AI Will Transform Your Construction GTM Strategy - The Go-To-Market Playbook That Built a Billion-Dollar ConTech
"I remember bringing Tracy Young to my job site when PlanGrid was just an MVP. She offered us the software for free - we just needed to provide the iPads. My PM and PX didn't get it. They told me, 'Don't waste my time like that again.'"In today's episode of Bricks & Bytes, we had Tom Feliz share his journey from construction sites to tech leadership at Data Grid. Tom unpacks the secrets behind effective Go-To-Market strategies in construction tech, drawing from his experiences at OpenSpace, Autodesk, and more.Tune in to find out about:✅ Why solving real industry pain points is the foundation of any successful ConTech product✅ How to identify your Ideal Customer Profile across the construction value chain✅ Why the construction volume pricing model needs to change✅ The emergence of the "Go-To-Market Engineer" and how AI is transforming salesListen to the full episode on Spotify to learn how Tom closed 5 enterprise deals in one week and why he believes agentic AI is the future of construction.------------Chapters00:00 Intro02:30 Introduction to the Conversation07:30 Tom Feliz's Journey in Construction Tech12:37 Key Components of a Successful Go-To-Market Strategy17:42 Understanding the Construction Industry's Unique Challenges22:21 Identifying Ideal Customer Profiles (ICPs) in Construction Tech27:36 Navigating the Buying Process Across Different Company Sizes31:26 The Importance of Social Proof in Construction Tech32:23 Targeting the Mid-Market: A Strategic Approach35:18 Navigating Enterprise Sales in Construction37:19 Freemium Models and Proof of Value38:47 Rethinking Pricing Models in Construction Tech41:50 The Role of FOMO in Sales Conversations45:37 Key Metrics for Construction Tech Success49:47 The Personal Connection to Construction51:38 The Impact of Our Actions52:32 Tools for Go-To-Market Success54:24 The Rise of Agentic AI in Sales58:33 The Importance of Discovery in Sales01:04:35 Resource Allocation in Sales Strategy01:06:37 Traits of a Great Salesperson01:09:36 When to Hire a Head of Sales
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Bricks & Bytes
Procore's 4 Steps to Save the Industry - Kris Lengieza - VP of Procore
"53% of the construction workforce is expected to retire by 2036. And that number is going up, not down."In today's episode of Bricks & Bytes, we had Kris from Procore and we got to learn about their just-released Future State of Construction 2025 report, which reveals how technology will transform productivity, design, decision-making, and the workforce crisis.Tune in to find out about:✅ Why contractors, not architects, will own more of the design process in the future✅ How construction teams lose 18% of project time just searching for information✅ The shift from "gut feeling" decisions to data-driven insights using AI✅ Why Procore is building "Agent Studio" to create company-specific AI you can actually trustListen now on Spotify and discover how construction's digital transformation is finally solving its biggest challenges.-----------------Chapters00:00 Intro02:50 Introduction and Industry Growth03:49 Leadership Changes at Procore04:51 The Future State of Construction Report06:47 Future of Productivity in Construction13:59 Addressing Data Search Challenges17:49 Rework and Its Causes19:46 Future of Design and Automation22:54 Case Studies in Construction Technology26:59 Future of Workforce and Talent Retention 38:25 The Intersection of Opportunity and Wealth in Construction39:00 Cultural Drivers in the Construction Industry42:21 Data-Driven Decision Making in Construction46:48 Building Trust in AI and Automation54:55 The Future of Design in Construction01:06:09 Inspiring Transformation in the Construction Industry
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Bricks & Bytes
Young Marketers Cost More Money - Marketing Mistakes & Fixes from a Silicon Valley CMO
"Hiring young, cheap marketers is actually more expensive than hiring experienced ones."That's just one of the eye-opening insights from Phil Carpenter, a fractional CMO who specializes in AEC tech startups.In today's episode of Bricks, Bucks & Bytes, we had Phil Carpenter and we got to learn about why most AEC startups fail at marketing, the hidden costs of inexperienced hires, and how to actually reach construction professionals... and many more!Tune in to find out about:✅ Why AEC customers are more skeptical than other industries and what they really want to see✅ The "crossing the chasm" strategy that determines startup success or failure✅ Why LinkedIn marketing doesn't work for most construction professionals✅ How to build a cost-effective marketing team without breaking the bankPhil's 30 years of experience in tech marketing reveals some uncomfortable truths about how startups waste money on the wrong strategies.Ready to learn from his wins and failures? Listen to the full episode on Spotify now.--------------Chapters00:00 Intro02:00 Introduction to Phil Carpenter03:59 The AEC Industry and Marketing Needs06:01 Crossing the Chasm in Technology Marketing08:01 Identifying Target Segments10:53 Customer Research and Validation13:05 Content Marketing Strategies15:10 The Role of Content Creators in Marketing16:56 SEO and AI in Marketing18:56 Testing Marketing Channels21:52 Public Relations in AEC Marketing24:58 Budgeting for Startups36:13 Measuring Marketing Performance39:59 Finding the Right Marketing Strategy41:53 The Experimenter's Mindset in Marketing42:56 Creative Marketing Stunts44:14 The Importance of Customer Case Studies47:08 Building the Right Marketing Tech Stack49:59 Scaling Marketing Strategies as Startups Grow53:18 Aligning Marketing and Sales for Success55:24 Consultative Approach to Startup Marketing59:58 Learning from Marketing Campaigns01:03:13 The Fast Follower Strategy01:05:07 Emerging Trends in AEC Technology Marketing
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Bricks & Bytes
Most Construction Tech Misses The Market - Modern Go-To-Market Strategies For Construction Tech
"The best salespeople don't need to talk about their successes - they focus on what went wrong and how to improve. At Joist AI, we don't want to hear about past wins, only lessons learned."In today's episode of Bricks and Bytes, We had Anton Marinovich from Joist AI and he shared his construction tech go-to-market journey from my father's masonry business to leading sales at Contentful, HoloBuilder, and now Joist AI.Tune in to find out about:✅ Why matching your product to workflows is crucial in construction tech✅ How simplicity in sales compensation drives the right behaviors✅ Why grit and consistency separate average salespeople from top performers✅ The importance of transparency in building trust with construction clientsListen now on Spotify to hear insights on building effective go-to-market strategies in construction tech!--------Chapters00:00 Intro00:04 Introduction and Background07:01 Journey into Construction Tech10:00 Sales Strategies and Lessons Learned13:10 Revenue Operations and CRM Importance15:59 Building a Successful Go-To-Market Strategy18:53 Understanding Customer Segmentation22:02 Sales Process and Buyer Behavior24:58 Defining Sales and Building Processes27:59 Ideal Customer Profile and Messaging38:14 Leveraging LinkedIn for Networking39:06 The Power of Video in Sales41:27 Professional Persistence in Sales43:55 Common Mistakes in Go-to-Market Strategies45:09 The Impact of AI on Sales48:12 Customer Acquisition vs. Expansion53:31 Sales Compensation Strategies01:00:20 Effective Pricing Strategies01:03:07 Future Trends in Construction Tech Sales
New Steel Tariffs Hit, Is A 12hr Work-day Unreasonable, Decision Making Frameworks, ChaGPT NoteTaker Kills Startups
50% Tarrifs are about to break construction - And That's Only The BeginningIn this episode of Bricks, Bucks & Bytes, our hosts dive deep into the chaos reshaping the construction industry and startup world. What we cover:The shocking 50% steel and aluminum tariffs that just doubled construction costs overnightWhy rebar prices have exploded 26% and added $14,000 to every homeHow 68% of builders are now facing project delays due to supplier chaosThe brutal truth about why VCs pushing "996" work culture are dead wrongChatGPT's bombshell announcement that just killed $250M worth of AI startupsWhy construction tech companies are becoming consultancies (and if that's good or bad)The real reason behind tariffs that nobody talks aboutForward deployed engineers - the new trend taking over AEC techWhy some founders are burning out while others thrive"VCs pushing 9 to 6 are idiots. Most founders have no liquid capital and are actually struggling to make ends meet. You need to do whatever makes you most effective because it's not about hours you work, it's about output." - DustinFrom supply chain disasters to startup strategies, this episode unpacks the macro forces reshaping how we build - and who survives the chaos.------------------Sponsors:BuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.io4M Analytics - Instant, reliable utility data you can trust and verify - https://www.4manalytics.com/----------------------Chpaters00:00 Introduction and Current Events04:45 Impact of New Tariffs on Construction07:48 Economic Implications of Tariffs10:55 Labor Market Dynamics in Construction13:52 Challenges in Project Management16:57 Future of Construction Projects19:52 Immigration and Labor Supply22:51 Market Reactions and Predictions25:47 Conclusion and Future Outlook31:58 Infrastructure Investment and Economic Resilience33:43 Restoration Business Dynamics34:53 Market Optimism and Economic Trends39:48 Technology in AEC: Forward Deployed Engineering52:11 Software Stack Consolidation and Customization58:09 Partnerships in Technology Solutions01:05:24 The 996 Work Culture Debate01:08:10 Personal Work Routines and Mental Health01:11:01 Decision-Making in Business01:16:24 The Role of Bias in Decision-Making01:21:02 Expertise and Learning in Business01:26:01 Hiring and Team Dynamics01:31:27 The Future of AI Note-Taking
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Bricks, Buck$ And Bytes
Builder AI $450M Bankruptcy - The Beginning Of The End for AI Startups? Johnny Ive's $6.5B Hire by OpenAI, Hiring Missionaries vs Mercenaries, TAM Reality Check
A $450 million AI startup just went bankrupt after lying about their revenue - and this might be just the beginning of the AI apocalypse.In this episode of Bricks, Bucks & Bytes, Owen, Martin, Dustin, and Patrick dive deep into the shocking collapse of Builder AI and what it reveals about the entire AI industry. From fraudulent revenue claims to human workers disguised as AI, this cautionary tale exposes the dark side of Silicon Valley's latest obsession.Key topics discussed:Builder AI's spectacular $450M bankruptcy and 25% revenue overstatementWhy 90-95% of AI companies are headed for failure according to VCsOpenAI's questionable $6.5 billion acquisition of Johnny Ive's design firmHow construction companies are getting fed up with AI promisesThe deadly mistakes founders make with venture debtWhy hiring "missionaries" beats "mercenaries" every timeThe real cost of delayed hiring decisions on cash burnWhy Ivy League credentials might actually hurt you in construction techThe truth about TAM calculations and industry sizing myths"I talked to a VC yesterday, and we were guesstimating... 90% to 95% of AI companies are just going to go to zero." - Dustin DeVanTune in for unfiltered insights on AI hype, hiring secrets, and what really matters in construction tech.----------------------Chapters00:00 Intro01:13 Welcome Back and Conference Insights04:12 AI in the AEC Industry: Challenges and Opportunities07:11 Builder AI: A Case Study in Failure10:15 The Impact of AI on Communication and Critical Thinking13:21 Navigating Debt and Financial Stability in Startups16:21 The Future of Software in Construction19:08 The Role of Communication in a Tech-Driven World33:39 Navigating Venture Debt and Equity Financing39:18 Understanding Annual Recurring Revenue (ARR) and Its Implications47:16 The AI Hype: Reality vs. Expectations53:18 Evaluating the Impact of Emerging Technologies01:05:30 The Role of Data in AI Development01:12:23 The Future of AI and Its Limitations01:18:19 Hiring Strategies in the AEC Tech World01:21:59 Understanding Talent Acquisition and Onboarding01:31:33 The Impact of Backgrounds on Hiring Success01:38:54 Assessing the True TAM of the Construction Industry----------------------------Sponsors:BuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.io4M Analytics - Instant, reliable utility data you can trust and verify - https://www.4manalytics.com/
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Bricks, Buck$ And Bytes
Why Data Centers Might Crash, Autodesk Alienates Christians, Y Combinator Predatory Practices, Paper Beats Digital, with Softbank's $100B Pledge
"Data centers might be overbuilding. When industries overshoot, they always crash back to reality." - Dustin DeVan on our latest episodeIn today's episode of Bricks, Bucks and Bytes, we got to learn about the $500B "Stargate" project between OpenAI, SoftBank, and Oracle that's having trouble finding backers as data center costs rise.We got to hear why Autodesk's God-themed ad campaign shows they don't understand their construction customers, despite having amazing 91% profit margins. Also, we heard TestFit CEO Clifton Harness explain how their tools cut dirt costs from 30% to 20% on industrial projects through better site grading.Tune in to find out about: ✅ Why smart capital is hesitant to invest in data center construction right now ✅ How Y Combinator takes 7% equity while giving little value to founders ✅ Why Safe Notes are becoming unpopular with serious investors ✅ The real reason construction permits are harder to get in the US vs Europe------------Timestamps00:00:00 Intro00:01:07 Introduction and Event Season Insights00:04:09 Data Center Construction: Boom or Bust?00:07:11 Stargate Project and AI Infrastructure Challenges00:10:03 Market Dynamics and Overcapacity Concerns00:12:59 Energy Consumption and Utility Challenges00:16:07 Investment Hesitations in Data Center Technologies00:19:04 Marketing Strategies and Autodesk's Controversial Campaign00:40:42 Distraction Tactics in Business00:42:05 Stock Valuations and Market Strategies00:43:06 Analyzing Autodesk's Financial Performance00:50:10 The Role of Boards in Corporate Governance00:52:07 Civil Engineering Innovations and Controversies00:59:11 Sales Strategies and Company Growth01:08:47 Introduction to Bricks and Bytes01:09:07 Understanding Market Segmentation01:10:01 Debating Y Combinator's Impact01:11:05 The Value of Mentorship in Startups01:13:16 Critique of SAFE Notes01:14:57 The Complexity of Infrastructure Costs01:22:08 Comparing Planning Systems: Anglosphere vs Europe
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Bricks, Buck$ And Bytes
How China Builds Nuclear Plants Cheaper, Construction's $860bn Problem, Robotics in Solar & Trump 2.0 Germany Effects
EXPOSED: How China is Building Nuclear Power for 90% Less While the West Falls Behind"Every level that you move up the construction chain, you're saving 50 bips of interest. From capital provider to owner to GC to sub to supplier to manufacturer rep - seven, eight steps, 4%. That's why a million-dollar generator costs owners $1.7 million." - Mike Powers, BuildVisionIn this episode of Bricks, Bucks & Bytes, our hosts dive into why China can build nuclear reactors at a fraction of Western costs while the US and Europe struggle with massive delays and budget overruns.Key topics include:Why China can build nuclear reactors for $2.7B while Western projects balloon to $40B+The efficiency secrets behind China's massive infrastructure projectsSmall Modular Reactors (SMRs) as a potential solution to nuclear's problemsGermany's trillion-dollar infrastructure investment planHow robotics is revolutionizing solar panel installationWhy industry events might be useful for startups but painful for everyone else"Nuclear is a cash machine when you operate it, but it ruins you when you build it, when you have to maintain it, when you have to repair it, and it completely ruins you once you have to decommission it." - Patric------------Chapters:00:00 Introduction to Nuclear Energy and Global Context06:06 Cost Disparities in Nuclear Energy Projects12:02 China's Nuclear Ambitions and Infrastructure Efficiency19:54 Understanding the Economics of Nuclear Energy31:46 The Future of Small Modular Reactors (SMRs)36:31 Energy Independence and Nuclear Power39:44 Germany's Political Landscape and Infrastructure Spending48:55 AI in Construction: Ownership of Workflows54:23 Streamlining Construction Financing and Working Capital01:08:52 Market Dynamics and Demand Aggregation01:10:46 Introduction of James Emerick and Cosmic Robotics01:11:52 Innovations in Construction Robotics01:14:42 Expanding Robotics Applications Beyond Solar01:18:05 Global Competition in Robotics and Solar Installation01:19:50 Future Projections for Solar Demand01:21:24 Business Models in Robotics01:23:10 Path to Becoming a Robotics Engineer01:24:20 The Role of Events in Networking and Business01:31:52 Event Experiences and Startup Strategies
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