#059 - Sarah Hodges - From Cashier to Chief Marketing Officer At Procore: Unveiling Key ConTech Marketing Strategies and Sarah’s Journey To The Top
In today’s episode of Bricks & Bytes, we have Sarah Hodges, the Chief Marketing Officer at Procore.
In this episode, we learn about Sarah’s journey, some key lessons Sarah learned as CMO at Procore, successful marketing strategies for startups, and much more!
Tune in to find out about:
Key lessons Sarah learned working as a Chief Marketing Officer at Procore
Different ways to test marketing strategies
How to develop confidence
Marketing strategies for startups
Procore’s marketing strategies
If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!
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Sarah Hodges | Chief Marketing Officer at Procore | ConTech
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Today’s Sponsor: beta – Construction and technology network platform
– connecting the tech industry with traditional construction partners.
Check www.the-beta.com
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Timestamps:
(0:00-2:05) - Intro
(2:05 -03:50) - Key Lessons you learnt as a CMO
(3:50-7:00) - Ways to Test Marketing Strategies
(7:00-08:50) - How to develop confidence
(8:50-18:40) - Groundbreak and its marketing strategies
(18:40-20:40) - Advice for Marketing team at Startups
(20:40- 21:30) - Outro
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Bricks & Bytes
#057 - Rohan Jawali - How LLMs And AI Will Shape the Next Decade Of Construction Tech
In today’s episode of Bricks & Bytes, we have Rohan Jawali, the Co-Founder of Joist.ai
In this episode, we learn about the key lessons Rohan learned while building an AI-based startup, the significance and capabilities of LLMs in construction, how to write better prompts, and much more!
Tune in to find out about:
How LLM’s will change construction
How to write better prompts
Limits and the future of LLMs
The key areas that LLM’s disrupt
If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!
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Rohan Jawali | Co-Founder of Joist.ai | ConTech
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Today’s Sponsor: beta – Construction and technology network platform
– connecting the tech industry with traditional construction partners.
Check www.the-beta.com
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Timestamps:
(0:00-3:28) - Intro
(4:40-8:05) - Key lessons Rohan learnt while growing Joist.ai
(8:05-13:19) - Introduction to Joist.ai
(13:19-17:30) - What are LLMs and why they are useful
(17:30-20:40) - How LLMs are changing construction drawings
(20:40-25:01) - Why Rohan prefers LLMs
(25:01-29:00) - Importance of prompting
(29:00-32:40) - Use of AI for Drawings In Construction
(32:40-35:25) - Limits of LLMs
(35:25-40:00) - Future of LLMs
(40:00-43:40) - Introduction to On Deck
(43:40-44:16) - Outro
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Bricks & Bytes
#077 - AI's Transformative Impact on Architecture and Engineering - Conversational Design, Predicting Delays and Saving £200bn
In today’s episode of Bricks & Bytes, we have Alan Mosca, Co-Founder and CTO at nPlan
In this episode, we learn about how AI is starting to transform construction planning, design, and risk analysis, how generative AI is helping architects rapidly iterate over design options, and much more!
Tune in to find out about:
How NPlan accurately analyses historical project data to predict future delays and budget overruns with over 90% accuracy
His predictions for design to be completed with conversational AI
What jobs AI threatens the most
Tips for technical founders in ensuring their AI products solve real problems and the importance of vertical specialisation.
If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!
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Alan Mosca | Co-Founder and CTO at nPlan
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Timestamps:
(00:00:00 - 00:02:13) - Intro
(00:03:31 - 00:08:18) - How Alan got into machine learning and AI
(00:08:19 - 00:16:12) - Use of AI to predict construction project risks
(00:16:13 - 00:24:18) - How to apply AI/ML to optimization and planning in construction
(00:24:19 - 00:45:26) - Impact of AI in construction
(00:45:26 - 00:48:26) - Outro
In today’s episode of Bricks & Bytes, we have Julian Clayton, the VP of Product for General Contractors at Procore.
In this episode, we learn about Julian’s journey, Innovations and product management at Procore, the role of a VP in the product team and much more!
Tune in to find out about:
What VP of Product does
How innovation happens and new products are launched
How the implementation of products are managed
Strategies to keep yourself motivated
If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!
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Julian Clayton | VP of Product for General Contractors at Procore | ConTech
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Today’s Sponsor: beta – Construction and technology network platform
– connecting the tech industry with traditional construction partners.
Check www.the-beta.com
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Timestamps:
(0:00-12:30) - Intro
(12:30 -14:50) - What a VP of Product does
(14:50-18:00) - How innovation happens while launching a new product
(18:00-24:00) - How you manage the implementation of new products
(24:00-28:10) - How do you decide on products to be released in future
(28:10-32:10) - Strategies that keep you motivated
(32:10- 33:01) - Outro
Building a $1.6B Construction Tech Company in Australia - Lessons on Distribution vs Product
"The construction tech founders obsess over product, but distribution might matter more."
In today's episode, we discussed about VisiBuild securing a $6.6M round from Skip Capital to improve construction quality checks - going beyond just turning paper into apps.
We also discovered why Australian construction tech punches above its weight, with just two companies (Aconex and Safety Culture) putting the country third globally in unicorns.
Most valuable was Shubhankar's take on why typical SaaS metrics might not tell the whole story in construction tech's early stages.
Tune in to learn:
✅ Why the "build it and they will come" approach fails in construction
✅ How Australian founders turn their small market size into a global advantage
✅ What makes construction tech distribution different from regular SaaS
✅ Why community building matters as much as features
Listen to the full episode on Spotify to hear practical insights for anyone building or investing in construction tech.
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Chapters
00:00 The Importance of Distribution in AEC Tech
03:05 Execution Moat: The Key to Success
05:59 Navigating Distribution Challenges in Construction Tech
09:08 Market Dynamics: Distribution Strategies for Different ARR Levels
12:04 Global Perspectives: Indian Founders Targeting the US Market
14:49 Comparative Approaches: US vs. Indian Founders in Distribution
18:08 Community Building: A Strategy for Distribution Success
21:00 The State of SaaS in Indian Construction Tech
24:12 VisiBuild: A Case Study in Construction Tech Investment
33:14 Exploring Visibild's Impact in Construction Tech
36:09 The Evolution of Quality Checks in Construction
40:05 Unicorns in Construction Tech: Australia’s Rising Stars
42:58 The Unique Landscape of Australian Startups
47:59 Challenges and Opportunities for Australian Founders
52:57 Assessing Product-Market Fit in Construction Tech
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Bricks, Buck$ And Bytes
Retrofitting Yellow Machines: The $250,000 Labor Cost Savings in Construction
Are robots taking over construction sites? The future of "yellow machines" might surprise you.
In today's episode of Bricks, Bucks and Bytes, we got to learn about Teleo, a startup retrofitting heavy machinery for remote operation and semi-autonomous functionality.
We also explored the intriguing case of ServiceTitan's IPO plans, shedding light on the complex dynamics of venture capital and founder equity.
Additionally, we delved into the challenges and opportunities in automating construction equipment across various environments.
Tune in to find out about:
✅ The battle between full autonomy and teleoperation in construction robotics
✅ Why retrofitting existing machinery could be a game-changer
✅ How controlled vs. uncontrolled environments impact automation adoption
✅ The potential pitfalls of aggressive venture funding for founders
Listen now on Spotify to stay ahead of the curve in construction tech innovation.
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Chapters
00:00 Exploring the Robotics Space
03:02 Teleoperation vs. Full Autonomy
05:58 Applications in High-Risk Environments
08:55 Market Dynamics and Venture Backability
12:03 OEMs vs. Startups in Innovation
14:59 The Future of Autonomous Machinery
17:54 Service Titan's Path to IPO
31:09 The Russian Roulette of Venture Capital
34:41 Conflicts of Interest in Business Decisions
39:12 The Cost of Venture Capital
41:51 Understanding IPOs and Profitability
44:04 Economic Predictions and Their Implications
52:57 The State of Construction Technology in Europe
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Bricks, Buck$ And Bytes
What We Learned After a Year of Talking to Construction Tech's Biggest Names
"Follow the money to grow, follow your passion to build. While US construction tech startups have raised $30B, India's $1B investment is yielding better returns."
In today's episode of Bricks & Bytes, we did our November Monthly Review where we reflected on an action-packed month of content creation and exciting future plans.
We even explored fascinating market dynamics, founder insights, and geographic opportunities in construction tech.
Tune in to find out about:
✅ Our successful launch of the AI in Construction Report and first steps into monetization
✅ Highlights from our Boston trip interviewing startups at Suffolk's boost cohort
✅ Behind the scenes of the upcoming Ediphi super series releasing in January
✅ Plans for New York and San Francisco tour in 2025, plus a potential India expansion
Listen to the full episode on Spotify to hear Owen, Martin, and Patric discuss their key takeaways from November, upcoming content plans, and Patric’s take on why founders often over-obsess with product and under-obsess with distribution.
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Chapters
00:00 End of Year Reflections
03:01 Cultural Differences in Business Mindset
05:50 The Impact of Travel on Business
08:47 Exploring AI in Construction
12:11 The Role of Community in Innovation
14:55 Challenges in Design and Construction Software
17:52 The Disconnect Between Traditional and Startup Worlds
21:00 The Influence of Trust in Business Relationships
24:07 Venture Capitalists in Government
26:59 The Future of Governance and Innovation
32:48 Understanding Argentina's Political Landscape
35:09 The Importance of Product Distribution
40:40 Marketing Challenges in Construction Tech
43:47 Trends in AEC Technology
44:29 Talent Acquisition in the AEC Sector
46:03 Investment Trends in Construction Tech
50:34 Cultural Insights: Christmas Traditions
57:33 Closing Thoughts and Future Plans
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Bricks, Buck$ And Bytes
156 Indian Companies Grew 20% Annually for 20 Years: What It Means for Construction Tech
Did you know that India has 156 publicly listed companies that have grown their revenue by over 20% annually for the past 20 years? That's more than the US, China, Japan, and Germany combined!
In today's episode of Bricks, Bucks and Bytes, we got to learn about the upcoming IPOs of Swiggy and BlackBuck in India, signaling a vibrant economy and thriving tech sector.
We also discovered that B2B marketplaces are flourishing in India, with BlackBuck's successful IPO setting a positive example for similar companies worldwide.
Additionally, we learned about the opening IPO window in Western markets, with companies like ServiceTitan and Klarna preparing to go public.
Tune in to find out about:
✅ The surprising growth rates of Indian companies
✅ How B2B marketplaces are thriving in India
✅ The opening IPO window in Western markets
✅ Upcoming construction tech IPOs to watch
Listen now on Spotify to gain insights into the rapidly evolving construction tech landscape and investment opportunities in India and beyond.
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