This New Pre-Fab Marketplace Will Solve Construction's Hidden Capacity Crisis
99% of acquisition deals fail, but Britton Langdon beat the odds when a sneaky AI scraper accidentally announced his stealth startup to 30,000 people.In today's episode of Bricks and Bytes, we had Britton Langdon and we got to learn about his journey from building M-Suite to launching BuildFactory, the hidden capacity problem in prefab shops, and why construction has more FOMO than any other industry... and many more!Tune in to find out about:✅ How he achieved 140% net retention at M-Suite before selling to Stanley Black & Decker✅ Why every prefab shop has hidden capacity but nobody talks about it✅ The marketplace approach to solving construction's supply and demand problem✅ Why construction companies fear missing out more than any other industryListen now on Spotify to hear how Britton is building the Airbnb for offsite construction and democratizing fabrication work across North America.
Our Sponsor: Archdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comChapters02:00 Welcome Back and New Beginnings04:59 The Launch of BuildFactory07:55 Building in Cedar Rapids: A Unique Perspective11:03 Understanding M Suite: The Journey13:43 The Decision to Sell: Timing and Strategy16:48 Customer Retention and Business Growth19:40 Pricing Models and Value Creation22:44 Navigating Acquisition Offers25:46 Diligence and Compliance in Acquisitions28:38 Lessons Learned for Future Ventures33:52 Exploring BeamFabField and Its Limitations36:25 Introduction to Build Factory and Its Ecosystem40:31 Addressing Supply and Demand in Prefabrication44:20 The Role of Prefabrication in Construction48:28 Building a Marketplace for Prefabrication53:10 Challenges and Strategies in Marketplace Development59:15 The Future of Build Factory and Market Trends
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Bricks & Bytes
Nobody Knows What You’re Building - Bad Messaging & How to Fix It from Kevin Ferguson, a Product Marketing Expert in AEC
"I can't tell you how many times I'm on LinkedIn, see an AEC tech company post something, click their profile, and have NO IDEA what they do."That's Kevin Ferguson speaking - and if a product marketing expert in our industry can't figure out what these companies do, what chance do customers have?In today's episode of Bricks & Bytes, we had Kevin and we got to learn about why most AEC startups are failing at basic messaging, the real difference between hype and reality in construction tech, and how to actually position products that sell... and many more!Tune in to find out about:✅ Why 2,000+ AEC tech companies can't explain what they do ✅ The one thing that kills more startups than bad products ✅ How to break through the noise in a relationship-driven industry✅ Why your website is actually your biggest sales toolThis episode will change how you think about marketing in construction tech.Listen now on Spotify and let us know what resonates with you.------------Chapters00:00 Intro01:47 Introduction to AEC Marketing and Kevin Ferguson06:58 The Importance of Clear Messaging in AEC Tech11:38 Niche Marketing in AEC Technology16:52 Identifying Target Personas in AEC Tech21:51 The Role of Customer Feedback in Messaging26:49 Balancing Product Quality and Marketing31:43 Effective Product Positioning Strategies36:56 The Importance of Clarity in Messaging38:07 Choosing the Right Medium for Communication39:36 Building Trust in Relationships40:36 Leveraging Owned Channels for Marketing42:36 Breaking Down Complexity in Product Messaging45:46 Evolving Messaging with Product Development47:01 Strategies for Successful Product Launches54:31 Post-Launch Evaluation and Metrics1:02:00 Lessons from Microsoft for Product Marketing
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Bricks & Bytes
TestFit Does 1000+ Iterations Per MILLISECOND - Construction AI That Actually Delivers
"We can do a few thousand iterations a millisecond. That gives people, you know, no loading screens, right? I want to generate and then edit, right?"That's how Jack from TestFit described their AI-powered generative design that's completely changing how buildings get planned.In today's episode of Bricks & Bytes, we had Laura Paciano and Jack from TestFit and we got to learn about how they're collapsing two months of pursuit costs into a single day, why big tech giants keep failing in construction, and how one customer won $750,000 more business in their first year... and many more!Tune in to find out about:✅ Why innovation is never asked for and how to educate markets on solutions they don't know they need✅ How TestFit collapses the traditional 2-month feasibility process into one day with live collaboration✅ Why architects are the hardest to convince but quickest to adopt new technology once they decide✅ The biggest myth about selling tech to the construction industry and why domain expertise beats big tech moneyWatch now on Youtube and discover how TestFit is changing the game for developers, architects, and GCs across the construction industry.
Chapters00:00 Intro02:00 Introduction and Backgrounds05:05 Understanding TestFit's Current Operations08:06 Product Typologies and Market Focus10:48 Category Creation and Market Education14:00 Overcoming Resistance to Change15:58 Real Estate Execution Plan Explained18:47 Pricing Models and Value Proposition21:58 Feasibility Studies and Zoning Considerations25:51 Evaluating New Markets for Expansion27:58 Go-to-Market Strategies and Pods31:56 Key Performance Indicators for Pods34:51 Navigating KPIs and Roadmaps37:41 The Role of AI in TestFit40:57 Building with Empathy: The Builder Mentality41:32 Understanding Go-to-Market Strategies44:42 Engaging with Municipalities and Permitting Challenges50:46 Innovating the Real Estate Workflow58:41 Debating BIM and the Future of Construction Tech01:02:38 Myths in Selling and Building Tech for AEC
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Bricks & Bytes
90% of Sales Demos Fail - Closing $1M Deals with Mutual Action Plans & Multi-Threading Secret to Accelerate Sales Cycles
"Elite sales leaders don't just hire sellers - they hire 'pirates and romantics' who can thrive in chaos when everything's broken."In today's episode of Bricks & Bytes, we had Scotland Foss, who helped build PlanGrid before its $1B acquisition by Autodesk. Scotland shared his proven playbook for construction tech go-to-market success from his journey across multiple ventures.Tune in to find out about: ✅ Why product-market fit must come before hiring salespeople ✅ The power of "mutual action plans" in closing complex deals ✅ How PlanGrid's freemium strategy created viral adoption on job sites ✅ Why unlimited user pricing models work better than per-seat in construction ✅ How a 90-second video convinced a CEO to take a 2-hour meetingListen now on Spotify to hear Scotland's insights on building successful construction tech sales organizations in challenging market conditions.
$500k Salaries for Mechanics, VC’s Getting Defrauded, DOT Causes Chaos
"You give me money, and I tell you, 'I'm going to circle back in 18 months and let you know what I did with your money.' That's what a safe note is."In this episode of Bricks, Bucks & Bytes, Martin, Mike Powers, Dustin DeVan, and Patric Hellermann dive into the messy reality of construction tech funding, government policy shakeups, and the AI hype that's burning through millions.Key topics discussed:The brutal truth about EU vs US startup ecosystems and where the smart money is goingWhy safe notes are "stupid money" and how founders are getting away with zero accountabilityCharlie Javis sentenced to 7 years for defrauding JPMorgan with fake user numbersConstruction AI is boring: why every startup is chasing the same chatbot dreamDepartment of Transportation's new ruling that just invalidated 40,000+ DBE certifications overnightHeavy equipment mechanics earning $500K through on-demand platforms while dealers pay them $80KPlus, guest interviews with:Alex Kraft, founder of Heave, on disrupting the $180/hour equipment repair racketWissam Akra, CEO of Toughleaf, breaking down the DOT policy bomb that's reshaping billions in infrastructure contracts"Think about how absolutely stupid that method is. You come to me, you offer me money, and I tell you, 'I'm going to circle back in 18 months and let you know what I did with your money.' That's what a safe note is." From government shutdowns to mechanics making half a million on an app, this episode exposes what's really happening behind the scenes in construction tech.--------------Our Sponsor: Archdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.com
Chapters00:00 Intro01:35 Introduction and Government Shutdown Discussion04:07 Comparing EU and US Startups05:29 The Future of Startups in the EU08:29 Investment Trends in the US and EU11:00 Challenges in Construction Tech Across Borders14:06 Transactional Models and Regional Specificity15:41 Startup Ecosystems in Construction17:17 The Future of Construction Tech Startups18:23 AI in Pre-Construction and Its Limitations22:24 Fraud in Startups: A Cautionary Tale30:52 Introducing HEAVE: A Marketplace for Heavy Equipment Repairs38:19 Transforming an Antiquated Industry40:39 Service Agreements and Customer Trust42:16 Innovative Pricing Models in Equipment Maintenance47:46 Changes in DBE Certification and Its Impact55:31 The Future of Construction Tech and Compliance
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Bricks, Buck$ And Bytes
NEOM Cancelled, 21K Dead, SoftBank's $5.4B Bet, Track3D Raises $10M
Is Saudi Arabia's $500B Dream Dead? Plus: The $5.4B Robotics Deal That Changes EverythingIn this episode of Bricks, Bucks & Bytes, Owen, Martin, and Patric dive into the biggest construction and tech stories shaking up the industry right now.What we cover:NEOM's collapse - Why Saudi Arabia is pulling the plug on "The Line" and what it means for construction startups in the region (spoiler: 21,000 workers died building this dream)SoftBank's massive $5.4B bet - Breaking down the ABB Robotics acquisition and what "physical AI" really means for constructionThe humanoid vs. specialized robots debate - Which will actually take over construction sites first?Calvin from CrewScope on using gamification to boost worker productivity (yes, leaderboards for drywallers are real)NK from Track3D reveals how they raised $10M to turn reality capture data into instant project insights - no BIM model requiredThe AI circus continues - From OpenAI "killing 1000 startups" to Nvidia's brilliant financing scheme with xAIKey quote: "People have been trying solutions for so long. I don't think it's on the industry - they've been trying. It's on us as technology providers. Our technology is not simple enough." - NK Chaitanya, Track3DPlus: Owen somehow gets invited to speak at an RICS conference after failing their exam three times. Sometimes persistence beats credentials.Our Sponsor: Archdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comBuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.io
Chapters00:00 Intro01:15 Introduction and Personal Insights on Health Tracking04:01 The Impact of Technology on Health and Well-being07:22 Exploring the Neom Project and Its Challenges09:55 The Future of Neom and Its Implications for Startups12:43 Investor Perspectives on Government-Funded Projects16:02 The Robotics Acquisition and Market Dynamics24:27 Understanding the Robotics Value Chain29:17 The Impact of Chinese Robotics on Western Markets30:49 SoftBank's Strategic Acquisition of ABB Robotics32:45 The Future of Robotics in Construction34:19 AI's Influence on the Robotics Industry39:49 Exploring CrewScope's Innovative Approach to Construction52:43 Building Partnerships in the Construction Industry53:11 Transformative Labor Savings in Construction55:01 Building Partnerships for Innovation55:13 Behavioral Change in Technology Adoption56:27 Automating Construction Monitoring with Track3D58:11 Expanding Go-To-Market Strategies59:59 Simplicity in Reality Capture Solutions01:01:41 Customer Preparedness and Market Dynamics01:04:34 The Role of Technology in Construction Verification01:06:43 Pricing Strategies for Construction Technology01:08:47 Global Team Dynamics in Tech Development01:09:49 The Future of Construction Technology
This female founder just broke a construction tech record that no one saw comingIn this episode of Bricks, Bucks & Bytes, Owen, Dustin, Maria, Kevin, and Stjepan dive deep into the biggest moves shaking up construction tech right now.Key topics discussed:- Maria Davidson's historic $94M fundraise - the most ever raised by a female founder in construction tech- Why mixing venture capital with strategic partnerships is the secret sauce for growth - Procore's surprising new CEO choice and what it means for the industry- Oracle's aggressive push into construction tech and the M&A war heating up- Why Zoom is killing your career and you need to get back to face-to-face meetings- The hidden AI revolution happening in construction companies (that management doesn't know about)- Data center boom creating massive opportunities and risks for contractors- How to build authentic relationships that actually close enterprise deals
Key quote:"I'm very surprised by this selection because this person was already on the board of Procore where Procore has been stagnant since they went IPO. You've been sitting at the table the entire time and the stock's done nothing." - Dustin on Procore's new CEO pickFrom record-breaking fundraises to controversial leadership decisions, this episode reveals the power moves and industry secrets that are reshaping construction tech forever.-----------------Chapters00:00 Intro01:25 Introduction and Technical Difficulties04:08 Celebrating Investment Success07:13 The Value of Strategic vs. Venture Capital10:04 Hiring and Building a Strong Team13:08 The Importance of Candidate Experience16:16 Future Plans and Market Expansion19:11 Navigating Industry Challenges and Opportunities25:51 Navigating the Solar Industry and Employment Challenges28:09 Strategic Partnerships and Investment in Construction Tech30:55 Innovations in Project Management and Supply Chain Solutions34:26 Procore's New Leadership and Industry Implications43:24 Oracle's Strategic Positioning in Construction Tech45:30 M&A Activity in Construction Tech46:30 Oracle's Strategic Moves48:18 The Importance of Community in Construction Tech49:22 The Future of Major Players in Construction Tech50:26 Building Relationships Beyond Zoom56:17 Cultural Considerations in Business01:00:25 AI in AEC: Perspectives and Opportunities01:04:22 Building a Business Around AI01:08:28 The Power of Authentic Communication----------🎧 Listen to the Podcast: https://open.spotify.com/show/3P7JkiN9X3N4Kh6jlDsOgi?si=91JP5nxvQbKStkp8AQdAOg 📩 Subscribe to the Bricks & Bytes Newsletter: https://bricks-bytes.beehiiv.com/🌐 Visit our website: http://bricks-bytes.com/📲 Follow us: LinkedIn: https://www.linkedin.com/company/bricks-bytes/ Twitter: https://x.com/bricksbytespod Instagram: https://www.instagram.com/bricksbytes/
Sponsors:BuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.ioArchdesk - “The #1 Construction Management Software for Growing Companies Manage your projects from Tender to Handover” check archdesk.comEnjoying the insights? Hit that Subscribe button to stay ahead in construction tech, AI, and the future of how we build.
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Bricks, Buck$ And Bytes
Oracle $100B Hour, AI Government Fail, OpenSpace CEO, Barefoot Office Debate
Oracle's CEO Just Made $100 Billion in One Hour While Your Government Wastes Millions on AI That Doesn't WorkIn this episode of Bricks, Bucks & Bytes, Owen, Dustin, and Martin dive deep into the wild world of tech promises, government failures, and what's really happening behind the scenes in construction technology.Key Topics:Oracle's shocking $300 billion OpenAI deal and Larry Ellison's instant $100 billion windfallWhy the UK government's Microsoft Copilot trial was a complete disasterThe brutal truth about why companies keep buying expensive software that doesn't workOpenSpace CEO Jeevan Kalanithi reveals how reality capture is evolving beyond just taking picturesWhether going barefoot in the office makes you a genius or just weirdWhy pre-construction technology is decades behind field management toolsThe real reason AI won't save construction anytime soonSpecial guest Jeevan Kalanithi from OpenSpace joins to discuss their major Waypoint conference announcements and shares his thoughts on the AI race in construction.Key Quote: "No one's ever going to get fired because they bought Microsoft or Oracle. That's why Microsoft Teams is everywhere, even though it's trash." - DustinFrom billion-dollar stock moves to taxpayer waste to the future of building, this episode exposes the gap between tech hype and construction reality.
Chapters00:00 Intro01:45 Introduction and Travel Updates04:37 Oracle's Rise and AI Partnerships07:32 Oracle's Financial Forecast and Market Impact10:26 Productivity Trials and Microsoft 365 Co-Pilot13:05 Government Trials and AI in Planning15:52 Debate on Office Attire and Footwear27:44 The Importance of Company Culture30:13 Fashion and Professionalism in the Workplace34:46 Funding Announcements and Market Dynamics41:20 Reality Capture and Its Future in Construction55:20 Trends in RealityCapture59:11 The Importance of Data Consolidation01:02:11 Safety and Progress Tracking in Construction01:07:02 Navigating Competition in the Market01:09:58 The Role of AI in RealityCapture01:13:50 Future Directions and Company Vision
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