"We're in an industry that loves ROI calculators... but the industry has built some sort of skepticism to these ROI calculators."This reality check from David Horesh hit different.In today's episode of Bricks and Bytes, we had David Horesh and we got to learn about why construction marketing is still a blue ocean, how to avoid the handshake trap, and why memes might be your secret weapon... and many more!Tune in to find out about:✅ Why understanding construction jargon is make-or-break for tech marketers✅ The leaky bucket problem killing your sales funnel✅ How AI agents can replace entire marketing teams✅ Why construction professionals want memes with their morning coffeeDavid spent 7 years helping construction tech companies go from zero to serious ARR. His insights on digital marketing in a traditional industry will change how you think about go-to-market.Listen now on Spotify and discover what most construction tech founders get wrong about marketing.----------Chapters00:00 Intro01:52 Introduction to David Horesh and His Journey04:50 Understanding Go-To-Market Strategies07:52 The Importance of Knowing Your Customer10:52 Defining Go-To-Market Team Structures13:50 Navigating Change in the Construction Industry16:54 Building Relationships and Network Effects19:43 The Role of ROI in Marketing Strategies22:54 Marketing Channels in Construction26:00 Leveraging Digital Marketing in Construction28:42 Creating Engaging Content for the Industry38:22 Building Relationships in Marketing40:37 From Traffic to Sales: The Conversion Process43:27 The Importance of Awareness and Trust48:52 Understanding the Marketing Funnel55:58 Recruiting the Right Marketing Talent01:01:51 Leveraging AI in Marketing01:04:51 Measuring Marketing Success