The Sales Mastery Behind Levelset's $500M Exit - GTM Tactics & Growth From CRO Martin Roth
"We got to a million dollars in ARR by taking meetings any way we could - sending chunky mail, handwritten cards, even just picking up the phone. It's simple."In today's episode of Bricks, Bucks and Bytes, we had Martin Roth sharing his journey as Levelset's go-to-market leader and the real-world tactics that helped scale the business to a successful exit.Tune in to find out about: ✅ Why the first million in revenue requires founders to do the selling themselves ✅ The five key traits Martin looks for when hiring salespeople (grit, resourcefulness, enthusiasm, curiosity, ambition) ✅ How selling to construction differs from typical B2B SaaS ✅ Why you should never hire a sales director before hitting $1M in ARRMartin reveals how Levelset went from $1.5M to $10M ARR in six years, then doubled to $20M in just 18 months once they figured out their go-to-market strategy. A must-listen for construction tech founders looking to scale sales operations.---------Timestamps00:00 Intro05:06 Introduction to the Journey09:10 Early Days at Levelset17:14 Go-to-Market Strategy Evolution23:59 Sales Techniques and Lessons Learned26:04 Differences in Construction Tech vs. B2B SaaS29:42 Understanding the Construction Industry's Landscape35:23 Navigating Messaging Challenges in a Diverse Market42:58 Sales Strategies for SMB vs. Enterprise Markets53:27 Handling Long Sales Cycles in Construction56:06 Navigating Enterprise Sales Challenges58:57 The Role of Champions in Sales1:01:54 Understanding the Cost of Adoption1:05:12 Effective Communication in Sales1:06:54 Key Traits of Successful Salespeople1:14:11 Building a Sales Team and Leadership Dynamics
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Bricks & Bytes
The $100/sqft Home: How Mobile Factories Could Solve America's Housing Crisis
Could mobile factories revolutionize homebuilding and solve the housing crisis? One company thinks they've cracked the code.In this episode of Bricks & Bytes, we sit down with Alex Gample, co-founder of Cuby, who's tackling America's housing shortage with a radical approach: containerized micro-factories that can be deployed anywhere to manufacture homes at $100-110 per square foot—significantly cheaper than traditional construction.Key topics discussed:
How Cuby's mobile micro-factories work and why they chose a distributed model over gigafactoriesThe company's ambitious plan to deploy 275 factories over the next decadeWhy construction productivity hasn't improved in decades while other industries have transformedHow they're using unskilled labor with advanced software guidance to replace skilled construction workersThe regulatory challenges that have killed previous housing innovation attemptsTheir partnership model with local developers and the economics behind itWhy Eastern European engineering talent is giving them a 7-10x cost advantageThe three-phase master plan from factory deployment to vertical integration
"For every seven folks that now retire from the construction industry, only one replaces them... nine out of 10 times no one even has in their immediate circle someone that swings a hammer."Discover how Cuby is reimagining homebuilding from the ground up, why their "antithesis" approach might succeed where others have failed, and what it could mean for making homeownership accessible again.
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Bricks & Bytes
Pen & Paper STILL BEATS Tech In Construction - Overcoming Adoption Barriers & Driving Change In Construction
"Pen and paper is still one of the largest competitors that construction tech has."That's what Kalyn Lengieza, owner of Grindstone Consultants, told us during our latest conversation. And honestly, it hit different.In today's episode of Bricks & Bytes, we had Kalyn and we got to learn about why authenticity beats fancy tech features, how relationships still drive deals in our industry, and the real secrets behind successful construction tech marketing... and many more!Tune in to find out about: ✅ Why deals still get done on golf courses and job site trailers ✅ The time, talent, treasure framework for resource allocation ✅ How to use AI and tools like Gong to understand your customers better ✅ Why most construction tech companies are positioning themselves wrongThis episode is packed with actionable insights for founders, marketers, and anyone trying to crack the construction tech code.Listen now on Spotify and let us know what resonates with you in the comments.---------------# Podcast Timestamps00:00 Intro01:56 Introduction and Unique Connections05:10 The Importance of Authenticity in Construction Tech Marketing07:46 Kalyn's Role and Daily Involvement in Grindstone10:55 Building Relationships and Customer Acquisition Costs14:00 Leveraging AI and Tools for Marketing Efficiency16:41 Time, Talent, and Treasure Framework for Startups19:53 Prioritizing Marketing and Sales Initiatives22:47 Testing and Iterating Marketing Strategies26:03 Maintaining Customer Touchpoints and Nurturing Relationships28:54 Final Thoughts on Marketing in Construction Tech32:50 Creating a Cohesive Marketing Strategy34:58 Winning at Product Marketing36:07 Understanding Your Customers37:48 Common Positioning Mistakes41:08 Effective Messaging Frameworks42:57 Tailoring Messaging for Different Personas47:59 Key Metrics for Success52:33 Generating Qualified Leads55:53 The Best Channels for Customer Engagement59:17 Radical Changes in Go-to-Market Strategies
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Bricks & Bytes
Most Construction Sales Reps Are Fake Consultants - Real Sales Strategy from Ediphi's Director
You may price a job for two years just to get the chance to build it."That's the brutal reality Trey Darnell shared about construction sales today.In today's episode of Bricks & Bytes, we had Trey Darnell, Director of Sales at Ediphi, and we got to learn about why construction tech sales is completely broken, how most salespeople get it wrong, and why the industry desperately needs a new approach... and many more!Trey went from writing user guides on construction sites to becoming a sales leader at one of the hottest pre-construction tech companies. His journey reveals hard truths about our industry.Tune in to find out about:✅ Why 90% of construction salespeople fail at their job ✅ The hidden cost of pricing jobs for years without winning them ✅ Why platforms are becoming "jack of all trades, master of none" ✅ How to sell construction tech without being another annoying vendorThis episode will change how you think about buying and selling construction technology.Listen now on Spotify and let us know what you think in the comments.---------------Chapters
# Chapters00:00 Intro00:03:00 Introduction and Background of Trey Darnell00:06:02 Challenges in Construction and BIM Advocacy00:08:50 Transition to Construction Tech and PlanGrid Experience00:12:10 Sales as a Consulting Approach00:15:14 Joining Edify and the Evolution of Pre-Construction Solutions00:20:58 Go-to-Market Strategy for Edify00:27:01 Building Relationships and Understanding Client Needs00:33:07 Understanding Time to Value in Construction Tech00:37:01 Successful Go-to-Market Strategies00:41:10 Sales Cycle Dynamics and Compression Strategies00:46:38 Navigating Small vs. Large Accounts00:52:02 Pricing Strategies and Negotiation00:54:29 Traits of Successful Salespeople in Construction Tech00:57:36 Gaining Experience in the Construction Industry00:59:13 Advice for Newcomers in Construction Tech Sales01:00:41 When to Hire a Sales Leader
"AI Can't Handle Full Design Workflows!" - Automation Promises & Real-World Limitations from AEC Experts
"Is it possible to get from concept to fully constructible building designs in hours? "In today's episode of Bricks, Bucks and Bytes, we got to learn about Augmenta's $10 million seed funding for their AI-powered design platform that aims to automate electrical designs for buildings.We also learned about the ongoing debate between automated design platforms versus improved authoring tools, and which approach might ultimately capture more value in the MEP/S design space.Patric shared his investor's perspective that data infrastructure, authoring tools, and systems of record may be better investment targets than pure AI solutions, as they're likely to embed AI capabilities and control workflows long-term.Tune in to find out about:✅ The challenge of creating "fully constructible" designs through automation✅ Why minimum feature sets in building design software are exceptionally high✅ The reality that vectorial AI systems will always need human refinement✅ How the MEP design workflow might evolve with AI assistance------------Chapters00:00 Intro03:40 Augmenta's Seed Funding and Automation in Design07:02 Challenges of Constructible Designs11:35 The Importance of Minimum Feature Sets15:01 Marketing vs. Reality in Construction Tech18:19 Competition in the Automation Space20:16 Navigating the Complexities of MEP Design24:11 The Future of Automated Building Design30:11 The Role of AI in Design Automation34:26 The Intersection of Authoring Tools and Automation39:00 The Evolving Landscape of AI in Construction
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Bricks, Buck$ And Bytes
"$65 Billion Wasted!" - How Twin Knowledge's AI Prevents Costly Construction Rework
"$65 billion worth of rework happened in the United States last year in construction. The expectation in the market is that construction projects run over budgets and timelines."In today's episode of Bricks, Bucks and Bytes, we got to learn about Twin Knowledge, an AI-powered platform that raised $3.7M to help construction and real estate stakeholders QA/QC building drawings before they hit the field.We discovered how the company is tackling the massive $65B rework problem by creating AI assistants that help query unstructured data across different silos.Also, we learned about the power of "white glove" implementation approaches in construction tech from JP Bowgen of Camber Creek.Tune in to find out about:✅ Why developers feel the most pain from drawing errors✅ How Twin Knowledge can help teams do "4-5X the work with half the team"✅ Why founder expertise matters more than ever in the AI boom✅ The importance of catching errors upstream before they become costly rework-------------Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe-------------LinkedIn: https://www.linkedin.com/company/bricks-bytes/X/Twitter: https://twitter.com/bricksbytespodYoutube: https://www.youtube.com/channel/UCmNbunUTIIQDzbJgGJt9_ZgInstagram: https://www.instagram.com/bricksbytes/---------------Chapters00:00 Introduction to Twin Knowledge and AI in Construction02:53 Understanding the Accuracy and Utility of AI in Building Drawings06:14 The Impact of Rework in Construction and the Role of Twin Knowledge08:47 Evaluating the Value of Twin Knowledge in Construction Projects11:57 The Leadership Behind Twin Knowledge and Its Market Position14:56 The White Glove Approach in Technology Implementation17:57 The Future of Twin Knowledge and AI in Construction28:10 The Vision Behind Twin Knowledge30:01 Funding and Future Plans32:02 Competitive Landscape and Unique Positioning33:55 Understanding Cost Savings and Value Proposition36:09 Rework Challenges in Construction38:58 Incentives and Business Dynamics43:59 Final Thoughts on AI and Future Prospects
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Bricks, Buck$ And Bytes
Germany's Fiscal Bazooka Ignites Europe - Construction Tech Opportunities & Capital Shifts from Global VC Perspective
"Germany's fiscal U-turn might be the drop that makes Europe's bucket overflow."In today's episode of Bricks, Bucks and Bytes, we got to learn about Camber Creek's unique investment approach with JP Bowgen - they raise funds from 300+ real estate companies to drive value for founders they back.We discussed Germany's recent "fiscal bazooka" - a massive €500 billion infrastructure fund alongside unlimited military spending, potentially kickstarting a new era of European optimism.Also, we learned about how building materials companies in Germany jumped 20% in share prices following this announcement, creating a flywheel effect for construction tech.Tune in to find out about:✅ Why JP predicts we'll see the first German construction tech unicorn in 4 years✅ How infrastructure investment creates opportunities for material innovation✅ The potential shift in global economic power dynamics✅ Why successful US startups are increasingly looking to expand into EuropeListen to the full conversation on Spotify.----------Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe---------LinkedIn: https://www.linkedin.com/company/bricks-bytes/X/Twitter: https://twitter.com/bricksbytespodYoutube: https://www.youtube.com/channel/UCmNbunUTIIQDzbJgGJt9_ZgInstagram: https://www.instagram.com/bricksbytes/—---------------------------Chapters00:00 Introduction to Camber Creek and JP Bowgen06:09 Germany's Fiscal U-Turn and Historical Context11:53 Implications of Germany's Infrastructure and Defense Spending17:58 The Impact on Construction Tech and Startups24:01 Future Prospects for Investment in Germany28:59 Exploring On-Site Robotics and Supply Chain Solutions31:12 The Importance of Energy Efficiency in Europe33:28 Infrastructure Investment and Its Impact on Housing36:32 The Future of Venture Capital in Europe40:34 The Shift of Founders from the US to Europe44:11 Economic Implications of US Isolationism49:57 Cultural and Economic Power Dynamics
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Bricks, Buck$ And Bytes
Reneo’s €600M to Transform Real Estate, Nodes and Links $12m Scheduling Raise
"In Europe, you need your buildings to consume less energy because we don't have a lot of prime energy." - Patric on why Reneo's business model works beyond regulations.In today's episode of Bricks, Bucks and Bytes, we got to learn about Reneo's massive €600M funding round (with €45M in equity) to transform energy-inefficient buildings into greener assetsWe also explored Nodes and Links $12M Series B funding for their AI-powered scheduling management platform that enhances project delivery across construction and other industriesPlus, we gained valuable insight into how successful construction tech companies approach scheduling through three distinct models: full automation, analytics/visibility, and collaboration-focused solutions.Tune in to find out about:✅ How Reneo creates structural cost advantages through radical standardization✅ Why co-CEOs can work well with the right dynamic, especially during adversity✅ The critical difference between having a schedule versus the act of scheduling✅ Why one investor got excited seeing Salil Deshpande (Uncorrelated) backing Nodes and LinksListen to the full episode on Spotify to learn how these construction tech innovators are reshaping the industry.------Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe------LinkedIn: https://www.linkedin.com/company/bricks-bytes/X/Twitter: https://twitter.com/bricksbytespodYoutube: https://www.youtube.com/channel/UCmNbunUTIIQDzbJgGJt9_ZgInstagram: https://www.instagram.com/bricksbytes/-----Chapters00:00 Introduction and Context01:10 Overview of Reneo and Its Business Model05:54 Reneo's Unique Approach to Real Estate Investment11:49 Investment Rationale and Market Dynamics17:52 Challenges and Opportunities in the Real Estate Sector24:05 Conclusion and Future Outlook25:40 Exploring Nodes and Links in Scheduling Technology30:01 Models of Scheduling: Automation, Visibility, and Collaboration36:02 The Future of Scheduling Software: Differentiation and Optimization39:59 Investment Insights: Evaluating Funding and Market Dynamics
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