"Your margin is my opportunity... unless you're selling outcomes in construction tech!" In today's episode of Bricks, Bucks and Bytes, we explored 1KOMMA5°'s impressive €150M pre-IPO round and their unique approach of acquiring 30+ companies since 2021 to scale their energy tech business. We also learned about an intriguing debate around whether companies can call themselves "market leaders" in Germany, sparked by a court case between 1KOMMA5° and their competitor. The most fascinating insight came from Patric's take on fixed vs. variable costs in construction tech: Companies that produce with fixed costs but sell outcomes (variable costs) have a unique opportunity to build generational businesses in construction - but this window might only last 10 years. Tune in to learn about: ✅ Why 1KOMMA5°'s founder Philip Schröder's marketing genius is their secret sauce ✅ How selling outcomes beats traditional SaaS pricing in construction ✅ Why converting variable costs to fixed costs through automation is game-changing ✅ An innovative structural engineering firm reducing design time by 90% Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe ----- Chapters 00:00 Intro 01:56 Diving into One Comma Five 06:01 Understanding the Solar PV Market 11:59 Investment Insights and Market Valuation 18:03 The Role of Technology in Energy Solutions 24:02 Marketing Strategies and Competitive Landscape 30:12 Future Challenges and Business Models 31:07 The Evolution of Energy Training 32:29 Understanding Fixed vs. Variable Costs 37:38 The Impact of SaaS on Construction 43:34 Exploring IPOs and Market Trends 49:45 Emerging Trends in Construction Technology Sales