#067 - Perryn Olson - The Construction Marketer's Playbook: Advanced Winning Strategies from Perryn Olson
In today’s episode of Bricks & Bytes, we have Perryn Olson, Chief Marketing Officer of Rex.one.
In this episode, we learn how niche marketing can help construction companies stand out and embrace new technologies like robotics.
Tune in to find out:
Why niche marketing in construction builds expertise and credibility.
How to craft an ideal client profile to focus your marketing.
Where construction companies should be marketing - find your audience!
The massive worker shortage and efficiency issues driving tech adoption like robotics in the construction industry.
How robots excel at the “4 D’s” - dirty, dangerous, dull, and distant jobs in construction. They take on risky and remote tasks.
If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!
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Perryn Olson | Chief Marketing Officer of REX.one
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Today’s Sponsor: beta – Construction and technology network platform
– connecting the tech industry with traditional construction partners.
Check www.the-beta.com
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Timestamps:
(00:00:00 - 00:00:52) - Intro
(00:00:52 - 00:08:07) - Why Perryn chose marketing
(00:08:07 - 00:11:30) - Effective ways to market your business in Construction
(00:11:30 - 00:21:00) - At what point negotiation turns into sales?
(00:21:00 - 00:26:00) - Diving into Structural Engineering and Robotics in construction
(00:26:00 - 00:36:14) - Downside of niche marketing
(00:36:14 - 00:39:30) - How AEC is getting affected by AI
(00:39:30 - 00:49:49) - Robotics in Construction
(00:49:49 - 00:50:25) - Outro
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Bricks & Bytes
#014 - Eric Whobrey - Perspective on Design and Build and VC in construction
From marketing to Construction and Venture Capital. Eric Whobrey is the Director of Technology and in Arco/ Murray and Managing Partner in Arco Ventures.
Join us for this insightful conversation with Eric to hear about:
- technology driven ideas that are shaping our industry
- what VCs look for in the start up founder
- design and build contractor’s view on technology
- many more!
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Bricks & Bytes
#054 - Kris Lengieza - Vision Behind Procore and the Future of Construction Tech
In today’s episode of Bricks & Bytes, we have Kris Lengieza, Vice President of Global Partnerships and Alliances at Procore Technologies.
We discuss Procore's vision, the Groundbreak conference, technology integration, opportunities in construction and much more!
Tune in to find out about:
Procore’s vision
Opportunities in construction
Benefits of integrated platform vs. siloed solutions
Procore's Groundbreak conference
If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!
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Kris Lengieza | Vice President of Global Partnerships and Alliances at Procore Technologies | ConTech
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We are travelling to Chicago to Procore Groundbreak on September 19th and 20th to interview innovators in construction technology - let us know if you are coming!
If you are, use promo code BRICKS100 for $100 off your ticket price.
Check https://www.procore.com/groundbreak
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Today’s Sponsor: beta – Construction and technology network platform
– connecting the tech industry with traditional construction partners.
Check www.the-beta.com
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Timestamps:
(0:00:00-0:07:30) - Intro
(0:07:30-0:20:00) - How Procore’s vision is improving lives in construction
(0:20:00-0:23:10) - Opportunities in construction
(0:23:10-0:26:42) - Benefits of an integrated platform vs. siloed solutions
(0:26:42-0:39:00) - Procore's Groundbreak conference
(0:39:00-0:39:25) - Outro
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Bricks & Bytes
#068 - Bryan Charter - How Tech Is Making Sustainable Housing A Reality
In today’s episode of Bricks & Bytes, we have Bryan Charter, Co-Founder & CEO of SuSy.house
In this episode, we learn how sustainable housing will become achievable for everyone., strategies for homeowners to improve the energy efficiency of their homes, tips for better time management and staying focused, and much more!
Tune in to find out:
The role of technology in reducing friction for sustainable housing upgrades.
Strategies for homeowners to improve energy efficiency and the potential financial incentives involved
How a two-sided marketplace operates in Construction Tech
Common challenges entrepreneurs face in time management
Role of Government Incentives and regulations in motivating homeowners to upgrade their houses
If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!
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Bryan Charter | Co-Founder & CEO of SuSy.house
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Today’s Sponsor: beta – Construction and technology network platform
– connecting the tech industry with traditional construction partners.
Check www.the-beta.com
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Timestamps:
(00:00:00 - 00:03:03) - Intro
(00:03:03 - 00:08:24) - What SuSy.house Does
(00:08:25 - 00:15:09) - Government Policies for Housing
(00:15:10 - 00:19:39) - Managing a Two-Sided Marketplace in Tech
(00:19:40 - 00:23:49) - Encouraging People to Undertake Construction on Their Houses
(00:23:50 - 00:28:03) - Key Learnings from Working at SuSy
(00:28:04 - 00:32:58) - Tips for Time Management and Dopamine Detox
(00:32:59 - 00:33:57) - The Importance of Cold Calling
(00:33:58 - 00:35:06) - Managing Technical Aspects as a Non-Technical Person
(00:35:07 - 00:37:26) - Essential Advice for Founders
(00:37:27 - 00:40:32) - Outro
New Steel Tariffs Hit, Is A 12hr Work-day Unreasonable, Decision Making Frameworks, ChaGPT NoteTaker Kills Startups
50% Tarrifs are about to break construction - And That's Only The BeginningIn this episode of Bricks, Bucks & Bytes, our hosts dive deep into the chaos reshaping the construction industry and startup world. What we cover:The shocking 50% steel and aluminum tariffs that just doubled construction costs overnightWhy rebar prices have exploded 26% and added $14,000 to every homeHow 68% of builders are now facing project delays due to supplier chaosThe brutal truth about why VCs pushing "996" work culture are dead wrongChatGPT's bombshell announcement that just killed $250M worth of AI startupsWhy construction tech companies are becoming consultancies (and if that's good or bad)The real reason behind tariffs that nobody talks aboutForward deployed engineers - the new trend taking over AEC techWhy some founders are burning out while others thrive"VCs pushing 9 to 6 are idiots. Most founders have no liquid capital and are actually struggling to make ends meet. You need to do whatever makes you most effective because it's not about hours you work, it's about output." - DustinFrom supply chain disasters to startup strategies, this episode unpacks the macro forces reshaping how we build - and who survives the chaos.------------------Sponsors:BuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.io4M Analytics - Instant, reliable utility data you can trust and verify - https://www.4manalytics.com/----------------------Chpaters00:00 Introduction and Current Events04:45 Impact of New Tariffs on Construction07:48 Economic Implications of Tariffs10:55 Labor Market Dynamics in Construction13:52 Challenges in Project Management16:57 Future of Construction Projects19:52 Immigration and Labor Supply22:51 Market Reactions and Predictions25:47 Conclusion and Future Outlook31:58 Infrastructure Investment and Economic Resilience33:43 Restoration Business Dynamics34:53 Market Optimism and Economic Trends39:48 Technology in AEC: Forward Deployed Engineering52:11 Software Stack Consolidation and Customization58:09 Partnerships in Technology Solutions01:05:24 The 996 Work Culture Debate01:08:10 Personal Work Routines and Mental Health01:11:01 Decision-Making in Business01:16:24 The Role of Bias in Decision-Making01:21:02 Expertise and Learning in Business01:26:01 Hiring and Team Dynamics01:31:27 The Future of AI Note-Taking
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Bricks, Buck$ And Bytes
Builder AI $450M Bankruptcy - The Beginning Of The End for AI Startups? Johnny Ive's $6.5B Hire by OpenAI, Hiring Missionaries vs Mercenaries, TAM Reality Check
A $450 million AI startup just went bankrupt after lying about their revenue - and this might be just the beginning of the AI apocalypse.In this episode of Bricks, Bucks & Bytes, Owen, Martin, Dustin, and Patrick dive deep into the shocking collapse of Builder AI and what it reveals about the entire AI industry. From fraudulent revenue claims to human workers disguised as AI, this cautionary tale exposes the dark side of Silicon Valley's latest obsession.Key topics discussed:Builder AI's spectacular $450M bankruptcy and 25% revenue overstatementWhy 90-95% of AI companies are headed for failure according to VCsOpenAI's questionable $6.5 billion acquisition of Johnny Ive's design firmHow construction companies are getting fed up with AI promisesThe deadly mistakes founders make with venture debtWhy hiring "missionaries" beats "mercenaries" every timeThe real cost of delayed hiring decisions on cash burnWhy Ivy League credentials might actually hurt you in construction techThe truth about TAM calculations and industry sizing myths"I talked to a VC yesterday, and we were guesstimating... 90% to 95% of AI companies are just going to go to zero." - Dustin DeVanTune in for unfiltered insights on AI hype, hiring secrets, and what really matters in construction tech.----------------------Chapters00:00 Intro01:13 Welcome Back and Conference Insights04:12 AI in the AEC Industry: Challenges and Opportunities07:11 Builder AI: A Case Study in Failure10:15 The Impact of AI on Communication and Critical Thinking13:21 Navigating Debt and Financial Stability in Startups16:21 The Future of Software in Construction19:08 The Role of Communication in a Tech-Driven World33:39 Navigating Venture Debt and Equity Financing39:18 Understanding Annual Recurring Revenue (ARR) and Its Implications47:16 The AI Hype: Reality vs. Expectations53:18 Evaluating the Impact of Emerging Technologies01:05:30 The Role of Data in AI Development01:12:23 The Future of AI and Its Limitations01:18:19 Hiring Strategies in the AEC Tech World01:21:59 Understanding Talent Acquisition and Onboarding01:31:33 The Impact of Backgrounds on Hiring Success01:38:54 Assessing the True TAM of the Construction Industry----------------------------Sponsors:BuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.io4M Analytics - Instant, reliable utility data you can trust and verify - https://www.4manalytics.com/
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Bricks, Buck$ And Bytes
Why Data Centers Might Crash, Autodesk Alienates Christians, Y Combinator Predatory Practices, Paper Beats Digital, with Softbank's $100B Pledge
"Data centers might be overbuilding. When industries overshoot, they always crash back to reality." - Dustin DeVan on our latest episodeIn today's episode of Bricks, Bucks and Bytes, we got to learn about the $500B "Stargate" project between OpenAI, SoftBank, and Oracle that's having trouble finding backers as data center costs rise.We got to hear why Autodesk's God-themed ad campaign shows they don't understand their construction customers, despite having amazing 91% profit margins. Also, we heard TestFit CEO Clifton Harness explain how their tools cut dirt costs from 30% to 20% on industrial projects through better site grading.Tune in to find out about: ✅ Why smart capital is hesitant to invest in data center construction right now ✅ How Y Combinator takes 7% equity while giving little value to founders ✅ Why Safe Notes are becoming unpopular with serious investors ✅ The real reason construction permits are harder to get in the US vs Europe------------Timestamps00:00:00 Intro00:01:07 Introduction and Event Season Insights00:04:09 Data Center Construction: Boom or Bust?00:07:11 Stargate Project and AI Infrastructure Challenges00:10:03 Market Dynamics and Overcapacity Concerns00:12:59 Energy Consumption and Utility Challenges00:16:07 Investment Hesitations in Data Center Technologies00:19:04 Marketing Strategies and Autodesk's Controversial Campaign00:40:42 Distraction Tactics in Business00:42:05 Stock Valuations and Market Strategies00:43:06 Analyzing Autodesk's Financial Performance00:50:10 The Role of Boards in Corporate Governance00:52:07 Civil Engineering Innovations and Controversies00:59:11 Sales Strategies and Company Growth01:08:47 Introduction to Bricks and Bytes01:09:07 Understanding Market Segmentation01:10:01 Debating Y Combinator's Impact01:11:05 The Value of Mentorship in Startups01:13:16 Critique of SAFE Notes01:14:57 The Complexity of Infrastructure Costs01:22:08 Comparing Planning Systems: Anglosphere vs Europe
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Bricks, Buck$ And Bytes
How China Builds Nuclear Plants Cheaper, Construction's $860bn Problem, Robotics in Solar & Trump 2.0 Germany Effects
EXPOSED: How China is Building Nuclear Power for 90% Less While the West Falls Behind"Every level that you move up the construction chain, you're saving 50 bips of interest. From capital provider to owner to GC to sub to supplier to manufacturer rep - seven, eight steps, 4%. That's why a million-dollar generator costs owners $1.7 million." - Mike Powers, BuildVisionIn this episode of Bricks, Bucks & Bytes, our hosts dive into why China can build nuclear reactors at a fraction of Western costs while the US and Europe struggle with massive delays and budget overruns.Key topics include:Why China can build nuclear reactors for $2.7B while Western projects balloon to $40B+The efficiency secrets behind China's massive infrastructure projectsSmall Modular Reactors (SMRs) as a potential solution to nuclear's problemsGermany's trillion-dollar infrastructure investment planHow robotics is revolutionizing solar panel installationWhy industry events might be useful for startups but painful for everyone else"Nuclear is a cash machine when you operate it, but it ruins you when you build it, when you have to maintain it, when you have to repair it, and it completely ruins you once you have to decommission it." - Patric------------Chapters:00:00 Introduction to Nuclear Energy and Global Context06:06 Cost Disparities in Nuclear Energy Projects12:02 China's Nuclear Ambitions and Infrastructure Efficiency19:54 Understanding the Economics of Nuclear Energy31:46 The Future of Small Modular Reactors (SMRs)36:31 Energy Independence and Nuclear Power39:44 Germany's Political Landscape and Infrastructure Spending48:55 AI in Construction: Ownership of Workflows54:23 Streamlining Construction Financing and Working Capital01:08:52 Market Dynamics and Demand Aggregation01:10:46 Introduction of James Emerick and Cosmic Robotics01:11:52 Innovations in Construction Robotics01:14:42 Expanding Robotics Applications Beyond Solar01:18:05 Global Competition in Robotics and Solar Installation01:19:50 Future Projections for Solar Demand01:21:24 Business Models in Robotics01:23:10 Path to Becoming a Robotics Engineer01:24:20 The Role of Events in Networking and Business01:31:52 Event Experiences and Startup Strategies