#033 - Scott Ellison - 'Go to market' in the construction tech
Excited to share this brilliant and latest episode of the Bricks and Bytes Podcast, where we take a deep dive into the world of construction, technology, and business.
In this episode, Scott Ellison, a strategy consultant, talks about his personal connection to the construction industry and his journey to becoming an advisor and investor in tech companies. Here are some of the highlights:
⁃ How Scott's personal connection to the construction industry started with his uncles, who were general contractors, and his job working in a hardware store.
⁃ The impact of the ubiquity of smartphones, cloud, and SaaS on the construction industry and how it has led to a slower but steady shift towards digitisation.
⁃ The importance of software infrastructure in construction tech and how it needs to be laid down first before we can fully appreciate the benefits of new ways of capturing information.
⁃ Go-to-market strategies, such as product-led growth that have created value in certain sector.
Tune in to the episode to learn more about Scott's insights and his thoughts on the future of the construction industry!
If you’re enjoying our podcast, please leave us a review! This helps us get more amazing guests to give you guys the best and most informative content on technology in the built world.
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Scott Ellison - Investor | Advisor | Judge | Mentor
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Today's Sponsor: beta - Construction and technology network platform - connecting the tech industry with traditional partners.
Chek: www.the-beta.com
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Timestamps:
00:00:00 --> 00:01:05 - Intro
00:01:05 --> 00:01:45 - Sponsor
00:01:45 --> 00:03:33 - Scott's background and personal connection to the construction industry
00:03:33 --> 00:04:26 - The impact of technology on the construction industry
00:04:26 --> 0006:38 - The importance of software infrastructure in construction tech
00:06:38 --> 00:08:12 - The challenge of data islands and pockets in the construction industry
00:08:12 --> 00:10:40 - Go-to-market strategies in built tech, and how it can make or break a startup
00:10:40 --> 00:13:06 - Table stakes in the game of building a successful startup
00:13:06 --> 00:14:35 - Playbook in construction tech
00:14:35 --> 00:20:30 - Introduction to the concept of Product-Led Growth (PLG)
00:20:30 --> 00:24:25 - The unique dynamics of construction industry
00:24:25 --> 00:26:04 - The concept of respect to disrupt ratio
00:26:04 --> 00:27:17 - Setting up a strategy for a startup
00:27:17 --> 00:32:35 - The challenges faced by people from outside and inside the industry when introducing change
00:32:35 --> 00:34:52 - Key metrics in early-stage investing
00:34:52 --> 00:37:41 - Individual (jockey) over the idea (horse) in early-stage investing
00:37:41 --> 00:39:15 - Exciting ideas and technologies in construction tech
00:39:15 --> 00:41:02 - Scott's advice to companies in the construction tech on hiring, firing, marketing and finance
00:41:02 --> 00:42:25 - The student debt crisis in the US and how it impacts the construction industry's ability to attract top talent
00:42:25 --> 00:44:43 - Robotics and technology changing the construction industry workforce
00:44:52 --> 00:46:36 - Thoughts on hot trends in construction industry
00:46:36 --> 00:48:55 - Scott's passions
00:48:55 --> 00:49:37 - Top skill for entrepreneurs
00:49:37 --> 00:50:10 - More information about Scott
00:50:10 --> 00:50:28 - Outro
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Bricks & Bytes
#015 - George Dobbins - Building the Best Leadership Teams & BETA
How do you build the most effective c-suite and executive leadership team?
Today, we speak with @George Dobbins, Co-Founder of @Beaumont Bailey and Mentor at @Pi Labs.
Listen in to hear George's advice on:
Building effective leadership teams
Key mistakes when starting up and building your c-suite
George's relationship with an ex Dragon (from Dragon's Den)
Recommendations on the best restaurants in the UK
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In releasing this podcast, we are also delighted to announce our partnership with @beta.
BETA is the UK’s leading build environment & technology networking platform. Their main aim is to connect traditional industry with technology partners as well as connecting construction & proptech companies with advisors, VC’s, angel investors, technology partners AND contacts at some of the top corporations in the UK, Europe and globally.
More info in the comments.
Thanks for all your support on the podcast so far. We have more exciting guests lined up in the coming months.
Please also help us out by reviewing our podcast on whichever platform you get your podcast from.
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Bricks & Bytes
#050 - Hattie Walker- Arnott - Founder of AI-RE - Real Estate In 2023
In today’s episode of Bricks & Bytes we got a chance to talk with Hattie Walker- Arnott, founder of AI-RE, to discuss innovation and disruption in real estate 2023.
Tune in to find out about:
The impact of large language models and AI
Areas of disruption in Real Estate
Blockchain hype In 2023
What it takes to become a tech advisor
If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!
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Hattie Walker-Arnott | Senior Regeneration Advisor at Perspicio | Founder of AI-RE | ConTech
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Today’s Sponsor: beta – Construction and technology network platform
– connecting the tech industry with traditional partners.
Check www.the-beta.com
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Timestamps:
(0:00:00-0:09:08) - Intro
(0:09:08-0:10:24) - How to manage between ideas effectively
(0:10:24-0:12:27) - Definition of Real Estate 2023
(0:12:27-0:16:12) - Innovation taking place in Real Estate
(0:16:12-0:36:57) - Areas of Real Estate that needs to be disrupted
(0:36:57-0:40:30) - Blockchain Hype
(0:40:30-0:47:20) - What it needs to become a Tech Advisor
(0:47:20-0:52:33) - Outro
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Bricks & Bytes
#064 - Anande Bergman - Step-By-Step: How Automation Is Changing Everything In Construction
In today’s episode of Bricks & Bytes, we have Anande Bergman, Developer Relations At VIKTOR and expert in AEC business process automation.
Learn about the step-by-step processes of automation, parametric design, breathtaking automation in construction, the future of automation, and much more!
Tune in to find out about:
Differences and similarities between an Engineer and a Developer
Fundamentals and the steps of automating processes
The basics of parametric design
The future and current state of automation in construction
If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!
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Anande Bergman | Developer Relations at VIKTOR | ConTech
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Today’s Sponsor: beta – Construction and technology network platform
– connecting the tech industry with traditional construction partners.
Check www.the-beta.com
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Timestamps:
(0:00 - 3:00) - Intro
(3:00 - 4:15) - Differences in Engineer and Developer
(4:15 - 6:22) - Differences and Similarity between Aerospace Engineering and Structural Engineering
(6:22 - 14:30) - Fundamentals and Steps of Automating Processes
(14:30 - 21:25) - Cool Automations in Construction
(21:25 - 25:20) - How to Identify Areas that Could be Automated
(25:20 - 31:07) - What is Parametric Design?
(31:07 - 34:40) - Are People Resilient for Automations or Not?
(34:40 - 40:30) - Future of Automations
(40:30 - 44:12) - Outro
How Starpath Robotics Plans to Mine Space Water From Moon- Is It Even Possible?
Construction robots: From hot dogs to highways?
In this episode of Bricks, Bucks and Bytes, we explored how robotics is changing construction.
We learned about Starpath Robotics' plan to mine water on the Moon for rocket fuel. This could change how we explore space.
We also covered how construction companies are now more open to using robots. This is due to a lack of skilled workers.
Patric and Gabriele shared insights on investing in construction tech startups.
Tune in to find out about:
✅ Why robotics companies should start with specific problems
✅ How construction robots can help with labor shortages
✅ What investors look for in robotics startups
✅ The importance of building a track record in robotics
read more
Bricks, Buck$ And Bytes
Billion-Dollar Blindspots: Are Construction Tech's 'Best' Lists Building on Quicksand?
Is the construction industry building its future on a foundation of hype? Think again. The latest market maps and "best-of" lists might be leading you astray.
In this episode of Bricks, Bucks and Bytes, we explored McKinsey's updated report projecting a $22 trillion construction market by 2040, alongside the industry's looming labor crisis.
We discussed the expansion of the Bricks and Bytes podcast network, including new shows like "BitBuilders" focusing on robotics in construction.
Patric also shared his critical analysis of "best-of" lists and market maps in construction tech, revealing surprising insights about company success rates.
Tune in to find out:
✅ Why the construction industry is facing its most challenging and high-activity era ever
✅ How robotics might transform on-site construction in unexpected ways
✅ Why well-funded companies often underperform compared to their less publicized counterpart
✅ The importance of looking beyond funding and PR when evaluating construction tech startups
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Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever: https://bricks-bytes.beehiiv.com/subscribe
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LinkedIn: https://www.linkedin.com/company/bricks-bytes/
X/Twitter: https://twitter.com/bricksbytespod
Youtube: https://www.youtube.com/channel/UCmNbunUTIIQDzbJgGJt9_Zg
Instagram: https://www.instagram.com/bricksbytes/
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Company Mentioned:
- McKinsey
Gecko Robotics
Monumental
Mighty Buildings
Nexii
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00:01.08 - 14:00: Introduction and Bricks and Bytes podcast network updates
14:00 - 20:10: McKinsey's updated construction productivity report
20:10 - 29:00: Labor shortage in construction industry
29:00 - 38:00: Potential solutions to labor shortage
38:00 - 44:00: Attracting talent to construction industry
44:00 - 50:30: Patric Hellermann's analysis of "best-of" lists
50:30 - 54:00: Detailed breakdown of study results
54:00 - 57:30: Discussion on implications of the study
57:30: Closing remarks and end of episode
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Bricks, Buck$ And Bytes
The Niche Domination Strategy - Why 1% of a Huge Market Could Kill Your Startup
Is your startup targeting just 1% of a massive market? Think again. This common pitch strategy might be hurting your chances with investors.
In this episode of Bricks, Bucks and Bytes, we learned about Opus Flow's €1.7 million investment to boost their ERP solution for sustainable installers.
We also explored the 3D visualization market, discussing by 7.2 (formerly known as Apex Partners)'s investment in Lumion, a key player in AEC software.
Patric also shared valuable insights on building successful startups in crowded markets like construction tech.
Tune in to find out:
✅ Why focusing on a specific niche can be more powerful than chasing a small slice of a big market
✅ How Opus Flow stands out in the competitive ERP space
✅ Why adding AI isn't always enough to beat established players like Lumion
✅ The importance of profitability in your core business before expanding
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Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe
-----------------------------
LinkedIn: https://www.linkedin.com/company/bricks-bytes/
X/Twitter: https://twitter.com/bricksbytespod
Youtube: https://www.youtube.com/channel/UCmNbunUTIIQDzbJgGJt9_Zg
Instagram: https://www.instagram.com/bricksbytes/
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Company Mentioned:
- OpusFlow
- Lumion
- Enscape
- Twinmotion
- Inframarket
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Timestamps
00:00 Introduction and Icebreaker
06:32 Navigating the Crowded Market: Opus Flow's Differentiation
10:40 The Challenges of a Red Ocean Market and Margin Compression
13:00 The Importance of Partnerships and Distribution for Opus Flow
21:37 Becoming a Category Leader: Challenges and Opportunities for Opus Flow
24:03 Introduction to the Rendering Industry
26:28 Challenges Faced by Startups
31:20 The Importance of Differentiation and Capturing Entire Workflows
36:12 The Significance of Focusing on Specific Niches
44:46 Building a Profitable Core Business
48:30 The Misconception of Targeting a Small Percentage of a Large Market
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Bricks, Buck$ And Bytes
Why 2D Design Still Beat 3D & The Surprising Impact of AI on Architectural Firms and Pricing
Is the future of architecture in 2D, not 3D? Testfit founder's has got a surprising take…
In this episode of Bricks, Bucks and Bytes, we learned how TestFit grew from a weekend project to raising a Series A, changing how architects do feasibility studies.
We also discovered why small firms might replace big ones like Gensler, as AI changes how architecture works.
Patric shared why "outcome as a service" companies are shaking up the construction tech world.
Tune in to find out:
✅ Why 2D design might still beat 3D and VR
✅ How AI could change the money side of architecture
✅ Why keeping customers matters more than getting new ones in construction tech
✅ The role of VC money in an industry that rarely reinvests in itself
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Company Mentioned:
TestFit
Gensler
Autodesk
Prologis
Katera
Good Eggs
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Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe
LinkedIn: https://www.linkedin.com/company/bricks-bytes/
X/Twitter: https://twitter.com/bricksbytespod
Youtube: https://www.youtube.com/channel/UCmNbunUTIIQDzbJgGJt9_Zg
Instagram: https://www.instagram.com/bricksbytes/
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Timestamps
00:00 Introduction and Background
09:31 Issues with the Design Stack
18:44 The Importance of 2D Design
23:43 Automation and Problem Solving
26:01 Challenges in the Design Stack
26:53 Building Meaningful Automation in AEC
30:07 The Impact of Narratives in the Venture Industry
33:24 The Future of Architecture and Design in an AI-Driven World
34:21 The Potential Fragmentation of the AEC Industry
41:07 Picking VCs and the Importance of Customer Retention
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