#067 - Perryn Olson - The Construction Marketer's Playbook: Advanced Winning Strategies from Perryn Olson
In today’s episode of Bricks & Bytes, we have Perryn Olson, Chief Marketing Officer of Rex.one.
In this episode, we learn how niche marketing can help construction companies stand out and embrace new technologies like robotics.
Tune in to find out:
Why niche marketing in construction builds expertise and credibility.
How to craft an ideal client profile to focus your marketing.
Where construction companies should be marketing - find your audience!
The massive worker shortage and efficiency issues driving tech adoption like robotics in the construction industry.
How robots excel at the “4 D’s” - dirty, dangerous, dull, and distant jobs in construction. They take on risky and remote tasks.
If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!
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Perryn Olson | Chief Marketing Officer of REX.one
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Today’s Sponsor: beta – Construction and technology network platform
– connecting the tech industry with traditional construction partners.
Check www.the-beta.com
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Timestamps:
(00:00:00 - 00:00:52) - Intro
(00:00:52 - 00:08:07) - Why Perryn chose marketing
(00:08:07 - 00:11:30) - Effective ways to market your business in Construction
(00:11:30 - 00:21:00) - At what point negotiation turns into sales?
(00:21:00 - 00:26:00) - Diving into Structural Engineering and Robotics in construction
(00:26:00 - 00:36:14) - Downside of niche marketing
(00:36:14 - 00:39:30) - How AEC is getting affected by AI
(00:39:30 - 00:49:49) - Robotics in Construction
(00:49:49 - 00:50:25) - Outro
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Bricks & Bytes
#014 - Eric Whobrey - Perspective on Design and Build and VC in construction
From marketing to Construction and Venture Capital. Eric Whobrey is the Director of Technology and in Arco/ Murray and Managing Partner in Arco Ventures.
Join us for this insightful conversation with Eric to hear about:
- technology driven ideas that are shaping our industry
- what VCs look for in the start up founder
- design and build contractor’s view on technology
- many more!
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Bricks & Bytes
#054 - Kris Lengieza - Vision Behind Procore and the Future of Construction Tech
In today’s episode of Bricks & Bytes, we have Kris Lengieza, Vice President of Global Partnerships and Alliances at Procore Technologies.
We discuss Procore's vision, the Groundbreak conference, technology integration, opportunities in construction and much more!
Tune in to find out about:
Procore’s vision
Opportunities in construction
Benefits of integrated platform vs. siloed solutions
Procore's Groundbreak conference
If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!
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Kris Lengieza | Vice President of Global Partnerships and Alliances at Procore Technologies | ConTech
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We are travelling to Chicago to Procore Groundbreak on September 19th and 20th to interview innovators in construction technology - let us know if you are coming!
If you are, use promo code BRICKS100 for $100 off your ticket price.
Check https://www.procore.com/groundbreak
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Today’s Sponsor: beta – Construction and technology network platform
– connecting the tech industry with traditional construction partners.
Check www.the-beta.com
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Timestamps:
(0:00:00-0:07:30) - Intro
(0:07:30-0:20:00) - How Procore’s vision is improving lives in construction
(0:20:00-0:23:10) - Opportunities in construction
(0:23:10-0:26:42) - Benefits of an integrated platform vs. siloed solutions
(0:26:42-0:39:00) - Procore's Groundbreak conference
(0:39:00-0:39:25) - Outro
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Bricks & Bytes
#068 - Bryan Charter - How Tech Is Making Sustainable Housing A Reality
In today’s episode of Bricks & Bytes, we have Bryan Charter, Co-Founder & CEO of SuSy.house
In this episode, we learn how sustainable housing will become achievable for everyone., strategies for homeowners to improve the energy efficiency of their homes, tips for better time management and staying focused, and much more!
Tune in to find out:
The role of technology in reducing friction for sustainable housing upgrades.
Strategies for homeowners to improve energy efficiency and the potential financial incentives involved
How a two-sided marketplace operates in Construction Tech
Common challenges entrepreneurs face in time management
Role of Government Incentives and regulations in motivating homeowners to upgrade their houses
If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!
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Bryan Charter | Co-Founder & CEO of SuSy.house
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Today’s Sponsor: beta – Construction and technology network platform
– connecting the tech industry with traditional construction partners.
Check www.the-beta.com
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Timestamps:
(00:00:00 - 00:03:03) - Intro
(00:03:03 - 00:08:24) - What SuSy.house Does
(00:08:25 - 00:15:09) - Government Policies for Housing
(00:15:10 - 00:19:39) - Managing a Two-Sided Marketplace in Tech
(00:19:40 - 00:23:49) - Encouraging People to Undertake Construction on Their Houses
(00:23:50 - 00:28:03) - Key Learnings from Working at SuSy
(00:28:04 - 00:32:58) - Tips for Time Management and Dopamine Detox
(00:32:59 - 00:33:57) - The Importance of Cold Calling
(00:33:58 - 00:35:06) - Managing Technical Aspects as a Non-Technical Person
(00:35:07 - 00:37:26) - Essential Advice for Founders
(00:37:27 - 00:40:32) - Outro
€69M for Carbon Capture, Trimble Buys Flashtract & Why VC Success from Accelerators is Misleading - Bricks, Bucks & Bytes
Is raising venture capital really a sign of success for startups?
In this episode of Bricks, Bucks and Bytes, we explore Neustark's €69M growth round. We learn how they're making carbon capture a scalable industrial process, not just a scientific breakthrough.
We also dive into Trimble's acquisition of Flashtract, following similar moves by Autodesk and Procore. This trend is reshaping construction payment solutions.
Patric also shares some candid thoughts on startup accelerators and what really matters for success. Hint: it's not just about fundraising.
Tune in to find out about:
✅ Why Neustark's focus on industrialization sets them apart in the crowded climate tech space
✅ The evolving landscape of construction payment solutions and what it means for startups ✅ The surprising stats on startup success rates from accelerators (and why they might not matter)
✅ Why building a sustainable business trumps fundraising hype every time
Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe
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00:00 Intro
01:04 Neustark: Industrializing Carbon Capture and Storage
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Bricks, Buck$ And Bytes
$1B Logistics Deal, $30M Saudi Tech Funding, and 3 Construction Market Insights: Gross Margin, Distribution & Impact Of Global Trade Shifts - Bricks, Bucks & Bytes
Is Saudi Arabia outpacing Silicon Valley in construction tech? A recent $30M funding round suggests so...
In this episode of Bricks, Bucks and Bytes, we explored Tendered's major Series A funding, signaling the Middle East's growing importance in construction innovation.
We also dissected a billion-dollar logistics acquisition that could reshape the industry's tech landscape.
Plus, we uncovered why gross margins might be the hidden key to startup success in construction.
Tune in to find out about:
✅ Why Saudi Arabia is becoming a hotbed for construction tech
✅ How global trade shifts are impacting construction and logistics
✅ The surprising truth about product differentiation and deployment complexity
✅ Why distribution, not just product, creates category winners
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Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe
LinkedIn: https://www.linkedin.com/company/bricks-bytes/
X/Twitter: https://twitter.com/bricksbytespod
Youtube: https://www.youtube.com/channel/UCmNbunUTIIQDzbJgGJt9_Zg
Instagram: https://www.instagram.com/bricksbytes/
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Chapters
00:00 Introduction and Funding News
01:32 Tendered: Revolutionizing Heavy Equipment Operations
25:03 The Signal of the Acquisition for the Logistics Technology Market
28:18 Asset-Like Transportation Solutions in Logistics
29:06 Comparing Funding in Logistics and Construction
29:20 The Risks and Opportunities of Focusing on the Saudi Arabian Market
29:50 Conclusion
31:06 The Correlation Between Logistics and the Wider Economy
36:21 The Impact of Geopolitical Events on Trading and Logistics Companies
45:07 The Importance of Gross Margin and Contribution Margin
55:05 The Seasonality of the AEC Sector
56:43 Avoiding Mistakes and the Role of Distribution in Becoming a Category Creator
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Bricks, Buck$ And Bytes
BONUS - How India’s FIRST Unicorn In Construction Tech Was Created – InfraMarket - with Shubhankar Bhattacharya
From delivering concrete in Mumbai to becoming India's second-largest concrete supplier - how did InfraMarket do it?
In this episode, we had Shubh from Foundamental, an early investor in InfraMarket, and we got to learn about the unique challenges of the Indian market, InfraMarket's innovative acquisition strategy, and their journey to becoming a construction tech unicorn.
Tune in to find out about:
✅ How InfraMarket built trust by simply delivering on time in a market where that's not guaranteed
✅ The company's "outcome as a service" approach and its path to profitability
✅ InfraMarket's strategic expansion into consumer-facing products and global markets
✅ The role of working capital in scaling a construction materials business
✅ Insights on InfraMarket's upcoming IPO and India's growing stock market
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Timestamps
0:00 - Intro
4:13 - Presence Of Foundamental in India
8:12 - Space That Foundamentals are Focussing In India
11:45 - Labor Shortage In India
14:00 - Impact on Interest Rates In Construction Industry In India
16:20 - Dollar Milkshake Theory
20:00 - Misinconceptions in terms of Investing in India
23:00 - How Shubh Ended Up Investing In InfraMarket
37:40 - Acquisition Strategy
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Bricks, Buck$ And Bytes
Why 70% Of Investors Have A Negative Impact On Your Startup And The Future Of Energy Assessments - Bricks, Bucks & Bytes
Is remote sales killing your construction tech startup? One founder learned it the hard way. By listening to an investor who had no idea.
In this episode of Bricks, Bucks and Bytes, we got to learn about Kelvin, a French startup using AI for home energy audits, which just raised 4.7 million euros.
We explored Turner & Townsend's latest construction cost survey, revealing cooling inflation across the sector.
Also, we delved into Vinod Khosla's controversial take that 90% of VCs add no value, with Patrick offering his candid perspective.
Tune in to find out about:
✅ Why Kelvin's remote energy assessment model may face challenges
✅ How construction labor shortages are reaching critical levels worldwide
✅ The dangers of taking advice from investors unfamiliar with construction
✅ Why construction cost inflation varies dramatically by region
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Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe
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Company Mentioned:
Kelvin
Turner and Townsend
Enter
Enpal
Schneider Electric
Mac Markler
Kosla Ventures
Modulus
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Timestamps:
00:00 Introduction and Podcast Name
02:17 Kelvin: Using Technology for Energy Efficiency Audits
03:21 Construction Costs and Inflation
09:19 Challenges of Remote Data Assessment in Construction
35:15 The Dishonesty in the Investment World
49:00 The Lack of Exits in Construction Tech
53:27 Finding Value in Investors
55:43 Insights from Ex-Employees of Construction Tech Companies