#059 - Sarah Hodges - From Cashier to Chief Marketing Officer At Procore: Unveiling Key ConTech Marketing Strategies and Sarah’s Journey To The Top
In today’s episode of Bricks & Bytes, we have Sarah Hodges, the Chief Marketing Officer at Procore.
In this episode, we learn about Sarah’s journey, some key lessons Sarah learned as CMO at Procore, successful marketing strategies for startups, and much more!
Tune in to find out about:
Key lessons Sarah learned working as a Chief Marketing Officer at Procore
Different ways to test marketing strategies
How to develop confidence
Marketing strategies for startups
Procore’s marketing strategies
If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!
----------------------------------------
Sarah Hodges | Chief Marketing Officer at Procore | ConTech
----------------------------------------
Today’s Sponsor: beta – Construction and technology network platform
– connecting the tech industry with traditional construction partners.
Check www.the-beta.com
----------------------------------------
Timestamps:
(0:00-2:05) - Intro
(2:05 -03:50) - Key Lessons you learnt as a CMO
(3:50-7:00) - Ways to Test Marketing Strategies
(7:00-08:50) - How to develop confidence
(8:50-18:40) - Groundbreak and its marketing strategies
(18:40-20:40) - Advice for Marketing team at Startups
(20:40- 21:30) - Outro
read more
Bricks & Bytes
#057 - Rohan Jawali - How LLMs And AI Will Shape the Next Decade Of Construction Tech
In today’s episode of Bricks & Bytes, we have Rohan Jawali, the Co-Founder of Joist.ai
In this episode, we learn about the key lessons Rohan learned while building an AI-based startup, the significance and capabilities of LLMs in construction, how to write better prompts, and much more!
Tune in to find out about:
How LLM’s will change construction
How to write better prompts
Limits and the future of LLMs
The key areas that LLM’s disrupt
If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!
----------------------------------------
Rohan Jawali | Co-Founder of Joist.ai | ConTech
----------------------------------------
Today’s Sponsor: beta – Construction and technology network platform
– connecting the tech industry with traditional construction partners.
Check www.the-beta.com
----------------------------------------
Timestamps:
(0:00-3:28) - Intro
(4:40-8:05) - Key lessons Rohan learnt while growing Joist.ai
(8:05-13:19) - Introduction to Joist.ai
(13:19-17:30) - What are LLMs and why they are useful
(17:30-20:40) - How LLMs are changing construction drawings
(20:40-25:01) - Why Rohan prefers LLMs
(25:01-29:00) - Importance of prompting
(29:00-32:40) - Use of AI for Drawings In Construction
(32:40-35:25) - Limits of LLMs
(35:25-40:00) - Future of LLMs
(40:00-43:40) - Introduction to On Deck
(43:40-44:16) - Outro
read more
Bricks & Bytes
#077 - AI's Transformative Impact on Architecture and Engineering - Conversational Design, Predicting Delays and Saving £200bn
In today’s episode of Bricks & Bytes, we have Alan Mosca, Co-Founder and CTO at nPlan
In this episode, we learn about how AI is starting to transform construction planning, design, and risk analysis, how generative AI is helping architects rapidly iterate over design options, and much more!
Tune in to find out about:
How NPlan accurately analyses historical project data to predict future delays and budget overruns with over 90% accuracy
His predictions for design to be completed with conversational AI
What jobs AI threatens the most
Tips for technical founders in ensuring their AI products solve real problems and the importance of vertical specialisation.
If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!
----------------------------------------
Alan Mosca | Co-Founder and CTO at nPlan
--------------------------------------
Timestamps:
(00:00:00 - 00:02:13) - Intro
(00:03:31 - 00:08:18) - How Alan got into machine learning and AI
(00:08:19 - 00:16:12) - Use of AI to predict construction project risks
(00:16:13 - 00:24:18) - How to apply AI/ML to optimization and planning in construction
(00:24:19 - 00:45:26) - Impact of AI in construction
(00:45:26 - 00:48:26) - Outro
In today’s episode of Bricks & Bytes, we have Julian Clayton, the VP of Product for General Contractors at Procore.
In this episode, we learn about Julian’s journey, Innovations and product management at Procore, the role of a VP in the product team and much more!
Tune in to find out about:
What VP of Product does
How innovation happens and new products are launched
How the implementation of products are managed
Strategies to keep yourself motivated
If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!
----------------------------------------
Julian Clayton | VP of Product for General Contractors at Procore | ConTech
----------------------------------------
Today’s Sponsor: beta – Construction and technology network platform
– connecting the tech industry with traditional construction partners.
Check www.the-beta.com
----------------------------------------
Timestamps:
(0:00-12:30) - Intro
(12:30 -14:50) - What a VP of Product does
(14:50-18:00) - How innovation happens while launching a new product
(18:00-24:00) - How you manage the implementation of new products
(24:00-28:10) - How do you decide on products to be released in future
(28:10-32:10) - Strategies that keep you motivated
(32:10- 33:01) - Outro
New Scheduling Tools, US Startups High Failure Rate, & How Supply-Side Focus is Reshaping Tech Companies
Is the traditional construction scheduling software about to become obsolete?
In this episode of Bricks, Bucks and Bytes, we discussed Planera's fresh take on construction scheduling, which just secured $13.5M in Series A funding.
We also explored the surprising uptick in US startup failures and what it reveals about the current market.
Additionally, we delved into the potential shift from demand-focused to supply-focused business models in tech.
Tune in to discover:
✅ How Planera aims to simplify complex construction scheduling
✅ Why more startups are failing, but it might not be all bad news
✅ The rising importance of vertical integration in tech companies
✅ How emerging markets are driving innovation in B2B platforms
Want to stay ahead in construction tech and startup trends? Listen now on Spotify.
-----------------------------------------------
Company Mentioned:
Planera
Oracle (specifically their Primavera P6 software)
OpenAI
Microsoft
Uber
Meta (formerly Facebook)
SpaceX
------------------------------------------
Timestamps:
02:12 Planera: Innovating Construction Scheduling and Planning
06:42 The Challenges of Traditional Scheduling Tools in Construction 0
9:01 The High Failure Rate of Startups: A Natural Evolution
24:07 The Role of AI in Startups and the Construction Industry
30:01 The Shift towards Collaborative and Visual Solutions in Construction
31:15 The Dominance of the US Startup Market
32:39 The High Failure Rate in US Startups
33:54 Profitability of European Venture Funds
41:30 The Shift Towards Vertical Integration and B2B Marketplaces
read more
Bricks, Buck$ And Bytes
How Starpath Robotics Plans to Mine Space Water From Moon- Is It Even Possible?
Construction robots: From hot dogs to highways?
In this episode of Bricks, Bucks and Bytes, we explored how robotics is changing construction.
We learned about Starpath Robotics' plan to mine water on the Moon for rocket fuel. This could change how we explore space.
We also covered how construction companies are now more open to using robots. This is due to a lack of skilled workers.
Patric and Gabriele shared insights on investing in construction tech startups.
Tune in to find out about:
✅ Why robotics companies should start with specific problems
✅ How construction robots can help with labor shortages
✅ What investors look for in robotics startups
✅ The importance of building a track record in robotics
read more
Bricks, Buck$ And Bytes
Billion-Dollar Blindspots: Are Construction Tech's 'Best' Lists Building on Quicksand?
Is the construction industry building its future on a foundation of hype? Think again. The latest market maps and "best-of" lists might be leading you astray.
In this episode of Bricks, Bucks and Bytes, we explored McKinsey's updated report projecting a $22 trillion construction market by 2040, alongside the industry's looming labor crisis.
We discussed the expansion of the Bricks and Bytes podcast network, including new shows like "BitBuilders" focusing on robotics in construction.
Patric also shared his critical analysis of "best-of" lists and market maps in construction tech, revealing surprising insights about company success rates.
Tune in to find out:
✅ Why the construction industry is facing its most challenging and high-activity era ever
✅ How robotics might transform on-site construction in unexpected ways
✅ Why well-funded companies often underperform compared to their less publicized counterpart
✅ The importance of looking beyond funding and PR when evaluating construction tech startups
-----------------------------
Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever: https://bricks-bytes.beehiiv.com/subscribe
-----------------------------
LinkedIn: https://www.linkedin.com/company/bricks-bytes/
X/Twitter: https://twitter.com/bricksbytespod
Youtube: https://www.youtube.com/channel/UCmNbunUTIIQDzbJgGJt9_Zg
Instagram: https://www.instagram.com/bricksbytes/
-----------------------------------
Company Mentioned:
- McKinsey
Gecko Robotics
Monumental
Mighty Buildings
Nexii
-----------------------------------
00:01.08 - 14:00: Introduction and Bricks and Bytes podcast network updates
14:00 - 20:10: McKinsey's updated construction productivity report
20:10 - 29:00: Labor shortage in construction industry
29:00 - 38:00: Potential solutions to labor shortage
38:00 - 44:00: Attracting talent to construction industry
44:00 - 50:30: Patric Hellermann's analysis of "best-of" lists
50:30 - 54:00: Detailed breakdown of study results
54:00 - 57:30: Discussion on implications of the study
57:30: Closing remarks and end of episode
read more
Bricks, Buck$ And Bytes
The Niche Domination Strategy - Why 1% of a Huge Market Could Kill Your Startup
Is your startup targeting just 1% of a massive market? Think again. This common pitch strategy might be hurting your chances with investors.
In this episode of Bricks, Bucks and Bytes, we learned about Opus Flow's €1.7 million investment to boost their ERP solution for sustainable installers.
We also explored the 3D visualization market, discussing by 7.2 (formerly known as Apex Partners)'s investment in Lumion, a key player in AEC software.
Patric also shared valuable insights on building successful startups in crowded markets like construction tech.
Tune in to find out:
✅ Why focusing on a specific niche can be more powerful than chasing a small slice of a big market
✅ How Opus Flow stands out in the competitive ERP space
✅ Why adding AI isn't always enough to beat established players like Lumion
✅ The importance of profitability in your core business before expanding
-----------------------------
Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe
-----------------------------
LinkedIn: https://www.linkedin.com/company/bricks-bytes/
X/Twitter: https://twitter.com/bricksbytespod
Youtube: https://www.youtube.com/channel/UCmNbunUTIIQDzbJgGJt9_Zg
Instagram: https://www.instagram.com/bricksbytes/
-----------------------------------
Company Mentioned:
- OpusFlow
- Lumion
- Enscape
- Twinmotion
- Inframarket
-----------------------------------
Timestamps
00:00 Introduction and Icebreaker
06:32 Navigating the Crowded Market: Opus Flow's Differentiation
10:40 The Challenges of a Red Ocean Market and Margin Compression
13:00 The Importance of Partnerships and Distribution for Opus Flow
21:37 Becoming a Category Leader: Challenges and Opportunities for Opus Flow
24:03 Introduction to the Rendering Industry
26:28 Challenges Faced by Startups
31:20 The Importance of Differentiation and Capturing Entire Workflows
36:12 The Significance of Focusing on Specific Niches
44:46 Building a Profitable Core Business
48:30 The Misconception of Targeting a Small Percentage of a Large Market