This German construction giant cracked the code on building 500 projects per year with LEGO-like precision.In this episode of Bricks & Bytes, we sit down with Fabian, Managing Director of Goldbeck Technologies, who reveals how this family-owned company complete rewrote the rules of construction by treating buildings like configurable products rather than one-off projects.FULL DOCUMENTARY COMING FRIDAY 26TH SEPTEMBER, SUBSCRIBE TO ‪ @BBBeyond  TO STAY UPDATED https://www.youtube.com/watch?v=SQPQc0blM3kKey topics discussed:- Why traditional construction is broken (fragmented design with no shared responsibility)- The "LEGO approach": How standardized building systems enable mass customization- 480-person R&D department developing everything from AI chatbots to augmented reality quality control- Building Operating System: Creating live digital twins for operations and maintenance- Why most construction startups fail by trying to "make horses better instead of building cars"- From 3,700 to 14,000 employees: The 40-year journey to their "hockey stick" moment- 570+ software solutions and the challenge of managing technological complexity- AI as an interface layer: Using agents to orchestrate multiple tools seamlessly- Decarbonizing concrete and steel: Already 35% below market average carbon footprint- The configurator vs. client choice dilemma: "We give options, not open-ended questions""We try to sell a product rather than an individual project. It's like configuring your car - you can decide comfort steering wheel or sporty steering wheel, small engine or racing engine. We make sure everything fits together." - FabianFrom factories producing prefabricated elements to augmented reality construction management, discover how Goldbeck industrialized an industry that most consider "un-industrializable."Check out our interview with GOLDBECK's CEO, Jan Hendrik: https://www.youtube.com/watch?v=4-zrwzhId0cEnjoy this? Want further exclusive insights in AEC tech? Sign up to our newsletter: https://bricksbytes.beehiiv.com/Chapters0:00 - Fabian's Role at Goldbeck Technologies0:49 - Company Culture & Technology Foundation1:12 - Building 500 Buildings Per Year with Technology2:31 - Goldbeck Technologies: 480 People R&D Division3:50 - Balancing Future Innovation vs Immediate Profits5:52 - Building Operating System & Digital Twin Development6:53 - Most Exciting Innovation Areas & Nature Positive Buildings8:40 - Traditional Construction Problems vs Goldbeck's Solution9:58 - Product Approach & Early Client Engagement Strategy12:05 - Finding Clients Early: Regional Sales & AI Tools13:43 - In-House Design Teams vs External Consultants14:46 - Product-Specific BIM Implementation15:31 - Client Education & Overcoming Market Resistance18:15 - Decision-Making Process: Car Configurator Analogy19:13 - Lean Construction vs Managing Just-in-Time Delivery20:39 - Why Few Companies Use This Approach (40-Year Development)22:11 - Complex Business Model Requirements22:59 - Technology Success Stories: Building Automation24:19 - Augmented Reality for Quality Control25:54 - Software Development Team (120-140 People)27:03 - ID Solution Process: Build vs Buy Decisions28:00 - AI Department & Implementation Strategy29:36 - Internal AI Chatbot & Knowledge Management30:43 - AI in Design: Configurators vs AI Designers31:46 - Managing 570+ Software Solutions33:00 - AI as Interface for Multiple Tools34:50 - Robots in Factories vs Construction Sites35:44 - Innovation Scouting & Stage-Gate Process36:52 - Venture Capital Fund Partnerships38:56 - Direct Startup Investments & Focus Areas40:41 - Sustainability & Carbon Neutral Goals42:19 - Timber vs Concrete: Cost-Benefit Analysis44:00 - 35% Carbon Reduction in Concrete Elements45:04 - Success Metrics & Company Culture47:10 - Goldbäcker Family Culture & Work Environment