#073 - Sarah Crawley - How Husband-Wife Duo Is Running A $1.7 Million Funded Construction Tech Company
In today’s episode of Bricks & Bytes, we have Sarah Crawley, Co-Founder of SymTerra
In this episode, we learn about the importance of networking, starting a tech business from scratch with just an idea, tips for raising funds for your startup, and much more!
Tune in to find out about:
The importance of establishing trust and strong relationships in the construction sector, where daily challenges are a norm.
The critical role of patience and respectful persistence in navigating the sales process in the construction industry.
How angel investors decide to fund startups, focusing on the importance of a good founding team, their story, and what makes their startup special.
If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!
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Sarah Crawley | Co-Founder of SymTerra
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Today’s Sponsor: beta – Construction and technology network platform
– connecting the tech industry with traditional construction partners.
Check www.the-beta.com
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Timestamps:
(00:00:00 - 00:08:35) - Intro
(00:08:35 - 00:12:15) - About Synterra
(00:12:15 - 00:15:06) - How to start a company from an idea
(00:15:06 - 00:20:56) - How to manage people to build tech as a Non-Tech Founder
(00:20:56 - 00:26:20) - Tips for someone looking to raise fund for their startup
(00:26:20 - 00:29:53) - Outro
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Bricks & Bytes
#083 - Digital Transformation or Digital Demise? Construction’s Struggle With Digitisation, Tips For Start-Ups Building In Construction Tech, The Gold-Rush For Data
In today’s episode of Bricks & Bytes, we have Res Orgut, a mentor at Formwork Labs.
In this episode, we learn about the significance of innovation, data-driven decision-making, and continuous learning in the construction industry.
Tune in to find out about:
How program management offices are often catalysts for digital transformation by improving processes, governance, and standardization
The importance of problem-solving, connecting solutions to real needs
The rise of the role of data analyst in the construction industry and what this actually means
The rise of the role of data analyst in the construction industry and what this actually means for improving performance through analytics
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Res Orgut | Mentor at Formwork Labs
Timestamps:
(00:00:00-00:02:28) Intro
(00:02:28-00:06:50) Role of Mentor at FormerLabs and Associate Director
(00:06:50-00:16:55) Biggest Challenge in AEC Startup
(00:16:55-00:19:30) LLMs in PMOs
(00:19:30-00:29:20) Use cases of AI and LLMs in Startup
(00:29:20-00:32:37) Success in Project Management
(00:32:37-00:32:37) Outro
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Bricks & Bytes
#080 - How Mentorships Are Shaping Construction Tech Success And The Best Mentorship Strategies If You’re In Construction - Elinor Moshe
In today’s episode of Bricks & Bytes, we have Elinor Moshe, Founder and Mentor at The Construction Coach
In this episode, we learn about the transformative power of mentoring, the importance of self-awareness, practical tips for personal growth, and much more!
Tune in to find out about:
The benefits of mentoring and how it can help you achieve success faster
Tips for self-reflection and listening to your inner voice
The problem of “Action Faking” - doing courses, reading books, listening to podcasts without implementation
Common challenges in construction, such as a mismatch of skills, interests, and burnout, and how to overcome them through self-awareness and introspection.
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Elinor Moshe | Founder and Mentor at The Construction Coach
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Timestamps:
(00:00:25-00:07:00) Intro
(00:07:00-00:13:10) Why Mentoring is Good
(00:13:10-00:21:42) The Process of Mentoring
(00:21:42-00:24:45) Tips for Those Considering Leaving Their Job
(00:24:45-00:27:45) Necessary Skills for Success in Construction Industry
(00:27:45-00:33:50) A Mental Exercise to Understand Yourself Better
(00:33:50-00:38:02) The Concept of Action Faking
(00:38:02-00:38:38) Outro
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Bricks & Bytes
#082 - "Most of it doesn't work" - The Truth Behind Construction Tech, Why The Construction Productivity Problem is BS and Why AutoDesk Can't Handle Feedback - With Darren Young
In today’s episode of Bricks & Bytes, we have Darren Young, Director of Construction Technology at UMC
In this episode, we learn the importance of personal relationships at work, developing a mindset to challenge conventional thinking, re-evaluating the construction industry's so-called productivity problem, and much more!
Tune in to find out about:
How personal relationships impact work and why some people you help will still dislike you
Why IT departments often frustrate their internal customers
How social media provides exposure but fails to build real professional networks
Why much construction tech fails to move the needle on efficiency
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Darren Young | Director of Construction Technology at UMC
Timestamps:
(00:00:00-00:08:45) Intro
(00:08:45-00:16:14) Role of Director of Construction Technology
(00:16:14-00:24:00) Controversial Topics
(00:24:00-00:27:20) The Impact of Social Media on Networking
(00:27:20-00:41:35) Why Construction Productivity is BS
(00:41:35-00:50:22) Cultivating a Mindset for Independent Thinking Beyond the Norm
(00:50:22-00:50:22) Outro
Building Materials Marketplace vs Cloud Manufacturing: What Works Where?
Building my own house made me realize how broken construction supply chains are - Saudi BRKZ founder's story sounds familiar?In today's episode of Bricks, Bucks and Bytes, we explored how Saudi BRKZ secured $17M Series A funding for their construction materials marketplace, bringing their total raise to $22.5M in just two years.We discussed how emerging markets like Saudi Arabia present unique opportunities for construction tech marketplaces that wouldn't work in Western markets, due to their concentrated demand and fragmented supply.We also got fascinating insights from Patric on why having 1,100 suppliers might not be the most efficient strategy for a construction materials marketplace, and why the "cloud manufacturer" model could be more effective.Tune in to learn about:✅ Why Saudi Arabia's construction tech scene is heating up✅ The difference between managed marketplaces and cloud manufacturers✅ How venture debt can be smartly used in profitable marketplace models✅ Why expanding to 40 cities quickly might raise questions for investorsListen to the full episode on Spotify to hear our deep dive into construction tech marketplaces and emerging market opportunities.----------------Chapters00:00 Introduction and Personal Insights01:55 Exploring Construction Tech Opportunities05:01 Understanding Bricks and Its Business Model09:56 Supply Chain Dynamics in Emerging Markets15:08 Funding Strategies and Market Expansion20:06 Debt Financing and Working Capital Management23:51 The Role of Debt in Business Growth24:18 Evaluating Investment Metrics25:10 Understanding Unit Economics26:31 Investment Opportunities in Saudi Arabia28:11 Optimism in the Construction Industry29:39 Navigating Customer Relationships in Startups30:00 The Challenge of Custom Solutions35:34 The Importance of Long-Term Relationships36:18 Technology Integration in Construction39:02 The Future of Construction Technology----------------Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe---------------LinkedIn: https://www.linkedin.com/company/bricks-bytes/X/Twitter: https://twitter.com/bricksbytespodYoutube: https://www.youtube.com/channel/UCmNbunUTIIQDzbJgGJt9_ZgInstagram: https://www.instagram.com/bricksbytes/—---------------------------------------------------------- #podcast #construction #constructionindustry #bricksandbytes #startups #architecture #design #civilengineering #engineering #constructiontechnology #engineer #architect #civilengineer #concrete #podcaster #podcasting #entrepreneur #podcasts #podcastlife #startups #entrepreneurship
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Bricks, Buck$ And Bytes
Invoice reconciliation, AI automation, Material data infrastructure & CFO-driven adoption
From calling suppliers to schedule deliveries to manually typing data into Excel - this German startup secures €12.5M to fix construction's paper problem.In today's episode of Bricks, Bucks and Bytes, we had Henric Meinhardt from comstruct walk us through how they're digitizing the material delivery and invoice reconciliation process between suppliers and contractors.We got to learn about how they're using AI to process unstructured data from thousands of suppliers, replacing manual data entry with automated workflows.And interestingly, we heard an investor's perspective on why focusing on financial processes can be the best entry point into construction companies, starting with the CFO rather than on-site teams.Tune in to find out about:✅ How comstruct automates invoice matching and material tracking✅ Why large language models are making traditional EDI interfaces obsolete✅ Their unique go-to-market strategy targeting CFOs first✅ How they convinced World Cup winner Mario Götze to investListen to the full episode on Spotify to hear how comstruct is building the infrastructure for construction's digital future.-----------Chapters00:00 Introduction to Constrakt and Funding Success03:06 The Evolution of Construction Processes06:07 Agentic AI and Its Impact on Construction09:01 Future of Invoicing in Construction12:11 Optimizing Procurement Processes15:08 Supplier Engagement and Automation17:48 Competition and Market Landscape20:59 ESG Considerations in Construction24:07 International Expansion and Future Plans24:37 Technical Difficulties and Humor25:09 Go-to-Market Strategy Insights28:57 Understanding Customer Needs and ROI29:59 Investment and Growth Plans31:44 Navigating the Construction Tech Landscape32:38 Pre-Construction Processes and Challenges36:54 Prioritization in Business Strategy39:14 Engaging Investors in Unique Niches
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Bricks, Buck$ And Bytes
Why European Construction Tech Could Outperform US Startups: A 5X Cost Advantage Revealed
In today's episode of Bricks, Bucks and Bytes, we learn about the story of an AEC start-up that raised $25M from a prestigious investor only to shut up shop shortly after announcing their round.We got insights into late-stage funding challenges in construction tech, with a seasoned investor highlighting why businesses struggle to raise Series B rounds when earlier rounds were overvalued.Also, we learned why Europe might offer better returns for construction tech investors than the US, despite the US potentially delivering bigger individual outcomes.Tune in to find out about:✅ Why listening to non-VC entrepreneurs is crucial for sustainable growth✅ The mechanics of construction tech startup valuations across funding rounds✅ How to navigate down rounds and recapitalization✅ Why European construction tech startups have a 4-5x cost advantage----Chapters00:00 Introduction and Light Banter01:49 Challenges in Construction Tech Funding04:27 Strategies for Raising Capital09:20 Profitability vs. Growth in Construction Tech12:56 Late Stage Funding Trends15:24 Avoiding Overvaluation in Funding Rounds17:28 Valuation Mechanics in Funding Rounds21:16 Equity Dynamics in Down Rounds23:06 Anecdotes from the Industry25:42 Reflections on Construction Tech Investing29:25 Comparative Analysis: Europe vs. US in Construction Tech33:00 Future of Point Solutions in Construction Tech
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Bricks, Buck$ And Bytes
First Principles & Founder Success: Lessons from Scott Wolf's Levelset Journey
"20 years of experience or 1 year repeated 20 times?" - This profound question from Scott Wolfe (Levelset) captures why some founders achieve extraordinary success while others stay stagnant.
In today's episode of Bricks, Bucks and Bytes, we explored how compound experience and non-linear career paths shape successful founders in construction tech.
Tune in to learn about:
✅ How Scott Wolfe's diverse background (software, retail, law) led to Levelset's success
✅ Why non-linear experiences often lead to breakthrough innovations
✅ The truth about choosing the right capital structure for your business
✅ Why your customer should be your best source of capital
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Chapters
00:00 Introduction and Context Setting
01:08 Scott Wolf's Impactful Insights
02:15 The Concept of Compound Experience
04:17 Nonlinear vs. Linear Experiences
10:38 The Importance of Curiosity
12:20 Applying Compounded Knowledge
16:33 The Role of Blogging in Business Growth
25:50 Choosing the Right Capitalization Method
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