Building Mercator: From 90 Investor Pitches in 3 Weeks to Changing How Contractors Find Projects
"Pre-construction is actually just free construction because it's a lot of work up front that you don't often get paid for." - Chloe Smith, CEO of Mercator
In today's episode of Bricks and Bytes, we sat down with Chloe Smith, who shared her journey of building Mercator, a construction tech startup that's changing how contractors find early-stage project opportunities.
Tune in to discover:
✅ Why Mercator focuses only on Texas (for now) and how they plan to expand
✅ The power of hiring for talent over skill in a fast-growing startup
✅ How they built their own "accelerator" by carefully selecting operator-investors
✅ Their unique approach to product development through an intensive beta program with general contractors
Listen to the full episode on Spotify to learn how Mercator is helping contractors get involved in projects before the bidding phase even begins - as Chloe puts it, "It's almost like using a marriage registry as a dating app."
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00:00 Intro
02:43 Introduction to Chloe Smith and Mercator
05:45 The Journey into Construction and Data Strategy
08:40 Understanding Mercator's Functionality
11:46 Data Sources and Technology Behind Mercator
14:50 The Role of Large Language Models
17:34 Target Customers and Market Focus
20:41 Project Detail Pages and User Experience
23:45 Data Visibility and Insights
26:29 Utilizing Construction Data for Industry Reports
29:50 Expansion from Canada to the US
32:48 Revenue Model and Future Growth
36:46 Understanding Product-Market Fit
38:57 The Fundraising Journey
45:07 Building a Strong Investor Network
51:44 Evolving Go-To-Market Strategies
1:02:43 Hiring for Talent vs. Skill
1:04:43 Defensibility in the Age of AI
1:05:20 Choosing the Right Mentors
read more
Bricks & Bytes
What We Learned After a Year of Talking to Construction Tech's Biggest Names - November Monthly Review
"Follow the money to grow, follow your passion to build. While US construction tech startups have raised $30B, India's $1B investment is yielding better returns."
In today's episode of Bricks & Bytes, we did our November Monthly Review where we reflected on an action-packed month of content creation and exciting future plans.
We even explored fascinating market dynamics, founder insights, and geographic opportunities in construction tech.
Tune in to find out about:
✅ Our successful launch of the AI in Construction Report and first steps into monetization
✅ Highlights from our Boston trip interviewing startups at Suffolk's boost cohort
✅ Behind the scenes of the upcoming Ediphi super series releasing in January
✅ Plans for New York and San Francisco tour in 2025, plus a potential India expansion
Listen to the full episode on Spotify to hear Owen, Martin, and Patric discuss their key takeaways from November, upcoming content plans, and Patric’s take on why founders often over-obsess with product and under-obsess with distribution.
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Chapters
00:00 End of Year Reflections
03:01 Cultural Differences in Business Mindset
05:50 The Impact of Travel on Business
08:47 Exploring AI in Construction
12:11 The Role of Community in Innovation
14:55 Challenges in Design and Construction Software
17:52 The Disconnect Between Traditional and Startup Worlds
21:00 The Influence of Trust in Business Relationships
24:07 Venture Capitalists in Government
26:59 The Future of Governance and Innovation
32:48 Understanding Argentina's Political Landscape
35:09 The Importance of Product Distribution
40:40 Marketing Challenges in Construction Tech
43:47 Trends in AEC Technology
44:29 Talent Acquisition in the AEC Sector
46:03 Investment Trends in Construction Tech
50:34 Cultural Insights: Christmas Traditions
57:33 Closing Thoughts and Future Plans
It's great to watch how Alrik and ONX Homes are innovating within the logistics (Alrik) and prefabricated home building (ONX Homes).
In this episode, we sat with Patric and had an in-depth discussion about Alrik, a pioneering construction tech company known for its sophisticated software solutions that monitor and supervise fleet activities.
We also discussed about ONX Homes, a trailblazer in the South Florida housing market, utilizing precast concrete wall slabs to revolutionize single-family home construction.
Wrapping up, Patric told us about various pricing models for software as a service (SaaS) in the construction sector, examining how companies can effectively monetize their offerings while providing value to their clients.
Key Takeaways:
Alrik offers software for supervising and monitoring fleet activity in the construction sector, aiming to improve productivity and sustainability.
The intersection of logistics and construction tech is crucial for optimizing construction through efficient supply chains.
Having a background in construction or logistics can provide valuable insights and connections when building a construction tech startup.
ONX Homes is a single-family home building company in South Florida that uses precast concrete elements to build homes.
Pricing models for software as a service in the construction industry often involve annual or monthly subscriptions, token models, or hybrid models based on features, usage, or seats.
Timestamps:
00:00 Alrik: Optimizing Fleet Activity in Construction
05:43 The Intersection of Logistics and Construction Tech
09:33 ONX Homes: Innovating with Precast Concrete
13:11 The Importance of Background in Construction Tech Startups
Companies Mentioned:
Alrik
ONX Homes
read more
Bricks & Bytes
BBBC 06/04/24 - Okibo's $7.85M Funding, Construction Labor Shortages and Robotics Revolution
Okibo, a groundbreaking robotics company, has recently secured $7.85 million in equity funding. Their innovative product—a drywall finishing and painting robot—guided by AI and sensors, offers a transformative solution to address the persistent labor shortage and enhance efficiency in construction projects.
In this episode, we explore how robotics are reshaping the construction landscape and how Okibo's service-oriented approach to selling painting services, rather than the robots themselves, is revolutionizing industry norms.
We delve into the significance of partnerships and subcontractor models in scaling robotics ventures within construction, highlighting how these collaborations are essential for widespread adoption and implementation.
Key Takeaways:
Okibo secures $7.85 million in equity funding for their AI-guided drywall finishing and painting robot.
Robotics offer a solution to the labor shortage crisis in construction while enhancing project efficiency.
Partnerships and subcontractor models play a pivotal role in scaling robotics ventures within the construction industry.
The funding landscape for robotics in construction is growing steadily, signaling significant potential for innovation.
The future of robotics in construction lies in specialized product and software companies focusing on controlled environments and highly repeatable motions.
Companies Mentioned:
Okibo : https://okibo.com/
Monumental : https://www.monumental.co/
Icon Robotics : https://www.iconrobotics.com/
Canvas : http://gocanvas.io/
Paintjet : https://paintjet.com/
Promise Robotics : https://promiserobotics.com/
Timestamps:
00:00 Introduction and Overview
01:05 Addressing the Labor Shortage in Construction
08:05 Scaling Robotics Companies through Subcontractor Models
13:46 The Future of Robotics in Construction
25:18 The Use Cases of Robotics in Construction
29:55 The Nuances of Funding Rounds in Venture Capital
31:11 Wrap-up and Personal Reflections
Unicorns, Coast's $40M Raise, and $34 Billion in Construction Tech Funding - Why Headcount Growth Might Be Misleading
Construction tech funding is booming, but is it all hype?
In this episode of Bricks, Bucks and Bytes, we learned about Coast's impressive $40 million Series B raise for their financial services platform in transportation.
We also got insights on the surprising growth in construction tech funding, reaching 0.53% of total venture capital.
Plus, we heard a critical take on using headcount growth as a measure of startup success.
Tune in to find out about:
✅ Why Coast is attracting big investment
✅ The unexpected trends in construction tech funding
✅ Why unicorns in the sector are both rising and falling
✅ What really matters when evaluating startups (it's not just numbers)
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Company Mentioned
Coast
Brex
Veev
Nexii
Autodesk
Trimble
FlashTrack
Procore
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Timestamps
00:00 Intro
00:32 Introduction to Coast: Financial Services Platform for Transportation
06:12 Coast's Funding and Investors
10:23 Assessing the Viability of Coast's Target Market
13:42 Analysis of Coast's Funding Rounds and Revenue Growth
18:07 Discussion on Investor Perceptions and Series B Funding
19:09 Market News: ConstruTech Funding Landscape
23:21 Analysis of Funding Trends in ConstruTech
27:45 Hype and Funding Rounds in Construction Technology
32:18 The Growth of Highly Substantiated Companies
36:26 The Asian Market and Funding Rounds
37:25 The Changing Landscape of Exits
41:41 Headcount Growth as a Metric for Startup Evaluation
read more
Bricks, Buck$ And Bytes
Fencing - The Hidden Gold Mine in Construction Tech & Nexii's Surprising Comeback
Is the fencing industry secretly one of the most profitable sectors in construction?
In this episode of Bricks, Bucks and Bytes, we learned about EverFence's $7.7 million Series A funding, showing strong interest in the fencing market.
We also discussed Nexii's attempt to relaunch after going into liquidation, highlighting the challenges in offsite modular construction.\
Plus, we got candid insights from Patric on why advice from generalist VCs might be hurting construction tech startups.
Tune in to find out:
✅ Why fencing companies can see up to 200% profit margins
✅ The pros and cons of asset-heavy vs. asset-light models in construction
✅ How bad VC advice is affecting construction tech startups
✅ Why founders should be wary of VCs who can't admit what they don't know
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Company Mentioned:
EverFence
Ergion
Nexii
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Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe
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Bricks, Buck$ And Bytes
GUEST: Holobuilder’s Path To $34m Exit, Mo Akbari’s Journey Building The Pioneering Reality Capture Tool
Ever wonder how a startup goes from $8M to a big exit in construction tech?
In this episode of Bricks, Bucks and Bytes, we learned about HoloBuilder's journey from raising $8M to being acquired by Faro.
We also found out that despite big investments, the reality capture market still has room to grow. Companies like Cupix and Faro are leading, but there's space for new ideas in robotics and AI.
Plus, we got insights on how some VCs are betting on AI startups, hoping to find the next big winner.
Tune in to discover:
✅ Why job site pizza beats expensive marketing in construction tech
✅ The potential of scan-to-BIM technology
✅ How some AI startups raise millions with just a pitch deck
✅ Why product adoption matters more than fancy tech in construction
Listen to the full episode on Spotify to learn more about construction tech and startup funding strategies.
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Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe
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Youtube: https://www.youtube.com/channel/UCmNbunUTIIQDzbJgGJt9_Zg
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Company Mentioned:
Faro
Frankfurt Airport
Siemens
Autodesk
Contilio
Disperse
OpenSpace
Cupix
Doxel
HoloBuilder
Matterport
Hansel Phelps
Buildots
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Timestamps
00:00 Introduction and Overview
01:09 The Journey of HoloBuilder: From Manufacturing to Construction
08:41 The Go-to-Market Strategy of HoloBuilder
14:20 The Decision to Exit HoloBuilder
23:15 The Three Components of Reality Capture in Construction Tech
28:03 Competition in the Reality Capture Space
35:18 Success Factors in Reality Capture Solutions
39:56 The Evolving Reality Capture Market and Market Leaders
41:33 Funding Challenges and Valuation Drops in Construction Tech
45:26 The Importance of Adoption and User Engagement in Construction Tech
57:34 Niche Markets and Disrupting Workflows in Construction Tech
01:09:43 Building Strong Customer Relationships in the Construction Tech Industry
read more
Bricks, Buck$ And Bytes
€5.7M VC Bet To Retrofit Europe’s Housing Stock, "Pay What You Want" models and Nemetschek to India - Bricks, Bucks & Bytes
Could a "Cloud Installer" approach help insulate 30 million European homes faster?
In this episode of Bricks, Bucks and Bytes, we learned about Varm's €5.7M seed round for their innovative insulation business. They're using a "Cloud Installer" approach to scale across Europe.
We also discussed Nemetschek Group entering India's construction software market, starting with university partnerships.
Plus, Patric Hellermann shared why he's excited about Varm and his thoughts on "pay what you want" pricing for software.
Tune in to find out about:
✅ How insulation can cut energy costs by up to 40%
✅ Challenges of selling €2,500 software licenses in India
✅ Varm's plan to train and equip local insulation businesses
✅ Why "pay what you want" pricing might not work for high R&D software
---------------------
Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe
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Youtube: https://www.youtube.com/channel/UCmNbunUTIIQDzbJgGJt9_Zg
Instagram: https://www.instagram.com/bricksbytes/
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Companies Mentioned :
Foundamental
VARM
Koala Insulation
Enpal
Thermondo
1.5 degrees
Service Titan
Autodesk
Bentley
Hexagon
Nemechek Group
Trimble
Rayon
AOPropTech
Emerge
Pale Blue Dot
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Timestamps:
00:00 Introduction and Funding Round
02:32 Varm's Focus on Insulating Existing Buildings
05:41 Cloud Installer: Varm's Business Model
10:09 Blow-In Insulation: A High ROI Measure
28:06 Introduction to Nemechek Group's Expansion into India
31:59 The Potential of the Indian AEC Software Market
36:26 Challenges of Pricing Models in the Indian Market
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