#024 - Nick Decker - Go To Market, Marketing & Sales In Construction Tech
Where and how do you focus when it comes to launching your construction tech to the market?
Today on Bricks & Bytes, alongside Nick Decker of Egnyte - we discuss go-to-market strategies, marketing and sales in construction technology
Tune in to learn:
Nick's rise from estimator to high level marketing positions
Go To Market strategies
KPI's & Metrics contech companies should be tracking
Implementation
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Nick Decker Construction Industry - Egnyte.
Lead - Construction Market
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Today's Sponsor: Beta Construction and technology network platform - connecting the tech industry with traditional partners.
Check www.the-beta.com
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Timestamps:
(0:00:00-00:01:46) - Intro & sponsor
(00:01:46-00:04:35) - Key lessons
(00:04:35-00:06:29) - Why did Nick switch fields?
(00:06:29-00:10:57) - How would a startup determine their go to market strategy?
(00:10:57-00:13:59) - Founder's vision
(00:13:59-00:16:11) - Bad examples in construction and why we need new people?
(00:16:11-00:17:59) - Social platform for a startup
(00:17:59-00:20:45) - What is Egnyte?
(00:20:45-00:22:34) - Who are Egnyte's customers?
(00:22:34-00:23:36) - Expansion of Egynte
(00:23:36-00:24:36) - Views on customer success
(00:24:36-00:27:55) - KPI's and metrics
(00:27:55-00:29:20) - Customer acquisition
(00:29:20-00:32:41) - Risk management
(00:32:41-00:34:15) - Does Egnyte work for designers or contractors?
(00:34:15-00:36:10) - Best tip for implementing construction tech solutions
(00:36:10-00:36:54) - Hobbies
(00:36:54-00:38:39) - How many times have you visited UK?
(00:38:39-00:38:58) - More about Nick
(00:38:58-00:39:16) - Outro
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Bricks & Bytes
#047 - Prakash Senghani - Exploring Generative AI and Digital Transformation in Construction
In today's episode, we are delighted to introduce our esteemed guest,
Prakash Senghani, a Digital Construction thought leader and the Co-Founder and CEO of Navatech Group. Join us as we engage in a deep discussion on the Exploring Generative AI and Digital Transformation in Construction.
Don't miss out on these key highlights from the podcast:
Prakash Senghani's personal journey in the construction tech industry.
Lessons learned: Embrace opportunities and overcome fear of failure.
Reflections on working in the UK and the UAE construction industries.
Tech-savvy population in the UAE accelerating tech adoption.
Importance of software adoption in construction tech.
Digital transformation, data management, and generative AI.
Tune in to gain valuable insights and industry expertise from
Prakash Senghani. Stay informed and connected with our podcast for more enriching discussions on interesting topics on construction.
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Prakash Senghani, Co-Founder and CEO of Navatech Group
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Today’s Sponsor: beta – Construction and technology network platform
– connecting the tech industry with traditional partners.
Check www.the-beta.com
Timestamp:-
00:00:00 --> 00:01:10 - Intro
00:01:10 --> 00:01:52 - Sponsor
00:01:52 --> 00:07:45 - Prakash's background and moving from the UK to the UAE
00:07:45 --> 00:08:52 - Openness of people to technologies in the UAE
00:08:52 --> 00:10:30 - Type of technologies mostly used in the UAE
00:10:30 --> 00:13:06 - Key lessons Prakash learned during his journey
00:13:06 --> 00:15:32 - Digital transformation and innovation in large organisation vs. small startup
00:15:52 --> 00:17:03 - Definition of digital transformation
00:17:03 --> 00:17:57 - Understanding data as key to success
00:17:57 --> 00:20:51 - The way startups sell their solutions to large companies
00:20:51 --> 00:25:43 - Best ways of implementing technology
00:25:43 --> 00:26:50 - Improvement of BIM technology over time
00:26:50 --> 00:28:15- Prakash’s definition of generative AI
00:28:15 --> 00:29:37 - Introduction of safety.ai
00:29:37 --> 00:32:19 - Generative AI use cases in construction industry
00:32:19—> 00:33:47 - Generative AI and its adoption amongst people
00:33:47 --> 00:38:45 - Future use of AI in construction industry and its impact on people
00:38:45 --> 00:42:35 - Comparing life in the UK to the life in the UAE
00:42:35 --> 00:44:09 - How to become a board advisor
00:44:09 --> 00:44:56 - More about Prakash
00:44:56 --> 00:45:18 - Outro
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Bricks & Bytes
#071 - Mauricio Tessi Weiss - How VCs Shape the Construction World
In today’s episode of Bricks & Bytes, we have Mauricio Tessi Weiss, Founding Partner at Zacua Ventures.
In this episode, we delve into the future of Venture Capital, exploring how VCs perceive investment failures, what they seek in pitches, and much more!
Tune in to find out about:
Where the construction industry fits in the world of venture capital investments
How to connect with VCs for your startup
What successful founders do right and wrong
Tips on getting in touch with VCs for your startup
If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!
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Mauricio Tessi Weiss | Founding Partner at Zacua Ventures.
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Today’s Sponsor: beta – Construction and technology network platform
– connecting the tech industry with traditional construction partners.
Check www.the-beta.com
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Timestamps:
(00:00:00 - 00:01:17) - Intro
(00:01:17 - 00:07:33) - How he started his career in Venture Capital
(00:07:33 - 00:10:00) - Where Construction stands in terms of Venture Capital Investments
(00:10:00 - 00:15:50) - The Future of Venture Capital
(00:15:50 - 00:22:32) - How VCs see failure in Investment
(00:22:32 - 00:25:14) - What VCs look for in your pitch
(00:25:14 - 00:33:10) - Key Traits and Mistakes Successful Founders make
(00:33:10 - 00:35:37) - Outro
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Bricks & Bytes
#023 - James Major - Sustainability in designing homes
On today's show we have James Major who is the CEO of HUBB.pro.
James is on a mission to build a platform for house builders, property developers, architects and contractors to build high quality, low carbon and net zero homes in the most efficient way possible.
In this episode, we talk about sustainability and creation of better quality homes.
If you’re enjoying our podcast, please leave us a review! This helps us get more amazing guests to give you guys the best and most informative content on technology in the built world.
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James Major | Founder of HUBB.pro
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Today's Sponsor: beta - Construction and technology network platform - connecting the tech industry with traditional partners.
Chek: www.the-beta.com
Timestamps:
00:00:00 --> 00:01:19 - Intro
00:01:19 --> 00:02:04 - Sponsor
00:02:04 --> 00:03:15 - History of James journey from consulting to Hubb Pro
00:03:15 --> 00:04:32 - Mindset of people in construction and technology industry
00:04:32 --> 00:05:54 - How was the process of transition for your?
00:05:54 --> 00:06:57 - How do you enforce keeping deadlines within your team?
00:06:57 --> 00:09:13 - Fractional roles in James’ business
00:09:13 --> 00:13:42 - The importance of having CPO role
00:13:42 --> 00:15:24 - Is having a CPO better than having a CTO?
00:15:24 --> 00:21:23 - Introducing Hubb Pro and explaining how it works
00:21:23 --> 00:21:52 - Is there any regulations that designers can follow to improve the sustainability of homes?
00:21:52 --> 00:25:38 - What do you think about market's stance on sustainability?
00:25:38 --> 00:28:58 - What are some of the biggest mistakes you’ve made whilst building Hubb Pro?
00:28:58 --> 00:32:09 - How much more expensive it is now to build something sustainable?
00:32:09 --> 00:33:12 - James’ productivity tip
00:33:12 --> 00:33:51 - What book could you recommend?
00:33:51 --> 00:35:10 - James' hobbies
00:35:10 --> 00:35:32 - More about James
00:35:32 --> 00:35:50 - Outro
Construction Crash Coming - Our NEW Host, US Economy Contracts 0.3%, Trump Tariffs Hit Construction, Autodesk vs Procore Battle, AI, Biggest Construction Tech Failures
Is Construction Headed for a Slowdown, or a Full-Blown Crash?
This week on Bricks, Bucks & Bytes, things get spicy.We dig into the 0.3% drop in US GDP—and why it might just be the beginning for the construction sector. But tariffs and rate hikes are only half the story. The real drama? AI hype cycles, Autodesk vs. Procore, and why most “AI for construction” startups are just faucets with no bathtub.
Inside this episode:Why the US economy is wobbling—and how it's already hitting constructionThe real reason projects are stalling (hint: it’s not just input costs)The “bathtub vs. faucet” theory of AI—and how it exposes weak GTM strategiesAutodesk: overpriced legacy? Or sleeping giant ready to crush Procore?The top 20 construction tech failures—modular startups dominate the list
Plus:What BuildingConnected could have become (and why Autodesk isn’t using it)Why not having pricing certainty is killing dealsThe Katerra excuse that made everyone on the show wince
Key Quote:
"You're not solving the problem. You're just identifying the problem for someone else to win." - Dustin DeVan
If you’re in AEC and want to see the next wave coming before it hits... this one’s required listening.
------Chapters00:00 Intro01:35 Introduction and Welcome02:43 US Economy Contraction and Recession Concerns08:38 Impact of Tariffs on Construction Costs13:37 Short-term vs Long-term Economic Perspectives19:40 Global Supply Chain and Trade Dynamics25:34 AI's Role in Construction and Economic Resilience31:35 Business Strategies in a Volatile Market38:25 Innovative Content Formats in AI and Supply Chains40:06 The Role of AI in Construction Economics42:57 AI as a Commodity: The Bathtub Metaphor49:26 Disrupting the Authoring Space: Challenges and Opportunities56:44 Investing in Autodesk: A Critical Analysis01:11:11 Procore's Challenges and Market Dynamics01:13:44 Marketing Strategies in Construction Tech01:15:55 Potential Disruptors: Google and Microsoft01:20:15 Mergers and Acquisitions in Construction Tech01:21:47 Top Construction Tech Failures: A Game01:27:00 Lessons from Construction Tech Failures
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Bricks, Buck$ And Bytes
VCs Are NOT Always The Answer - Bootstrapping Benefits & Sustainable Growth from Funding Experts
"Venture capital in PropTech increased 82X from $200M to $15B in just 15 years - but is VC money right for construction tech founders right now?"In today's episode of Bricks, Bucks and Bytes, we got to learn about J.P. Bowgen's journey from AlphaSites to Macy's corporate innovation team to becoming a partner at Camber Creek.We got to learn about how Camber Creek de-risks investments by testing startups with their 300+ real estate and construction LP network before investing.Also, we learned about J.P.'s hot take that PropTech and ConTech might not actually be mature enough for venture capital money right now - with only 1 in 4 companies spending more than 1% of revenue on digitization.Tune in to find out about: ✅ How Camber Creek operates as an "outsourced R&D department" for real estate companies ✅ Why construction tech is 5-7 years behind PropTech but might soon leapfrog it ✅ The shift in ConTech companies selling upstream to owners instead of just GCs ✅ The importance of personal brand building for VCsListen now on Spotify to hear the full conversation with J.P. Bowgen.-----------Chapters00:00 Introduction and Personal Updates01:10 Journey into Venture Capital05:30 Transition from Macy's to Camber Creek14:51 Establishing a Presence in Europe16:23 Camber Creek's Investment Thesis and Origins18:29 The Digital Transformation of Real Estate19:55 De-risking Investments through Strategic Engagement21:21 The Role of Strategic Investors in Venture Capital23:41 Navigating the Landscape of Venture Capital26:26 The Importance of Media in Deal Flow30:29 Building a Personal Brand in Venture Capital33:41 Opportunistic Investing in PropTech and Construction Tech37:30 The Shift in Technology Adoption in Construction39:36 Debunking Misconceptions about Venture Capital
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Bricks, Buck$ And Bytes
US VC Returns Underperform Globally - Market Saturation & Hidden Opportunities from Construction Unicorns
"The US VC market is the worst performing of all VC markets across the world in terms of financial performance." In today's episode of Bricks, Bucks and Bytes, we got to learn about BuildOps securing $127 million in Series C funding and achieving unicorn status with a $1B valuation.We also explored the structural differences between US and European contractor software markets, where European contractors are typically smaller and 5-10 years behind in software adoption compared to their US counterparts.Additionally, we gained insight into how fund size impacts investment strategy, with smaller VC funds avoiding obvious competitive spaces that larger funds eagerly pursue.Tune in to find out about:✅ Why BuildOps and Service Titan succeed with modular software for contractors✅ How SaaS business models justify higher valuations than traditional services✅ Why European construction software is following a roll-up strategy✅ The difference between investing in "the business" versus "the share price"------Chapters00:00 Introduction and Recent Developments04:50 BuildOps: A New Unicorn in Construction Tech19:06 Comparing BuildOps and ServiceTitan27:49 Valuation Insights and Market Dynamics
"Windows and doors constitute about 8% of a home's value, but the ratio actually skews upward as the value of the home goes up." - A fascinating insight into why this category commands such high margins globally.In today's episode of Bricks, Bucks and Bytes, we got to learn about Green Fortune's $4.5M funding from Fundamental, bringing cloud manufacturing to the windows and doors industry in India.We got to learn about India's evolving investment landscape, with Western funds increasingly launching India-specific strategies rather than treating it as just another "emerging market."Also, we learnt about the "Dolphin Founder" philosophy that investors value - founders who "come up for air" by proving EBITDA profitability before a funding round.Tune in to find out about:✅ Why windows are one of the most touched points in your home and critical to energy efficiency✅ How Green Fortune is filling the "missing middle" between luxury and substandard options✅ Why building materials companies perform exceptionally well in Indian public markets✅ The upcoming IPOs of construction tech companies in India for 2025Listen to the full episode on Spotify to hear more insights on construction tech investments across global markets.-----------Chapters00:00 Introduction and Guest Welcome01:39 Investment in Green Fortune: Overview and Rationale06:30 Cloud Manufacturing in the Building Materials Sector10:04 Market Dynamics: Customization and Standardization in India13:21 The Importance of Windows in Construction15:06 Green Fortune's Unique Selling Proposition18:58 Utilization of Investment Funds26:38 Business Model and Revenue Generation26:44 Exploring Green Fortune's Sales Channels29:01 Profitability and Business Model Insights31:19 Innovations in Manufacturing and Supply Chain34:01 Investment Landscape in India39:45 Challenges and Opportunities for Startups46:55 The IPO Market in India