they need✅ How TestFit collapses the traditional 2-month feasibility process into one day with live collaboration✅ Why architects are the hardest to convince but quickest to adopt new technology once they decide✅ The biggest myth about selling tech to the construction industry and why domain expertise beats big tech moneyWatch now on Youtube and discover how TestFit is changing the game for developers, architects, and GCs across the construction industry.
Chapters00:00 Intro02:00 Introduction and Backgrounds05:05 Understanding TestFit's Current Operations08:06 Product Typologies and Market Focus10:48 Category Creation and Market Education14:00 Overcoming Resistance to Change15:58 Real Estate Execution Plan Explained18:47 Pricing Models and Value Proposition21:58 Feasibility Studies and Zoning Considerations25:51 Evaluating New Markets for Expansion27:58 Go-to-Market Strategies and Pods31:56 Key Performance Indicators for Pods34:51 Navigating KPIs and Roadmaps37:41 The Role of AI in TestFit40:57 Building with Empathy: The Builder Mentality41:32 Understanding Go-to-Market Strategies44:42 Engaging with Municipalities and Permitting Challenges50:46 Innovating the Real Estate Workflow58:41 Debating BIM and the Future of Construction Tech01:02:38 Myths in Selling and Building Tech for AEC
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Bricks & Bytes
90% of Sales Demos Fail - Closing $1M Deals with Mutual Action Plans & Multi-Threading Secret to Accelerate Sales Cycles
"Elite sales leaders don't just hire sellers - they hire 'pirates and romantics' who can thrive in chaos when everything's broken."In today's episode of Bricks & Bytes, we had Scotland Foss, who helped build PlanGrid before its $1B acquisition by Autodesk. Scotland shared his proven playbook for construction tech go-to-market success from his journey across multiple ventures.Tune in to find out about: ✅ Why product-market fit must come before hiring salespeople ✅ The power of "mutual action plans" in closing complex deals ✅ How PlanGrid's freemium strategy created viral adoption on job sites ✅ Why unlimited user pricing models work better than per-seat in construction ✅ How a 90-second video convinced a CEO to take a 2-hour meetingListen now on Spotify to hear Scotland's insights on building successful construction tech sales organizations in challenging market conditions.
Retrofitting Yellow Machines: The $250,000 Labor Cost Savings in Construction
Are robots taking over construction sites? The future of "yellow machines" might surprise you.
In today's episode of Bricks, Bucks and Bytes, we got to learn about Teleo, a startup retrofitting heavy machinery for remote operation and semi-autonomous functionality.
We also explored the intriguing case of ServiceTitan's IPO plans, shedding light on the complex dynamics of venture capital and founder equity.
Additionally, we delved into the challenges and opportunities in automating construction equipment across various environments.
Tune in to find out about:
✅ The battle between full autonomy and teleoperation in construction robotics
✅ Why retrofitting existing machinery could be a game-changer
✅ How controlled vs. uncontrolled environments impact automation adoption
✅ The potential pitfalls of aggressive venture funding for founders
Listen now on Spotify to stay ahead of the curve in construction tech innovation.
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Chapters
00:00 Exploring the Robotics Space
03:02 Teleoperation vs. Full Autonomy
05:58 Applications in High-Risk Environments
08:55 Market Dynamics and Venture Backability
12:03 OEMs vs. Startups in Innovation
14:59 The Future of Autonomous Machinery
17:54 Service Titan's Path to IPO
31:09 The Russian Roulette of Venture Capital
34:41 Conflicts of Interest in Business Decisions
39:12 The Cost of Venture Capital
41:51 Understanding IPOs and Profitability
44:04 Economic Predictions and Their Implications
52:57 The State of Construction Technology in Europe
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Bricks, Buck$ And Bytes
What We Learned After a Year of Talking to Construction Tech's Biggest Names
"Follow the money to grow, follow your passion to build. While US construction tech startups have raised $30B, India's $1B investment is yielding better returns."
In today's episode of Bricks & Bytes, we did our November Monthly Review where we reflected on an action-packed month of content creation and exciting future plans.
We even explored fascinating market dynamics, founder insights, and geographic opportunities in construction tech.
Tune in to find out about:
✅ Our successful launch of the AI in Construction Report and first steps into monetization
✅ Highlights from our Boston trip interviewing startups at Suffolk's boost cohort
✅ Behind the scenes of the upcoming Ediphi super series releasing in January
✅ Plans for New York and San Francisco tour in 2025, plus a potential India expansion
Listen to the full episode on Spotify to hear Owen, Martin, and Patric discuss their key takeaways from November, upcoming content plans, and Patric’s take on why founders often over-obsess with product and under-obsess with distribution.
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Chapters
00:00 End of Year Reflections
03:01 Cultural Differences in Business Mindset
05:50 The Impact of Travel on Business
08:47 Exploring AI in Construction
12:11 The Role of Community in Innovation
14:55 Challenges in Design and Construction Software
17:52 The Disconnect Between Traditional and Startup Worlds
21:00 The Influence of Trust in Business Relationships
24:07 Venture Capitalists in Government
26:59 The Future of Governance and Innovation
32:48 Understanding Argentina's Political Landscape
35:09 The Importance of Product Distribution
40:40 Marketing Challenges in Construction Tech
43:47 Trends in AEC Technology
44:29 Talent Acquisition in the AEC Sector
46:03 Investment Trends in Construction Tech
50:34 Cultural Insights: Christmas Traditions
57:33 Closing Thoughts and Future Plans
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Bricks, Buck$ And Bytes
156 Indian Companies Grew 20% Annually for 20 Years: What It Means for Construction Tech
Did you know that India has 156 publicly listed companies that have grown their revenue by over 20% annually for the past 20 years? That's more than the US, China, Japan, and Germany combined!
In today's episode of Bricks, Bucks and Bytes, we got to learn about the upcoming IPOs of Swiggy and BlackBuck in India, signaling a vibrant economy and thriving tech sector.
We also discovered that B2B marketplaces are flourishing in India, with BlackBuck's successful IPO setting a positive example for similar companies worldwide.
Additionally, we learned about the opening IPO window in Western markets, with companies like ServiceTitan and Klarna preparing to go public.
Tune in to find out about:
✅ The surprising growth rates of Indian companies
✅ How B2B marketplaces are thriving in India
✅ The opening IPO window in Western markets
✅ Upcoming construction tech IPOs to watch
Listen now on Spotify to gain insights into the rapidly evolving construction tech landscape and investment opportunities in India and beyond.
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Bricks, Buck$ And Bytes
Cintoo's $37M Series B, Reality Capture Market Growth, Partech's Investment Strategy - How Cintoo Is Revolutionizing Reality Capture in Construction
Is the construction tech market becoming more obvious? Are we on the cusp of a tech IPO boom?
In today's episode of Bricks, Bucks and Bytes, we got to learn about Cintoo's $37 million Series B funding round led by Partech, signaling growing interest in reality capture and data compression for construction sites.
We also explored the potential for a surge in tech IPOs in 2025, as evidenced by Thrive Capital's rumored $1 billion investment in Databricks at a $55 billion valuation.
Additionally, we discussed the evolving landscape of construction tech investing, where specialist knowledge becomes less critical as companies mature and become more "obvious" to generalist investors.
Tune in to find out about:
✅ The growing market for reality capture in construction
✅ How to interpret large late-stage funding rounds
✅ The potential for a tech IPO boom in 2025
✅ The changing dynamics of specialist vs. generalist investors in construction tech
Listen to the full episode on Spotify to dive deeper into these insights and more.
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