We're Already Too Late - Real Talk on Labor Crisis Solutions from Construction Brothers and Bricks & Bytes
"We reacted too late to the labor shortage. Now we need to work smarter - it has to happen."In today's episode of Bricks & Bytes, we had Tyler Campbell, host of Construction Brothers Podcast, and we got to learn about why construction tech keeps failing, the reality behind the $13 trillion industry myth, and how major projects still run on Excel spreadsheets... and many more!Tyler shared eye-opening insights from his journey building FieldProof and interviewing hundreds of industry leaders.Tune in to find out about:✅ Why RFIs have become weapons for project delays ✅ The real reason construction apps fail to get field adoption ✅ How a £100 million project runs entirely on Excel ✅ Why robotics and AI agents are the only path forwardThe construction industry is more fragmented than we think. Time to face the hard truths about where we're heading.Watch now on Youtube to hear the full conversation about construction's biggest challenges and what comes next.--------------Chapters00:00 Intro01:50 Introduction and Podcast Origins04:53 The Fragmentation of the Construction Industry07:43 The Journey of Starting a Podcast13:50 Content Creation and Audience Engagement19:55 Challenges and Issues in the Construction Industry28:14 Comparing Construction Markets: US vs UK32:04 Mindset and Risk-Taking in Construction36:17 The Role of Technology in Construction39:36 Data Collection Challenges in Construction44:44 The Future of Robotics in Construction51:21 Human-Centric Technology in Construction
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Bricks & Bytes
Every Home Is A Prototype - 30X Growth & Mass Customization from Ex-Amazon VP
"We're building about 30 times more square footage this year than we did last year."That's what Vikas Enti told me. And he's not talking about some massive construction company.He's talking about a startup that's completely reimagining how homes get built.In today's episode of Bricks & Bytes, we had Vikas Enti, CEO of Reframe Systems and former Amazon Robotics VP, and we got to learn about how he's applying mass customization principles from e-commerce to solve the housing crisis, why every home built today is essentially a prototype, and how his team can fix construction mistakes in 9 minutes while the industry takes weeks... and many more!Vikas spent 11 years at Amazon Robotics deploying over half a million robots. Now he's using that same software-defined manufacturing approach to build climate-resilient homes faster and cheaper than traditional construction.Tune in to find out about:✅ Why the assembly line approach is killing modular construction ✅ How they're solving the skilled trades shortage with iPad instructions ✅ The real reason construction costs $350-450 per square foot in infill markets ✅ Why 40% of plumbers and electricians will retire in the next 10 yearsListen now on Spotify and discover how one team is turning construction into a software problem.
Chapters03:00 Introduction and Recent Developments06:03 Expansion into California and Fire Resilience08:45 Vikas Enti's Background and Transition to Construction12:11 The Need for Mass Customization in Construction15:01 Software-Defined Manufacturing and Automation17:55 Design Automation and User Interaction20:55 Challenges in Hardware and Automation24:08 The Future of Construction and Change Management35:41 Navigating Change Management in Construction37:30 The Shift to Developer-Centric Models39:11 Embracing a Beginner's Mindset for Innovation41:50 Scaling Microfactories and Business Models44:48 Delivering Turnkey Solutions: The Role of Microfactories48:31 Unit Economics and Competitive Positioning52:24 Balancing Profitability and Affordability54:29 Understanding Competition in the Construction Industry59:32 The Information Problem in Construction
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Bricks & Bytes
Most Startups Die at $5M ARR - Breaking the $10M Barrier in Construction Tech
"The best renewal is no renewal. So closing a three-year agreement, right?"In today's episode of our Go To Market Series from the Bricks & Bytes Podcast, we have Kevin Halter (CRO of OpenSpace) share his journey from scaling PlanGrid from $5M to $100M+ ARR and building high-performing sales teams in construction tech.Tune in to find out about:✅ Why construction tech requires a unique go-to-market approach focused on project-level ROI✅ How to transition from project-level sales to enterprise agreements (the key to breaking the $10M ARR ceiling)✅ What to look for when hiring sales talent ("fire in the belly")✅ When founders should hire their first VP of Sales vs CROWhether you're a founder struggling with the 5-10M ARR plateau or a sales leader in construction tech, this episode delivers practical insights on building scalable go-to-market motions in an industry where "it's easy to start a pilot, but hard to scale."
06:30 Introduction to Construction Tech Journey09:30 Scaling from 5M to 100M ARR12:31 Understanding Project-Level Value15:22 Building Trust and Transparency in Construction18:28 Transitioning to Enterprise-Level Sales21:28 The Importance of Customer Success Management24:28 Hiring the Right Sales Team27:29 Effective Communication with Executives30:24 Building Long-Term Partnerships33:31 Creating a Scalable Sales Model44:47 Building Long-Term Partnerships (appears to be repeated)48:30 Lessons from Biotech for Construction Tech53:17 Hiring and Scaling Sales Team57:57 Developing Talent and Leadership1:07:31 Choosing the Right Company to Join1:14:53 When to Hire a Chief Revenue Officer
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Bricks & Bytes
Construction Tech Marketing is Broken - Industry Skepticism Problem & Proven Go-to-Market from Ex-director of Marketing at 4M Analytics
"We're in an industry that loves ROI calculators... but the industry has built some sort of skepticism to these ROI calculators."This reality check from David Horesh hit different.In today's episode of Bricks and Bytes, we had David Horesh and we got to learn about why construction marketing is still a blue ocean, how to avoid the handshake trap, and why memes might be your secret weapon... and many more!Tune in to find out about:✅ Why understanding construction jargon is make-or-break for tech marketers✅ The leaky bucket problem killing your sales funnel✅ How AI agents can replace entire marketing teams✅ Why construction professionals want memes with their morning coffeeDavid spent 7 years helping construction tech companies go from zero to serious ARR. His insights on digital marketing in a traditional industry will change how you think about go-to-market.Listen now on Spotify and discover what most construction tech founders get wrong about marketing.----------Chapters00:00 Intro01:52 Introduction to David Horesh and His Journey04:50 Understanding Go-To-Market Strategies07:52 The Importance of Knowing Your Customer10:52 Defining Go-To-Market Team Structures13:50 Navigating Change in the Construction Industry16:54 Building Relationships and Network Effects19:43 The Role of ROI in Marketing Strategies22:54 Marketing Channels in Construction26:00 Leveraging Digital Marketing in Construction28:42 Creating Engaging Content for the Industry38:22 Building Relationships in Marketing40:37 From Traffic to Sales: The Conversion Process43:27 The Importance of Awareness and Trust48:52 Understanding the Marketing Funnel55:58 Recruiting the Right Marketing Talent01:01:51 Leveraging AI in Marketing01:04:51 Measuring Marketing Success
$1.5M AI Employee Bonuses, Procore Growth Slowdown? & LinkedIn Growth Hacks with Derek Wong
What happens when AI hype, billion-dollar bets, and the cold reality of hardware vs. software collide — plus, how to dominate LinkedIn without sounding like everyone else?In this episode of Bricks, Bucks & Bytes Owen, Martin, Patric, and Dustin are joined by LinkedIn strategist Derek Wong to unpack:Which AI giant will actually have the best model by the end of August — and why public betting markets might be getting it wrongThe surprising slowdown at Procore vs. Trimble’s surge — and what it says about the future of construction techWhy hardware “moats” can be a game-changer for tech companiesThe right and wrong ways to use AI in business (and why LLMs aren’t your calculator)Derek’s playbook for turning LinkedIn into the ultimate “box of donuts” for winning high-value customers"Hardware is an amazing bathtub — once you control the install base, your software gets stickier and your distribution gets easier." — Patric Hellermann-----Sponsors:BuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.io4M Analytics - Instant, reliable utility data you can trust and verify - https://www.4manalytics.com/----- Chapters00:00 Intro01:13 Earning Potential and Career Strategies05:26 AI Models and Company Performance10:07 Evaluating AI Tools and Their Limitations14:42 Practical Applications of AI in Business17:52 Understanding User Interaction with AI Tools19:58 Market Dynamics in Construction Technology22:54 Contrasting Business Models: Procore vs. Trimble24:45 Valuation Insights and Market Perception31:25 The Future of Procore: Leadership and Vision39:28 Building Relationships through Content on LinkedIn46:45 Mind Share and Brand Recognition48:27 The Importance of Target Audience50:26 Crafting a Compelling LinkedIn Profile52:03 The Dangers of Self-Labeling54:26 Clarifying Your Value Proposition55:29 Content Strategy for Engagement57:57 The Role of Content in Building Relationships59:43 Understanding Your Goals on LinkedIn01:01:58 The Future of AI and Construction01:08:00 The AI Race and Its Implications01:09:46 Innovations in Modular Housing
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Bricks, Buck$ And Bytes
Turner's 44% Growth, Figma IPO Rogue Calculations, Meta's $150B Block & AI's 85% Fail Rate with Dex from Propel People
Construction companies are posting "impossible" growth numbers while tech giants can't spend their billions. What's really happening?In this episode of Bricks, Bucks & Bytes, Owen, Dustin, and Patric dive deep into the shocking stories reshaping the construction industry, plus a special guest appearance from construction tech veteran Dex who just raised $3 million to solve the industry's biggest crisis.What we cover:Turner Construction's mind-blowing 44% revenue growth (and why it's "impossible")The Figma IPO scandal that cost early investors millionsWhy Meta can't spend $150 billion even though they want toConstruction's $20 billion labor shortage crisisWhy 85% of AI projects fail (and the patterns that actually work)Energy bottlenecks blocking massive infrastructure spendingDex's new startup Propel People tackling the skilled worker shortageKey Quote: "This is highway robbery for the existing investors... they just lost a ton of value." - Patric on the Figma IPO controversyFrom billion-dollar construction wins to IPO disasters, energy grid meltdowns to recruiting revolutions - this episode reveals the hidden forces driving massive changes across the industry. Whether you're in AEC, tech, or just curious about where the economy is heading, these insights will change how you see the business world.-------Chapters00:00 Intro01:00 Origins of 'Okay' and Its Cultural Significance03:40 Turner's Impressive Growth in Construction06:21 Diversification and Strategic Partnerships in Construction09:23 Turner's Expansion into European Markets12:14 Figma's IPO and Market Dynamics15:01 Valuation Challenges and Investor Sentiment18:16 Banking Practices and IPO Pricing Strategies25:21 The State of AI in Enterprises29:16 Challenges of Pilot Programs30:53 Historical Insights on Project Failures35:00 Ensuring Technology Adoption41:43 Energy Infrastructure Bottlenecks47:36 Introduction to Propel People52:13 Building a Recruiting Platform for Construction56:24 Sourcing Talent in the Construction Industry58:18 Evolution of Technology in Construction60:11 The Role of Social Media in Recruitment63:04 Founder-Led Sales and Market Insights67:05 Setting Foundations for Success in Startups
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Bricks, Buck$ And Bytes
$555K Salary for Construction Engineers, Trunk Tools $40M Round, Stone Carving Robots with Monumental Labs
OpenAI is paying construction engineers $555K – but there's a catch that nobody's talking about.In this episode of Bricks, Bucks & Bytes, Owen, Martin, and Dustin expose the shocking reality behind AI salaries in construction, debunk viral industry charts, and reveal why your favorite building materials might be making a comeback.What we cover:Why OpenAI is paying engineers 5x more than top architecture firmsThe truth behind "construction AI growth" charts flooding social mediaHow AI coding tools are changing the startup game (and why most companies are doing it wrong)Trunk Tools' massive $40M funding round – and what it means for the industryInside Dexto's $15M bet on prefabrication technologyWhy stone buildings could dominate the future (thanks to robots)The real strategy behind why successful startups raise more money than they needKey quote: "I've never met a civil engineer or an architect making that much money. Ever." – Dustin DeVan on OpenAI's salary offeringsFrom fake data manipulation to robotic stone carving, this episode pulls back the curtain on where construction tech is really headed. Whether you're an investor, founder, or just trying to understand why your industry is changing so fast – this one's a must-listen.--------Sponsors:BuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.io4M Analytics - Instant, reliable utility data you can trust and verify - https://www.4manalytics.com/------------Chapters00:00 Intro01:25 Introduction and Welcome Back02:43 Exploring AI in Engineering Jobs04:55 Salary Insights for Engineers at OpenAI08:60 The Future of Engineering Roles and Compensation11:46 Equity and Compensation in Tech Companies17:32 Navigating AI Technologies in Business21:53 Funding and Growth in the AI Sector22:30 The Evolution of AI in Construction Tech25:37 The Importance of Founder Branding in Tech31:10 Analyzing AI Adoption Across Industries36:41 Dextal: Revolutionizing Prefabrication Technology51:55 Introduction to Robotic Stone Carving52:32 Innovative Building Techniques with Stone54:04 The Role of AI in Stone Carving55:53 Future of Stone Construction57:22 Business Model and Customization59:29 Reviving the Craft of Stone Carving61:11 Challenges in Stone Architecture64:32 Sustainability of Stone as a Building Material65:50 Personalization in Sculpture67:18 Market Demand for Stone Products70:51 The Future of Robotics in Construction
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Bricks, Buck$ And Bytes
$5B Heat Crisis, 89% Productivity Drop, Startup Reality Check, SuperSede Plastic Innovation, $10M Raise Success with Sean Petterson
Is your construction project secretly losing $5 billion a year? This industry insider just exposed the shocking truth about why 89% of construction firms are failing.In this episode of Bricks, Bucks & Bytes, Owen, Martin, and Patric dive deep into the hidden forces reshaping the AEC industry, plus exclusive interviews with game-changing founders who are disrupting everything.What we cover:The $5 billion heat crisis destroying construction schedules (and why Martin thinks it's just an excuse)Why 70% of construction tech startups are failing at Series A funding roundsSean Petterson from SuperSede reveals how recycled plastic is replacing plywood foreverThe brutal truth about why all construction software has terrible UX designMo Akbari's controversial take on how AI could kill DocuSign overnightPatrick's explosive Coca-Cola business model that could transform constructionWhy Europe's buildings are designed to overheat (and what that means for your projects)Key Quote: "If you build shit companies and you raise your seed round on a shit promise and you can't deliver on that shit promise, well, at series A and B, it's easier to be found out." - Patric HellermannFrom climate disasters to funding secrets to revolutionary materials, this episode pulls back the curtain on what's really happening in construction tech. Warning: You might never look at your projects the same way again.----Sponsors:BuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.io4M Analytics - Instant, reliable utility data you can trust and verify - https://www.4manalytics.com/-------Chapters00:00 Intro01:07 Introduction and Technical Glitches04:14 Cultural Insights from Corfu07:07 Heat and Productivity in Construction10:05 Debating Heat Management Solutions13:09 Innovations in Construction for Heat Management16:12 Building Regulations and Overheating Concerns19:08 The Role of Insulation and Building Design22:06 Funding Analysis and Market Trends36:22 Funding Trends in Construction Tech41:08 Challenges in Achieving Series A and B Funding44:36 Introduction to Super Seed and Its Innovations51:58 Super Seed's Unique Product Offerings57:31 Scaling and Capacity Building in Manufacturing01:02:34 Brand Strategy and Market Positioning01:04:54 Navigating Industry Standards and Specifications01:13:46 Choosing the Right Communication Tools01:14:42 The Importance of User Experience in Construction Tech01:16:56 Evaluating Product Design and Usability01:19:38 Metrics for Assessing User Experience01:25:19 The Role of AI in Product Development01:29:24 The Future of Document Signing Solutions01:32:55 The Impact of Pricing on Market Competition01:35:24 Mo's Upcoming Project Reveal
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