In this episode of Bricks & Bytes we sit down for round 2 of our interview with Will Synnott and discuss all things sales, content, engagement, productivity and the life of a construction tech consultant. Tune in to hear: Where startups fail when it comes to Sales The importance of getting in front of your customer Why do people buy construction technology How to deal with rejection How to manage a busy sales-work-life balance If you enjoy today’s episode, leave us a comment or send us your thoughts - hello@bricksbytes.show.  And don’t forget to subscribe! ---------------------------------------- Will Synnott Engineer Turned Construction Technology Consultant 🏗 📊 | Director of Strategic Accounts at Disperse | Chartered Geologist | ConTech ---------------------------------------- Today’s Sponsor: ⁠⁠⁠beta⁠⁠⁠ – Construction and technology network platform  – connecting the tech industry with traditional partners.  Check ⁠⁠⁠⁠⁠www.the-beta.com⁠  ---------------------------------------- Timestamps: (0:00:00-0:10:10) - Intro (0:10:10-0:11:18) - Importance of sales for growing a startup (0:11:18-0:15:45) - Where specifically do startups fail when it comes to sales ? (0:15:45-0:18:13) - Why do people buy construction tech solutions ? (0:18:13-0:23:29) - How to deal with clients who are not willing to adapt with tech? (0:23:29-0:31:55) - Importance of Content Creation in Construction Tech (0:31:55-0:40:12) - What happens if you don't change your technology? (0:40:12-0:41:28) - Outro