Pen & Paper STILL BEATS Tech In Construction - Overcoming Adoption Barriers & Driving Change In Construction
"Pen and paper is still one of the largest competitors that construction tech has."That's what Kalyn Lengieza, owner of Grindstone Consultants, told us during our latest conversation. And honestly, it hit different.In today's episode of Bricks & Bytes, we had Kalyn and we got to learn about why authenticity beats fancy tech features, how relationships still drive deals in our industry, and the real secrets behind successful construction tech marketing... and many more!Tune in to find out about: ✅ Why deals still get done on golf courses and job site trailers ✅ The time, talent, treasure framework for resource allocation ✅ How to use AI and tools like Gong to understand your customers better ✅ Why most construction tech companies are positioning themselves wrongThis episode is packed with actionable insights for founders, marketers, and anyone trying to crack the construction tech code.Listen now on Spotify and let us know what resonates with you in the comments.---------------# Podcast Timestamps00:00 Intro01:56 Introduction and Unique Connections05:10 The Importance of Authenticity in Construction Tech Marketing07:46 Kalyn's Role and Daily Involvement in Grindstone10:55 Building Relationships and Customer Acquisition Costs14:00 Leveraging AI and Tools for Marketing Efficiency16:41 Time, Talent, and Treasure Framework for Startups19:53 Prioritizing Marketing and Sales Initiatives22:47 Testing and Iterating Marketing Strategies26:03 Maintaining Customer Touchpoints and Nurturing Relationships28:54 Final Thoughts on Marketing in Construction Tech32:50 Creating a Cohesive Marketing Strategy34:58 Winning at Product Marketing36:07 Understanding Your Customers37:48 Common Positioning Mistakes41:08 Effective Messaging Frameworks42:57 Tailoring Messaging for Different Personas47:59 Key Metrics for Success52:33 Generating Qualified Leads55:53 The Best Channels for Customer Engagement59:17 Radical Changes in Go-to-Market Strategies
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Most Construction Sales Reps Are Fake Consultants - Real Sales Strategy from Ediphi's Director
You may price a job for two years just to get the chance to build it."That's the brutal reality Trey Darnell shared about construction sales today.In today's episode of Bricks & Bytes, we had Trey Darnell, Director of Sales at Ediphi, and we got to learn about why construction tech sales is completely broken, how most salespeople get it wrong, and why the industry desperately needs a new approach... and many more!Trey went from writing user guides on construction sites to becoming a sales leader at one of the hottest pre-construction tech companies. His journey reveals hard truths about our industry.Tune in to find out about:✅ Why 90% of construction salespeople fail at their job ✅ The hidden cost of pricing jobs for years without winning them ✅ Why platforms are becoming "jack of all trades, master of none" ✅ How to sell construction tech without being another annoying vendorThis episode will change how you think about buying and selling construction technology.Listen now on Spotify and let us know what you think in the comments.---------------Chapters
# Chapters00:00 Intro00:03:00 Introduction and Background of Trey Darnell00:06:02 Challenges in Construction and BIM Advocacy00:08:50 Transition to Construction Tech and PlanGrid Experience00:12:10 Sales as a Consulting Approach00:15:14 Joining Edify and the Evolution of Pre-Construction Solutions00:20:58 Go-to-Market Strategy for Edify00:27:01 Building Relationships and Understanding Client Needs00:33:07 Understanding Time to Value in Construction Tech00:37:01 Successful Go-to-Market Strategies00:41:10 Sales Cycle Dynamics and Compression Strategies00:46:38 Navigating Small vs. Large Accounts00:52:02 Pricing Strategies and Negotiation00:54:29 Traits of Successful Salespeople in Construction Tech00:57:36 Gaining Experience in the Construction Industry00:59:13 Advice for Newcomers in Construction Tech Sales01:00:41 When to Hire a Sales Leader
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Most Founders Hire CROs Too Early - Revenue Leadership Mistakes & Smart Framework from Unicorn Builders
"Bringing in a CRO too early is the death of any business. It's like bringing in Lewis Hamilton and saying drive my Fiat in a school zone."In today's episode of the Bricks & Bytes, we had Ricky from Deep Space and we got to learn about why most founders hire the wrong sales leadership at the wrong time, how to scale from zero to unicorn status, and the brutal reality of go-to-market in construction tech... and many more!Ricky took simPro from $10M to over $1B valuation as their first CRO. Now he's doing it again with Deep Space while running his own venture fund.Tune in to find out about:✅ The exact revenue stage when you should hire a CRO (hint: it's not when you think)✅ Why construction sales still requires picking up the phone in 2025✅ How to build repeatable sales processes that actually work in AEC✅ The real difference between good and bad revenue leadersListen now on Spotify and learn from someone who's actually built the playbook.
Chapters00:00 Intro01:50 Introduction and Guest Background05:48 Ricky's Journey in Tech and Venture Capital09:56 The Role of a Chief Revenue Officer (CRO)13:56 Sales Strategies and Market Adaptation17:51 Building Trust and Value in Sales21:46 Hiring Sales Reps and Team Dynamics25:38 Identifying the Right CRO for Your Business29:49 Metrics for Evaluating a CRO33:55 Advice for Early-Stage Founders36:01 Marketing and Content Strategy in AEC Tech37:54 Navigating Domain Expertise in Marketing41:15 Understanding the Sales Cycle Touchpoints43:49 Essential Tools for Early-Stage Businesses45:51 Deep Space: The Future of Construction Management Software52:52 Transparent Pricing in Software Solutions53:46 The Evolution of Product Management55:50 Balancing AI Adoption with Business Strategy57:52 Analyzing Ricky's LinkedIn Insights
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Inside AtkinsRealis' Digital Transformation - How AtkinsRealis Drives Digital ROI
"Genius is 99% perspiration and only 1% innovation."In today's episode of Bricks & Bytes, we have Darren Martin, Chief Digital Officer at Atkins Realis, sharing powerful insights about technology implementation in a global engineering firm with 40,000 employees.Tune in to find out about: ✅ How they evaluate technology investments (looking for at least 4X ROI within 12-18 months) ✅ The challenges of integrating startup technologies into enterprise environments ✅ Their approach to AI implementation across the organization ✅ Why future construction will combine "hyper personalization and hyper modularization"Listen now on Spotify to hear Darren's perspectives on innovation at scale in the AEC industry!
Construction Productivity Myths, UAE Real Estate, TIMES VC Rankings, with Barton Malow
In this episode of Bricks, Bucks & Bytes, Owen, Martin, Dustin, and Patric dive deep into the biggest misconceptions shaking up construction and venture capital. Plus, we're joined by Victor Muchiri from Barton Malow (a $5 billion general contractor) who reveals what tech actually works in the field.What we cover:Why Dubai developers are bringing $19 billion worth of construction in-house (and whether this trend will hit the West)The shocking truth about that McKinsey productivity chart everyone uses in pitch decksWhy 8 out of 10 construction companies can't even define what a "project" isTime Magazine's controversial VC rankings that reward management fees over actual returnsVictor's insider perspective on which construction technologies actually deliver resultsThe Pablo Escobar business model lesson that might change how you think about valuationsKey quote: "Construction companies can't even define what a project is. Eight different customers cannot define internally what a project is. One customer had eight different definitions. This is your business - the project is the equivalent of the order in manufacturing." - PatricFrom Sequoia being mysteriously absent from "top VC" lists to why rats eating cash might be better than some investment strategies, this episode challenges everything you think you know about construction productivity, venture capital, and business models.------------Chapters00:00 Introduction and Awkward Beginnings03:08 Dubai's In-House Construction Trend11:01 The Best Owner Logic in M&A18:40 Market Dynamics and Developer Strategies21:19 Construction Productivity and Industry Comparisons30:45 Luxury and Value in Construction32:09 The Economics of Markup and Intangible Assets34:32 Current Trends in the UK Construction Market36:02 Introduction to Barton Mello and Its Operations38:36 Innovations in Construction Technology41:31 Data Strategies in Construction45:10 Defining Projects in Construction49:59 Standardization Challenges in Construction53:15 Engaging with Startups in Construction Technology54:35 Navigating AEC Tech Startups56:01 The Importance of Industry Expertise57:09 Defining Success in Venture Capital58:36 Exploring America's Top Venture Capital Firms59:53 Evaluating Venture Capital Performance01:01:42 Critiquing the Scoring Criteria of VC Firms01:04:49 The Role of Sequoia in Venture Capital01:08:25 Understanding the Power Law in VC Investments01:10:19 The Impact of Management Fees on VC Performance01:13:13 The Purpose Behind Controversial Lists01:15:33 Top Podcasts and Their Influence
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$1.5M AI Employee Bonuses, Procore Growth Slowdown? & LinkedIn Growth Hacks with Derek Wong
What happens when AI hype, billion-dollar bets, and the cold reality of hardware vs. software collide — plus, how to dominate LinkedIn without sounding like everyone else?In this episode of Bricks, Bucks & Bytes Owen, Martin, Patric, and Dustin are joined by LinkedIn strategist Derek Wong to unpack:Which AI giant will actually have the best model by the end of August — and why public betting markets might be getting it wrongThe surprising slowdown at Procore vs. Trimble’s surge — and what it says about the future of construction techWhy hardware “moats” can be a game-changer for tech companiesThe right and wrong ways to use AI in business (and why LLMs aren’t your calculator)Derek’s playbook for turning LinkedIn into the ultimate “box of donuts” for winning high-value customers"Hardware is an amazing bathtub — once you control the install base, your software gets stickier and your distribution gets easier." — Patric Hellermann-----Sponsors:BuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.io4M Analytics - Instant, reliable utility data you can trust and verify - https://www.4manalytics.com/----- Chapters00:00 Intro01:13 Earning Potential and Career Strategies05:26 AI Models and Company Performance10:07 Evaluating AI Tools and Their Limitations14:42 Practical Applications of AI in Business17:52 Understanding User Interaction with AI Tools19:58 Market Dynamics in Construction Technology22:54 Contrasting Business Models: Procore vs. Trimble24:45 Valuation Insights and Market Perception31:25 The Future of Procore: Leadership and Vision39:28 Building Relationships through Content on LinkedIn46:45 Mind Share and Brand Recognition48:27 The Importance of Target Audience50:26 Crafting a Compelling LinkedIn Profile52:03 The Dangers of Self-Labeling54:26 Clarifying Your Value Proposition55:29 Content Strategy for Engagement57:57 The Role of Content in Building Relationships59:43 Understanding Your Goals on LinkedIn01:01:58 The Future of AI and Construction01:08:00 The AI Race and Its Implications01:09:46 Innovations in Modular Housing
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Bricks, Buck$ And Bytes
Turner's 44% Growth, Figma IPO Rogue Calculations, Meta's $150B Block & AI's 85% Fail Rate with Dex from Propel People
Construction companies are posting "impossible" growth numbers while tech giants can't spend their billions. What's really happening?In this episode of Bricks, Bucks & Bytes, Owen, Dustin, and Patric dive deep into the shocking stories reshaping the construction industry, plus a special guest appearance from construction tech veteran Dex who just raised $3 million to solve the industry's biggest crisis.What we cover:Turner Construction's mind-blowing 44% revenue growth (and why it's "impossible")The Figma IPO scandal that cost early investors millionsWhy Meta can't spend $150 billion even though they want toConstruction's $20 billion labor shortage crisisWhy 85% of AI projects fail (and the patterns that actually work)Energy bottlenecks blocking massive infrastructure spendingDex's new startup Propel People tackling the skilled worker shortageKey Quote: "This is highway robbery for the existing investors... they just lost a ton of value." - Patric on the Figma IPO controversyFrom billion-dollar construction wins to IPO disasters, energy grid meltdowns to recruiting revolutions - this episode reveals the hidden forces driving massive changes across the industry. Whether you're in AEC, tech, or just curious about where the economy is heading, these insights will change how you see the business world.-------Chapters00:00 Intro01:00 Origins of 'Okay' and Its Cultural Significance03:40 Turner's Impressive Growth in Construction06:21 Diversification and Strategic Partnerships in Construction09:23 Turner's Expansion into European Markets12:14 Figma's IPO and Market Dynamics15:01 Valuation Challenges and Investor Sentiment18:16 Banking Practices and IPO Pricing Strategies25:21 The State of AI in Enterprises29:16 Challenges of Pilot Programs30:53 Historical Insights on Project Failures35:00 Ensuring Technology Adoption41:43 Energy Infrastructure Bottlenecks47:36 Introduction to Propel People52:13 Building a Recruiting Platform for Construction56:24 Sourcing Talent in the Construction Industry58:18 Evolution of Technology in Construction60:11 The Role of Social Media in Recruitment63:04 Founder-Led Sales and Market Insights67:05 Setting Foundations for Success in Startups
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Bricks, Buck$ And Bytes
$555K Salary for Construction Engineers, Trunk Tools $40M Round, Stone Carving Robots with Monumental Labs
OpenAI is paying construction engineers $555K – but there's a catch that nobody's talking about.In this episode of Bricks, Bucks & Bytes, Owen, Martin, and Dustin expose the shocking reality behind AI salaries in construction, debunk viral industry charts, and reveal why your favorite building materials might be making a comeback.What we cover:Why OpenAI is paying engineers 5x more than top architecture firmsThe truth behind "construction AI growth" charts flooding social mediaHow AI coding tools are changing the startup game (and why most companies are doing it wrong)Trunk Tools' massive $40M funding round – and what it means for the industryInside Dexto's $15M bet on prefabrication technologyWhy stone buildings could dominate the future (thanks to robots)The real strategy behind why successful startups raise more money than they needKey quote: "I've never met a civil engineer or an architect making that much money. Ever." – Dustin DeVan on OpenAI's salary offeringsFrom fake data manipulation to robotic stone carving, this episode pulls back the curtain on where construction tech is really headed. Whether you're an investor, founder, or just trying to understand why your industry is changing so fast – this one's a must-listen.--------Sponsors:BuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.io4M Analytics - Instant, reliable utility data you can trust and verify - https://www.4manalytics.com/------------Chapters00:00 Intro01:25 Introduction and Welcome Back02:43 Exploring AI in Engineering Jobs04:55 Salary Insights for Engineers at OpenAI08:60 The Future of Engineering Roles and Compensation11:46 Equity and Compensation in Tech Companies17:32 Navigating AI Technologies in Business21:53 Funding and Growth in the AI Sector22:30 The Evolution of AI in Construction Tech25:37 The Importance of Founder Branding in Tech31:10 Analyzing AI Adoption Across Industries36:41 Dextal: Revolutionizing Prefabrication Technology51:55 Introduction to Robotic Stone Carving52:32 Innovative Building Techniques with Stone54:04 The Role of AI in Stone Carving55:53 Future of Stone Construction57:22 Business Model and Customization59:29 Reviving the Craft of Stone Carving61:11 Challenges in Stone Architecture64:32 Sustainability of Stone as a Building Material65:50 Personalization in Sculpture67:18 Market Demand for Stone Products70:51 The Future of Robotics in Construction
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