This New Pre-Fab Marketplace Will Solve Construction's Hidden Capacity Crisis
99% of acquisition deals fail, but Britton Langdon beat the odds when a sneaky AI scraper accidentally announced his stealth startup to 30,000 people.In today's episode of Bricks and Bytes, we had Britton Langdon and we got to learn about his journey from building M-Suite to launching BuildFactory, the hidden capacity problem in prefab shops, and why construction has more FOMO than any other industry... and many more!Tune in to find out about:✅ How he achieved 140% net retention at M-Suite before selling to Stanley Black & Decker✅ Why every prefab shop has hidden capacity but nobody talks about it✅ The marketplace approach to solving construction's supply and demand problem✅ Why construction companies fear missing out more than any other industryListen now on Spotify to hear how Britton is building the Airbnb for offsite construction and democratizing fabrication work across North America.
Our Sponsor: Archdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comChapters02:00 Welcome Back and New Beginnings04:59 The Launch of BuildFactory07:55 Building in Cedar Rapids: A Unique Perspective11:03 Understanding M Suite: The Journey13:43 The Decision to Sell: Timing and Strategy16:48 Customer Retention and Business Growth19:40 Pricing Models and Value Creation22:44 Navigating Acquisition Offers25:46 Diligence and Compliance in Acquisitions28:38 Lessons Learned for Future Ventures33:52 Exploring BeamFabField and Its Limitations36:25 Introduction to Build Factory and Its Ecosystem40:31 Addressing Supply and Demand in Prefabrication44:20 The Role of Prefabrication in Construction48:28 Building a Marketplace for Prefabrication53:10 Challenges and Strategies in Marketplace Development59:15 The Future of Build Factory and Market Trends
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Bricks & Bytes
Nobody Knows What You’re Building - Bad Messaging & How to Fix It from Kevin Ferguson, a Product Marketing Expert in AEC
"I can't tell you how many times I'm on LinkedIn, see an AEC tech company post something, click their profile, and have NO IDEA what they do."That's Kevin Ferguson speaking - and if a product marketing expert in our industry can't figure out what these companies do, what chance do customers have?In today's episode of Bricks & Bytes, we had Kevin and we got to learn about why most AEC startups are failing at basic messaging, the real difference between hype and reality in construction tech, and how to actually position products that sell... and many more!Tune in to find out about:✅ Why 2,000+ AEC tech companies can't explain what they do ✅ The one thing that kills more startups than bad products ✅ How to break through the noise in a relationship-driven industry✅ Why your website is actually your biggest sales toolThis episode will change how you think about marketing in construction tech.Listen now on Spotify and let us know what resonates with you.------------Chapters00:00 Intro01:47 Introduction to AEC Marketing and Kevin Ferguson06:58 The Importance of Clear Messaging in AEC Tech11:38 Niche Marketing in AEC Technology16:52 Identifying Target Personas in AEC Tech21:51 The Role of Customer Feedback in Messaging26:49 Balancing Product Quality and Marketing31:43 Effective Product Positioning Strategies36:56 The Importance of Clarity in Messaging38:07 Choosing the Right Medium for Communication39:36 Building Trust in Relationships40:36 Leveraging Owned Channels for Marketing42:36 Breaking Down Complexity in Product Messaging45:46 Evolving Messaging with Product Development47:01 Strategies for Successful Product Launches54:31 Post-Launch Evaluation and Metrics1:02:00 Lessons from Microsoft for Product Marketing
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Bricks & Bytes
TestFit Does 1000+ Iterations Per MILLISECOND - Construction AI That Actually Delivers
"We can do a few thousand iterations a millisecond. That gives people, you know, no loading screens, right? I want to generate and then edit, right?"That's how Jack from TestFit described their AI-powered generative design that's completely changing how buildings get planned.In today's episode of Bricks & Bytes, we had Laura Paciano and Jack from TestFit and we got to learn about how they're collapsing two months of pursuit costs into a single day, why big tech giants keep failing in construction, and how one customer won $750,000 more business in their first year... and many more!Tune in to find out about:✅ Why innovation is never asked for and how to educate markets on solutions they don't know they need✅ How TestFit collapses the traditional 2-month feasibility process into one day with live collaboration✅ Why architects are the hardest to convince but quickest to adopt new technology once they decide✅ The biggest myth about selling tech to the construction industry and why domain expertise beats big tech moneyWatch now on Youtube and discover how TestFit is changing the game for developers, architects, and GCs across the construction industry.
Chapters00:00 Intro02:00 Introduction and Backgrounds05:05 Understanding TestFit's Current Operations08:06 Product Typologies and Market Focus10:48 Category Creation and Market Education14:00 Overcoming Resistance to Change15:58 Real Estate Execution Plan Explained18:47 Pricing Models and Value Proposition21:58 Feasibility Studies and Zoning Considerations25:51 Evaluating New Markets for Expansion27:58 Go-to-Market Strategies and Pods31:56 Key Performance Indicators for Pods34:51 Navigating KPIs and Roadmaps37:41 The Role of AI in TestFit40:57 Building with Empathy: The Builder Mentality41:32 Understanding Go-to-Market Strategies44:42 Engaging with Municipalities and Permitting Challenges50:46 Innovating the Real Estate Workflow58:41 Debating BIM and the Future of Construction Tech01:02:38 Myths in Selling and Building Tech for AEC
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Bricks & Bytes
90% of Sales Demos Fail - Closing $1M Deals with Mutual Action Plans & Multi-Threading Secret to Accelerate Sales Cycles
"Elite sales leaders don't just hire sellers - they hire 'pirates and romantics' who can thrive in chaos when everything's broken."In today's episode of Bricks & Bytes, we had Scotland Foss, who helped build PlanGrid before its $1B acquisition by Autodesk. Scotland shared his proven playbook for construction tech go-to-market success from his journey across multiple ventures.Tune in to find out about: ✅ Why product-market fit must come before hiring salespeople ✅ The power of "mutual action plans" in closing complex deals ✅ How PlanGrid's freemium strategy created viral adoption on job sites ✅ Why unlimited user pricing models work better than per-seat in construction ✅ How a 90-second video convinced a CEO to take a 2-hour meetingListen now on Spotify to hear Scotland's insights on building successful construction tech sales organizations in challenging market conditions.
"AI Can't Handle Full Design Workflows!" - Automation Promises & Real-World Limitations from AEC Experts
"Is it possible to get from concept to fully constructible building designs in hours? "In today's episode of Bricks, Bucks and Bytes, we got to learn about Augmenta's $10 million seed funding for their AI-powered design platform that aims to automate electrical designs for buildings.We also learned about the ongoing debate between automated design platforms versus improved authoring tools, and which approach might ultimately capture more value in the MEP/S design space.Patric shared his investor's perspective that data infrastructure, authoring tools, and systems of record may be better investment targets than pure AI solutions, as they're likely to embed AI capabilities and control workflows long-term.Tune in to find out about:✅ The challenge of creating "fully constructible" designs through automation✅ Why minimum feature sets in building design software are exceptionally high✅ The reality that vectorial AI systems will always need human refinement✅ How the MEP design workflow might evolve with AI assistance------------Chapters00:00 Intro03:40 Augmenta's Seed Funding and Automation in Design07:02 Challenges of Constructible Designs11:35 The Importance of Minimum Feature Sets15:01 Marketing vs. Reality in Construction Tech18:19 Competition in the Automation Space20:16 Navigating the Complexities of MEP Design24:11 The Future of Automated Building Design30:11 The Role of AI in Design Automation34:26 The Intersection of Authoring Tools and Automation39:00 The Evolving Landscape of AI in Construction
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Bricks, Buck$ And Bytes
"$65 Billion Wasted!" - How Twin Knowledge's AI Prevents Costly Construction Rework
"$65 billion worth of rework happened in the United States last year in construction. The expectation in the market is that construction projects run over budgets and timelines."In today's episode of Bricks, Bucks and Bytes, we got to learn about Twin Knowledge, an AI-powered platform that raised $3.7M to help construction and real estate stakeholders QA/QC building drawings before they hit the field.We discovered how the company is tackling the massive $65B rework problem by creating AI assistants that help query unstructured data across different silos.Also, we learned about the power of "white glove" implementation approaches in construction tech from JP Bowgen of Camber Creek.Tune in to find out about:✅ Why developers feel the most pain from drawing errors✅ How Twin Knowledge can help teams do "4-5X the work with half the team"✅ Why founder expertise matters more than ever in the AI boom✅ The importance of catching errors upstream before they become costly rework-------------Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe-------------LinkedIn: https://www.linkedin.com/company/bricks-bytes/X/Twitter: https://twitter.com/bricksbytespodYoutube: https://www.youtube.com/channel/UCmNbunUTIIQDzbJgGJt9_ZgInstagram: https://www.instagram.com/bricksbytes/---------------Chapters00:00 Introduction to Twin Knowledge and AI in Construction02:53 Understanding the Accuracy and Utility of AI in Building Drawings06:14 The Impact of Rework in Construction and the Role of Twin Knowledge08:47 Evaluating the Value of Twin Knowledge in Construction Projects11:57 The Leadership Behind Twin Knowledge and Its Market Position14:56 The White Glove Approach in Technology Implementation17:57 The Future of Twin Knowledge and AI in Construction28:10 The Vision Behind Twin Knowledge30:01 Funding and Future Plans32:02 Competitive Landscape and Unique Positioning33:55 Understanding Cost Savings and Value Proposition36:09 Rework Challenges in Construction38:58 Incentives and Business Dynamics43:59 Final Thoughts on AI and Future Prospects
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Bricks, Buck$ And Bytes
Germany's Fiscal Bazooka Ignites Europe - Construction Tech Opportunities & Capital Shifts from Global VC Perspective
"Germany's fiscal U-turn might be the drop that makes Europe's bucket overflow."In today's episode of Bricks, Bucks and Bytes, we got to learn about Camber Creek's unique investment approach with JP Bowgen - they raise funds from 300+ real estate companies to drive value for founders they back.We discussed Germany's recent "fiscal bazooka" - a massive €500 billion infrastructure fund alongside unlimited military spending, potentially kickstarting a new era of European optimism.Also, we learned about how building materials companies in Germany jumped 20% in share prices following this announcement, creating a flywheel effect for construction tech.Tune in to find out about:✅ Why JP predicts we'll see the first German construction tech unicorn in 4 years✅ How infrastructure investment creates opportunities for material innovation✅ The potential shift in global economic power dynamics✅ Why successful US startups are increasingly looking to expand into EuropeListen to the full conversation on Spotify.----------Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe---------LinkedIn: https://www.linkedin.com/company/bricks-bytes/X/Twitter: https://twitter.com/bricksbytespodYoutube: https://www.youtube.com/channel/UCmNbunUTIIQDzbJgGJt9_ZgInstagram: https://www.instagram.com/bricksbytes/—---------------------------Chapters00:00 Introduction to Camber Creek and JP Bowgen06:09 Germany's Fiscal U-Turn and Historical Context11:53 Implications of Germany's Infrastructure and Defense Spending17:58 The Impact on Construction Tech and Startups24:01 Future Prospects for Investment in Germany28:59 Exploring On-Site Robotics and Supply Chain Solutions31:12 The Importance of Energy Efficiency in Europe33:28 Infrastructure Investment and Its Impact on Housing36:32 The Future of Venture Capital in Europe40:34 The Shift of Founders from the US to Europe44:11 Economic Implications of US Isolationism49:57 Cultural and Economic Power Dynamics
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Bricks, Buck$ And Bytes
Reneo’s €600M to Transform Real Estate, Nodes and Links $12m Scheduling Raise
"In Europe, you need your buildings to consume less energy because we don't have a lot of prime energy." - Patric on why Reneo's business model works beyond regulations.In today's episode of Bricks, Bucks and Bytes, we got to learn about Reneo's massive €600M funding round (with €45M in equity) to transform energy-inefficient buildings into greener assetsWe also explored Nodes and Links $12M Series B funding for their AI-powered scheduling management platform that enhances project delivery across construction and other industriesPlus, we gained valuable insight into how successful construction tech companies approach scheduling through three distinct models: full automation, analytics/visibility, and collaboration-focused solutions.Tune in to find out about:✅ How Reneo creates structural cost advantages through radical standardization✅ Why co-CEOs can work well with the right dynamic, especially during adversity✅ The critical difference between having a schedule versus the act of scheduling✅ Why one investor got excited seeing Salil Deshpande (Uncorrelated) backing Nodes and LinksListen to the full episode on Spotify to learn how these construction tech innovators are reshaping the industry.------Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe------LinkedIn: https://www.linkedin.com/company/bricks-bytes/X/Twitter: https://twitter.com/bricksbytespodYoutube: https://www.youtube.com/channel/UCmNbunUTIIQDzbJgGJt9_ZgInstagram: https://www.instagram.com/bricksbytes/-----Chapters00:00 Introduction and Context01:10 Overview of Reneo and Its Business Model05:54 Reneo's Unique Approach to Real Estate Investment11:49 Investment Rationale and Market Dynamics17:52 Challenges and Opportunities in the Real Estate Sector24:05 Conclusion and Future Outlook25:40 Exploring Nodes and Links in Scheduling Technology30:01 Models of Scheduling: Automation, Visibility, and Collaboration36:02 The Future of Scheduling Software: Differentiation and Optimization39:59 Investment Insights: Evaluating Funding and Market Dynamics