#073 - Sarah Crawley - How Husband-Wife Duo Is Running A $1.7 Million Funded Construction Tech Company
In today’s episode of Bricks & Bytes, we have Sarah Crawley, Co-Founder of SymTerra
In this episode, we learn about the importance of networking, starting a tech business from scratch with just an idea, tips for raising funds for your startup, and much more!
Tune in to find out about:
The importance of establishing trust and strong relationships in the construction sector, where daily challenges are a norm.
The critical role of patience and respectful persistence in navigating the sales process in the construction industry.
How angel investors decide to fund startups, focusing on the importance of a good founding team, their story, and what makes their startup special.
If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!
----------------------------------------
Sarah Crawley | Co-Founder of SymTerra
----------------------------------------
Today’s Sponsor: beta – Construction and technology network platform
– connecting the tech industry with traditional construction partners.
Check www.the-beta.com
----------------------------------------
Timestamps:
(00:00:00 - 00:08:35) - Intro
(00:08:35 - 00:12:15) - About Synterra
(00:12:15 - 00:15:06) - How to start a company from an idea
(00:15:06 - 00:20:56) - How to manage people to build tech as a Non-Tech Founder
(00:20:56 - 00:26:20) - Tips for someone looking to raise fund for their startup
(00:26:20 - 00:29:53) - Outro
read more
Bricks & Bytes
#083 - Digital Transformation or Digital Demise? Construction’s Struggle With Digitisation, Tips For Start-Ups Building In Construction Tech, The Gold-Rush For Data
In today’s episode of Bricks & Bytes, we have Res Orgut, a mentor at Formwork Labs.
In this episode, we learn about the significance of innovation, data-driven decision-making, and continuous learning in the construction industry.
Tune in to find out about:
How program management offices are often catalysts for digital transformation by improving processes, governance, and standardization
The importance of problem-solving, connecting solutions to real needs
The rise of the role of data analyst in the construction industry and what this actually means
The rise of the role of data analyst in the construction industry and what this actually means for improving performance through analytics
----------------------------------------
Res Orgut | Mentor at Formwork Labs
Timestamps:
(00:00:00-00:02:28) Intro
(00:02:28-00:06:50) Role of Mentor at FormerLabs and Associate Director
(00:06:50-00:16:55) Biggest Challenge in AEC Startup
(00:16:55-00:19:30) LLMs in PMOs
(00:19:30-00:29:20) Use cases of AI and LLMs in Startup
(00:29:20-00:32:37) Success in Project Management
(00:32:37-00:32:37) Outro
read more
Bricks & Bytes
#080 - How Mentorships Are Shaping Construction Tech Success And The Best Mentorship Strategies If You’re In Construction - Elinor Moshe
In today’s episode of Bricks & Bytes, we have Elinor Moshe, Founder and Mentor at The Construction Coach
In this episode, we learn about the transformative power of mentoring, the importance of self-awareness, practical tips for personal growth, and much more!
Tune in to find out about:
The benefits of mentoring and how it can help you achieve success faster
Tips for self-reflection and listening to your inner voice
The problem of “Action Faking” - doing courses, reading books, listening to podcasts without implementation
Common challenges in construction, such as a mismatch of skills, interests, and burnout, and how to overcome them through self-awareness and introspection.
----------------------------------------
Elinor Moshe | Founder and Mentor at The Construction Coach
----------------------------------------
Timestamps:
(00:00:25-00:07:00) Intro
(00:07:00-00:13:10) Why Mentoring is Good
(00:13:10-00:21:42) The Process of Mentoring
(00:21:42-00:24:45) Tips for Those Considering Leaving Their Job
(00:24:45-00:27:45) Necessary Skills for Success in Construction Industry
(00:27:45-00:33:50) A Mental Exercise to Understand Yourself Better
(00:33:50-00:38:02) The Concept of Action Faking
(00:38:02-00:38:38) Outro
read more
Bricks & Bytes
#082 - "Most of it doesn't work" - The Truth Behind Construction Tech, Why The Construction Productivity Problem is BS and Why AutoDesk Can't Handle Feedback - With Darren Young
In today’s episode of Bricks & Bytes, we have Darren Young, Director of Construction Technology at UMC
In this episode, we learn the importance of personal relationships at work, developing a mindset to challenge conventional thinking, re-evaluating the construction industry's so-called productivity problem, and much more!
Tune in to find out about:
How personal relationships impact work and why some people you help will still dislike you
Why IT departments often frustrate their internal customers
How social media provides exposure but fails to build real professional networks
Why much construction tech fails to move the needle on efficiency
----------------------------------------
Darren Young | Director of Construction Technology at UMC
Timestamps:
(00:00:00-00:08:45) Intro
(00:08:45-00:16:14) Role of Director of Construction Technology
(00:16:14-00:24:00) Controversial Topics
(00:24:00-00:27:20) The Impact of Social Media on Networking
(00:27:20-00:41:35) Why Construction Productivity is BS
(00:41:35-00:50:22) Cultivating a Mindset for Independent Thinking Beyond the Norm
(00:50:22-00:50:22) Outro
Construction Crash Coming - Our NEW Host, US Economy Contracts 0.3%, Trump Tariffs Hit Construction, Autodesk vs Procore Battle, AI, Biggest Construction Tech Failures
Is Construction Headed for a Slowdown, or a Full-Blown Crash?
This week on Bricks, Bucks & Bytes, things get spicy.We dig into the 0.3% drop in US GDP—and why it might just be the beginning for the construction sector. But tariffs and rate hikes are only half the story. The real drama? AI hype cycles, Autodesk vs. Procore, and why most “AI for construction” startups are just faucets with no bathtub.
Inside this episode:Why the US economy is wobbling—and how it's already hitting constructionThe real reason projects are stalling (hint: it’s not just input costs)The “bathtub vs. faucet” theory of AI—and how it exposes weak GTM strategiesAutodesk: overpriced legacy? Or sleeping giant ready to crush Procore?The top 20 construction tech failures—modular startups dominate the list
Plus:What BuildingConnected could have become (and why Autodesk isn’t using it)Why not having pricing certainty is killing dealsThe Katerra excuse that made everyone on the show wince
Key Quote:
"You're not solving the problem. You're just identifying the problem for someone else to win." - Dustin DeVan
If you’re in AEC and want to see the next wave coming before it hits... this one’s required listening.
------Chapters00:00 Intro01:35 Introduction and Welcome02:43 US Economy Contraction and Recession Concerns08:38 Impact of Tariffs on Construction Costs13:37 Short-term vs Long-term Economic Perspectives19:40 Global Supply Chain and Trade Dynamics25:34 AI's Role in Construction and Economic Resilience31:35 Business Strategies in a Volatile Market38:25 Innovative Content Formats in AI and Supply Chains40:06 The Role of AI in Construction Economics42:57 AI as a Commodity: The Bathtub Metaphor49:26 Disrupting the Authoring Space: Challenges and Opportunities56:44 Investing in Autodesk: A Critical Analysis01:11:11 Procore's Challenges and Market Dynamics01:13:44 Marketing Strategies in Construction Tech01:15:55 Potential Disruptors: Google and Microsoft01:20:15 Mergers and Acquisitions in Construction Tech01:21:47 Top Construction Tech Failures: A Game01:27:00 Lessons from Construction Tech Failures
read more
Bricks, Buck$ And Bytes
VCs Are NOT Always The Answer - Bootstrapping Benefits & Sustainable Growth from Funding Experts
"Venture capital in PropTech increased 82X from $200M to $15B in just 15 years - but is VC money right for construction tech founders right now?"In today's episode of Bricks, Bucks and Bytes, we got to learn about J.P. Bowgen's journey from AlphaSites to Macy's corporate innovation team to becoming a partner at Camber Creek.We got to learn about how Camber Creek de-risks investments by testing startups with their 300+ real estate and construction LP network before investing.Also, we learned about J.P.'s hot take that PropTech and ConTech might not actually be mature enough for venture capital money right now - with only 1 in 4 companies spending more than 1% of revenue on digitization.Tune in to find out about: ✅ How Camber Creek operates as an "outsourced R&D department" for real estate companies ✅ Why construction tech is 5-7 years behind PropTech but might soon leapfrog it ✅ The shift in ConTech companies selling upstream to owners instead of just GCs ✅ The importance of personal brand building for VCsListen now on Spotify to hear the full conversation with J.P. Bowgen.-----------Chapters00:00 Introduction and Personal Updates01:10 Journey into Venture Capital05:30 Transition from Macy's to Camber Creek14:51 Establishing a Presence in Europe16:23 Camber Creek's Investment Thesis and Origins18:29 The Digital Transformation of Real Estate19:55 De-risking Investments through Strategic Engagement21:21 The Role of Strategic Investors in Venture Capital23:41 Navigating the Landscape of Venture Capital26:26 The Importance of Media in Deal Flow30:29 Building a Personal Brand in Venture Capital33:41 Opportunistic Investing in PropTech and Construction Tech37:30 The Shift in Technology Adoption in Construction39:36 Debunking Misconceptions about Venture Capital
read more
Bricks, Buck$ And Bytes
US VC Returns Underperform Globally - Market Saturation & Hidden Opportunities from Construction Unicorns
"The US VC market is the worst performing of all VC markets across the world in terms of financial performance." In today's episode of Bricks, Bucks and Bytes, we got to learn about BuildOps securing $127 million in Series C funding and achieving unicorn status with a $1B valuation.We also explored the structural differences between US and European contractor software markets, where European contractors are typically smaller and 5-10 years behind in software adoption compared to their US counterparts.Additionally, we gained insight into how fund size impacts investment strategy, with smaller VC funds avoiding obvious competitive spaces that larger funds eagerly pursue.Tune in to find out about:✅ Why BuildOps and Service Titan succeed with modular software for contractors✅ How SaaS business models justify higher valuations than traditional services✅ Why European construction software is following a roll-up strategy✅ The difference between investing in "the business" versus "the share price"------Chapters00:00 Introduction and Recent Developments04:50 BuildOps: A New Unicorn in Construction Tech19:06 Comparing BuildOps and ServiceTitan27:49 Valuation Insights and Market Dynamics
"Windows and doors constitute about 8% of a home's value, but the ratio actually skews upward as the value of the home goes up." - A fascinating insight into why this category commands such high margins globally.In today's episode of Bricks, Bucks and Bytes, we got to learn about Green Fortune's $4.5M funding from Fundamental, bringing cloud manufacturing to the windows and doors industry in India.We got to learn about India's evolving investment landscape, with Western funds increasingly launching India-specific strategies rather than treating it as just another "emerging market."Also, we learnt about the "Dolphin Founder" philosophy that investors value - founders who "come up for air" by proving EBITDA profitability before a funding round.Tune in to find out about:✅ Why windows are one of the most touched points in your home and critical to energy efficiency✅ How Green Fortune is filling the "missing middle" between luxury and substandard options✅ Why building materials companies perform exceptionally well in Indian public markets✅ The upcoming IPOs of construction tech companies in India for 2025Listen to the full episode on Spotify to hear more insights on construction tech investments across global markets.-----------Chapters00:00 Introduction and Guest Welcome01:39 Investment in Green Fortune: Overview and Rationale06:30 Cloud Manufacturing in the Building Materials Sector10:04 Market Dynamics: Customization and Standardization in India13:21 The Importance of Windows in Construction15:06 Green Fortune's Unique Selling Proposition18:58 Utilization of Investment Funds26:38 Business Model and Revenue Generation26:44 Exploring Green Fortune's Sales Channels29:01 Profitability and Business Model Insights31:19 Innovations in Manufacturing and Supply Chain34:01 Investment Landscape in India39:45 Challenges and Opportunities for Startups46:55 The IPO Market in India
.avif)
