#067 - Perryn Olson - The Construction Marketer's Playbook: Advanced Winning Strategies from Perryn Olson
In today’s episode of Bricks & Bytes, we have Perryn Olson, Chief Marketing Officer of Rex.one.
In this episode, we learn how niche marketing can help construction companies stand out and embrace new technologies like robotics.
Tune in to find out:
Why niche marketing in construction builds expertise and credibility.
How to craft an ideal client profile to focus your marketing.
Where construction companies should be marketing - find your audience!
The massive worker shortage and efficiency issues driving tech adoption like robotics in the construction industry.
How robots excel at the “4 D’s” - dirty, dangerous, dull, and distant jobs in construction. They take on risky and remote tasks.
If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!
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Perryn Olson | Chief Marketing Officer of REX.one
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Today’s Sponsor: beta – Construction and technology network platform
– connecting the tech industry with traditional construction partners.
Check www.the-beta.com
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Timestamps:
(00:00:00 - 00:00:52) - Intro
(00:00:52 - 00:08:07) - Why Perryn chose marketing
(00:08:07 - 00:11:30) - Effective ways to market your business in Construction
(00:11:30 - 00:21:00) - At what point negotiation turns into sales?
(00:21:00 - 00:26:00) - Diving into Structural Engineering and Robotics in construction
(00:26:00 - 00:36:14) - Downside of niche marketing
(00:36:14 - 00:39:30) - How AEC is getting affected by AI
(00:39:30 - 00:49:49) - Robotics in Construction
(00:49:49 - 00:50:25) - Outro
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Bricks & Bytes
#014 - Eric Whobrey - Perspective on Design and Build and VC in construction
From marketing to Construction and Venture Capital. Eric Whobrey is the Director of Technology and in Arco/ Murray and Managing Partner in Arco Ventures.
Join us for this insightful conversation with Eric to hear about:
- technology driven ideas that are shaping our industry
- what VCs look for in the start up founder
- design and build contractor’s view on technology
- many more!
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Bricks & Bytes
#054 - Kris Lengieza - Vision Behind Procore and the Future of Construction Tech
In today’s episode of Bricks & Bytes, we have Kris Lengieza, Vice President of Global Partnerships and Alliances at Procore Technologies.
We discuss Procore's vision, the Groundbreak conference, technology integration, opportunities in construction and much more!
Tune in to find out about:
Procore’s vision
Opportunities in construction
Benefits of integrated platform vs. siloed solutions
Procore's Groundbreak conference
If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!
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Kris Lengieza | Vice President of Global Partnerships and Alliances at Procore Technologies | ConTech
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We are travelling to Chicago to Procore Groundbreak on September 19th and 20th to interview innovators in construction technology - let us know if you are coming!
If you are, use promo code BRICKS100 for $100 off your ticket price.
Check https://www.procore.com/groundbreak
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Today’s Sponsor: beta – Construction and technology network platform
– connecting the tech industry with traditional construction partners.
Check www.the-beta.com
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Timestamps:
(0:00:00-0:07:30) - Intro
(0:07:30-0:20:00) - How Procore’s vision is improving lives in construction
(0:20:00-0:23:10) - Opportunities in construction
(0:23:10-0:26:42) - Benefits of an integrated platform vs. siloed solutions
(0:26:42-0:39:00) - Procore's Groundbreak conference
(0:39:00-0:39:25) - Outro
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Bricks & Bytes
#068 - Bryan Charter - How Tech Is Making Sustainable Housing A Reality
In today’s episode of Bricks & Bytes, we have Bryan Charter, Co-Founder & CEO of SuSy.house
In this episode, we learn how sustainable housing will become achievable for everyone., strategies for homeowners to improve the energy efficiency of their homes, tips for better time management and staying focused, and much more!
Tune in to find out:
The role of technology in reducing friction for sustainable housing upgrades.
Strategies for homeowners to improve energy efficiency and the potential financial incentives involved
How a two-sided marketplace operates in Construction Tech
Common challenges entrepreneurs face in time management
Role of Government Incentives and regulations in motivating homeowners to upgrade their houses
If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!
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Bryan Charter | Co-Founder & CEO of SuSy.house
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Today’s Sponsor: beta – Construction and technology network platform
– connecting the tech industry with traditional construction partners.
Check www.the-beta.com
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Timestamps:
(00:00:00 - 00:03:03) - Intro
(00:03:03 - 00:08:24) - What SuSy.house Does
(00:08:25 - 00:15:09) - Government Policies for Housing
(00:15:10 - 00:19:39) - Managing a Two-Sided Marketplace in Tech
(00:19:40 - 00:23:49) - Encouraging People to Undertake Construction on Their Houses
(00:23:50 - 00:28:03) - Key Learnings from Working at SuSy
(00:28:04 - 00:32:58) - Tips for Time Management and Dopamine Detox
(00:32:59 - 00:33:57) - The Importance of Cold Calling
(00:33:58 - 00:35:06) - Managing Technical Aspects as a Non-Technical Person
(00:35:07 - 00:37:26) - Essential Advice for Founders
(00:37:27 - 00:40:32) - Outro
Retrofitting Yellow Machines: The $250,000 Labor Cost Savings in Construction
Are robots taking over construction sites? The future of "yellow machines" might surprise you.
In today's episode of Bricks, Bucks and Bytes, we got to learn about Teleo, a startup retrofitting heavy machinery for remote operation and semi-autonomous functionality.
We also explored the intriguing case of ServiceTitan's IPO plans, shedding light on the complex dynamics of venture capital and founder equity.
Additionally, we delved into the challenges and opportunities in automating construction equipment across various environments.
Tune in to find out about:
✅ The battle between full autonomy and teleoperation in construction robotics
✅ Why retrofitting existing machinery could be a game-changer
✅ How controlled vs. uncontrolled environments impact automation adoption
✅ The potential pitfalls of aggressive venture funding for founders
Listen now on Spotify to stay ahead of the curve in construction tech innovation.
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Chapters
00:00 Exploring the Robotics Space
03:02 Teleoperation vs. Full Autonomy
05:58 Applications in High-Risk Environments
08:55 Market Dynamics and Venture Backability
12:03 OEMs vs. Startups in Innovation
14:59 The Future of Autonomous Machinery
17:54 Service Titan's Path to IPO
31:09 The Russian Roulette of Venture Capital
34:41 Conflicts of Interest in Business Decisions
39:12 The Cost of Venture Capital
41:51 Understanding IPOs and Profitability
44:04 Economic Predictions and Their Implications
52:57 The State of Construction Technology in Europe
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Bricks, Buck$ And Bytes
What We Learned After a Year of Talking to Construction Tech's Biggest Names
"Follow the money to grow, follow your passion to build. While US construction tech startups have raised $30B, India's $1B investment is yielding better returns."
In today's episode of Bricks & Bytes, we did our November Monthly Review where we reflected on an action-packed month of content creation and exciting future plans.
We even explored fascinating market dynamics, founder insights, and geographic opportunities in construction tech.
Tune in to find out about:
✅ Our successful launch of the AI in Construction Report and first steps into monetization
✅ Highlights from our Boston trip interviewing startups at Suffolk's boost cohort
✅ Behind the scenes of the upcoming Ediphi super series releasing in January
✅ Plans for New York and San Francisco tour in 2025, plus a potential India expansion
Listen to the full episode on Spotify to hear Owen, Martin, and Patric discuss their key takeaways from November, upcoming content plans, and Patric’s take on why founders often over-obsess with product and under-obsess with distribution.
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Chapters
00:00 End of Year Reflections
03:01 Cultural Differences in Business Mindset
05:50 The Impact of Travel on Business
08:47 Exploring AI in Construction
12:11 The Role of Community in Innovation
14:55 Challenges in Design and Construction Software
17:52 The Disconnect Between Traditional and Startup Worlds
21:00 The Influence of Trust in Business Relationships
24:07 Venture Capitalists in Government
26:59 The Future of Governance and Innovation
32:48 Understanding Argentina's Political Landscape
35:09 The Importance of Product Distribution
40:40 Marketing Challenges in Construction Tech
43:47 Trends in AEC Technology
44:29 Talent Acquisition in the AEC Sector
46:03 Investment Trends in Construction Tech
50:34 Cultural Insights: Christmas Traditions
57:33 Closing Thoughts and Future Plans
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Bricks, Buck$ And Bytes
156 Indian Companies Grew 20% Annually for 20 Years: What It Means for Construction Tech
Did you know that India has 156 publicly listed companies that have grown their revenue by over 20% annually for the past 20 years? That's more than the US, China, Japan, and Germany combined!
In today's episode of Bricks, Bucks and Bytes, we got to learn about the upcoming IPOs of Swiggy and BlackBuck in India, signaling a vibrant economy and thriving tech sector.
We also discovered that B2B marketplaces are flourishing in India, with BlackBuck's successful IPO setting a positive example for similar companies worldwide.
Additionally, we learned about the opening IPO window in Western markets, with companies like ServiceTitan and Klarna preparing to go public.
Tune in to find out about:
✅ The surprising growth rates of Indian companies
✅ How B2B marketplaces are thriving in India
✅ The opening IPO window in Western markets
✅ Upcoming construction tech IPOs to watch
Listen now on Spotify to gain insights into the rapidly evolving construction tech landscape and investment opportunities in India and beyond.
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Bricks, Buck$ And Bytes
Cintoo's $37M Series B, Reality Capture Market Growth, Partech's Investment Strategy - How Cintoo Is Revolutionizing Reality Capture in Construction
Is the construction tech market becoming more obvious? Are we on the cusp of a tech IPO boom?
In today's episode of Bricks, Bucks and Bytes, we got to learn about Cintoo's $37 million Series B funding round led by Partech, signaling growing interest in reality capture and data compression for construction sites.
We also explored the potential for a surge in tech IPOs in 2025, as evidenced by Thrive Capital's rumored $1 billion investment in Databricks at a $55 billion valuation.
Additionally, we discussed the evolving landscape of construction tech investing, where specialist knowledge becomes less critical as companies mature and become more "obvious" to generalist investors.
Tune in to find out about:
✅ The growing market for reality capture in construction
✅ How to interpret large late-stage funding rounds
✅ The potential for a tech IPO boom in 2025
✅ The changing dynamics of specialist vs. generalist investors in construction tech
Listen to the full episode on Spotify to dive deeper into these insights and more.