Construction Technology Podcasts

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Listen to industry experts discuss the latest trends, innovations, and insights in construction technology

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Latest podcasts

Bricks & Bytes

Young Marketers Cost More Money - Marketing Mistakes & Fixes from a Silicon Valley CMO

"Hiring young, cheap marketers is actually more expensive than hiring experienced ones."That's just one of the eye-opening insights from Phil Carpenter, a fractional CMO who specializes in AEC tech startups.In today's episode of Bricks, Bucks & Bytes, we had Phil Carpenter and we got to learn about why most AEC startups fail at marketing, the hidden costs of inexperienced hires, and how to actually reach construction professionals... and many more!Tune in to find out about:✅ Why AEC customers are more skeptical than other industries and what they really want to see✅ The "crossing the chasm" strategy that determines startup success or failure✅ Why LinkedIn marketing doesn't work for most construction professionals✅ How to build a cost-effective marketing team without breaking the bankPhil's 30 years of experience in tech marketing reveals some uncomfortable truths about how startups waste money on the wrong strategies.Ready to learn from his wins and failures? Listen to the full episode on Spotify now.--------------Chapters00:00 Intro02:00 Introduction to Phil Carpenter03:59 The AEC Industry and Marketing Needs06:01 Crossing the Chasm in Technology Marketing08:01 Identifying Target Segments10:53 Customer Research and Validation13:05 Content Marketing Strategies15:10 The Role of Content Creators in Marketing16:56 SEO and AI in Marketing18:56 Testing Marketing Channels21:52 Public Relations in AEC Marketing24:58 Budgeting for Startups36:13 Measuring Marketing Performance39:59 Finding the Right Marketing Strategy41:53 The Experimenter's Mindset in Marketing42:56 Creative Marketing Stunts44:14 The Importance of Customer Case Studies47:08 Building the Right Marketing Tech Stack49:59 Scaling Marketing Strategies as Startups Grow53:18 Aligning Marketing and Sales for Success55:24 Consultative Approach to Startup Marketing59:58 Learning from Marketing Campaigns01:03:13 The Fast Follower Strategy01:05:07 Emerging Trends in AEC Technology Marketing
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Bricks & Bytes

Most Construction Tech Misses The Market - Modern Go-To-Market Strategies For Construction Tech

"The best salespeople don't need to talk about their successes - they focus on what went wrong and how to improve. At Joist AI, we don't want to hear about past wins, only lessons learned."In today's episode of Bricks and Bytes, We had Anton Marinovich from Joist AI and he shared his construction tech go-to-market journey from my father's masonry business to leading sales at Contentful, HoloBuilder, and now Joist AI.Tune in to find out about:✅ Why matching your product to workflows is crucial in construction tech✅ How simplicity in sales compensation drives the right behaviors✅ Why grit and consistency separate average salespeople from top performers✅ The importance of transparency in building trust with construction clientsListen now on Spotify to hear insights on building effective go-to-market strategies in construction tech!--------Chapters00:00 Intro00:04 Introduction and Background07:01 Journey into Construction Tech10:00 Sales Strategies and Lessons Learned13:10 Revenue Operations and CRM Importance15:59 Building a Successful Go-To-Market Strategy18:53 Understanding Customer Segmentation22:02 Sales Process and Buyer Behavior24:58 Defining Sales and Building Processes27:59 Ideal Customer Profile and Messaging38:14 Leveraging LinkedIn for Networking39:06 The Power of Video in Sales41:27 Professional Persistence in Sales43:55 Common Mistakes in Go-to-Market Strategies45:09 The Impact of AI on Sales48:12 Customer Acquisition vs. Expansion53:31 Sales Compensation Strategies01:00:20 Effective Pricing Strategies01:03:07 Future Trends in Construction Tech Sales
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Bricks & Bytes

This New Pre-Fab Marketplace Will Solve Construction's Hidden Capacity Crisis

99% of acquisition deals fail, but Britton Langdon beat the odds when a sneaky AI scraper accidentally announced his stealth startup to 30,000 people.In today's episode of Bricks and Bytes, we had Britton Langdon and we got to learn about his journey from building M-Suite to launching BuildFactory, the hidden capacity problem in prefab shops, and why construction has more FOMO than any other industry... and many more!Tune in to find out about:✅ How he achieved 140% net retention at M-Suite before selling to Stanley Black & Decker✅ Why every prefab shop has hidden capacity but nobody talks about it✅ The marketplace approach to solving construction's supply and demand problem✅ Why construction companies fear missing out more than any other industryListen now on Spotify to hear how Britton is building the Airbnb for offsite construction and democratizing fabrication work across North America. Our Sponsor: Archdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comChapters02:00 Welcome Back and New Beginnings04:59 The Launch of BuildFactory07:55 Building in Cedar Rapids: A Unique Perspective11:03 Understanding M Suite: The Journey13:43 The Decision to Sell: Timing and Strategy16:48 Customer Retention and Business Growth19:40 Pricing Models and Value Creation22:44 Navigating Acquisition Offers25:46 Diligence and Compliance in Acquisitions28:38 Lessons Learned for Future Ventures33:52 Exploring BeamFabField and Its Limitations36:25 Introduction to Build Factory and Its Ecosystem40:31 Addressing Supply and Demand in Prefabrication44:20 The Role of Prefabrication in Construction48:28 Building a Marketplace for Prefabrication53:10 Challenges and Strategies in Marketplace Development59:15 The Future of Build Factory and Market Trends
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Bricks & Bytes

Nobody Knows What You’re Building - Bad Messaging & How to Fix It from Kevin Ferguson, a Product Marketing Expert in AEC

"I can't tell you how many times I'm on LinkedIn, see an AEC tech company post something, click their profile, and have NO IDEA what they do."That's Kevin Ferguson speaking - and if a product marketing expert in our industry can't figure out what these companies do, what chance do customers have?In today's episode of Bricks & Bytes, we had Kevin and we got to learn about why most AEC startups are failing at basic messaging, the real difference between hype and reality in construction tech, and how to actually position products that sell... and many more!Tune in to find out about:✅ Why 2,000+ AEC tech companies can't explain what they do ✅ The one thing that kills more startups than bad products ✅ How to break through the noise in a relationship-driven industry✅ Why your website is actually your biggest sales toolThis episode will change how you think about marketing in construction tech.Listen now on Spotify and let us know what resonates with you.------------Chapters00:00 Intro01:47 Introduction to AEC Marketing and Kevin Ferguson06:58 The Importance of Clear Messaging in AEC Tech11:38 Niche Marketing in AEC Technology16:52 Identifying Target Personas in AEC Tech21:51 The Role of Customer Feedback in Messaging26:49 Balancing Product Quality and Marketing31:43 Effective Product Positioning Strategies36:56 The Importance of Clarity in Messaging38:07 Choosing the Right Medium for Communication39:36 Building Trust in Relationships40:36 Leveraging Owned Channels for Marketing42:36 Breaking Down Complexity in Product Messaging45:46 Evolving Messaging with Product Development47:01 Strategies for Successful Product Launches54:31 Post-Launch Evaluation and Metrics1:02:00 Lessons from Microsoft for Product Marketing
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Latest podcasts

Bricks, Buck$ And Bytes

New Scheduling Tools, US Startups High Failure Rate, & How Supply-Side Focus is Reshaping Tech Companies

Is the traditional construction scheduling software about to become obsolete? In this episode of Bricks, Bucks and Bytes, we discussed Planera's fresh take on construction scheduling, which just secured $13.5M in Series A funding. We also explored the surprising uptick in US startup failures and what it reveals about the current market. Additionally, we delved into the potential shift from demand-focused to supply-focused business models in tech. Tune in to discover:  ✅ How Planera aims to simplify complex construction scheduling  ✅ Why more startups are failing, but it might not be all bad news  ✅ The rising importance of vertical integration in tech companies  ✅ How emerging markets are driving innovation in B2B platforms Want to stay ahead in construction tech and startup trends? Listen now on Spotify. ----------------------------------------------- Company Mentioned: Planera Oracle (specifically their Primavera P6 software) OpenAI Microsoft Uber Meta (formerly Facebook) SpaceX ------------------------------------------ Timestamps: 02:12 Planera: Innovating Construction Scheduling and Planning  06:42 The Challenges of Traditional Scheduling Tools in Construction 0 9:01 The High Failure Rate of Startups: A Natural Evolution  24:07 The Role of AI in Startups and the Construction Industry  30:01 The Shift towards Collaborative and Visual Solutions in Construction  31:15 The Dominance of the US Startup Market  32:39 The High Failure Rate in US Startups  33:54 Profitability of European Venture Funds  41:30 The Shift Towards Vertical Integration and B2B Marketplaces
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Bricks, Buck$ And Bytes

How Starpath Robotics Plans to Mine Space Water From Moon- Is It Even Possible?

Construction robots: From hot dogs to highways? In this episode of Bricks, Bucks and Bytes, we explored how robotics is changing construction. We learned about Starpath Robotics' plan to mine water on the Moon for rocket fuel. This could change how we explore space. We also covered how construction companies are now more open to using robots. This is due to a lack of skilled workers. Patric and Gabriele shared insights on investing in construction tech startups. Tune in to find out about: ✅ Why robotics companies should start with specific problems ✅ How construction robots can help with labor shortages ✅ What investors look for in robotics startups ✅ The importance of building a track record in robotics
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Bricks, Buck$ And Bytes

Billion-Dollar Blindspots: Are Construction Tech's 'Best' Lists Building on Quicksand?

Is the construction industry building its future on a foundation of hype? Think again. The latest market maps and "best-of" lists might be leading you astray. In this episode of Bricks, Bucks and Bytes, we explored McKinsey's updated report projecting a $22 trillion construction market by 2040, alongside the industry's looming labor crisis. We discussed the expansion of the Bricks and Bytes podcast network, including new shows like "BitBuilders" focusing on robotics in construction. Patric also shared his critical analysis of "best-of" lists and market maps in construction tech, revealing surprising insights about company success rates. Tune in to find out: ✅ Why the construction industry is facing its most challenging and high-activity era ever ✅ How robotics might transform on-site construction in unexpected ways ✅ Why well-funded companies often underperform compared to their less publicized counterpart ✅ The importance of looking beyond funding and PR when evaluating construction tech startups ----------------------------- Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever: https://bricks-bytes.beehiiv.com/subscribe ----------------------------- LinkedIn: https://www.linkedin.com/company/bricks-bytes/ X/Twitter: https://twitter.com/bricksbytespod Youtube: https://www.youtube.com/channel/UCmNbunUTIIQDzbJgGJt9_Zg Instagram: https://www.instagram.com/bricksbytes/ ----------------------------------- Company Mentioned: - McKinsey Gecko Robotics Monumental Mighty Buildings Nexii ----------------------------------- 00:01.08 - 14:00: Introduction and Bricks and Bytes podcast network updates 14:00 - 20:10: McKinsey's updated construction productivity report 20:10 - 29:00: Labor shortage in construction industry 29:00 - 38:00: Potential solutions to labor shortage 38:00 - 44:00: Attracting talent to construction industry 44:00 - 50:30: Patric Hellermann's analysis of "best-of" lists 50:30 - 54:00: Detailed breakdown of study results 54:00 - 57:30: Discussion on implications of the study 57:30: Closing remarks and end of episode
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Bricks, Buck$ And Bytes

The Niche Domination Strategy - Why 1% of a Huge Market Could Kill Your Startup

Is your startup targeting just 1% of a massive market? Think again. This common pitch strategy might be hurting your chances with investors. In this episode of Bricks, Bucks and Bytes, we learned about Opus Flow's €1.7 million investment to boost their ERP solution for sustainable installers. We also explored the 3D visualization market, discussing by 7.2 (formerly known as Apex Partners)'s investment in Lumion, a key player in AEC software. Patric also shared valuable insights on building successful startups in crowded markets like construction tech. Tune in to find out:  ✅ Why focusing on a specific niche can be more powerful than chasing a small slice of a big market  ✅ How Opus Flow stands out in the competitive ERP space  ✅ Why adding AI isn't always enough to beat established players like Lumion  ✅ The importance of profitability in your core business before expanding ----------------------------- Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe ----------------------------- LinkedIn: https://www.linkedin.com/company/bricks-bytes/ X/Twitter: https://twitter.com/bricksbytespod Youtube: https://www.youtube.com/channel/UCmNbunUTIIQDzbJgGJt9_Zg Instagram: https://www.instagram.com/bricksbytes/ ----------------------------------- Company Mentioned: - OpusFlow - Lumion - Enscape - Twinmotion - Inframarket ----------------------------------- Timestamps 00:00 Introduction and Icebreaker 06:32 Navigating the Crowded Market: Opus Flow's Differentiation 10:40 The Challenges of a Red Ocean Market and Margin Compression 13:00 The Importance of Partnerships and Distribution for Opus Flow 21:37 Becoming a Category Leader: Challenges and Opportunities for Opus Flow 24:03 Introduction to the Rendering Industry 26:28 Challenges Faced by Startups 31:20 The Importance of Differentiation and Capturing Entire Workflows 36:12 The Significance of Focusing on Specific Niches 44:46 Building a Profitable Core Business 48:30 The Misconception of Targeting a Small Percentage of a Large Market
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