Story Of A Modular Construction Startup That Burned Through £10M in 15 Months - Chris Spiceley
What could go so wrong that a £10M modular construction startup collapsed in just 15 months?
In this episode, we had Chris Spiceley and we got to learn about his experience working at Modulous, a modular construction startup that went from raising £10M to liquidation in just 15 months.
Chris shares valuable insights on what went wrong, lessons learned, and advice for anyone building a construction tech startup.
Tune in to find out about:
✅ The challenges of delivering modular projects in the UK
✅ Key factors that contributed to Modulus' downfall
✅ The personal impact on employees when a startup fails
✅ Chris' thoughts on the future of industrialized construction
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This episode is brought to you by Shft—helping contractors like you leverage BIM to secure a leading position in the race towards construction’s digital future.
Visit: https://maketheshft.digital
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BuildVision is a procurement network for the $5T commercial construction market. We are transforming the commercial construction supply chain by bringing contractors, manufacturers, and project stakeholders onto a single software platform—revolutionizing how every component is sourced, purchased, and financed.
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Timestamps:
(00:00 - 02:50) - Intro To Our Sponsors & Guest
(02:50 - 07:59) - How Chris Made A Transition Into Tech
(07:59 - 21:54) - About Industrialized Construction and MMCs In UK
(21:54 - 28:41) - Chris's experience working at Modulous
(28:41 - 31:54) - Premature Decision Made By Modulous To Expand In US
(31:54 - 43:00) - Challenges That Comes With Pilot Projects
(43:00 - 58:21) - Economics Of The Idea That Modulous Had
(58:21 - 01:07:00) - Key Lessons Learnt By Chris
(01:07:00 - 01:16:09) - Understanding Chris's Perspective On Offsite Manufacturing
(01:16:09 - 01:16:50) - Outro
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Bricks & Bytes
BBBC 18/05 - Big Tech Investing Billions in Renewable Energy, Quality Content in Construction Tech & Data Centers As The New Frontier in Energy Consumption
Discover how AI is transforming data centers and renewable energy, and how these changes are reshaping the construction industry.
This episode with Bhragan dives deep into the cutting-edge technologies and trends that are driving the future of construction tech.
From discussing the importance of quality over quantity in content creation to debating the significance of follower numbers, this conversation is packed with insights.
Join us as we also explore the impact of AI on energy consumption in data centers, the vital role of construction in tech adoption, and the challenges of implementing new technologies.
Takeaways
The rapid increase in data centers and AI technology is driving a significant need for renewable energy sources and optimized energy use.
Construction is essential for the integration of new technologies. Startups are addressing infrastructure bottlenecks by hiring project managers and civil engineers.
Quality content creation in the construction industry is vital for raising awareness and promoting technology solutions.
Owning distribution channels and building an audience through media can significantly lower customer acquisition costs and establish trust and credibility.
Don’t miss out on this essential podcast episode!
Chapter
00:00 Introduction and Overview
06:12 Construction's Role in Technology Adoption
08:59 Challenges of Implementing New Technology in Construction
15:22 The Power of Content Creation in Construction
21:41 Debating Follower Numbers vs. Engaged Audience
27:27 The Potential of Owning Distribution Channels
29:18 Monetization Strategies for Construction Tech Content
34:52 Challenges of Code Compliance for Sustainable Materials
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Bricks & Bytes
Automating 90% of Contract Reviews : Building AI to Solve a $13 Trillion Industry's Contract Challenges
"We're making contracting safe for our industry across the entire project lifecycle." - Josh Levy, Co-founder & CEO of Document Crunch
In today's episode of Bricks & Bytes, we had Josh Levy & Trent Miskelly from Document Crunch. We learned about their journey in building a document intelligence platform for the construction industry, the five best practices for contract compliance, and how they're automating critical processes to reduce risk on construction projects.
Tune in to find out about:
✅ How Document Crunch is solving the $13 trillion industry's contract compliance challenges
✅ The evolution from document intelligence to workflow automation in construction
✅ Why understanding contracts is crucial for preventing claims and project overruns
✅ How Document Crunch is pricing their services based on "jobs to be done"
Listen to the full episode on Spotify to hear how Document Crunch is revolutionizing contract management in construction and helping companies achieve best practices across the project lifecycle.
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Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe
LinkedIn: https://www.linkedin.com/company/bricks-bytes/
X/Twitter: https://twitter.com/bricksbytespod
Youtube: https://www.youtube.com/channel/UCmNbunUTIIQDzbJgGJt9_Zg
Instagram: https://www.instagram.com/bricksbytes/
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Chapters
04:41 Introduction and Background of Document Crunch
11:26 What is Document Crunch and the Problem it Solves
17:59 Customer Onboarding and ROI of Document Crunch
21:52 Pricing Model of Document Crunch
32:50 Evolution of Document Crunch's Product and Features
37:16 Automating Compliance with Generative AI
45:17 Becoming the Category Leader in Compliance Automation
50:53 Continuous Improvement with AI Advancements
52:49 Customers Pulling More Product Out of Document Crunch
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Bricks & Bytes
"From Seed to $10M Series A" - BuildVision's Procurement Platform & Growth Journey
"We make money when our customers make money"In today's episode of Bricks & Bytes, we had Mike Powers and Ben Lyddane from BuildVision who shared their journey of raising a $10M Series A led by Norwest Ventures.Their platform helps contractors procure mechanical and electrical equipment more efficiently, saving 20-30% on costs while creating new revenue streams for general contractors.Tune in to find out about:✅ How BuildVision grew from processing $700M to over $1B in equipment transactions✅ Their three-tiered pricing model that aligns with customer success✅ How AI costs for processing documents dropped from thousands to just $1.40 monthly✅ Why focusing on critical path items like chillers and generators (not commodity products) creates maximum value-----Chapters00:00 Intro00:05:35 Introduction and Series A Announcement00:08:25 Build Vision Overview and Product Development00:11:40 AI Integration in Procurement Solutions00:14:41 Revenue Models and Customer Success00:17:29 Growth and Future Projections00:20:43 Challenges in the Construction Industry00:23:35 Funding and Investor Relations00:26:40 Technological Challenges and Solutions00:29:28 Market Position and Competition00:40:07 Navigating Risk in Construction00:43:35 Building Strategic Partnerships00:46:29 Outcomes Over Products00:49:35 Challenges in the Buy-Sell Dynamic00:51:25 Impact of Tariffs on Construction00:55:30 Future of International Operations00:56:25 The State of Construction Tech01:06:21 Voice-Enabled Workflows and Future Prospects01:08:41 Acquisition Strategies and Market Positioning
Construction Crash Coming - Our NEW Host, US Economy Contracts 0.3%, Trump Tariffs Hit Construction, Autodesk vs Procore Battle, AI, Biggest Construction Tech Failures
Is Construction Headed for a Slowdown, or a Full-Blown Crash?
This week on Bricks, Bucks & Bytes, things get spicy.We dig into the 0.3% drop in US GDP—and why it might just be the beginning for the construction sector. But tariffs and rate hikes are only half the story. The real drama? AI hype cycles, Autodesk vs. Procore, and why most “AI for construction” startups are just faucets with no bathtub.
Inside this episode:Why the US economy is wobbling—and how it's already hitting constructionThe real reason projects are stalling (hint: it’s not just input costs)The “bathtub vs. faucet” theory of AI—and how it exposes weak GTM strategiesAutodesk: overpriced legacy? Or sleeping giant ready to crush Procore?The top 20 construction tech failures—modular startups dominate the list
Plus:What BuildingConnected could have become (and why Autodesk isn’t using it)Why not having pricing certainty is killing dealsThe Katerra excuse that made everyone on the show wince
Key Quote:
"You're not solving the problem. You're just identifying the problem for someone else to win." - Dustin DeVan
If you’re in AEC and want to see the next wave coming before it hits... this one’s required listening.
------Chapters00:00 Intro01:35 Introduction and Welcome02:43 US Economy Contraction and Recession Concerns08:38 Impact of Tariffs on Construction Costs13:37 Short-term vs Long-term Economic Perspectives19:40 Global Supply Chain and Trade Dynamics25:34 AI's Role in Construction and Economic Resilience31:35 Business Strategies in a Volatile Market38:25 Innovative Content Formats in AI and Supply Chains40:06 The Role of AI in Construction Economics42:57 AI as a Commodity: The Bathtub Metaphor49:26 Disrupting the Authoring Space: Challenges and Opportunities56:44 Investing in Autodesk: A Critical Analysis01:11:11 Procore's Challenges and Market Dynamics01:13:44 Marketing Strategies in Construction Tech01:15:55 Potential Disruptors: Google and Microsoft01:20:15 Mergers and Acquisitions in Construction Tech01:21:47 Top Construction Tech Failures: A Game01:27:00 Lessons from Construction Tech Failures
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Bricks, Buck$ And Bytes
VCs Are NOT Always The Answer - Bootstrapping Benefits & Sustainable Growth from Funding Experts
"Venture capital in PropTech increased 82X from $200M to $15B in just 15 years - but is VC money right for construction tech founders right now?"In today's episode of Bricks, Bucks and Bytes, we got to learn about J.P. Bowgen's journey from AlphaSites to Macy's corporate innovation team to becoming a partner at Camber Creek.We got to learn about how Camber Creek de-risks investments by testing startups with their 300+ real estate and construction LP network before investing.Also, we learned about J.P.'s hot take that PropTech and ConTech might not actually be mature enough for venture capital money right now - with only 1 in 4 companies spending more than 1% of revenue on digitization.Tune in to find out about: ✅ How Camber Creek operates as an "outsourced R&D department" for real estate companies ✅ Why construction tech is 5-7 years behind PropTech but might soon leapfrog it ✅ The shift in ConTech companies selling upstream to owners instead of just GCs ✅ The importance of personal brand building for VCsListen now on Spotify to hear the full conversation with J.P. Bowgen.-----------Chapters00:00 Introduction and Personal Updates01:10 Journey into Venture Capital05:30 Transition from Macy's to Camber Creek14:51 Establishing a Presence in Europe16:23 Camber Creek's Investment Thesis and Origins18:29 The Digital Transformation of Real Estate19:55 De-risking Investments through Strategic Engagement21:21 The Role of Strategic Investors in Venture Capital23:41 Navigating the Landscape of Venture Capital26:26 The Importance of Media in Deal Flow30:29 Building a Personal Brand in Venture Capital33:41 Opportunistic Investing in PropTech and Construction Tech37:30 The Shift in Technology Adoption in Construction39:36 Debunking Misconceptions about Venture Capital
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Bricks, Buck$ And Bytes
US VC Returns Underperform Globally - Market Saturation & Hidden Opportunities from Construction Unicorns
"The US VC market is the worst performing of all VC markets across the world in terms of financial performance." In today's episode of Bricks, Bucks and Bytes, we got to learn about BuildOps securing $127 million in Series C funding and achieving unicorn status with a $1B valuation.We also explored the structural differences between US and European contractor software markets, where European contractors are typically smaller and 5-10 years behind in software adoption compared to their US counterparts.Additionally, we gained insight into how fund size impacts investment strategy, with smaller VC funds avoiding obvious competitive spaces that larger funds eagerly pursue.Tune in to find out about:✅ Why BuildOps and Service Titan succeed with modular software for contractors✅ How SaaS business models justify higher valuations than traditional services✅ Why European construction software is following a roll-up strategy✅ The difference between investing in "the business" versus "the share price"------Chapters00:00 Introduction and Recent Developments04:50 BuildOps: A New Unicorn in Construction Tech19:06 Comparing BuildOps and ServiceTitan27:49 Valuation Insights and Market Dynamics
"Windows and doors constitute about 8% of a home's value, but the ratio actually skews upward as the value of the home goes up." - A fascinating insight into why this category commands such high margins globally.In today's episode of Bricks, Bucks and Bytes, we got to learn about Green Fortune's $4.5M funding from Fundamental, bringing cloud manufacturing to the windows and doors industry in India.We got to learn about India's evolving investment landscape, with Western funds increasingly launching India-specific strategies rather than treating it as just another "emerging market."Also, we learnt about the "Dolphin Founder" philosophy that investors value - founders who "come up for air" by proving EBITDA profitability before a funding round.Tune in to find out about:✅ Why windows are one of the most touched points in your home and critical to energy efficiency✅ How Green Fortune is filling the "missing middle" between luxury and substandard options✅ Why building materials companies perform exceptionally well in Indian public markets✅ The upcoming IPOs of construction tech companies in India for 2025Listen to the full episode on Spotify to hear more insights on construction tech investments across global markets.-----------Chapters00:00 Introduction and Guest Welcome01:39 Investment in Green Fortune: Overview and Rationale06:30 Cloud Manufacturing in the Building Materials Sector10:04 Market Dynamics: Customization and Standardization in India13:21 The Importance of Windows in Construction15:06 Green Fortune's Unique Selling Proposition18:58 Utilization of Investment Funds26:38 Business Model and Revenue Generation26:44 Exploring Green Fortune's Sales Channels29:01 Profitability and Business Model Insights31:19 Innovations in Manufacturing and Supply Chain34:01 Investment Landscape in India39:45 Challenges and Opportunities for Startups46:55 The IPO Market in India