Most Founders Hire CROs Too Early - Revenue Leadership Mistakes & Smart Framework from Unicorn Builders
"Bringing in a CRO too early is the death of any business. It's like bringing in Lewis Hamilton and saying drive my Fiat in a school zone."In today's episode of the Bricks & Bytes, we had Ricky from Deep Space and we got to learn about why most founders hire the wrong sales leadership at the wrong time, how to scale from zero to unicorn status, and the brutal reality of go-to-market in construction tech... and many more!Ricky took simPro from $10M to over $1B valuation as their first CRO. Now he's doing it again with Deep Space while running his own venture fund.Tune in to find out about:✅ The exact revenue stage when you should hire a CRO (hint: it's not when you think)✅ Why construction sales still requires picking up the phone in 2025✅ How to build repeatable sales processes that actually work in AEC✅ The real difference between good and bad revenue leadersListen now on Spotify and learn from someone who's actually built the playbook.
Chapters00:00 Intro01:50 Introduction and Guest Background05:48 Ricky's Journey in Tech and Venture Capital09:56 The Role of a Chief Revenue Officer (CRO)13:56 Sales Strategies and Market Adaptation17:51 Building Trust and Value in Sales21:46 Hiring Sales Reps and Team Dynamics25:38 Identifying the Right CRO for Your Business29:49 Metrics for Evaluating a CRO33:55 Advice for Early-Stage Founders36:01 Marketing and Content Strategy in AEC Tech37:54 Navigating Domain Expertise in Marketing41:15 Understanding the Sales Cycle Touchpoints43:49 Essential Tools for Early-Stage Businesses45:51 Deep Space: The Future of Construction Management Software52:52 Transparent Pricing in Software Solutions53:46 The Evolution of Product Management55:50 Balancing AI Adoption with Business Strategy57:52 Analyzing Ricky's LinkedIn Insights
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Bricks & Bytes
Inside AtkinsRealis' Digital Transformation - How AtkinsRealis Drives Digital ROI
"Genius is 99% perspiration and only 1% innovation."In today's episode of Bricks & Bytes, we have Darren Martin, Chief Digital Officer at Atkins Realis, sharing powerful insights about technology implementation in a global engineering firm with 40,000 employees.Tune in to find out about: ✅ How they evaluate technology investments (looking for at least 4X ROI within 12-18 months) ✅ The challenges of integrating startup technologies into enterprise environments ✅ Their approach to AI implementation across the organization ✅ Why future construction will combine "hyper personalization and hyper modularization"Listen now on Spotify to hear Darren's perspectives on innovation at scale in the AEC industry!
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Bricks & Bytes
Traditional Design Stack Is Dying! - Solving Compliance Challenges with AI-Powered Floor Plans
"To be able to provide more data faster, we need to rely on generation. In order to progress a project and know what's going to be built, you need floor plans." - Jesper on why floor plan generation matters.In today's episode of the Future of Design Series from the Bricks and Bytes, we had Jesper, co-founder and CPO of Finch, sharing insights on construction tech and the evolution from architect to tech founder. His journey from running an architecture firm to building a tool that generates floor plans 13x faster is fascinating!Tune in to find out about:✅ How a viral Grasshopper prototype led to a waiting list of 80,000 professionals✅ Why interoperability between design tools is crucial for the AEC industry✅ The importance of creating "compliant" floor plans that meet regional regulations✅ Why Jesper believes the future of design stack will be a fragmented market with best-in-class toolsListen to the full episode on Spotify to learn how Finch is transforming architectural workflows and why focus is the most valuable advice for construction tech founders.Download the Future of Design report here: https://bricks-bytes.com/downloads/------------Chapters00:00 Intro06:25 From Architecture to Tech: Jesper's Journey09:22 The Birth of Finch: Addressing Industry Frustrations12:20 Innovating Design: The Unique Features of Finch15:29 Compliance in Design: Ensuring Regulatory Adherence18:30 The Future of Finch: Focus and Interoperability21:36 Understanding the Market Need: Why Floor Plans Matter24:18 Client Success Stories: Efficiency and Time Savings27:33 Defensibility and Competition: Standing Out in the Market30:15 Interoperability Challenges: Seamless Integration with Existing Tools33:13 Emerging Tools in Architecture and Design36:07 Understanding Finch's Target Audience38:45 Go-to-Market Strategies and Lessons Learned39:58 Team Structure and Development Focus42:59 Funding and Financial Strategy47:28 Future of Design Tools in Construction
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Bricks & Bytes
How PlanGrid was Acquired for $875m - Ralph Gootee, CTO
"When we launched PlanGrid, it was the only enterprise product on the iPad. Even Facebook refused to make an iPad app because Zuckerberg didn't believe in it."In today's episode of Bricks, Bucks & Bytes, we had Ralph Gootee and we got to learn about how PlanGrid became the first enterprise app on iPad, the brutal year-long acquisition process, and why pricing decisions can make or break your startup... and many more!Tune in to find out about: ✅ Why iPad was crucial to PlanGrid's success when even Facebook refused to build an iPad app ✅ The $17,000 marketing hack that involved giving away free iPads to customers ✅ How having 5 co-founders worked despite conventional wisdom saying otherwise ✅ Why AI augments engineers but won't replace them anytime soonListen now on Spotify to hear the full story behind one of construction tech's biggest exits and what Ralph is building next with TigerEye.# Chapters00:00 Intro01:45 The Journey of PlanGrid: From Startup to Acquisition11:37 Product Development and Market Fit: Lessons Learned21:44 Navigating the Acquisition Landscape: Strategies and Insights31:41 The Role of AI in Construction: Opportunities and Challenges41:49 Building for Success: Founder's Mindset and Company Culture29:49 From Idea to Prototype: The Birth of a Startup31:18 Y Combinator: The Turning Point for PlanGrid33:39 Building a Team: The Importance of Co-Founders39:45 Solo Founders vs. Co-Founders: A Comparative Insight42:40 User Acquisition: The Power of Viral Growth in Construction46:44 Pricing Strategies: Lessons Learned from PlanGrid53:54 Hiring the Best: Building a Legacy at PlanGrid54:28 The Legacy of Plangrid and Its Impact on the Industry54:58 Challenges in Recruiting and Building a Team56:26 The Importance of Hiring the Right People58:54 Scaling Challenges and the Need for Fast Decisions01:02:13 Emerging Companies in Construction Tech01:03:18 Lessons Learned from Building Plangrid01:07:12 The Role of AI in Software Development01:13:08 Introducing TigerEye: A New Venture01:20:59 Evaluating ROI in Construction Tech
$1.5M AI Employee Bonuses, Procore Growth Slowdown? & LinkedIn Growth Hacks with Derek Wong
What happens when AI hype, billion-dollar bets, and the cold reality of hardware vs. software collide — plus, how to dominate LinkedIn without sounding like everyone else?In this episode of Bricks, Bucks & Bytes Owen, Martin, Patric, and Dustin are joined by LinkedIn strategist Derek Wong to unpack:Which AI giant will actually have the best model by the end of August — and why public betting markets might be getting it wrongThe surprising slowdown at Procore vs. Trimble’s surge — and what it says about the future of construction techWhy hardware “moats” can be a game-changer for tech companiesThe right and wrong ways to use AI in business (and why LLMs aren’t your calculator)Derek’s playbook for turning LinkedIn into the ultimate “box of donuts” for winning high-value customers"Hardware is an amazing bathtub — once you control the install base, your software gets stickier and your distribution gets easier." — Patric Hellermann-----Sponsors:BuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.io4M Analytics - Instant, reliable utility data you can trust and verify - https://www.4manalytics.com/----- Chapters00:00 Intro01:13 Earning Potential and Career Strategies05:26 AI Models and Company Performance10:07 Evaluating AI Tools and Their Limitations14:42 Practical Applications of AI in Business17:52 Understanding User Interaction with AI Tools19:58 Market Dynamics in Construction Technology22:54 Contrasting Business Models: Procore vs. Trimble24:45 Valuation Insights and Market Perception31:25 The Future of Procore: Leadership and Vision39:28 Building Relationships through Content on LinkedIn46:45 Mind Share and Brand Recognition48:27 The Importance of Target Audience50:26 Crafting a Compelling LinkedIn Profile52:03 The Dangers of Self-Labeling54:26 Clarifying Your Value Proposition55:29 Content Strategy for Engagement57:57 The Role of Content in Building Relationships59:43 Understanding Your Goals on LinkedIn01:01:58 The Future of AI and Construction01:08:00 The AI Race and Its Implications01:09:46 Innovations in Modular Housing
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Bricks, Buck$ And Bytes
Turner's 44% Growth, Figma IPO Rogue Calculations, Meta's $150B Block & AI's 85% Fail Rate with Dex from Propel People
Construction companies are posting "impossible" growth numbers while tech giants can't spend their billions. What's really happening?In this episode of Bricks, Bucks & Bytes, Owen, Dustin, and Patric dive deep into the shocking stories reshaping the construction industry, plus a special guest appearance from construction tech veteran Dex who just raised $3 million to solve the industry's biggest crisis.What we cover:Turner Construction's mind-blowing 44% revenue growth (and why it's "impossible")The Figma IPO scandal that cost early investors millionsWhy Meta can't spend $150 billion even though they want toConstruction's $20 billion labor shortage crisisWhy 85% of AI projects fail (and the patterns that actually work)Energy bottlenecks blocking massive infrastructure spendingDex's new startup Propel People tackling the skilled worker shortageKey Quote: "This is highway robbery for the existing investors... they just lost a ton of value." - Patric on the Figma IPO controversyFrom billion-dollar construction wins to IPO disasters, energy grid meltdowns to recruiting revolutions - this episode reveals the hidden forces driving massive changes across the industry. Whether you're in AEC, tech, or just curious about where the economy is heading, these insights will change how you see the business world.-------Chapters00:00 Intro01:00 Origins of 'Okay' and Its Cultural Significance03:40 Turner's Impressive Growth in Construction06:21 Diversification and Strategic Partnerships in Construction09:23 Turner's Expansion into European Markets12:14 Figma's IPO and Market Dynamics15:01 Valuation Challenges and Investor Sentiment18:16 Banking Practices and IPO Pricing Strategies25:21 The State of AI in Enterprises29:16 Challenges of Pilot Programs30:53 Historical Insights on Project Failures35:00 Ensuring Technology Adoption41:43 Energy Infrastructure Bottlenecks47:36 Introduction to Propel People52:13 Building a Recruiting Platform for Construction56:24 Sourcing Talent in the Construction Industry58:18 Evolution of Technology in Construction60:11 The Role of Social Media in Recruitment63:04 Founder-Led Sales and Market Insights67:05 Setting Foundations for Success in Startups
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Bricks, Buck$ And Bytes
$555K Salary for Construction Engineers, Trunk Tools $40M Round, Stone Carving Robots with Monumental Labs
OpenAI is paying construction engineers $555K – but there's a catch that nobody's talking about.In this episode of Bricks, Bucks & Bytes, Owen, Martin, and Dustin expose the shocking reality behind AI salaries in construction, debunk viral industry charts, and reveal why your favorite building materials might be making a comeback.What we cover:Why OpenAI is paying engineers 5x more than top architecture firmsThe truth behind "construction AI growth" charts flooding social mediaHow AI coding tools are changing the startup game (and why most companies are doing it wrong)Trunk Tools' massive $40M funding round – and what it means for the industryInside Dexto's $15M bet on prefabrication technologyWhy stone buildings could dominate the future (thanks to robots)The real strategy behind why successful startups raise more money than they needKey quote: "I've never met a civil engineer or an architect making that much money. Ever." – Dustin DeVan on OpenAI's salary offeringsFrom fake data manipulation to robotic stone carving, this episode pulls back the curtain on where construction tech is really headed. Whether you're an investor, founder, or just trying to understand why your industry is changing so fast – this one's a must-listen.--------Sponsors:BuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.io4M Analytics - Instant, reliable utility data you can trust and verify - https://www.4manalytics.com/------------Chapters00:00 Intro01:25 Introduction and Welcome Back02:43 Exploring AI in Engineering Jobs04:55 Salary Insights for Engineers at OpenAI08:60 The Future of Engineering Roles and Compensation11:46 Equity and Compensation in Tech Companies17:32 Navigating AI Technologies in Business21:53 Funding and Growth in the AI Sector22:30 The Evolution of AI in Construction Tech25:37 The Importance of Founder Branding in Tech31:10 Analyzing AI Adoption Across Industries36:41 Dextal: Revolutionizing Prefabrication Technology51:55 Introduction to Robotic Stone Carving52:32 Innovative Building Techniques with Stone54:04 The Role of AI in Stone Carving55:53 Future of Stone Construction57:22 Business Model and Customization59:29 Reviving the Craft of Stone Carving61:11 Challenges in Stone Architecture64:32 Sustainability of Stone as a Building Material65:50 Personalization in Sculpture67:18 Market Demand for Stone Products70:51 The Future of Robotics in Construction
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Bricks, Buck$ And Bytes
$5B Heat Crisis, 89% Productivity Drop, Startup Reality Check, SuperSede Plastic Innovation, $10M Raise Success with Sean Petterson
Is your construction project secretly losing $5 billion a year? This industry insider just exposed the shocking truth about why 89% of construction firms are failing.In this episode of Bricks, Bucks & Bytes, Owen, Martin, and Patric dive deep into the hidden forces reshaping the AEC industry, plus exclusive interviews with game-changing founders who are disrupting everything.What we cover:The $5 billion heat crisis destroying construction schedules (and why Martin thinks it's just an excuse)Why 70% of construction tech startups are failing at Series A funding roundsSean Petterson from SuperSede reveals how recycled plastic is replacing plywood foreverThe brutal truth about why all construction software has terrible UX designMo Akbari's controversial take on how AI could kill DocuSign overnightPatrick's explosive Coca-Cola business model that could transform constructionWhy Europe's buildings are designed to overheat (and what that means for your projects)Key Quote: "If you build shit companies and you raise your seed round on a shit promise and you can't deliver on that shit promise, well, at series A and B, it's easier to be found out." - Patric HellermannFrom climate disasters to funding secrets to revolutionary materials, this episode pulls back the curtain on what's really happening in construction tech. Warning: You might never look at your projects the same way again.----Sponsors:BuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.io4M Analytics - Instant, reliable utility data you can trust and verify - https://www.4manalytics.com/-------Chapters00:00 Intro01:07 Introduction and Technical Glitches04:14 Cultural Insights from Corfu07:07 Heat and Productivity in Construction10:05 Debating Heat Management Solutions13:09 Innovations in Construction for Heat Management16:12 Building Regulations and Overheating Concerns19:08 The Role of Insulation and Building Design22:06 Funding Analysis and Market Trends36:22 Funding Trends in Construction Tech41:08 Challenges in Achieving Series A and B Funding44:36 Introduction to Super Seed and Its Innovations51:58 Super Seed's Unique Product Offerings57:31 Scaling and Capacity Building in Manufacturing01:02:34 Brand Strategy and Market Positioning01:04:54 Navigating Industry Standards and Specifications01:13:46 Choosing the Right Communication Tools01:14:42 The Importance of User Experience in Construction Tech01:16:56 Evaluating Product Design and Usability01:19:38 Metrics for Assessing User Experience01:25:19 The Role of AI in Product Development01:29:24 The Future of Document Signing Solutions01:32:55 The Impact of Pricing on Market Competition01:35:24 Mo's Upcoming Project Reveal
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