"Don't build shitty products for problems that don't exist."This brutal advice from Maksim hit different. After spinning off from his first AEC tech company Kreo, he's now building PVFarm - solar design software that's pulling in $40K average revenue per customer.In today's episode of Bricks & Bytes, we had Maksim and we got to learn about why distribution beats product in AEC, how he cracked the $150M solar design market, and why most startup marketing tactics fail in construction tech... and many more!Tune in to find out about:✅ Why relationship-based sales trump amazing products in AEC ✅ The two pathways to selling enterprise software in construction✅ Why LinkedIn outreach and email marketing don't work for AEC startups ✅ How vertical integration beats horizontal CAD tools for specific building typesListen now on Spotify to hear how Maksim went from building multiple failed products to finding product-market fit with a 40-hour learning curve software that customers love.-----------Our Sponsor: Archdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comBuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.io4M Analytics - Instant, reliable utility data you can trust and verify - https://www.4manalytics.com/-----------------Chapters00:00 Introduction to Maxim and His Journey in AEC Tech03:02 Lessons Learned from Creo: Market Understanding and Sales Strategies05:58 The Relationship Between Sunbeam and PVFarm09:12 Understanding Sunbeam's Focus and Product Offerings11:57 The Importance of Collaboration in Design14:54 Navigating the Competitive Landscape of Solar Design Software17:57 Market Size and Growth Potential in Solar PV20:56 Go-to-Market Strategies and Customer Engagement23:58 Building Value Through Education and Relationships26:55 Webinars as a Tool for Engagement and Education33:28 The Value of Community Engagement33:56 Marketing Strategies That Fail36:00 Leveraging AI for Usability39:26 Navigating the AI Landscape41:14 Building Robust Tools in a Competitive Market43:52 The Go-Kill Framework for Product Ideas46:22 The Role of a CEO in a Tech Startup51:53 Balancing Discipline and Flexibility in Teams52:41 Successful Products in AEC54:51 Building in Different Markets57:12 The Importance of Community in Tech59:20 Managing Remote Teams01:01:08 The Intersection of Jiu-Jitsu and Business