#067 - Perryn Olson - The Construction Marketer's Playbook: Advanced Winning Strategies from Perryn Olson
In today’s episode of Bricks & Bytes, we have Perryn Olson, Chief Marketing Officer of Rex.one.
In this episode, we learn how niche marketing can help construction companies stand out and embrace new technologies like robotics.
Tune in to find out:
Why niche marketing in construction builds expertise and credibility.
How to craft an ideal client profile to focus your marketing.
Where construction companies should be marketing - find your audience!
The massive worker shortage and efficiency issues driving tech adoption like robotics in the construction industry.
How robots excel at the “4 D’s” - dirty, dangerous, dull, and distant jobs in construction. They take on risky and remote tasks.
If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!
----------------------------------------
Perryn Olson | Chief Marketing Officer of REX.one
----------------------------------------
Today’s Sponsor: beta – Construction and technology network platform
– connecting the tech industry with traditional construction partners.
Check www.the-beta.com
----------------------------------------
Timestamps:
(00:00:00 - 00:00:52) - Intro
(00:00:52 - 00:08:07) - Why Perryn chose marketing
(00:08:07 - 00:11:30) - Effective ways to market your business in Construction
(00:11:30 - 00:21:00) - At what point negotiation turns into sales?
(00:21:00 - 00:26:00) - Diving into Structural Engineering and Robotics in construction
(00:26:00 - 00:36:14) - Downside of niche marketing
(00:36:14 - 00:39:30) - How AEC is getting affected by AI
(00:39:30 - 00:49:49) - Robotics in Construction
(00:49:49 - 00:50:25) - Outro
read more
Bricks & Bytes
#014 - Eric Whobrey - Perspective on Design and Build and VC in construction
From marketing to Construction and Venture Capital. Eric Whobrey is the Director of Technology and in Arco/ Murray and Managing Partner in Arco Ventures.
Join us for this insightful conversation with Eric to hear about:
- technology driven ideas that are shaping our industry
- what VCs look for in the start up founder
- design and build contractor’s view on technology
- many more!
read more
Bricks & Bytes
#054 - Kris Lengieza - Vision Behind Procore and the Future of Construction Tech
In today’s episode of Bricks & Bytes, we have Kris Lengieza, Vice President of Global Partnerships and Alliances at Procore Technologies.
We discuss Procore's vision, the Groundbreak conference, technology integration, opportunities in construction and much more!
Tune in to find out about:
Procore’s vision
Opportunities in construction
Benefits of integrated platform vs. siloed solutions
Procore's Groundbreak conference
If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!
----------------------------------------
Kris Lengieza | Vice President of Global Partnerships and Alliances at Procore Technologies | ConTech
----------------------------------------
We are travelling to Chicago to Procore Groundbreak on September 19th and 20th to interview innovators in construction technology - let us know if you are coming!
If you are, use promo code BRICKS100 for $100 off your ticket price.
Check https://www.procore.com/groundbreak
—-----------------------------------
Today’s Sponsor: beta – Construction and technology network platform
– connecting the tech industry with traditional construction partners.
Check www.the-beta.com
----------------------------------------
Timestamps:
(0:00:00-0:07:30) - Intro
(0:07:30-0:20:00) - How Procore’s vision is improving lives in construction
(0:20:00-0:23:10) - Opportunities in construction
(0:23:10-0:26:42) - Benefits of an integrated platform vs. siloed solutions
(0:26:42-0:39:00) - Procore's Groundbreak conference
(0:39:00-0:39:25) - Outro
read more
Bricks & Bytes
#068 - Bryan Charter - How Tech Is Making Sustainable Housing A Reality
In today’s episode of Bricks & Bytes, we have Bryan Charter, Co-Founder & CEO of SuSy.house
In this episode, we learn how sustainable housing will become achievable for everyone., strategies for homeowners to improve the energy efficiency of their homes, tips for better time management and staying focused, and much more!
Tune in to find out:
The role of technology in reducing friction for sustainable housing upgrades.
Strategies for homeowners to improve energy efficiency and the potential financial incentives involved
How a two-sided marketplace operates in Construction Tech
Common challenges entrepreneurs face in time management
Role of Government Incentives and regulations in motivating homeowners to upgrade their houses
If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!
----------------------------------------
Bryan Charter | Co-Founder & CEO of SuSy.house
----------------------------------------
Today’s Sponsor: beta – Construction and technology network platform
– connecting the tech industry with traditional construction partners.
Check www.the-beta.com
----------------------------------------
Timestamps:
(00:00:00 - 00:03:03) - Intro
(00:03:03 - 00:08:24) - What SuSy.house Does
(00:08:25 - 00:15:09) - Government Policies for Housing
(00:15:10 - 00:19:39) - Managing a Two-Sided Marketplace in Tech
(00:19:40 - 00:23:49) - Encouraging People to Undertake Construction on Their Houses
(00:23:50 - 00:28:03) - Key Learnings from Working at SuSy
(00:28:04 - 00:32:58) - Tips for Time Management and Dopamine Detox
(00:32:59 - 00:33:57) - The Importance of Cold Calling
(00:33:58 - 00:35:06) - Managing Technical Aspects as a Non-Technical Person
(00:35:07 - 00:37:26) - Essential Advice for Founders
(00:37:27 - 00:40:32) - Outro
AI, Low-Carbon Cement, and the Missing Science VCs: Hidden Pitfalls in Construction Tech Investing
Venture capital flooding into AI startups, but are we overlooking the real breakthroughs in construction materials?
In this episode of Bricks, Bucks and Bytes, we explored Findable, a Norwegian startup transforming building documentation, which raised €9 million in Series A funding.
We discussed Holcim's investment in Sublime Systems' innovative low-carbon cement technology, sparking a conversation about sustainable building materials.
Also, we delved into a VC's perspective on the challenges faced by startups valued between $50-200 million in revenue but struggling to find exit opportunities.
Tune in to find out about:
✅ The potential and challenges of AI-driven document management in real estate
✅ Why scientific breakthroughs in building materials can't be rushed with capital
✅ The importance of distribution advantages in AI-powered construction tech
✅ The complexities of valuation and exit strategies for mid-sized startups
Listen to the full episode on Spotify to gain valuable insights into construction tech, venture capital, and sustainable building materials.
read more
Bricks, Buck$ And Bytes
Enscape's Journey From Idea To Exit - Moritz Luck, Co-Founder & CEO
From garage startup to major exit: The Enscape story
In this episode, we had Moritz, co-founder of Enscape, and we got to learn about his journey from a university project to a game-changing 3D rendering software... and many more!
Tune in to find out about:
✅ How Enscape evolved from a VR treadmill idea to revolutionizing architectural visualization
✅ Why focusing on customer happiness trumps optimizing for investor metrics
✅ The power of community-driven marketing in the AEC industry
✅ The future of AI in rendering and its impact on existing tools
Listen now on Spotify to hear Moritz's insights on building a successful startup, navigating acquisitions, and the future of design technology.
----------------------------------
Company Mentioned:
Enscape
Chaos
Autodesk
Lumion
Twinmotion
----------------------------------
Timestamps
00:00 Introduction and Guest Introduction
03:02 The Evolution of Enscape
06:07 Understanding Rendering in Architecture
09:01 The Role of Rendering in the Design Process
12:01 Enscape's Position in the Rendering Market
15:02 Innovations and Challenges in Rendering Technology
18:00 The Journey of Enscape: From Founding to Exit
20:59 Acquisition Insights and Market Dynamics
23:55 Customer-Centric Approach to Business
26:54 The Future of Rendering and AI Integration
29:59 The Design Stack: Merging Tools and Technologies
32:59 Community and Distribution Strategies
35:48 Final Thoughts and Future Directions
read more
Bricks, Buck$ And Bytes
Can Small Modular Nuclear Reactors Solve Big Energy Problem? - Last Energy's $40M Bet on Energy Independence
Nuclear power's comeback? Last Energy raises $40M for micro modular reactors
In this episode of Bricks, Bucks and Bytes, we got to learn about Last Energy's $40 million Series B funding for developing 20 MWe micro modular nuclear power plants.
We also explored how nuclear energy fits into the broader energy landscape, including its role in providing baseload power for data centers.
Additionally, we delved into venture capital fund economics and the challenges of generating returns for large funds.
Tune in to find out about:
✅ The potential for modular nuclear reactors in energy independence
✅ How nuclear power complements other energy sources on the grid
✅ Why fund size impacts venture capital returns
✅ The bifurcation of VC into large platforms and specialized early-stage funds
Listen to the full episode on Spotify to hear on the future of energy and venture capital.
---------------------------------
Company Mentioned:
- Last Energy
- Sequoia
- Andreessen Horowitz
- Tiger Global
- Revolut
---------------------------------
Timestamps
00:00 Welcome Back and Episode Recap
02:25 Exploring Nuclear Power and Last Energy
12:47 The Future of Nuclear Energy in the West
19:24 Regulatory Challenges and Market Demand for Nuclear
24:46 Understanding Baseload Energy and Its Importance
29:27 Venture Capital Insights and Market Dynamics
44:19 The Economics of Fund Sizes and Return
read more
Bricks, Buck$ And Bytes
New Scheduling Tools, US Startups High Failure Rate, & How Supply-Side Focus is Reshaping Tech Companies
Is the traditional construction scheduling software about to become obsolete?
In this episode of Bricks, Bucks and Bytes, we discussed Planera's fresh take on construction scheduling, which just secured $13.5M in Series A funding.
We also explored the surprising uptick in US startup failures and what it reveals about the current market.
Additionally, we delved into the potential shift from demand-focused to supply-focused business models in tech.
Tune in to discover:
✅ How Planera aims to simplify complex construction scheduling
✅ Why more startups are failing, but it might not be all bad news
✅ The rising importance of vertical integration in tech companies
✅ How emerging markets are driving innovation in B2B platforms
Want to stay ahead in construction tech and startup trends? Listen now on Spotify.
-----------------------------------------------
Company Mentioned:
Planera
Oracle (specifically their Primavera P6 software)
OpenAI
Microsoft
Uber
Meta (formerly Facebook)
SpaceX
------------------------------------------
Timestamps:
02:12 Planera: Innovating Construction Scheduling and Planning
06:42 The Challenges of Traditional Scheduling Tools in Construction 0
9:01 The High Failure Rate of Startups: A Natural Evolution
24:07 The Role of AI in Startups and the Construction Industry
30:01 The Shift towards Collaborative and Visual Solutions in Construction
31:15 The Dominance of the US Startup Market
32:39 The High Failure Rate in US Startups
33:54 Profitability of European Venture Funds
41:30 The Shift Towards Vertical Integration and B2B Marketplaces
.avif)
