This New Pre-Fab Marketplace Will Solve Construction's Hidden Capacity Crisis
99% of acquisition deals fail, but Britton Langdon beat the odds when a sneaky AI scraper accidentally announced his stealth startup to 30,000 people.In today's episode of Bricks and Bytes, we had Britton Langdon and we got to learn about his journey from building M-Suite to launching BuildFactory, the hidden capacity problem in prefab shops, and why construction has more FOMO than any other industry... and many more!Tune in to find out about:✅ How he achieved 140% net retention at M-Suite before selling to Stanley Black & Decker✅ Why every prefab shop has hidden capacity but nobody talks about it✅ The marketplace approach to solving construction's supply and demand problem✅ Why construction companies fear missing out more than any other industryListen now on Spotify to hear how Britton is building the Airbnb for offsite construction and democratizing fabrication work across North America.
Our Sponsor: Archdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comChapters02:00 Welcome Back and New Beginnings04:59 The Launch of BuildFactory07:55 Building in Cedar Rapids: A Unique Perspective11:03 Understanding M Suite: The Journey13:43 The Decision to Sell: Timing and Strategy16:48 Customer Retention and Business Growth19:40 Pricing Models and Value Creation22:44 Navigating Acquisition Offers25:46 Diligence and Compliance in Acquisitions28:38 Lessons Learned for Future Ventures33:52 Exploring BeamFabField and Its Limitations36:25 Introduction to Build Factory and Its Ecosystem40:31 Addressing Supply and Demand in Prefabrication44:20 The Role of Prefabrication in Construction48:28 Building a Marketplace for Prefabrication53:10 Challenges and Strategies in Marketplace Development59:15 The Future of Build Factory and Market Trends
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Bricks & Bytes
Nobody Knows What You’re Building - Bad Messaging & How to Fix It from Kevin Ferguson, a Product Marketing Expert in AEC
"I can't tell you how many times I'm on LinkedIn, see an AEC tech company post something, click their profile, and have NO IDEA what they do."That's Kevin Ferguson speaking - and if a product marketing expert in our industry can't figure out what these companies do, what chance do customers have?In today's episode of Bricks & Bytes, we had Kevin and we got to learn about why most AEC startups are failing at basic messaging, the real difference between hype and reality in construction tech, and how to actually position products that sell... and many more!Tune in to find out about:✅ Why 2,000+ AEC tech companies can't explain what they do ✅ The one thing that kills more startups than bad products ✅ How to break through the noise in a relationship-driven industry✅ Why your website is actually your biggest sales toolThis episode will change how you think about marketing in construction tech.Listen now on Spotify and let us know what resonates with you.------------Chapters00:00 Intro01:47 Introduction to AEC Marketing and Kevin Ferguson06:58 The Importance of Clear Messaging in AEC Tech11:38 Niche Marketing in AEC Technology16:52 Identifying Target Personas in AEC Tech21:51 The Role of Customer Feedback in Messaging26:49 Balancing Product Quality and Marketing31:43 Effective Product Positioning Strategies36:56 The Importance of Clarity in Messaging38:07 Choosing the Right Medium for Communication39:36 Building Trust in Relationships40:36 Leveraging Owned Channels for Marketing42:36 Breaking Down Complexity in Product Messaging45:46 Evolving Messaging with Product Development47:01 Strategies for Successful Product Launches54:31 Post-Launch Evaluation and Metrics1:02:00 Lessons from Microsoft for Product Marketing
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Bricks & Bytes
TestFit Does 1000+ Iterations Per MILLISECOND - Construction AI That Actually Delivers
"We can do a few thousand iterations a millisecond. That gives people, you know, no loading screens, right? I want to generate and then edit, right?"That's how Jack from TestFit described their AI-powered generative design that's completely changing how buildings get planned.In today's episode of Bricks & Bytes, we had Laura Paciano and Jack from TestFit and we got to learn about how they're collapsing two months of pursuit costs into a single day, why big tech giants keep failing in construction, and how one customer won $750,000 more business in their first year... and many more!Tune in to find out about:✅ Why innovation is never asked for and how to educate markets on solutions they don't know they need✅ How TestFit collapses the traditional 2-month feasibility process into one day with live collaboration✅ Why architects are the hardest to convince but quickest to adopt new technology once they decide✅ The biggest myth about selling tech to the construction industry and why domain expertise beats big tech moneyWatch now on Youtube and discover how TestFit is changing the game for developers, architects, and GCs across the construction industry.
Chapters00:00 Intro02:00 Introduction and Backgrounds05:05 Understanding TestFit's Current Operations08:06 Product Typologies and Market Focus10:48 Category Creation and Market Education14:00 Overcoming Resistance to Change15:58 Real Estate Execution Plan Explained18:47 Pricing Models and Value Proposition21:58 Feasibility Studies and Zoning Considerations25:51 Evaluating New Markets for Expansion27:58 Go-to-Market Strategies and Pods31:56 Key Performance Indicators for Pods34:51 Navigating KPIs and Roadmaps37:41 The Role of AI in TestFit40:57 Building with Empathy: The Builder Mentality41:32 Understanding Go-to-Market Strategies44:42 Engaging with Municipalities and Permitting Challenges50:46 Innovating the Real Estate Workflow58:41 Debating BIM and the Future of Construction Tech01:02:38 Myths in Selling and Building Tech for AEC
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Bricks & Bytes
90% of Sales Demos Fail - Closing $1M Deals with Mutual Action Plans & Multi-Threading Secret to Accelerate Sales Cycles
"Elite sales leaders don't just hire sellers - they hire 'pirates and romantics' who can thrive in chaos when everything's broken."In today's episode of Bricks & Bytes, we had Scotland Foss, who helped build PlanGrid before its $1B acquisition by Autodesk. Scotland shared his proven playbook for construction tech go-to-market success from his journey across multiple ventures.Tune in to find out about: ✅ Why product-market fit must come before hiring salespeople ✅ The power of "mutual action plans" in closing complex deals ✅ How PlanGrid's freemium strategy created viral adoption on job sites ✅ Why unlimited user pricing models work better than per-seat in construction ✅ How a 90-second video convinced a CEO to take a 2-hour meetingListen now on Spotify to hear Scotland's insights on building successful construction tech sales organizations in challenging market conditions.
Live from AU, Hosts World Travels, University Entrepreneurship Culture, NFL Insider
In this episode of Bricks, Bucks & Bytes, Owen reports live from Autodesk University in Nashville while Martin shares insights from ETH Zurich's startup conference and Patrick breaks down why popular AI bubble theories are dead wrong.Key Topics Discussed:Why European universities systematically crush entrepreneurial thinkingThe truth behind construction tech's massive funding rounds (80-120M per quarter)How to spot real market bubbles vs. media hype around AI stocksWhy hardware startups face an uphill battle against venture capital preferencesThe innovation crisis at large tech companies like AutodeskPatrick's exclusive behind-the-scenes tour of the LA Rams stadiumMartin's analysis of timber-earth construction panels and venture backabilityKey Quote: "You're basically being taught all the time to stay within reason. And if you want to build a really awesome company, you have to be going against the grain and doing things that other people will call you crazy for." - Patric on why universities fail at creating entrepreneursFrom concrete innovation to NFL stadium construction secrets, this episode exposes the uncomfortable truths about where construction technology is really headed.
Microsoft just bet $10M on construction AI - but industry insiders think it's a massive mistake.In this episode of Bricks, Bucks & Bytes, Owen, Patrick, and Dustin dive into the biggest tech moves shaking up construction while welcoming guests from two hot startups that just raised millions.Key topics discussed:Microsoft's massive $10M AI bet with Balfour Beatty - and why some think it's overpricedBluebeam acquires Firmus AI in a surprising exit storyAutodesk's crushing $1.7B earnings that made investors very happyWhy Figma's stock crashed despite good earningsOneCrew raises $7.5M to modernize paving contractorsBuildFactory's $3.3M raise for prefab marketplace (plus an epic stealth mode fail)OpenAI's ironic $400K job posting for a content strategist"Those are amazing companies, but both those pieces of software need to be shot behind the tool shed. Like they are so old." - Dustin DeVan on legacy construction softwareFrom billion-dollar acquisitions to startup war stories, this episode reveals what's really happening behind the scenes in construction tech - including how one founder got exposed by a LinkedIn web scraper and why some think Microsoft is charging contractors way too much for basic AI tools.
Our Sponsor: Archdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comBuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.io4M Analytics - Instant, reliable utility data you can trust and verify - https://www.4manalytics.com/
Chapters00:00 Intro01:26 Introduction and Martin's Travels03:11 Microsoft's Investment in AI for Construction15:48 Acquisition of Firmus AI by Bluebeam23:50 Autodesk's Latest Earnings Report29:22 Earnings Insights and Market Reactions32:20 Autodesk's Strategic Shifts and Growth Potential34:24 Figma's Earnings and Market Positioning37:11 Figma's AI Initiatives and Future Directions51:05 OneCrew's Innovative Approach to Paving Software01:01:00 AI in Construction: The Future of Scheduling and Management01:04:37 Navigating the Challenges of Selling to Government Agencies01:05:42 Britton Langdon's Journey: From Stealth to Startup01:07:40 The Prefabrication Marketplace: Bridging Supply and Demand01:14:22 Quality Control in Prefabrication: Ensuring Standards01:20:12 Defining Prefab: Strategies for Cost and Efficiency
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Bricks, Buck$ And Bytes
Robotics Mega Show with Dusty Robotics and ex-Waymo exec & CTO of Bedrock Robotics
Why these ex-Waymo engineers decided to conquer construction with their new startup, Bedrock Robotics.In this episode of Bricks, Bucks & Bytes, Owen and Patrick dive deep into the robotics revolution hitting construction with two industry-changing guests. Mo joins as co-host, bringing his Silicon Valley robotics expertise to unpack the biggest funding rounds and breakthroughs happening right now.Key topics discussed:- Why Dusty Robotics chose layout printing over flashier robot applications- How ex-Waymo engineers are retrofitting excavators with self-driving tech- The brutal truth about why most construction robotics startups failWhy accuracy is becoming the ultimate moat in construction robotics- How labor shortages are forcing the industry to embrace automation- The surprising lesson from building 60 robots in-house before outsourcing- Why Field AI's $405 million funding signals a tipping point for the industry- How construction sites are actually the perfect training ground for real-world roboticsKey quote: "Obviously everything's going to be built by robots in the future." - Tessa Lau, Dusty RoboticsFeaturing Tessa Lau, founder of Dusty Robotics (the most respected robotics company in construction tech), and Kevin Peterson, CTO of Bedrock Robotics (fresh out of stealth with $80 million to automate heavy machinery). This episode reveals why construction might be the key to unlocking robotics everywhere else.
🎧 Listen to the Podcast: https://open.spotify.com/show/3P7JkiN9X3N4Kh6jlDsOgi?si=91JP5nxvQbKStkp8AQdAOg 📩 Subscribe to the Bricks & Bytes Newsletter: https://bricks-bytes.beehiiv.com/🌐 Visit our website: http://bricks-bytes.com/
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Chapters00:00 Intro01:06 Introduction to Robotics in Construction03:53 Current Trends and Sentiments in Robotics06:45 Barriers to Adoption in Robotics09:40 Autonomy vs. Collaboration in Robotics12:40 Field AI and Its Impact on Construction15:29 Dusty Robotics: Revolutionizing Job Sites18:18 The Future of Construction with Robotics21:04 Challenges in Construction Tech23:53 The Importance of User Experience in Robotics26:55 Lessons Learned from Robotics Development29:36 The Role of Accuracy in Robotics32:50 Proprietary Hardware vs. Off-the-Shelf Solutions39:43 Prototyping and Time to Market42:40 Manufacturing Challenges in Robotics44:46 Adoption of Robotics in Construction46:23 Pricing Strategies for Hardware47:41 Building a Thriving SaaS Business49:20 Transitioning from Self-Driving Cars to Construction53:30 Unique Product Offerings in Construction Robotics56:29 Collaboration Between Humans and Machines59:24 Adapting to Change in Construction01:11:09 The Future of Robotics in Construction
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Bricks, Buck$ And Bytes
Construction Productivity Myths, UAE Real Estate, TIMES VC Rankings, with Barton Malow
In this episode of Bricks, Bucks & Bytes, Owen, Martin, Dustin, and Patric dive deep into the biggest misconceptions shaking up construction and venture capital. Plus, we're joined by Victor Muchiri from Barton Malow (a $5 billion general contractor) who reveals what tech actually works in the field.What we cover:Why Dubai developers are bringing $19 billion worth of construction in-house (and whether this trend will hit the West)The shocking truth about that McKinsey productivity chart everyone uses in pitch decksWhy 8 out of 10 construction companies can't even define what a "project" isTime Magazine's controversial VC rankings that reward management fees over actual returnsVictor's insider perspective on which construction technologies actually deliver resultsThe Pablo Escobar business model lesson that might change how you think about valuationsKey quote: "Construction companies can't even define what a project is. Eight different customers cannot define internally what a project is. One customer had eight different definitions. This is your business - the project is the equivalent of the order in manufacturing." - PatricFrom Sequoia being mysteriously absent from "top VC" lists to why rats eating cash might be better than some investment strategies, this episode challenges everything you think you know about construction productivity, venture capital, and business models.------------Chapters00:00 Introduction and Awkward Beginnings03:08 Dubai's In-House Construction Trend11:01 The Best Owner Logic in M&A18:40 Market Dynamics and Developer Strategies21:19 Construction Productivity and Industry Comparisons30:45 Luxury and Value in Construction32:09 The Economics of Markup and Intangible Assets34:32 Current Trends in the UK Construction Market36:02 Introduction to Barton Mello and Its Operations38:36 Innovations in Construction Technology41:31 Data Strategies in Construction45:10 Defining Projects in Construction49:59 Standardization Challenges in Construction53:15 Engaging with Startups in Construction Technology54:35 Navigating AEC Tech Startups56:01 The Importance of Industry Expertise57:09 Defining Success in Venture Capital58:36 Exploring America's Top Venture Capital Firms59:53 Evaluating Venture Capital Performance01:01:42 Critiquing the Scoring Criteria of VC Firms01:04:49 The Role of Sequoia in Venture Capital01:08:25 Understanding the Power Law in VC Investments01:10:19 The Impact of Management Fees on VC Performance01:13:13 The Purpose Behind Controversial Lists01:15:33 Top Podcasts and Their Influence
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