Second-Time Founders Still Fail - Solar Market Lessons from Kreo Spinoff
"Don't build shitty products for problems that don't exist."This brutal advice from Maksim hit different. After spinning off from his first AEC tech company Kreo, he's now building PVFarm - solar design software that's pulling in $40K average revenue per customer.In today's episode of Bricks & Bytes, we had Maksim and we got to learn about why distribution beats product in AEC, how he cracked the $150M solar design market, and why most startup marketing tactics fail in construction tech... and many more!Tune in to find out about:✅ Why relationship-based sales trump amazing products in AEC ✅ The two pathways to selling enterprise software in construction✅ Why LinkedIn outreach and email marketing don't work for AEC startups ✅ How vertical integration beats horizontal CAD tools for specific building typesListen now on Spotify to hear how Maksim went from building multiple failed products to finding product-market fit with a 40-hour learning curve software that customers love.-----------Our Sponsor: Archdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comBuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.io4M Analytics - Instant, reliable utility data you can trust and verify - https://www.4manalytics.com/-----------------Chapters00:00 Introduction to Maxim and His Journey in AEC Tech03:02 Lessons Learned from Creo: Market Understanding and Sales Strategies05:58 The Relationship Between Sunbeam and PVFarm09:12 Understanding Sunbeam's Focus and Product Offerings11:57 The Importance of Collaboration in Design14:54 Navigating the Competitive Landscape of Solar Design Software17:57 Market Size and Growth Potential in Solar PV20:56 Go-to-Market Strategies and Customer Engagement23:58 Building Value Through Education and Relationships26:55 Webinars as a Tool for Engagement and Education33:28 The Value of Community Engagement33:56 Marketing Strategies That Fail36:00 Leveraging AI for Usability39:26 Navigating the AI Landscape41:14 Building Robust Tools in a Competitive Market43:52 The Go-Kill Framework for Product Ideas46:22 The Role of a CEO in a Tech Startup51:53 Balancing Discipline and Flexibility in Teams52:41 Successful Products in AEC54:51 Building in Different Markets57:12 The Importance of Community in Tech59:20 Managing Remote Teams01:01:08 The Intersection of Jiu-Jitsu and Business
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Bricks & Bytes
Why Construction Lacks Qualified Project Managers - Project Manager Shortage & AI Automation Solutions From Tech Leaders In Construction
"The world has an enormous shortage of qualified project managers - to the tune of tens of millions of people."In today's episode of Bricks & Bytes, we had Greg from Nodes & Links and we got to learn about how AI is solving construction's biggest workforce crisis, why American customers bite your hand off for ROI while Europeans think about it for budget cycles, and the physics behind project acceleration... and many more!Tune in to find out about: ✅ Why the construction industry needs a billion more project managers and how AI workers will fill the gap ✅ How one customer saved $63,000 per scheduler per year using automation software✅ The brutal reality of startup hiring - 0.3% acceptance rate from 15,000 CVs reviewed ✅ Why the CEO's job is preventing failure while everyone else maximizes successListen now on Spotify to discover how construction scheduling is being revolutionized and what it means for the future of mega projects worldwide.Our Sponsor: Archdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.com---------Chapters00:00 Intro03:00 Introduction to Nodes and Links05:43 Evolution of Project Management Software08:54 The Role of AI in Construction11:39 Challenges in Project Management14:33 Customer Onboarding and Experience17:36 Pricing and Business Model20:35 Scaling Challenges in Tech23:29 Identifying Customer Pain Points34:14 Maximizing Productivity in Construction Projects35:55 Client vs Contractor Needs in Software37:07 Global Operations and Team Management38:36 Building High-Performance Remote Teams39:59 The CEO's Role in Preventing Failure43:29 Insights from 'The Physics of Project Acceleration'46:27 Recent Funding and Growth Strategies49:53 Understanding Profitability in Construction Tech52:01 Raising Capital in Construction Technology54:56 Calculating Capital Needs for Growth56:55 Vision for the Future of Project Management59:02 Cultural Nuances in Global Construction Practices
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Bricks & Bytes
Fieldwire's $300m Exit Journey
Every construction startup gets acquired for less than $100 million.That's what Yves Frinault was told when he pitched Fieldwire back in 2013. They called it the "$100 million curse" that killed every construction tech company.But Yves had a different plan.In today's episode of Bricks & Bytes, we had Yves Frinault and we got to learn about how military training shaped his leadership style, why gaming experience was crucial for building construction software, and the near-death moment that almost killed Fieldwire... and many more!Tune in to find out about: ✅ How paratrooper training taught him fairness in leadership ✅ Why he went from half salary to a successful Series A in months ✅ The product lessons he learned from video game design ✅ How Fieldwire broke the $100M curse with their Hilti acquisitionListen now on Spotify and discover how one founder changed construction tech forever.-------------Chapters00:00 Intro01:30 From Military to Tech: A Unique Journey04:23 Lessons from Gaming: Insights for Construction Tech07:24 The Birth of FieldWire: Inspiration and Initial Steps13:24 Navigating Growth: Key Milestones and Customer Insights19:04 Marketing Strategies: The Power of Ads and Product-Led Growth25:13 Scaling Up: Targeting Different Customer Segments30:56 Enterprise vs. SMB: Understanding Market Dynamics40:35 Balancing Customization and Scalability41:59 Testing Frameworks and Product Development46:35 The Hilti Acquisition Journey51:55 Cultural Integration Post-Acquisition57:10 Negotiating Acquisition Deals01:01:33 Pricing Strategies in Construction Tech01:04:20 Go-to-Market Strategies in Construction Tech01:07:20 The State of Exits in Construction Tech01:10:19 Key Decisions that Shape Success01:13:15 Future Aspirations and New Ventures
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Bricks & Bytes
Homes Built In 35 Days for $100/sqft - Why This Physicist Is Building Factories For Construction Sites
This physicist turned construction revolutionary by building houses faster than McDonald's serves burgers!In this episode of Bricks & Bytes, we sits down with Oleg, co-founder of Cuby, who's cracked the code on industrial-scale homebuilding with mobile micro-factories that can pump out a 2,000 sq ft house every single day.Key topics discussed:Why construction is still stuck in the stone age (and how Cuby is dragging it into the future)The mobile micro-factory concept: bringing manufacturing directly to construction sitesHow they're producing homes at $100/sq ft with just 4-person assembly teamsThe IKEA + Starbucks approach to standardized, quality housingWhy most construction tech startups fail (and what Cuby does differently)400,000+ engineering hours invested in solving the "kit of parts" puzzlePlans to deploy 200 factories across the US in the next 10 years"If you solve the logistic problem, you will solve the construction problem. But one of the main problems is not easy just to solve the logistic problem. Because we are speaking not only related the logistic of materials. This is the logistic of tools. This is the logistic of information. This is the logistic of assembling." - OlegFrom lean manufacturing principles borrowed from Toyota to AI-powered quality control, discover how this team is industrializing an industry that hasn't changed since Jesus was a carpenter.
Building Materials Marketplace vs Cloud Manufacturing: What Works Where?
Building my own house made me realize how broken construction supply chains are - Saudi BRKZ founder's story sounds familiar?In today's episode of Bricks, Bucks and Bytes, we explored how Saudi BRKZ secured $17M Series A funding for their construction materials marketplace, bringing their total raise to $22.5M in just two years.We discussed how emerging markets like Saudi Arabia present unique opportunities for construction tech marketplaces that wouldn't work in Western markets, due to their concentrated demand and fragmented supply.We also got fascinating insights from Patric on why having 1,100 suppliers might not be the most efficient strategy for a construction materials marketplace, and why the "cloud manufacturer" model could be more effective.Tune in to learn about:✅ Why Saudi Arabia's construction tech scene is heating up✅ The difference between managed marketplaces and cloud manufacturers✅ How venture debt can be smartly used in profitable marketplace models✅ Why expanding to 40 cities quickly might raise questions for investorsListen to the full episode on Spotify to hear our deep dive into construction tech marketplaces and emerging market opportunities.----------------Chapters00:00 Introduction and Personal Insights01:55 Exploring Construction Tech Opportunities05:01 Understanding Bricks and Its Business Model09:56 Supply Chain Dynamics in Emerging Markets15:08 Funding Strategies and Market Expansion20:06 Debt Financing and Working Capital Management23:51 The Role of Debt in Business Growth24:18 Evaluating Investment Metrics25:10 Understanding Unit Economics26:31 Investment Opportunities in Saudi Arabia28:11 Optimism in the Construction Industry29:39 Navigating Customer Relationships in Startups30:00 The Challenge of Custom Solutions35:34 The Importance of Long-Term Relationships36:18 Technology Integration in Construction39:02 The Future of Construction Technology----------------Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe---------------LinkedIn: https://www.linkedin.com/company/bricks-bytes/X/Twitter: https://twitter.com/bricksbytespodYoutube: https://www.youtube.com/channel/UCmNbunUTIIQDzbJgGJt9_ZgInstagram: https://www.instagram.com/bricksbytes/—---------------------------------------------------------- #podcast #construction #constructionindustry #bricksandbytes #startups #architecture #design #civilengineering #engineering #constructiontechnology #engineer #architect #civilengineer #concrete #podcaster #podcasting #entrepreneur #podcasts #podcastlife #startups #entrepreneurship
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Bricks, Buck$ And Bytes
Invoice reconciliation, AI automation, Material data infrastructure & CFO-driven adoption
From calling suppliers to schedule deliveries to manually typing data into Excel - this German startup secures €12.5M to fix construction's paper problem.In today's episode of Bricks, Bucks and Bytes, we had Henric Meinhardt from comstruct walk us through how they're digitizing the material delivery and invoice reconciliation process between suppliers and contractors.We got to learn about how they're using AI to process unstructured data from thousands of suppliers, replacing manual data entry with automated workflows.And interestingly, we heard an investor's perspective on why focusing on financial processes can be the best entry point into construction companies, starting with the CFO rather than on-site teams.Tune in to find out about:✅ How comstruct automates invoice matching and material tracking✅ Why large language models are making traditional EDI interfaces obsolete✅ Their unique go-to-market strategy targeting CFOs first✅ How they convinced World Cup winner Mario Götze to investListen to the full episode on Spotify to hear how comstruct is building the infrastructure for construction's digital future.-----------Chapters00:00 Introduction to Constrakt and Funding Success03:06 The Evolution of Construction Processes06:07 Agentic AI and Its Impact on Construction09:01 Future of Invoicing in Construction12:11 Optimizing Procurement Processes15:08 Supplier Engagement and Automation17:48 Competition and Market Landscape20:59 ESG Considerations in Construction24:07 International Expansion and Future Plans24:37 Technical Difficulties and Humor25:09 Go-to-Market Strategy Insights28:57 Understanding Customer Needs and ROI29:59 Investment and Growth Plans31:44 Navigating the Construction Tech Landscape32:38 Pre-Construction Processes and Challenges36:54 Prioritization in Business Strategy39:14 Engaging Investors in Unique Niches
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Bricks, Buck$ And Bytes
Why European Construction Tech Could Outperform US Startups: A 5X Cost Advantage Revealed
In today's episode of Bricks, Bucks and Bytes, we learn about the story of an AEC start-up that raised $25M from a prestigious investor only to shut up shop shortly after announcing their round.We got insights into late-stage funding challenges in construction tech, with a seasoned investor highlighting why businesses struggle to raise Series B rounds when earlier rounds were overvalued.Also, we learned why Europe might offer better returns for construction tech investors than the US, despite the US potentially delivering bigger individual outcomes.Tune in to find out about:✅ Why listening to non-VC entrepreneurs is crucial for sustainable growth✅ The mechanics of construction tech startup valuations across funding rounds✅ How to navigate down rounds and recapitalization✅ Why European construction tech startups have a 4-5x cost advantage----Chapters00:00 Introduction and Light Banter01:49 Challenges in Construction Tech Funding04:27 Strategies for Raising Capital09:20 Profitability vs. Growth in Construction Tech12:56 Late Stage Funding Trends15:24 Avoiding Overvaluation in Funding Rounds17:28 Valuation Mechanics in Funding Rounds21:16 Equity Dynamics in Down Rounds23:06 Anecdotes from the Industry25:42 Reflections on Construction Tech Investing29:25 Comparative Analysis: Europe vs. US in Construction Tech33:00 Future of Point Solutions in Construction Tech
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Bricks, Buck$ And Bytes
First Principles & Founder Success: Lessons from Scott Wolf's Levelset Journey
"20 years of experience or 1 year repeated 20 times?" - This profound question from Scott Wolfe (Levelset) captures why some founders achieve extraordinary success while others stay stagnant.
In today's episode of Bricks, Bucks and Bytes, we explored how compound experience and non-linear career paths shape successful founders in construction tech.
Tune in to learn about:
✅ How Scott Wolfe's diverse background (software, retail, law) led to Levelset's success
✅ Why non-linear experiences often lead to breakthrough innovations
✅ The truth about choosing the right capital structure for your business
✅ Why your customer should be your best source of capital
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Chapters
00:00 Introduction and Context Setting
01:08 Scott Wolf's Impactful Insights
02:15 The Concept of Compound Experience
04:17 Nonlinear vs. Linear Experiences
10:38 The Importance of Curiosity
12:20 Applying Compounded Knowledge
16:33 The Role of Blogging in Business Growth
25:50 Choosing the Right Capitalization Method
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