#033 - Scott Ellison - 'Go to market' in the construction tech
Excited to share this brilliant and latest episode of the Bricks and Bytes Podcast, where we take a deep dive into the world of construction, technology, and business.
In this episode, Scott Ellison, a strategy consultant, talks about his personal connection to the construction industry and his journey to becoming an advisor and investor in tech companies. Here are some of the highlights:
⁃ How Scott's personal connection to the construction industry started with his uncles, who were general contractors, and his job working in a hardware store.
⁃ The impact of the ubiquity of smartphones, cloud, and SaaS on the construction industry and how it has led to a slower but steady shift towards digitisation.
⁃ The importance of software infrastructure in construction tech and how it needs to be laid down first before we can fully appreciate the benefits of new ways of capturing information.
⁃ Go-to-market strategies, such as product-led growth that have created value in certain sector.
Tune in to the episode to learn more about Scott's insights and his thoughts on the future of the construction industry!
If you’re enjoying our podcast, please leave us a review! This helps us get more amazing guests to give you guys the best and most informative content on technology in the built world.
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Scott Ellison - Investor | Advisor | Judge | Mentor
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Today's Sponsor: beta - Construction and technology network platform - connecting the tech industry with traditional partners.
Chek: www.the-beta.com
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Timestamps:
00:00:00 --> 00:01:05 - Intro
00:01:05 --> 00:01:45 - Sponsor
00:01:45 --> 00:03:33 - Scott's background and personal connection to the construction industry
00:03:33 --> 00:04:26 - The impact of technology on the construction industry
00:04:26 --> 0006:38 - The importance of software infrastructure in construction tech
00:06:38 --> 00:08:12 - The challenge of data islands and pockets in the construction industry
00:08:12 --> 00:10:40 - Go-to-market strategies in built tech, and how it can make or break a startup
00:10:40 --> 00:13:06 - Table stakes in the game of building a successful startup
00:13:06 --> 00:14:35 - Playbook in construction tech
00:14:35 --> 00:20:30 - Introduction to the concept of Product-Led Growth (PLG)
00:20:30 --> 00:24:25 - The unique dynamics of construction industry
00:24:25 --> 00:26:04 - The concept of respect to disrupt ratio
00:26:04 --> 00:27:17 - Setting up a strategy for a startup
00:27:17 --> 00:32:35 - The challenges faced by people from outside and inside the industry when introducing change
00:32:35 --> 00:34:52 - Key metrics in early-stage investing
00:34:52 --> 00:37:41 - Individual (jockey) over the idea (horse) in early-stage investing
00:37:41 --> 00:39:15 - Exciting ideas and technologies in construction tech
00:39:15 --> 00:41:02 - Scott's advice to companies in the construction tech on hiring, firing, marketing and finance
00:41:02 --> 00:42:25 - The student debt crisis in the US and how it impacts the construction industry's ability to attract top talent
00:42:25 --> 00:44:43 - Robotics and technology changing the construction industry workforce
00:44:52 --> 00:46:36 - Thoughts on hot trends in construction industry
00:46:36 --> 00:48:55 - Scott's passions
00:48:55 --> 00:49:37 - Top skill for entrepreneurs
00:49:37 --> 00:50:10 - More information about Scott
00:50:10 --> 00:50:28 - Outro
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Bricks & Bytes
#015 - George Dobbins - Building the Best Leadership Teams & BETA
How do you build the most effective c-suite and executive leadership team?
Today, we speak with @George Dobbins, Co-Founder of @Beaumont Bailey and Mentor at @Pi Labs.
Listen in to hear George's advice on:
Building effective leadership teams
Key mistakes when starting up and building your c-suite
George's relationship with an ex Dragon (from Dragon's Den)
Recommendations on the best restaurants in the UK
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In releasing this podcast, we are also delighted to announce our partnership with @beta.
BETA is the UK’s leading build environment & technology networking platform. Their main aim is to connect traditional industry with technology partners as well as connecting construction & proptech companies with advisors, VC’s, angel investors, technology partners AND contacts at some of the top corporations in the UK, Europe and globally.
More info in the comments.
Thanks for all your support on the podcast so far. We have more exciting guests lined up in the coming months.
Please also help us out by reviewing our podcast on whichever platform you get your podcast from.
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Bricks & Bytes
#050 - Hattie Walker- Arnott - Founder of AI-RE - Real Estate In 2023
In today’s episode of Bricks & Bytes we got a chance to talk with Hattie Walker- Arnott, founder of AI-RE, to discuss innovation and disruption in real estate 2023.
Tune in to find out about:
The impact of large language models and AI
Areas of disruption in Real Estate
Blockchain hype In 2023
What it takes to become a tech advisor
If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!
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Hattie Walker-Arnott | Senior Regeneration Advisor at Perspicio | Founder of AI-RE | ConTech
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Today’s Sponsor: beta – Construction and technology network platform
– connecting the tech industry with traditional partners.
Check www.the-beta.com
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Timestamps:
(0:00:00-0:09:08) - Intro
(0:09:08-0:10:24) - How to manage between ideas effectively
(0:10:24-0:12:27) - Definition of Real Estate 2023
(0:12:27-0:16:12) - Innovation taking place in Real Estate
(0:16:12-0:36:57) - Areas of Real Estate that needs to be disrupted
(0:36:57-0:40:30) - Blockchain Hype
(0:40:30-0:47:20) - What it needs to become a Tech Advisor
(0:47:20-0:52:33) - Outro
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Bricks & Bytes
#064 - Anande Bergman - Step-By-Step: How Automation Is Changing Everything In Construction
In today’s episode of Bricks & Bytes, we have Anande Bergman, Developer Relations At VIKTOR and expert in AEC business process automation.
Learn about the step-by-step processes of automation, parametric design, breathtaking automation in construction, the future of automation, and much more!
Tune in to find out about:
Differences and similarities between an Engineer and a Developer
Fundamentals and the steps of automating processes
The basics of parametric design
The future and current state of automation in construction
If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!
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Anande Bergman | Developer Relations at VIKTOR | ConTech
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Today’s Sponsor: beta – Construction and technology network platform
– connecting the tech industry with traditional construction partners.
Check www.the-beta.com
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Timestamps:
(0:00 - 3:00) - Intro
(3:00 - 4:15) - Differences in Engineer and Developer
(4:15 - 6:22) - Differences and Similarity between Aerospace Engineering and Structural Engineering
(6:22 - 14:30) - Fundamentals and Steps of Automating Processes
(14:30 - 21:25) - Cool Automations in Construction
(21:25 - 25:20) - How to Identify Areas that Could be Automated
(25:20 - 31:07) - What is Parametric Design?
(31:07 - 34:40) - Are People Resilient for Automations or Not?
(34:40 - 40:30) - Future of Automations
(40:30 - 44:12) - Outro
Construction Crash Coming - Our NEW Host, US Economy Contracts 0.3%, Trump Tariffs Hit Construction, Autodesk vs Procore Battle, AI, Biggest Construction Tech Failures
Is Construction Headed for a Slowdown, or a Full-Blown Crash?
This week on Bricks, Bucks & Bytes, things get spicy.We dig into the 0.3% drop in US GDP—and why it might just be the beginning for the construction sector. But tariffs and rate hikes are only half the story. The real drama? AI hype cycles, Autodesk vs. Procore, and why most “AI for construction” startups are just faucets with no bathtub.
Inside this episode:Why the US economy is wobbling—and how it's already hitting constructionThe real reason projects are stalling (hint: it’s not just input costs)The “bathtub vs. faucet” theory of AI—and how it exposes weak GTM strategiesAutodesk: overpriced legacy? Or sleeping giant ready to crush Procore?The top 20 construction tech failures—modular startups dominate the list
Plus:What BuildingConnected could have become (and why Autodesk isn’t using it)Why not having pricing certainty is killing dealsThe Katerra excuse that made everyone on the show wince
Key Quote:
"You're not solving the problem. You're just identifying the problem for someone else to win." - Dustin DeVan
If you’re in AEC and want to see the next wave coming before it hits... this one’s required listening.
------Chapters00:00 Intro01:35 Introduction and Welcome02:43 US Economy Contraction and Recession Concerns08:38 Impact of Tariffs on Construction Costs13:37 Short-term vs Long-term Economic Perspectives19:40 Global Supply Chain and Trade Dynamics25:34 AI's Role in Construction and Economic Resilience31:35 Business Strategies in a Volatile Market38:25 Innovative Content Formats in AI and Supply Chains40:06 The Role of AI in Construction Economics42:57 AI as a Commodity: The Bathtub Metaphor49:26 Disrupting the Authoring Space: Challenges and Opportunities56:44 Investing in Autodesk: A Critical Analysis01:11:11 Procore's Challenges and Market Dynamics01:13:44 Marketing Strategies in Construction Tech01:15:55 Potential Disruptors: Google and Microsoft01:20:15 Mergers and Acquisitions in Construction Tech01:21:47 Top Construction Tech Failures: A Game01:27:00 Lessons from Construction Tech Failures
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Bricks, Buck$ And Bytes
VCs Are NOT Always The Answer - Bootstrapping Benefits & Sustainable Growth from Funding Experts
"Venture capital in PropTech increased 82X from $200M to $15B in just 15 years - but is VC money right for construction tech founders right now?"In today's episode of Bricks, Bucks and Bytes, we got to learn about J.P. Bowgen's journey from AlphaSites to Macy's corporate innovation team to becoming a partner at Camber Creek.We got to learn about how Camber Creek de-risks investments by testing startups with their 300+ real estate and construction LP network before investing.Also, we learned about J.P.'s hot take that PropTech and ConTech might not actually be mature enough for venture capital money right now - with only 1 in 4 companies spending more than 1% of revenue on digitization.Tune in to find out about: ✅ How Camber Creek operates as an "outsourced R&D department" for real estate companies ✅ Why construction tech is 5-7 years behind PropTech but might soon leapfrog it ✅ The shift in ConTech companies selling upstream to owners instead of just GCs ✅ The importance of personal brand building for VCsListen now on Spotify to hear the full conversation with J.P. Bowgen.-----------Chapters00:00 Introduction and Personal Updates01:10 Journey into Venture Capital05:30 Transition from Macy's to Camber Creek14:51 Establishing a Presence in Europe16:23 Camber Creek's Investment Thesis and Origins18:29 The Digital Transformation of Real Estate19:55 De-risking Investments through Strategic Engagement21:21 The Role of Strategic Investors in Venture Capital23:41 Navigating the Landscape of Venture Capital26:26 The Importance of Media in Deal Flow30:29 Building a Personal Brand in Venture Capital33:41 Opportunistic Investing in PropTech and Construction Tech37:30 The Shift in Technology Adoption in Construction39:36 Debunking Misconceptions about Venture Capital
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Bricks, Buck$ And Bytes
US VC Returns Underperform Globally - Market Saturation & Hidden Opportunities from Construction Unicorns
"The US VC market is the worst performing of all VC markets across the world in terms of financial performance." In today's episode of Bricks, Bucks and Bytes, we got to learn about BuildOps securing $127 million in Series C funding and achieving unicorn status with a $1B valuation.We also explored the structural differences between US and European contractor software markets, where European contractors are typically smaller and 5-10 years behind in software adoption compared to their US counterparts.Additionally, we gained insight into how fund size impacts investment strategy, with smaller VC funds avoiding obvious competitive spaces that larger funds eagerly pursue.Tune in to find out about:✅ Why BuildOps and Service Titan succeed with modular software for contractors✅ How SaaS business models justify higher valuations than traditional services✅ Why European construction software is following a roll-up strategy✅ The difference between investing in "the business" versus "the share price"------Chapters00:00 Introduction and Recent Developments04:50 BuildOps: A New Unicorn in Construction Tech19:06 Comparing BuildOps and ServiceTitan27:49 Valuation Insights and Market Dynamics
"Windows and doors constitute about 8% of a home's value, but the ratio actually skews upward as the value of the home goes up." - A fascinating insight into why this category commands such high margins globally.In today's episode of Bricks, Bucks and Bytes, we got to learn about Green Fortune's $4.5M funding from Fundamental, bringing cloud manufacturing to the windows and doors industry in India.We got to learn about India's evolving investment landscape, with Western funds increasingly launching India-specific strategies rather than treating it as just another "emerging market."Also, we learnt about the "Dolphin Founder" philosophy that investors value - founders who "come up for air" by proving EBITDA profitability before a funding round.Tune in to find out about:✅ Why windows are one of the most touched points in your home and critical to energy efficiency✅ How Green Fortune is filling the "missing middle" between luxury and substandard options✅ Why building materials companies perform exceptionally well in Indian public markets✅ The upcoming IPOs of construction tech companies in India for 2025Listen to the full episode on Spotify to hear more insights on construction tech investments across global markets.-----------Chapters00:00 Introduction and Guest Welcome01:39 Investment in Green Fortune: Overview and Rationale06:30 Cloud Manufacturing in the Building Materials Sector10:04 Market Dynamics: Customization and Standardization in India13:21 The Importance of Windows in Construction15:06 Green Fortune's Unique Selling Proposition18:58 Utilization of Investment Funds26:38 Business Model and Revenue Generation26:44 Exploring Green Fortune's Sales Channels29:01 Profitability and Business Model Insights31:19 Innovations in Manufacturing and Supply Chain34:01 Investment Landscape in India39:45 Challenges and Opportunities for Startups46:55 The IPO Market in India