Construction Technology Podcasts

99% of acquisition deals fail, but Britton Langdon beat the odds when a sneaky AI scraper accidentally announced his stealth startup to 30,000 people.In today's episode of Bricks and Bytes, we had Britton Langdon and we got to learn about his journey from building M-Suite to launching BuildFactory, the hidden capacity problem in prefab shops, and why construction has more FOMO than any other industry... and many more!Tune in to find out about:✅ How he achieved 140% net retention at M-Suite before selling to Stanley Black & Decker✅ Why every prefab shop has hidden capacity but nobody talks about it✅ The marketplace approach to solving construction's supply and demand problem✅ Why construction companies fear missing out more than any other industryListen now on Spotify to hear how Britton is building the Airbnb for offsite construction and democratizing fabrication work across North America. Our Sponsor: Archdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comChapters02:00 Welcome Back and New Beginnings04:59 The Launch of BuildFactory07:55 Building in Cedar Rapids: A Unique Perspective11:03 Understanding M Suite: The Journey13:43 The Decision to Sell: Timing and Strategy16:48 Customer Retention and Business Growth19:40 Pricing Models and Value Creation22:44 Navigating Acquisition Offers25:46 Diligence and Compliance in Acquisitions28:38 Lessons Learned for Future Ventures33:52 Exploring BeamFabField and Its Limitations36:25 Introduction to Build Factory and Its Ecosystem40:31 Addressing Supply and Demand in Prefabrication44:20 The Role of Prefabrication in Construction48:28 Building a Marketplace for Prefabrication53:10 Challenges and Strategies in Marketplace Development59:15 The Future of Build Factory and Market Trends

"I can't tell you how many times I'm on LinkedIn, see an AEC tech company post something, click their profile, and have NO IDEA what they do."That's Kevin Ferguson speaking - and if a product marketing expert in our industry can't figure out what these companies do, what chance do customers have?In today's episode of Bricks & Bytes, we had Kevin and we got to learn about why most AEC startups are failing at basic messaging, the real difference between hype and reality in construction tech, and how to actually position products that sell... and many more!Tune in to find out about:✅ Why 2,000+ AEC tech companies can't explain what they do ✅ The one thing that kills more startups than bad products ✅ How to break through the noise in a relationship-driven industry✅ Why your website is actually your biggest sales toolThis episode will change how you think about marketing in construction tech.Listen now on Spotify and let us know what resonates with you.------------Chapters00:00 Intro01:47 Introduction to AEC Marketing and Kevin Ferguson06:58 The Importance of Clear Messaging in AEC Tech11:38 Niche Marketing in AEC Technology16:52 Identifying Target Personas in AEC Tech21:51 The Role of Customer Feedback in Messaging26:49 Balancing Product Quality and Marketing31:43 Effective Product Positioning Strategies36:56 The Importance of Clarity in Messaging38:07 Choosing the Right Medium for Communication39:36 Building Trust in Relationships40:36 Leveraging Owned Channels for Marketing42:36 Breaking Down Complexity in Product Messaging45:46 Evolving Messaging with Product Development47:01 Strategies for Successful Product Launches54:31 Post-Launch Evaluation and Metrics1:02:00 Lessons from Microsoft for Product Marketing

"We can do a few thousand iterations a millisecond. That gives people, you know, no loading screens, right? I want to generate and then edit, right?"That's how Jack from TestFit described their AI-powered generative design that's completely changing how buildings get planned.In today's episode of Bricks & Bytes, we had Laura Paciano and Jack from TestFit and we got to learn about how they're collapsing two months of pursuit costs into a single day, why big tech giants keep failing in construction, and how one customer won $750,000 more business in their first year... and many more!Tune in to find out about:✅ Why innovation is never asked for and how to educate markets on solutions they don't know they need✅ How TestFit collapses the traditional 2-month feasibility process into one day with live collaboration✅ Why architects are the hardest to convince but quickest to adopt new technology once they decide✅ The biggest myth about selling tech to the construction industry and why domain expertise beats big tech moneyWatch now on Youtube and discover how TestFit is changing the game for developers, architects, and GCs across the construction industry. Chapters00:00 Intro02:00 Introduction and Backgrounds05:05 Understanding TestFit's Current Operations08:06 Product Typologies and Market Focus10:48 Category Creation and Market Education14:00 Overcoming Resistance to Change15:58 Real Estate Execution Plan Explained18:47 Pricing Models and Value Proposition21:58 Feasibility Studies and Zoning Considerations25:51 Evaluating New Markets for Expansion27:58 Go-to-Market Strategies and Pods31:56 Key Performance Indicators for Pods34:51 Navigating KPIs and Roadmaps37:41 The Role of AI in TestFit40:57 Building with Empathy: The Builder Mentality41:32 Understanding Go-to-Market Strategies44:42 Engaging with Municipalities and Permitting Challenges50:46 Innovating the Real Estate Workflow58:41 Debating BIM and the Future of Construction Tech01:02:38 Myths in Selling and Building Tech for AEC

"Elite sales leaders don't just hire sellers - they hire 'pirates and romantics' who can thrive in chaos when everything's broken."In today's episode of Bricks & Bytes, we had Scotland Foss, who helped build PlanGrid before its $1B acquisition by Autodesk. Scotland shared his proven playbook for construction tech go-to-market success from his journey across multiple ventures.Tune in to find out about: ✅ Why product-market fit must come before hiring salespeople ✅ The power of "mutual action plans" in closing complex deals ✅ How PlanGrid's freemium strategy created viral adoption on job sites ✅ Why unlimited user pricing models work better than per-seat in construction ✅ How a 90-second video convinced a CEO to take a 2-hour meetingListen now on Spotify to hear Scotland's insights on building successful construction tech sales organizations in challenging market conditions.