#036 -Eric Helitzer - Simplifying Material Procurement In Construction
How do we simplify material procurement in construction?
In this episode, we talk with Eric Helitzer, CEO of Subbase.
Eric discusses his transition from traditional construction to construction technology and his approach to streamlining construction procurement.
We cover important topics such as:
The significance of understanding problems to develop effective tech solutions
Tips for validating ideas before investing time and resources
How to encourage a culture that supports innovation and technology adoption
Integrating technology into existing workflows without disrupting processes
If you’re enjoying our podcast, please leave us a review! This helps us get more amazing guests to give you guys the best and most informative content on technology in the built world.
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Eric Helitzer | Founder & CEO of SubBase
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Today's Sponsor: beta - Construction and technology network platform - connecting the tech industry with traditional partners.
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Timestamps:
00:00 - 00:55 Pre-Intro
00:56 - 01:48 Owen's Intro
01:49 - 2:06 Sponsor
02:24 - Main podcast starts
04:09 - "You have to be on job site to understand what it physically looks like and what it physically feels like to work in construction."
04:34 - Story of Eric
06:10 - 2008 to 2014 career
06:38 - Procore Software
09:11 - "Subbase was born"
10:30 - Partnering to someone with no experience in construction
11:48 - A tool that enhance workflow
13:00 - About Subbase
14:00 - Complexities in process
15:00 - Streamlining the experience
19:06 - Raised first official round of funding
20:30 - Subbase becoming end-to-end solution
21:00 - 5 to 10 year vision
22:46 - "if you were to build a startup in construction tech, where would you start?"
24:00 - Amount of rejection you are going to receive
30:32 - You have to iterate very quickly
32:00 - No one has a clear playbook
35:20 - Other trends worth pursuing
38:00 - Strengthen relationship by providing better user experience
40:46 - "Any thoughts on how people incorporate technology into existing workflows?"
45:45 - Hobbies of Eric
47:00 - " if I wasn't working in construction"
48:05 - Where people can find out about Eric
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Bricks & Bytes
#010 - Brandon Johnson - Generating leads in construction
Next episode of Bricks&Bytes with very driven Brandon Johnson, CEO of SeracTech.
Brandon’s latest venture SeracTech helps converting planning applications into sales opportunities.
Please join us for this exciting conversation with Brandon.
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Bricks & Bytes
#051 - Ron Nussbaum - From Marines to Tech Founder: Communication, Construction Tech, and Bootstrapping a Startup
In today’s episode of Bricks & Bytes we got a chance to talk with Ron Nussbaum, founder of BuilderComs, to discuss the importance of communication in the construction process, social media presence, team building more:
We also touch on Ron's transition from the US Marines to Construction and his present venture - BuilderComs.
Tune in to find out about:
Importance of focussing on solving customer’s PAIN points
Importance of communication in Construction
How to build a successful team in your business
75 Hard Challenge
Importance and leveraging of social media presence
If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!
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Ron Nussbaum | Founder of BuilderComs | ConTech
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We are travelling to Chicago to Procore Groundbreak on September 19th and 20th to interview innovators in construction technology - let us know if you are coming!
If you are, use promo-code BRICKS100 for $100 off your ticket price.
Check https://www.procore.com/groundbreak
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Today’s Sponsor: beta – Construction and technology network platform
– connecting the tech industry with traditional partners.
Check www.the-beta.com
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Timestamps:
(0:00:00-0:07:43) - Intro
(0:07:43-0:12:22) - Introduction of BuilderComs and Ron’s experience transitioning from Marines to Construction to Tech Startup Founder
(0:12:22-0:17:28) - How to address a long-standing customer pain point in the construction industry
(0:17:28-0:23:16) - How to find ideal team members
(0:23:16-0:25:14) - Role as a CEO, founder, and hands-on contributor
(0:25:14-0:32:47) - Importance of building audience and brand recognition
(0:32:47-0:37:10) - Bridging the Knowledge Gap in Construction
(0:37:10-0:41:25) - 75 Hard Challenge: A Life-Changing Routine
(0:41:25-0:42:56) - Outro
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Bricks & Bytes
#055 - Kingma Ma - Getting Inside a VC's Mind: Pitching, Investing, Common Mistakes, Due Diligence and Funding
In today’s episode of Bricks & Bytes, we have Kingma Ma, Managing Director UK at PT1 and Member Board of Directors at UK PropTech Association (UKPA).
In this episode, we discuss PT1’s investment thesis, mistakes businesses make when pitching their services to VCs, VC's approach to investing in startups, ConTech in the UK vs. Europe and much more!
Tune in to find out about:
The VC investment process
Most common framework VCs follow for investing in businesses
What makes a great founder
PT1’s due diligence process
If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!
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Kingma Ma | Managing Director UK at PT1 | ConTech
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We are travelling to Chicago to Procore Groundbreak on September 19th and 20th to interview innovators in construction technology - let us know if you are coming!
Check https://www.procore.com/groundbreak
—-----------------------------------
Today’s Sponsor: beta – Construction and technology network platform
– connecting the tech industry with traditional construction partners.
Check www.the-beta.com
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Timestamps:
(0:00:00-0:06:55) - Intro
(0:06:55-0:09:35) - Day in the life of an MD in the UK
(0:09:35-0:21:00) - PT1's framework for investing in businesses
(0:21:00-0:30:30) - PT1’s due diligence process
(0:30:30-0:32:50) - Comparing ConTech in the UK vs. Europe
(0:32:50-0:35:15) - Determining the potential success of a startup
(0:35:15-0:39:10) - Common mistakes businesses make when pitching their services
(0:39:10-0:41:00) - VC's approach to investing in startups
(0:41:00-0:58:20) - Best practices for VCs when communicating with investors
(0:58:20-0:59:07) - Outro
Construction Crash Coming - Our NEW Host, US Economy Contracts 0.3%, Trump Tariffs Hit Construction, Autodesk vs Procore Battle, AI, Biggest Construction Tech Failures
Is Construction Headed for a Slowdown, or a Full-Blown Crash?
This week on Bricks, Bucks & Bytes, things get spicy.We dig into the 0.3% drop in US GDP—and why it might just be the beginning for the construction sector. But tariffs and rate hikes are only half the story. The real drama? AI hype cycles, Autodesk vs. Procore, and why most “AI for construction” startups are just faucets with no bathtub.
Inside this episode:Why the US economy is wobbling—and how it's already hitting constructionThe real reason projects are stalling (hint: it’s not just input costs)The “bathtub vs. faucet” theory of AI—and how it exposes weak GTM strategiesAutodesk: overpriced legacy? Or sleeping giant ready to crush Procore?The top 20 construction tech failures—modular startups dominate the list
Plus:What BuildingConnected could have become (and why Autodesk isn’t using it)Why not having pricing certainty is killing dealsThe Katerra excuse that made everyone on the show wince
Key Quote:
"You're not solving the problem. You're just identifying the problem for someone else to win." - Dustin DeVan
If you’re in AEC and want to see the next wave coming before it hits... this one’s required listening.
------Chapters00:00 Intro01:35 Introduction and Welcome02:43 US Economy Contraction and Recession Concerns08:38 Impact of Tariffs on Construction Costs13:37 Short-term vs Long-term Economic Perspectives19:40 Global Supply Chain and Trade Dynamics25:34 AI's Role in Construction and Economic Resilience31:35 Business Strategies in a Volatile Market38:25 Innovative Content Formats in AI and Supply Chains40:06 The Role of AI in Construction Economics42:57 AI as a Commodity: The Bathtub Metaphor49:26 Disrupting the Authoring Space: Challenges and Opportunities56:44 Investing in Autodesk: A Critical Analysis01:11:11 Procore's Challenges and Market Dynamics01:13:44 Marketing Strategies in Construction Tech01:15:55 Potential Disruptors: Google and Microsoft01:20:15 Mergers and Acquisitions in Construction Tech01:21:47 Top Construction Tech Failures: A Game01:27:00 Lessons from Construction Tech Failures
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Bricks, Buck$ And Bytes
VCs Are NOT Always The Answer - Bootstrapping Benefits & Sustainable Growth from Funding Experts
"Venture capital in PropTech increased 82X from $200M to $15B in just 15 years - but is VC money right for construction tech founders right now?"In today's episode of Bricks, Bucks and Bytes, we got to learn about J.P. Bowgen's journey from AlphaSites to Macy's corporate innovation team to becoming a partner at Camber Creek.We got to learn about how Camber Creek de-risks investments by testing startups with their 300+ real estate and construction LP network before investing.Also, we learned about J.P.'s hot take that PropTech and ConTech might not actually be mature enough for venture capital money right now - with only 1 in 4 companies spending more than 1% of revenue on digitization.Tune in to find out about: ✅ How Camber Creek operates as an "outsourced R&D department" for real estate companies ✅ Why construction tech is 5-7 years behind PropTech but might soon leapfrog it ✅ The shift in ConTech companies selling upstream to owners instead of just GCs ✅ The importance of personal brand building for VCsListen now on Spotify to hear the full conversation with J.P. Bowgen.-----------Chapters00:00 Introduction and Personal Updates01:10 Journey into Venture Capital05:30 Transition from Macy's to Camber Creek14:51 Establishing a Presence in Europe16:23 Camber Creek's Investment Thesis and Origins18:29 The Digital Transformation of Real Estate19:55 De-risking Investments through Strategic Engagement21:21 The Role of Strategic Investors in Venture Capital23:41 Navigating the Landscape of Venture Capital26:26 The Importance of Media in Deal Flow30:29 Building a Personal Brand in Venture Capital33:41 Opportunistic Investing in PropTech and Construction Tech37:30 The Shift in Technology Adoption in Construction39:36 Debunking Misconceptions about Venture Capital
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Bricks, Buck$ And Bytes
US VC Returns Underperform Globally - Market Saturation & Hidden Opportunities from Construction Unicorns
"The US VC market is the worst performing of all VC markets across the world in terms of financial performance." In today's episode of Bricks, Bucks and Bytes, we got to learn about BuildOps securing $127 million in Series C funding and achieving unicorn status with a $1B valuation.We also explored the structural differences between US and European contractor software markets, where European contractors are typically smaller and 5-10 years behind in software adoption compared to their US counterparts.Additionally, we gained insight into how fund size impacts investment strategy, with smaller VC funds avoiding obvious competitive spaces that larger funds eagerly pursue.Tune in to find out about:✅ Why BuildOps and Service Titan succeed with modular software for contractors✅ How SaaS business models justify higher valuations than traditional services✅ Why European construction software is following a roll-up strategy✅ The difference between investing in "the business" versus "the share price"------Chapters00:00 Introduction and Recent Developments04:50 BuildOps: A New Unicorn in Construction Tech19:06 Comparing BuildOps and ServiceTitan27:49 Valuation Insights and Market Dynamics
"Windows and doors constitute about 8% of a home's value, but the ratio actually skews upward as the value of the home goes up." - A fascinating insight into why this category commands such high margins globally.In today's episode of Bricks, Bucks and Bytes, we got to learn about Green Fortune's $4.5M funding from Fundamental, bringing cloud manufacturing to the windows and doors industry in India.We got to learn about India's evolving investment landscape, with Western funds increasingly launching India-specific strategies rather than treating it as just another "emerging market."Also, we learnt about the "Dolphin Founder" philosophy that investors value - founders who "come up for air" by proving EBITDA profitability before a funding round.Tune in to find out about:✅ Why windows are one of the most touched points in your home and critical to energy efficiency✅ How Green Fortune is filling the "missing middle" between luxury and substandard options✅ Why building materials companies perform exceptionally well in Indian public markets✅ The upcoming IPOs of construction tech companies in India for 2025Listen to the full episode on Spotify to hear more insights on construction tech investments across global markets.-----------Chapters00:00 Introduction and Guest Welcome01:39 Investment in Green Fortune: Overview and Rationale06:30 Cloud Manufacturing in the Building Materials Sector10:04 Market Dynamics: Customization and Standardization in India13:21 The Importance of Windows in Construction15:06 Green Fortune's Unique Selling Proposition18:58 Utilization of Investment Funds26:38 Business Model and Revenue Generation26:44 Exploring Green Fortune's Sales Channels29:01 Profitability and Business Model Insights31:19 Innovations in Manufacturing and Supply Chain34:01 Investment Landscape in India39:45 Challenges and Opportunities for Startups46:55 The IPO Market in India