We're Already Too Late - Real Talk on Labor Crisis Solutions from Construction Brothers and Bricks & Bytes
"We reacted too late to the labor shortage. Now we need to work smarter - it has to happen."In today's episode of Bricks & Bytes, we had Tyler Campbell, host of Construction Brothers Podcast, and we got to learn about why construction tech keeps failing, the reality behind the $13 trillion industry myth, and how major projects still run on Excel spreadsheets... and many more!Tyler shared eye-opening insights from his journey building FieldProof and interviewing hundreds of industry leaders.Tune in to find out about:✅ Why RFIs have become weapons for project delays ✅ The real reason construction apps fail to get field adoption ✅ How a £100 million project runs entirely on Excel ✅ Why robotics and AI agents are the only path forwardThe construction industry is more fragmented than we think. Time to face the hard truths about where we're heading.Watch now on Youtube to hear the full conversation about construction's biggest challenges and what comes next.--------------Chapters00:00 Intro01:50 Introduction and Podcast Origins04:53 The Fragmentation of the Construction Industry07:43 The Journey of Starting a Podcast13:50 Content Creation and Audience Engagement19:55 Challenges and Issues in the Construction Industry28:14 Comparing Construction Markets: US vs UK32:04 Mindset and Risk-Taking in Construction36:17 The Role of Technology in Construction39:36 Data Collection Challenges in Construction44:44 The Future of Robotics in Construction51:21 Human-Centric Technology in Construction
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Bricks & Bytes
Every Home Is A Prototype - 30X Growth & Mass Customization from Ex-Amazon VP
"We're building about 30 times more square footage this year than we did last year."That's what Vikas Enti told me. And he's not talking about some massive construction company.He's talking about a startup that's completely reimagining how homes get built.In today's episode of Bricks & Bytes, we had Vikas Enti, CEO of Reframe Systems and former Amazon Robotics VP, and we got to learn about how he's applying mass customization principles from e-commerce to solve the housing crisis, why every home built today is essentially a prototype, and how his team can fix construction mistakes in 9 minutes while the industry takes weeks... and many more!Vikas spent 11 years at Amazon Robotics deploying over half a million robots. Now he's using that same software-defined manufacturing approach to build climate-resilient homes faster and cheaper than traditional construction.Tune in to find out about:✅ Why the assembly line approach is killing modular construction ✅ How they're solving the skilled trades shortage with iPad instructions ✅ The real reason construction costs $350-450 per square foot in infill markets ✅ Why 40% of plumbers and electricians will retire in the next 10 yearsListen now on Spotify and discover how one team is turning construction into a software problem.
Chapters03:00 Introduction and Recent Developments06:03 Expansion into California and Fire Resilience08:45 Vikas Enti's Background and Transition to Construction12:11 The Need for Mass Customization in Construction15:01 Software-Defined Manufacturing and Automation17:55 Design Automation and User Interaction20:55 Challenges in Hardware and Automation24:08 The Future of Construction and Change Management35:41 Navigating Change Management in Construction37:30 The Shift to Developer-Centric Models39:11 Embracing a Beginner's Mindset for Innovation41:50 Scaling Microfactories and Business Models44:48 Delivering Turnkey Solutions: The Role of Microfactories48:31 Unit Economics and Competitive Positioning52:24 Balancing Profitability and Affordability54:29 Understanding Competition in the Construction Industry59:32 The Information Problem in Construction
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Bricks & Bytes
Most Startups Die at $5M ARR - Breaking the $10M Barrier in Construction Tech
"The best renewal is no renewal. So closing a three-year agreement, right?"In today's episode of our Go To Market Series from the Bricks & Bytes Podcast, we have Kevin Halter (CRO of OpenSpace) share his journey from scaling PlanGrid from $5M to $100M+ ARR and building high-performing sales teams in construction tech.Tune in to find out about:✅ Why construction tech requires a unique go-to-market approach focused on project-level ROI✅ How to transition from project-level sales to enterprise agreements (the key to breaking the $10M ARR ceiling)✅ What to look for when hiring sales talent ("fire in the belly")✅ When founders should hire their first VP of Sales vs CROWhether you're a founder struggling with the 5-10M ARR plateau or a sales leader in construction tech, this episode delivers practical insights on building scalable go-to-market motions in an industry where "it's easy to start a pilot, but hard to scale."
06:30 Introduction to Construction Tech Journey09:30 Scaling from 5M to 100M ARR12:31 Understanding Project-Level Value15:22 Building Trust and Transparency in Construction18:28 Transitioning to Enterprise-Level Sales21:28 The Importance of Customer Success Management24:28 Hiring the Right Sales Team27:29 Effective Communication with Executives30:24 Building Long-Term Partnerships33:31 Creating a Scalable Sales Model44:47 Building Long-Term Partnerships (appears to be repeated)48:30 Lessons from Biotech for Construction Tech53:17 Hiring and Scaling Sales Team57:57 Developing Talent and Leadership1:07:31 Choosing the Right Company to Join1:14:53 When to Hire a Chief Revenue Officer
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Bricks & Bytes
Construction Tech Marketing is Broken - Industry Skepticism Problem & Proven Go-to-Market from Ex-director of Marketing at 4M Analytics
"We're in an industry that loves ROI calculators... but the industry has built some sort of skepticism to these ROI calculators."This reality check from David Horesh hit different.In today's episode of Bricks and Bytes, we had David Horesh and we got to learn about why construction marketing is still a blue ocean, how to avoid the handshake trap, and why memes might be your secret weapon... and many more!Tune in to find out about:✅ Why understanding construction jargon is make-or-break for tech marketers✅ The leaky bucket problem killing your sales funnel✅ How AI agents can replace entire marketing teams✅ Why construction professionals want memes with their morning coffeeDavid spent 7 years helping construction tech companies go from zero to serious ARR. His insights on digital marketing in a traditional industry will change how you think about go-to-market.Listen now on Spotify and discover what most construction tech founders get wrong about marketing.----------Chapters00:00 Intro01:52 Introduction to David Horesh and His Journey04:50 Understanding Go-To-Market Strategies07:52 The Importance of Knowing Your Customer10:52 Defining Go-To-Market Team Structures13:50 Navigating Change in the Construction Industry16:54 Building Relationships and Network Effects19:43 The Role of ROI in Marketing Strategies22:54 Marketing Channels in Construction26:00 Leveraging Digital Marketing in Construction28:42 Creating Engaging Content for the Industry38:22 Building Relationships in Marketing40:37 From Traffic to Sales: The Conversion Process43:27 The Importance of Awareness and Trust48:52 Understanding the Marketing Funnel55:58 Recruiting the Right Marketing Talent01:01:51 Leveraging AI in Marketing01:04:51 Measuring Marketing Success
Building Materials Marketplace vs Cloud Manufacturing: What Works Where?
Building my own house made me realize how broken construction supply chains are - Saudi BRKZ founder's story sounds familiar?In today's episode of Bricks, Bucks and Bytes, we explored how Saudi BRKZ secured $17M Series A funding for their construction materials marketplace, bringing their total raise to $22.5M in just two years.We discussed how emerging markets like Saudi Arabia present unique opportunities for construction tech marketplaces that wouldn't work in Western markets, due to their concentrated demand and fragmented supply.We also got fascinating insights from Patric on why having 1,100 suppliers might not be the most efficient strategy for a construction materials marketplace, and why the "cloud manufacturer" model could be more effective.Tune in to learn about:✅ Why Saudi Arabia's construction tech scene is heating up✅ The difference between managed marketplaces and cloud manufacturers✅ How venture debt can be smartly used in profitable marketplace models✅ Why expanding to 40 cities quickly might raise questions for investorsListen to the full episode on Spotify to hear our deep dive into construction tech marketplaces and emerging market opportunities.----------------Chapters00:00 Introduction and Personal Insights01:55 Exploring Construction Tech Opportunities05:01 Understanding Bricks and Its Business Model09:56 Supply Chain Dynamics in Emerging Markets15:08 Funding Strategies and Market Expansion20:06 Debt Financing and Working Capital Management23:51 The Role of Debt in Business Growth24:18 Evaluating Investment Metrics25:10 Understanding Unit Economics26:31 Investment Opportunities in Saudi Arabia28:11 Optimism in the Construction Industry29:39 Navigating Customer Relationships in Startups30:00 The Challenge of Custom Solutions35:34 The Importance of Long-Term Relationships36:18 Technology Integration in Construction39:02 The Future of Construction Technology----------------Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe---------------LinkedIn: https://www.linkedin.com/company/bricks-bytes/X/Twitter: https://twitter.com/bricksbytespodYoutube: https://www.youtube.com/channel/UCmNbunUTIIQDzbJgGJt9_ZgInstagram: https://www.instagram.com/bricksbytes/—---------------------------------------------------------- #podcast #construction #constructionindustry #bricksandbytes #startups #architecture #design #civilengineering #engineering #constructiontechnology #engineer #architect #civilengineer #concrete #podcaster #podcasting #entrepreneur #podcasts #podcastlife #startups #entrepreneurship
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Bricks, Buck$ And Bytes
Invoice reconciliation, AI automation, Material data infrastructure & CFO-driven adoption
From calling suppliers to schedule deliveries to manually typing data into Excel - this German startup secures €12.5M to fix construction's paper problem.In today's episode of Bricks, Bucks and Bytes, we had Henric Meinhardt from comstruct walk us through how they're digitizing the material delivery and invoice reconciliation process between suppliers and contractors.We got to learn about how they're using AI to process unstructured data from thousands of suppliers, replacing manual data entry with automated workflows.And interestingly, we heard an investor's perspective on why focusing on financial processes can be the best entry point into construction companies, starting with the CFO rather than on-site teams.Tune in to find out about:✅ How comstruct automates invoice matching and material tracking✅ Why large language models are making traditional EDI interfaces obsolete✅ Their unique go-to-market strategy targeting CFOs first✅ How they convinced World Cup winner Mario Götze to investListen to the full episode on Spotify to hear how comstruct is building the infrastructure for construction's digital future.-----------Chapters00:00 Introduction to Constrakt and Funding Success03:06 The Evolution of Construction Processes06:07 Agentic AI and Its Impact on Construction09:01 Future of Invoicing in Construction12:11 Optimizing Procurement Processes15:08 Supplier Engagement and Automation17:48 Competition and Market Landscape20:59 ESG Considerations in Construction24:07 International Expansion and Future Plans24:37 Technical Difficulties and Humor25:09 Go-to-Market Strategy Insights28:57 Understanding Customer Needs and ROI29:59 Investment and Growth Plans31:44 Navigating the Construction Tech Landscape32:38 Pre-Construction Processes and Challenges36:54 Prioritization in Business Strategy39:14 Engaging Investors in Unique Niches
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Bricks, Buck$ And Bytes
Why European Construction Tech Could Outperform US Startups: A 5X Cost Advantage Revealed
In today's episode of Bricks, Bucks and Bytes, we learn about the story of an AEC start-up that raised $25M from a prestigious investor only to shut up shop shortly after announcing their round.We got insights into late-stage funding challenges in construction tech, with a seasoned investor highlighting why businesses struggle to raise Series B rounds when earlier rounds were overvalued.Also, we learned why Europe might offer better returns for construction tech investors than the US, despite the US potentially delivering bigger individual outcomes.Tune in to find out about:✅ Why listening to non-VC entrepreneurs is crucial for sustainable growth✅ The mechanics of construction tech startup valuations across funding rounds✅ How to navigate down rounds and recapitalization✅ Why European construction tech startups have a 4-5x cost advantage----Chapters00:00 Introduction and Light Banter01:49 Challenges in Construction Tech Funding04:27 Strategies for Raising Capital09:20 Profitability vs. Growth in Construction Tech12:56 Late Stage Funding Trends15:24 Avoiding Overvaluation in Funding Rounds17:28 Valuation Mechanics in Funding Rounds21:16 Equity Dynamics in Down Rounds23:06 Anecdotes from the Industry25:42 Reflections on Construction Tech Investing29:25 Comparative Analysis: Europe vs. US in Construction Tech33:00 Future of Point Solutions in Construction Tech
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Bricks, Buck$ And Bytes
First Principles & Founder Success: Lessons from Scott Wolf's Levelset Journey
"20 years of experience or 1 year repeated 20 times?" - This profound question from Scott Wolfe (Levelset) captures why some founders achieve extraordinary success while others stay stagnant.
In today's episode of Bricks, Bucks and Bytes, we explored how compound experience and non-linear career paths shape successful founders in construction tech.
Tune in to learn about:
✅ How Scott Wolfe's diverse background (software, retail, law) led to Levelset's success
✅ Why non-linear experiences often lead to breakthrough innovations
✅ The truth about choosing the right capital structure for your business
✅ Why your customer should be your best source of capital
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Chapters
00:00 Introduction and Context Setting
01:08 Scott Wolf's Impactful Insights
02:15 The Concept of Compound Experience
04:17 Nonlinear vs. Linear Experiences
10:38 The Importance of Curiosity
12:20 Applying Compounded Knowledge
16:33 The Role of Blogging in Business Growth
25:50 Choosing the Right Capitalization Method
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