Most Startups Die at $5M ARR - Breaking the $10M Barrier in Construction Tech
"The best renewal is no renewal. So closing a three-year agreement, right?"In today's episode of our Go To Market Series from the Bricks & Bytes Podcast, we have Kevin Halter (CRO of OpenSpace) share his journey from scaling PlanGrid from $5M to $100M+ ARR and building high-performing sales teams in construction tech.Tune in to find out about:✅ Why construction tech requires a unique go-to-market approach focused on project-level ROI✅ How to transition from project-level sales to enterprise agreements (the key to breaking the $10M ARR ceiling)✅ What to look for when hiring sales talent ("fire in the belly")✅ When founders should hire their first VP of Sales vs CROWhether you're a founder struggling with the 5-10M ARR plateau or a sales leader in construction tech, this episode delivers practical insights on building scalable go-to-market motions in an industry where "it's easy to start a pilot, but hard to scale."
06:30 Introduction to Construction Tech Journey09:30 Scaling from 5M to 100M ARR12:31 Understanding Project-Level Value15:22 Building Trust and Transparency in Construction18:28 Transitioning to Enterprise-Level Sales21:28 The Importance of Customer Success Management24:28 Hiring the Right Sales Team27:29 Effective Communication with Executives30:24 Building Long-Term Partnerships33:31 Creating a Scalable Sales Model44:47 Building Long-Term Partnerships (appears to be repeated)48:30 Lessons from Biotech for Construction Tech53:17 Hiring and Scaling Sales Team57:57 Developing Talent and Leadership1:07:31 Choosing the Right Company to Join1:14:53 When to Hire a Chief Revenue Officer
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Bricks & Bytes
Construction Tech Marketing is Broken - Industry Skepticism Problem & Proven Go-to-Market from Ex-director of Marketing at 4M Analytics
"We're in an industry that loves ROI calculators... but the industry has built some sort of skepticism to these ROI calculators."This reality check from David Horesh hit different.In today's episode of Bricks and Bytes, we had David Horesh and we got to learn about why construction marketing is still a blue ocean, how to avoid the handshake trap, and why memes might be your secret weapon... and many more!Tune in to find out about:✅ Why understanding construction jargon is make-or-break for tech marketers✅ The leaky bucket problem killing your sales funnel✅ How AI agents can replace entire marketing teams✅ Why construction professionals want memes with their morning coffeeDavid spent 7 years helping construction tech companies go from zero to serious ARR. His insights on digital marketing in a traditional industry will change how you think about go-to-market.Listen now on Spotify and discover what most construction tech founders get wrong about marketing.----------Chapters00:00 Intro01:52 Introduction to David Horesh and His Journey04:50 Understanding Go-To-Market Strategies07:52 The Importance of Knowing Your Customer10:52 Defining Go-To-Market Team Structures13:50 Navigating Change in the Construction Industry16:54 Building Relationships and Network Effects19:43 The Role of ROI in Marketing Strategies22:54 Marketing Channels in Construction26:00 Leveraging Digital Marketing in Construction28:42 Creating Engaging Content for the Industry38:22 Building Relationships in Marketing40:37 From Traffic to Sales: The Conversion Process43:27 The Importance of Awareness and Trust48:52 Understanding the Marketing Funnel55:58 Recruiting the Right Marketing Talent01:01:51 Leveraging AI in Marketing01:04:51 Measuring Marketing Success
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Bricks & Bytes
3-4X BETTER ROI THAN HEAT PUMPS - VARM's Mission to Insulate 1 Million Homes by 2033
"Insulation has a 3-4x better ROI than heat pumps and 10x better than solar systems. Most people get this wrong when retrofitting their homes."In today's episode of the podcast, we had Chris from VARM, who shared his journey of building a VC-backed installation business aimed at becoming the European champion in the space.Tune in to find out about:✅ How VARM is building a "cloud installer network" - a franchise model on steroids✅ Why Chris pivoted from longevity e-commerce to climate tech after successfully exiting his first business✅ The surprising fundraising reality: "VCs and markets and investments are very often done based on FOMO"✅ Their ambitious mission to insulate 1 million houses over 10 yearsListen to the full episode on Spotify to learn how VARM is revolutionizing the insulation industry with their innovative business model and scaling strategy.-----Chapters00:00 Intro06:20 The Journey to Vaughan: Chris's Background09:19 From Management Consulting to Entrepreneurship12:17 Building a Sustainable Business: The Vision for Varm15:19 Why Insulation? The Case for Energy Efficiency18:24 Blown-In Insulation: A Smart Choice21:20 The Business Model: Cloud Installer Network24:08 Empowering Installers: The Business in a Box27:25 Growth Strategy and Customer Acquisition36:04 Community Engagement and Education39:26 Content Marketing Strategies40:59 Learning Through Experience43:12 The Cloud Installer Model45:52 Investor Relations and Fundraising47:38 Resource Allocation and Growth48:45 Understanding Competition51:09 Creating Win-Win Situations52:24 Market Expansion Plans55:55 Defining Success Metrics57:40 Cultural Fit in Hiring1:04:25 Advice for Founders in Physical Industries
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Bricks & Bytes
Construction Scheduling Is Dead - Broken Scheduling Systems & Modern AI Solutions from $600M Firm
"Construction scheduling is completely broken. We're still using PDF files and sticky notes to manage million-dollar projects."In today's episode of Bricks & Bytes, we had Patrick Hennessy from Harkins Builders and we got to learn about why traditional project management tools are failing the construction industry, how AI could revolutionize daily site operations, and the brutal truth about construction tech pricing... and many more!Patrick runs planning and analytics for a $600M general contractor and shares unfiltered insights from the trenches of construction technology adoption.Tune in to find out about:✅ Why Primavera P6 and traditional scheduling software creates more problems than it solves✅ How AI daily briefs could replace morning huddles and transform job site management✅ The real reason construction software pricing is getting out of control and what contractors should demand✅ Why construction tech websites are completely useless and how startups are losing millions in delayed sales cyclesListen now on Spotify and get the inside perspective on where construction technology is actually heading from someone who evaluates and implements it every day.----------Chapters
00:00 March Madness and Personal Reflections01:15 Understanding Project Controls at Harkins Builders04:06 The Role of Technology in Project Management09:17 Harkins Builders: Company Size and Structure11:36 Innovation in Construction: VDC vs. Project Controls13:01 Evaluating Scheduling Software: The Future of Collaboration16:06 Traditional vs. Modern Scheduling Practices20:14 Data Collection and Its Impact on Scheduling25:28 Accelerating Tech Adoption in Construction29:32 The Quest for Comprehensive Software Solutions33:29 The Importance of Clear Messaging in Construction Tech37:16 Navigating Cold Outreach and Sales Tactics41:15 The Challenge of Point Solutions vs. Comprehensive Platforms44:46 Understanding Pricing Models in Construction Software55:32 The Impact of AI on Construction Processes
2026 Construction Industry, $3 Billion Construction Tech Exits, Canvas Robotics Acquired, Pre-Con Debates & LinkedIn Content Crisis
Is $3 Billion the New Normal for Construction Tech Exits?In this episode of Bricks, Bucks & Bytes, Owen, Patric, Martin, and Dustin kick off 2026 with hot takes, bold predictions, and a no-holds-barred discussion on what's really happening in construction tech.What we cover:The 2026 construction industry trends everyone's talking about (data centers, manufacturing plateaus, and the office market reality)Why LinkedIn has become a wasteland of AI-generated garbage and what actually works nowPatric's spicy prediction: "$3 billion exits in construction tech in 2026"The great pre-construction debate: Can you really reduce years of work to minutes?Why most tech companies are marketing to VCs instead of actual customers (and how to spot the BS)Canvas Robotics gets acquired by JLG - what this means for the robotics waveSteve Dellorto from ConCntric joins to talk about his 26 years at Clark Construction and why pre-con is brokenThe most ridiculous products from CES 2026 (AI-powered hair clippers, anyone?)A heated debate on socialism, taxes, and why New York's mayor might be the worst businessman in AmericaKey quote: "It was never easier to start a business, but it was also never more difficult to build a great business." - PatricOur Sponsor:Aphex is the multiplayer planning platform where construction teams plan together, stay aligned, and deliver projects faster – check out aphex.coArchdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comBuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.ioChapters00:00:00 Intro00:01:09 Introduction to 2026 Construction Trends 00:04:09 CES Conference Highlights and Innovations 00:07:08 Shifts in Construction Project Types 00:10:21 The Impact of Social Media on Industry Trends 00:13:13 The Evolution of Content Creation and Marketing 00:16:09 The Future of Business Models in Tech 00:19:21 The Role of People in Business Success 00:22:09 Reflections on Quality in Content and Business 00:25:15 Closing Thoughts and Future Directions 00:28:26 Trends in Construction Mergers and Acquisitions 00:31:49 The Impact of Tariffs and Supply Chain Localization 00:35:34 Global Economic Shifts and Their Effects on Construction 00:40:02 The Rise of Offsite Manufacturing in Construction 00:43:03 Advancements in Robotics and AI in Construction 00:48:03 Green Building Mandates and Energy Challenges 00:53:38 Innovations in Pre-Construction Technology 00:59:47 Transitioning from Construction to Tech 01:01:14 Building Effective Teams in Tech 01:02:49 Customer Engagement in Tech 01:04:24 Project-First Focus in Construction Tech 01:06:16 The Reality of Pre-Construction 01:07:36 Building for Builders 01:09:01 Ridiculous Innovations from CES 01:16:07 Best Recent Purchases
A $100,000+ Christmas party, strip clubs as corporate bonding, and a secret betting ring—this is how construction tech really celebrates.In this episode of Bricks, Bucks & Bytes, hosts Owen, Martin, and Dustin close out 2024 with Santa hats, sick days, and the unfiltered truth about the AEC industry's wildest traditions.In this festive year-end special, you'll hear about:The two-week closed beta of their AEC prediction market experiment and why it's harder to execute than anyone expectedDustin's legendary Building Connected Christmas party where they blew over $100K knowing they were about to get acquired (casino night, no budget limits, zero regrets)Why construction industry Christmas parties always end with at least one fight and HR scrambling the next dayEquipment Share's IPO filing and why 2026 could see three major AEC tech companies go publicThe leaderboard drama where Dustin bet big on himself for "best looking host" and actually won"I don't know if that time will ever come again because money was treated very differently." – Dustin DeVan on Silicon Valley's glory daysThe crew signs off until January 8th with holiday cheer, confession-booth honesty, and predictions for an even wilder 2026.Our Sponsor:Aphex is the multiplayer planning platform where construction teams plan together, stay aligned, and deliver projects faster – check out aphex.coArchdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comBuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.ioChapters01:06 Holiday Cheer and Predictions 03:52 Exploring Prediction Markets06:50 Reflections on Christmas Parties 09:45 Media Influence and Public Sentiment 12:37 Personal and Company Growth in 2025 18:01 Looking Ahead to 2026 in Construction Tech 25:16 The Software Selection Dilemma 27:07 The AI Landscape in Construction 28:34 Anticipating Acquisitions in 2026 31:20 The Great Debate: Cloud vs. Desktop Solutions 38:58 Innovative Marketing in Construction Tech 50:36 The Risk of Bold Marketing in AEC 52:50 Building Effective Marketing Teams for Startups 55:05 Navigating Marketing Strategies for Startups 56:34 Insights on Rebranding Strategies 57:52 The Future of Marketing in AEC 01:00:23 Debate Recap: AI in Construction Estimating 01:07:12 Christmas Traditions and Predictions for 2026
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Bricks, Buck$ And Bytes
OpenAI Turner Mega Deal, OpenSpace Buys Disperse, Government Shutdown Impact on Construction & Startup Valuation Truth Bombs
In this episode of Bricks, Bucks & Bytes, Owen, Martin, Patrick, and Dustin break down what happens when a fully remote startup brings everyone together IRL—plus two major construction tech deals that have everyone talking.Dustin opens up about Ediphi's first all-hands offsite (spoiler: his team didn't win the escape room), before the crew dives into the chaos of government shutdowns and what they actually mean for construction.Then things get spicy with the OpenAI x Turner deal that's got LinkedIn in a frenzy, and Jeevan from OpenSpace and Oli from Disperse join to talk about their recently announced acquisition.Topics covered:Why company offsites are worth every penny for remote teamsThe real cost of government shutdowns on construction projectsTurner's $30M OpenAI deal and what it means for GCsInside the OpenSpace + Disperse acquisitionThe uncomfortable truth about startup valuations and M&A"You're not worth that much money when you raise at 30 million or 50 million. You're not truly worth that. It's buying a future." - Dustin DeVanPlus: Owen debuts the new Bricks & Bytes merch, Dustin reveals his founder health transformation (no Ozempic involved), and the team debates whether construction tech is ripe for consolidation.Our Sponsor: Archdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comBuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.ioAphex is the multiplayer planning platform where construction teams plan together, stay aligned, and deliver projects faster – check out aphex.coChapters00:00 Intro01:43 Introduction to Company Offsites 07:46 The Importance of Company Offsites 11:42 Government Shutdown in the U.S. 21:00 Turner Construction's Deal with OpenAI 24:20 Exploring OpenAI's Impact on Construction 27:18 The Challenges of Implementing AI in Estimation 29:53 Creative Commercial Deals and Revenue Sharing 31:19 The Role of AI in Streamlining Workflows 34:38 Standardizing Processes for Effective AI Integration 38:58 The Future of Legal Services in the Age of AI 42:21 The Human Element in Legal and Engineering Services 49:34 The Acquisition Journey: From Partnership to Integration 53:03 Leadership Changes and Strategic Growth 57:09 Product Roadmap and Customer Experience 1:00:05 Navigating Competition in Construction Tech 1:01:55 Future of Acquisitions in Construction Tech
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Bricks, Buck$ And Bytes
PlanGrid Founders Return to Construction, 27% of GCs Using Personal Funds, $9.2M Nextlight Raise, AI Go-To-Market Race, with Will Mitchell from Rabbit
27% of contractors are using PERSONAL MONEY to keep their businesses alive—and it's worse than you think.In this episode of Bricks, Bucks & Bytes, Owen, Dustin, and Martin break down the biggest shakeups in construction tech, from the PlanGrid founders' surprise return to AI, to the shocking payment crisis threatening to sink contractors across the industry.We’re joined by Will Mitchell from Rabbit, David from Nextlight, and Vardhan Mehta from Aislab to unpack what's really happening in construction payments, energy efficiency, and materials management.Key Topics:Tiger Eye's big pivot: Why Tracy Young and Ralph Gootee are bringing AI back to construction after PlanGridThe AI arms race: Will there be one winner or will construction tech fragment like consumer markets?Rabbit's 2025 Construction Payments Report: 44% of firms are getting paid late and 20% hit negative cash flowThe personal finance nightmare: Why nearly 1 in 3 GCs are dipping into their own pockets to cover payrollNextlight's $9.2M Series A: How smart window coatings can slash building energy costs by 25%Aislab's $13.5M raise: The two-sided marketplace that's won over half the top 100 AEC firms"None of these companies are building their own foundational models. They're using other people's models. So I think it's going to be a go-to-market race." — Dustin DeVanSponsors:BuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.ioArchdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comAphex is the multiplayer planning platform where construction teams plan together, stay aligned, and deliver projects faster – check out aphex.coChapters 00:00 Intro01:30 Introduction to New AI Player in Construction 04:16 Trimble Dimensions: Key Takeaways 07:10 The Future of AI in Construction 10:11 Trimble's Innovations and Market Position 12:56 Challenges in Construction Payments 15:50 Insights from the 2025 Construction Payments Report 38:35 The Challenges of Payment Processes in Construction 41:46 Incentives for Faster Payments42:44 The Impact of Payment Delays on Project Costs 45:26 Innovations in Payment Solutions 48:26 Advancements in Energy Control Coatings 51:22 The Future of Coating Technologies 57:17 The Role of Patents in Tangible vs. Software Businesses 59:10 Building a Robust Materials Management System 01:09:06 Funding and Growth Strategies for Startups
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