We're Already Too Late - Real Talk on Labor Crisis Solutions from Construction Brothers and Bricks & Bytes
"We reacted too late to the labor shortage. Now we need to work smarter - it has to happen."In today's episode of Bricks & Bytes, we had Tyler Campbell, host of Construction Brothers Podcast, and we got to learn about why construction tech keeps failing, the reality behind the $13 trillion industry myth, and how major projects still run on Excel spreadsheets... and many more!Tyler shared eye-opening insights from his journey building FieldProof and interviewing hundreds of industry leaders.Tune in to find out about:✅ Why RFIs have become weapons for project delays ✅ The real reason construction apps fail to get field adoption ✅ How a £100 million project runs entirely on Excel ✅ Why robotics and AI agents are the only path forwardThe construction industry is more fragmented than we think. Time to face the hard truths about where we're heading.Watch now on Youtube to hear the full conversation about construction's biggest challenges and what comes next.--------------Chapters00:00 Intro01:50 Introduction and Podcast Origins04:53 The Fragmentation of the Construction Industry07:43 The Journey of Starting a Podcast13:50 Content Creation and Audience Engagement19:55 Challenges and Issues in the Construction Industry28:14 Comparing Construction Markets: US vs UK32:04 Mindset and Risk-Taking in Construction36:17 The Role of Technology in Construction39:36 Data Collection Challenges in Construction44:44 The Future of Robotics in Construction51:21 Human-Centric Technology in Construction
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Bricks & Bytes
Every Home Is A Prototype - 30X Growth & Mass Customization from Ex-Amazon VP
"We're building about 30 times more square footage this year than we did last year."That's what Vikas Enti told me. And he's not talking about some massive construction company.He's talking about a startup that's completely reimagining how homes get built.In today's episode of Bricks & Bytes, we had Vikas Enti, CEO of Reframe Systems and former Amazon Robotics VP, and we got to learn about how he's applying mass customization principles from e-commerce to solve the housing crisis, why every home built today is essentially a prototype, and how his team can fix construction mistakes in 9 minutes while the industry takes weeks... and many more!Vikas spent 11 years at Amazon Robotics deploying over half a million robots. Now he's using that same software-defined manufacturing approach to build climate-resilient homes faster and cheaper than traditional construction.Tune in to find out about:✅ Why the assembly line approach is killing modular construction ✅ How they're solving the skilled trades shortage with iPad instructions ✅ The real reason construction costs $350-450 per square foot in infill markets ✅ Why 40% of plumbers and electricians will retire in the next 10 yearsListen now on Spotify and discover how one team is turning construction into a software problem.
Chapters03:00 Introduction and Recent Developments06:03 Expansion into California and Fire Resilience08:45 Vikas Enti's Background and Transition to Construction12:11 The Need for Mass Customization in Construction15:01 Software-Defined Manufacturing and Automation17:55 Design Automation and User Interaction20:55 Challenges in Hardware and Automation24:08 The Future of Construction and Change Management35:41 Navigating Change Management in Construction37:30 The Shift to Developer-Centric Models39:11 Embracing a Beginner's Mindset for Innovation41:50 Scaling Microfactories and Business Models44:48 Delivering Turnkey Solutions: The Role of Microfactories48:31 Unit Economics and Competitive Positioning52:24 Balancing Profitability and Affordability54:29 Understanding Competition in the Construction Industry59:32 The Information Problem in Construction
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Bricks & Bytes
Most Startups Die at $5M ARR - Breaking the $10M Barrier in Construction Tech
"The best renewal is no renewal. So closing a three-year agreement, right?"In today's episode of our Go To Market Series from the Bricks & Bytes Podcast, we have Kevin Halter (CRO of OpenSpace) share his journey from scaling PlanGrid from $5M to $100M+ ARR and building high-performing sales teams in construction tech.Tune in to find out about:✅ Why construction tech requires a unique go-to-market approach focused on project-level ROI✅ How to transition from project-level sales to enterprise agreements (the key to breaking the $10M ARR ceiling)✅ What to look for when hiring sales talent ("fire in the belly")✅ When founders should hire their first VP of Sales vs CROWhether you're a founder struggling with the 5-10M ARR plateau or a sales leader in construction tech, this episode delivers practical insights on building scalable go-to-market motions in an industry where "it's easy to start a pilot, but hard to scale."
06:30 Introduction to Construction Tech Journey09:30 Scaling from 5M to 100M ARR12:31 Understanding Project-Level Value15:22 Building Trust and Transparency in Construction18:28 Transitioning to Enterprise-Level Sales21:28 The Importance of Customer Success Management24:28 Hiring the Right Sales Team27:29 Effective Communication with Executives30:24 Building Long-Term Partnerships33:31 Creating a Scalable Sales Model44:47 Building Long-Term Partnerships (appears to be repeated)48:30 Lessons from Biotech for Construction Tech53:17 Hiring and Scaling Sales Team57:57 Developing Talent and Leadership1:07:31 Choosing the Right Company to Join1:14:53 When to Hire a Chief Revenue Officer
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Bricks & Bytes
Construction Tech Marketing is Broken - Industry Skepticism Problem & Proven Go-to-Market from Ex-director of Marketing at 4M Analytics
"We're in an industry that loves ROI calculators... but the industry has built some sort of skepticism to these ROI calculators."This reality check from David Horesh hit different.In today's episode of Bricks and Bytes, we had David Horesh and we got to learn about why construction marketing is still a blue ocean, how to avoid the handshake trap, and why memes might be your secret weapon... and many more!Tune in to find out about:✅ Why understanding construction jargon is make-or-break for tech marketers✅ The leaky bucket problem killing your sales funnel✅ How AI agents can replace entire marketing teams✅ Why construction professionals want memes with their morning coffeeDavid spent 7 years helping construction tech companies go from zero to serious ARR. His insights on digital marketing in a traditional industry will change how you think about go-to-market.Listen now on Spotify and discover what most construction tech founders get wrong about marketing.----------Chapters00:00 Intro01:52 Introduction to David Horesh and His Journey04:50 Understanding Go-To-Market Strategies07:52 The Importance of Knowing Your Customer10:52 Defining Go-To-Market Team Structures13:50 Navigating Change in the Construction Industry16:54 Building Relationships and Network Effects19:43 The Role of ROI in Marketing Strategies22:54 Marketing Channels in Construction26:00 Leveraging Digital Marketing in Construction28:42 Creating Engaging Content for the Industry38:22 Building Relationships in Marketing40:37 From Traffic to Sales: The Conversion Process43:27 The Importance of Awareness and Trust48:52 Understanding the Marketing Funnel55:58 Recruiting the Right Marketing Talent01:01:51 Leveraging AI in Marketing01:04:51 Measuring Marketing Success
Retrofitting Yellow Machines: The $250,000 Labor Cost Savings in Construction
Are robots taking over construction sites? The future of "yellow machines" might surprise you.
In today's episode of Bricks, Bucks and Bytes, we got to learn about Teleo, a startup retrofitting heavy machinery for remote operation and semi-autonomous functionality.
We also explored the intriguing case of ServiceTitan's IPO plans, shedding light on the complex dynamics of venture capital and founder equity.
Additionally, we delved into the challenges and opportunities in automating construction equipment across various environments.
Tune in to find out about:
✅ The battle between full autonomy and teleoperation in construction robotics
✅ Why retrofitting existing machinery could be a game-changer
✅ How controlled vs. uncontrolled environments impact automation adoption
✅ The potential pitfalls of aggressive venture funding for founders
Listen now on Spotify to stay ahead of the curve in construction tech innovation.
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Chapters
00:00 Exploring the Robotics Space
03:02 Teleoperation vs. Full Autonomy
05:58 Applications in High-Risk Environments
08:55 Market Dynamics and Venture Backability
12:03 OEMs vs. Startups in Innovation
14:59 The Future of Autonomous Machinery
17:54 Service Titan's Path to IPO
31:09 The Russian Roulette of Venture Capital
34:41 Conflicts of Interest in Business Decisions
39:12 The Cost of Venture Capital
41:51 Understanding IPOs and Profitability
44:04 Economic Predictions and Their Implications
52:57 The State of Construction Technology in Europe
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Bricks, Buck$ And Bytes
What We Learned After a Year of Talking to Construction Tech's Biggest Names
"Follow the money to grow, follow your passion to build. While US construction tech startups have raised $30B, India's $1B investment is yielding better returns."
In today's episode of Bricks & Bytes, we did our November Monthly Review where we reflected on an action-packed month of content creation and exciting future plans.
We even explored fascinating market dynamics, founder insights, and geographic opportunities in construction tech.
Tune in to find out about:
✅ Our successful launch of the AI in Construction Report and first steps into monetization
✅ Highlights from our Boston trip interviewing startups at Suffolk's boost cohort
✅ Behind the scenes of the upcoming Ediphi super series releasing in January
✅ Plans for New York and San Francisco tour in 2025, plus a potential India expansion
Listen to the full episode on Spotify to hear Owen, Martin, and Patric discuss their key takeaways from November, upcoming content plans, and Patric’s take on why founders often over-obsess with product and under-obsess with distribution.
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Chapters
00:00 End of Year Reflections
03:01 Cultural Differences in Business Mindset
05:50 The Impact of Travel on Business
08:47 Exploring AI in Construction
12:11 The Role of Community in Innovation
14:55 Challenges in Design and Construction Software
17:52 The Disconnect Between Traditional and Startup Worlds
21:00 The Influence of Trust in Business Relationships
24:07 Venture Capitalists in Government
26:59 The Future of Governance and Innovation
32:48 Understanding Argentina's Political Landscape
35:09 The Importance of Product Distribution
40:40 Marketing Challenges in Construction Tech
43:47 Trends in AEC Technology
44:29 Talent Acquisition in the AEC Sector
46:03 Investment Trends in Construction Tech
50:34 Cultural Insights: Christmas Traditions
57:33 Closing Thoughts and Future Plans
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Bricks, Buck$ And Bytes
156 Indian Companies Grew 20% Annually for 20 Years: What It Means for Construction Tech
Did you know that India has 156 publicly listed companies that have grown their revenue by over 20% annually for the past 20 years? That's more than the US, China, Japan, and Germany combined!
In today's episode of Bricks, Bucks and Bytes, we got to learn about the upcoming IPOs of Swiggy and BlackBuck in India, signaling a vibrant economy and thriving tech sector.
We also discovered that B2B marketplaces are flourishing in India, with BlackBuck's successful IPO setting a positive example for similar companies worldwide.
Additionally, we learned about the opening IPO window in Western markets, with companies like ServiceTitan and Klarna preparing to go public.
Tune in to find out about:
✅ The surprising growth rates of Indian companies
✅ How B2B marketplaces are thriving in India
✅ The opening IPO window in Western markets
✅ Upcoming construction tech IPOs to watch
Listen now on Spotify to gain insights into the rapidly evolving construction tech landscape and investment opportunities in India and beyond.
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Bricks, Buck$ And Bytes
Cintoo's $37M Series B, Reality Capture Market Growth, Partech's Investment Strategy - How Cintoo Is Revolutionizing Reality Capture in Construction
Is the construction tech market becoming more obvious? Are we on the cusp of a tech IPO boom?
In today's episode of Bricks, Bucks and Bytes, we got to learn about Cintoo's $37 million Series B funding round led by Partech, signaling growing interest in reality capture and data compression for construction sites.
We also explored the potential for a surge in tech IPOs in 2025, as evidenced by Thrive Capital's rumored $1 billion investment in Databricks at a $55 billion valuation.
Additionally, we discussed the evolving landscape of construction tech investing, where specialist knowledge becomes less critical as companies mature and become more "obvious" to generalist investors.
Tune in to find out about:
✅ The growing market for reality capture in construction
✅ How to interpret large late-stage funding rounds
✅ The potential for a tech IPO boom in 2025
✅ The changing dynamics of specialist vs. generalist investors in construction tech
Listen to the full episode on Spotify to dive deeper into these insights and more.