#059 - Sarah Hodges - From Cashier to Chief Marketing Officer At Procore: Unveiling Key ConTech Marketing Strategies and Sarah’s Journey To The Top
In today’s episode of Bricks & Bytes, we have Sarah Hodges, the Chief Marketing Officer at Procore.
In this episode, we learn about Sarah’s journey, some key lessons Sarah learned as CMO at Procore, successful marketing strategies for startups, and much more!
Tune in to find out about:
Key lessons Sarah learned working as a Chief Marketing Officer at Procore
Different ways to test marketing strategies
How to develop confidence
Marketing strategies for startups
Procore’s marketing strategies
If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!
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Sarah Hodges | Chief Marketing Officer at Procore | ConTech
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Today’s Sponsor: beta – Construction and technology network platform
– connecting the tech industry with traditional construction partners.
Check www.the-beta.com
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Timestamps:
(0:00-2:05) - Intro
(2:05 -03:50) - Key Lessons you learnt as a CMO
(3:50-7:00) - Ways to Test Marketing Strategies
(7:00-08:50) - How to develop confidence
(8:50-18:40) - Groundbreak and its marketing strategies
(18:40-20:40) - Advice for Marketing team at Startups
(20:40- 21:30) - Outro
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Bricks & Bytes
#057 - Rohan Jawali - How LLMs And AI Will Shape the Next Decade Of Construction Tech
In today’s episode of Bricks & Bytes, we have Rohan Jawali, the Co-Founder of Joist.ai
In this episode, we learn about the key lessons Rohan learned while building an AI-based startup, the significance and capabilities of LLMs in construction, how to write better prompts, and much more!
Tune in to find out about:
How LLM’s will change construction
How to write better prompts
Limits and the future of LLMs
The key areas that LLM’s disrupt
If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!
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Rohan Jawali | Co-Founder of Joist.ai | ConTech
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Today’s Sponsor: beta – Construction and technology network platform
– connecting the tech industry with traditional construction partners.
Check www.the-beta.com
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Timestamps:
(0:00-3:28) - Intro
(4:40-8:05) - Key lessons Rohan learnt while growing Joist.ai
(8:05-13:19) - Introduction to Joist.ai
(13:19-17:30) - What are LLMs and why they are useful
(17:30-20:40) - How LLMs are changing construction drawings
(20:40-25:01) - Why Rohan prefers LLMs
(25:01-29:00) - Importance of prompting
(29:00-32:40) - Use of AI for Drawings In Construction
(32:40-35:25) - Limits of LLMs
(35:25-40:00) - Future of LLMs
(40:00-43:40) - Introduction to On Deck
(43:40-44:16) - Outro
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Bricks & Bytes
#077 - AI's Transformative Impact on Architecture and Engineering - Conversational Design, Predicting Delays and Saving £200bn
In today’s episode of Bricks & Bytes, we have Alan Mosca, Co-Founder and CTO at nPlan
In this episode, we learn about how AI is starting to transform construction planning, design, and risk analysis, how generative AI is helping architects rapidly iterate over design options, and much more!
Tune in to find out about:
How NPlan accurately analyses historical project data to predict future delays and budget overruns with over 90% accuracy
His predictions for design to be completed with conversational AI
What jobs AI threatens the most
Tips for technical founders in ensuring their AI products solve real problems and the importance of vertical specialisation.
If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!
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Alan Mosca | Co-Founder and CTO at nPlan
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Timestamps:
(00:00:00 - 00:02:13) - Intro
(00:03:31 - 00:08:18) - How Alan got into machine learning and AI
(00:08:19 - 00:16:12) - Use of AI to predict construction project risks
(00:16:13 - 00:24:18) - How to apply AI/ML to optimization and planning in construction
(00:24:19 - 00:45:26) - Impact of AI in construction
(00:45:26 - 00:48:26) - Outro
In today’s episode of Bricks & Bytes, we have Julian Clayton, the VP of Product for General Contractors at Procore.
In this episode, we learn about Julian’s journey, Innovations and product management at Procore, the role of a VP in the product team and much more!
Tune in to find out about:
What VP of Product does
How innovation happens and new products are launched
How the implementation of products are managed
Strategies to keep yourself motivated
If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!
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Julian Clayton | VP of Product for General Contractors at Procore | ConTech
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Today’s Sponsor: beta – Construction and technology network platform
– connecting the tech industry with traditional construction partners.
Check www.the-beta.com
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Timestamps:
(0:00-12:30) - Intro
(12:30 -14:50) - What a VP of Product does
(14:50-18:00) - How innovation happens while launching a new product
(18:00-24:00) - How you manage the implementation of new products
(24:00-28:10) - How do you decide on products to be released in future
(28:10-32:10) - Strategies that keep you motivated
(32:10- 33:01) - Outro
$5B Heat Crisis, 89% Productivity Drop, Startup Reality Check, SuperSede Plastic Innovation, $10M Raise Success with Sean Petterson
Is your construction project secretly losing $5 billion a year? This industry insider just exposed the shocking truth about why 89% of construction firms are failing.In this episode of Bricks, Bucks & Bytes, Owen, Martin, and Patric dive deep into the hidden forces reshaping the AEC industry, plus exclusive interviews with game-changing founders who are disrupting everything.What we cover:The $5 billion heat crisis destroying construction schedules (and why Martin thinks it's just an excuse)Why 70% of construction tech startups are failing at Series A funding roundsSean Petterson from SuperSede reveals how recycled plastic is replacing plywood foreverThe brutal truth about why all construction software has terrible UX designMo Akbari's controversial take on how AI could kill DocuSign overnightPatrick's explosive Coca-Cola business model that could transform constructionWhy Europe's buildings are designed to overheat (and what that means for your projects)Key Quote: "If you build shit companies and you raise your seed round on a shit promise and you can't deliver on that shit promise, well, at series A and B, it's easier to be found out." - Patric HellermannFrom climate disasters to funding secrets to revolutionary materials, this episode pulls back the curtain on what's really happening in construction tech. Warning: You might never look at your projects the same way again.----Sponsors:BuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.io4M Analytics - Instant, reliable utility data you can trust and verify - https://www.4manalytics.com/-------Chapters00:00 Intro01:07 Introduction and Technical Glitches04:14 Cultural Insights from Corfu07:07 Heat and Productivity in Construction10:05 Debating Heat Management Solutions13:09 Innovations in Construction for Heat Management16:12 Building Regulations and Overheating Concerns19:08 The Role of Insulation and Building Design22:06 Funding Analysis and Market Trends36:22 Funding Trends in Construction Tech41:08 Challenges in Achieving Series A and B Funding44:36 Introduction to Super Seed and Its Innovations51:58 Super Seed's Unique Product Offerings57:31 Scaling and Capacity Building in Manufacturing01:02:34 Brand Strategy and Market Positioning01:04:54 Navigating Industry Standards and Specifications01:13:46 Choosing the Right Communication Tools01:14:42 The Importance of User Experience in Construction Tech01:16:56 Evaluating Product Design and Usability01:19:38 Metrics for Assessing User Experience01:25:19 The Role of AI in Product Development01:29:24 The Future of Document Signing Solutions01:32:55 The Impact of Pricing on Market Competition01:35:24 Mo's Upcoming Project Reveal
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Bricks, Buck$ And Bytes
Vibe Coding Will Die, nPlan CTO Warning, Woodchuck $3.75M Raise, Parsepec $20M Series A,
Construction companies are claiming they're "software companies" now - but this dangerous trend could destroy the industry.In this episode of Bricks, Bucks & Bytes, Owen and Patric dive deep with Alan Mosca (CTO of nPlan) about the AI revolution that's both exciting and terrifying the construction world. Plus, we hear from Todd Thomas of Woodchuck AI about turning construction waste into profit, and Forest from Parspec Inc on their 20 million Series A raise.Key topics discussed:Why contractors thinking they can "vibe code" critical software is setting them up for disasterThe DocuSign problem: why you can't just prompt your way to enterprise securityThe AI paradox that could kill coding platforms when they get too goodHow Woodchuck AI is reducing waste costs by 30% while creating new revenue streamsWhy GCs are "pressurizing a chamber that's already at incredible high pressure"Travis Kalanick's physics breakthrough claims and what they reveal about AI hypeThe real applications of AI that are actually working in constructionKey quote: "That is basically pressurizing a chamber that is already at incredible high pressure with very thin walls. Because GCs run on insanely thin margins with very little time to spare and everything feels like you got it done by a miracle most of the time." - Alan MoscaThis episode doesn't hold back on the hard truths about AI in construction. Listen now to understand what's really happening behind the hype.
Chapters00:00 Intro01:05 Introduction to AI in Construction03:05 Challenges with AI in Construction09:53 The Future of Vibe Coding16:15 The Role of AI in Business and Investment21:16 AI Generated Content and Marketing Strategies27:35 The Influence of Extremes on Public Opinion28:10 Marketing Strategies in the Age of AI29:13 The Dangers of Intellectual Laziness in Content Creation30:03 The Rise of Vibe Coding in Construction30:57 The Challenges of Software Solutions in Construction34:05 Point Solution Fatigue in General Contracting36:56 The Slippery Slope of DIY Software Solutions40:05 Woodchuck's Innovative Approach to Waste Management41:56 AI's Role in Sustainable Construction Practices45:09 The Importance of Pre-Sorting in Waste Management47:54 The Future of Waste Management and Compliance53:07 Funding and Expansion Plans for Woodchuck57:19 The Rise of Tesla Robot Taxis01:02:10 AI in Construction Material Sourcing01:09:24 Challenges in E-commerce for Construction01:15:48 Lessons from Startup Growth
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Bricks, Buck$ And Bytes
Big Tech Rethinks Construction, Palantir $100M Nuclear Deal, Data Center Capacity Crisis & Nvidia AI Profits
Big Tech is Quietly Taking Over Construction (And Making Billions Doing It)In this episode of Bricks, Bucks & Bytes, Owen, Martin, and Patric dive deep into how tech giants are reshaping the construction industry - and who's really profiting from the AI boom.What we cover:How big tech companies are forcing construction firms to completely rethink project deliveryWhy Palantir just signed a $100 million deal with a nuclear company (and what it means for the industry)The shocking truth about where all the AI money actually goesWhy 22-28% of the world's GDP comes from projects - and what that means for capacity vs. softwareThe wild world of fundraising scams targeting desperate startupsWhether usage-based pricing models are about to collapseWhy most construction startups are solving the wrong problemsKey quote: "Why would I invest in software rather than the factory? I would invest in the factory, right? If I want to have access to space and monopolize the access to space, dude, I'm not building software. I'm building a fucking launch ramp and a reusable rocket." - PatricPlus, the hosts try (and fail spectacularly) to guess the World Economic Forum's top 10 emerging technologies of 2025. Spoiler: nobody saw "green nitrogen fixation" coming.------------------Sponsors:BuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.io4M Analytics - Instant, reliable utility data you can trust and verify - https://www.4manalytics.com/-----------------------Chapters00:00 Intro01:21 Heat Waves and Air Conditioning Trends05:23 Big Tech's Influence on Construction11:20 Capacity Challenges in Construction17:14 Palantir's Nuclear Operating System Partnership30:27 Navigating the Complexities of General Contracting33:45 The Role of Private Equity in General Contracting37:56 Emerging Technologies and Their Impact40:40 The Future of Fundraising and Scams in Startups52:35 Understanding the Venture Investment Ecosystem55:25 Navigating Fundraising Challenges58:20 The Role of Fundraising Advisors01:02:30 Effective Messaging in Marketing01:07:18 Competition vs. No Competition in Market01:11:22 Debating Usage-Based Pricing Models
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Bricks, Buck$ And Bytes
ChatGPT Makes Us Dumber, LIVE from House Factory, Vibe Designing Is Here
Does AI Actually Make Us Dumber? MIT Study Reveals Shocking Truth + $15B DocuSign vs. Tiny AI Startup In this episode of Bricks, Bucks & Bytes, hosts Owen, Martin, and Patric dive deep into the controversial world of AI and its impact on our brains, plus exclusive behind-the-scenes access to Cuby's revolutionary construction process.Key topics discussed:MIT study proves ChatGPT users show "lowest brain engagement" and get lazier over timeDocuSign's $15 billion empire threatened by AI-built copycat app - is this the future?Exclusive live tour of Cuby's construction site where entire house interiors are built in just 16 hoursWhy 95% of billion-dollar companies were NOT venture-backed (and what this means for startups)SnapTrude's game-changing V3 launch that's making architects question their pricingThe brutal truth about why top VCs avoid construction tech despite massive profit marginsLive demo of "vibe designing" - the future of architectural workflowsPlus special guests:Alex from Cuby giving exclusive construction site accessAltaf from SnapTrude revealing their revolutionary new product launchShub with insights from APAC and MENA construction marketsKey quote: "We as a venture community obsess about pumping more money into the next AI, the next software, trying to be number 101. We should stop trying to be number 101 and just try to rebuild the other 1,050 companies which have not been touched." - PatricWarning: Contains heated debates about intellectual property theft, the "muscle atrophy" effect of AI dependency, and why one VC called construction founders "cockroaches" (it's actually a compliment).Sponsors:BuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.io4M Analytics - Instant, reliable utility data you can trust and verify - https://www.4manalytics.com/Chapters00:00 Intro01:36 Introduction and Setting the Scene04:23 The Impact of AI on Critical Thinking08:18 Thought Experiment: The Drug of Supernatural Abilities12:09 The Ethics of AI and Intellectual Property24:48 Guest Introduction and Transition to Cuby Discussion26:59 Documentary Insights and Community Impact29:51 Building in Real Time: A Hands-On Approach38:18 The Future of Construction and Venture Capital48:37 Navigating the Project Economy: Opportunities and Challenges50:18 The Essence of Venture Capital51:31 Consultants vs. In-House Expertise52:33 Real Estate and Venture Capital Dynamics53:21 Innovations in Construction Technology54:26 Navigating Economic Trends in APAC56:34 Understanding Recession Dynamics59:41 Emerging Markets and AI Innovations01:02:38 Mega Projects in MENA01:08:16 The Future of Design and Workflow Solutions01:10:01 The Essence of Design: Vibes and Feelings01:10:45 The Evolution of SnapTree: From Concept to Completion01:14:28 Transforming Early Stage Design: Speed and Efficiency01:16:57 Revolutionizing Design Tools: The Power of SnapTree V301:19:44 Streamlining Communication in Design Projects01:21:47 Influencer Marketing: Expanding Reach and Engagement01:26:14 AI in Design: Myths and Realities01:27:52 The Impact of Technology on Workforce Dynamics