Pen & Paper STILL BEATS Tech In Construction - Overcoming Adoption Barriers & Driving Change In Construction
"Pen and paper is still one of the largest competitors that construction tech has."That's what Kalyn Lengieza, owner of Grindstone Consultants, told us during our latest conversation. And honestly, it hit different.In today's episode of Bricks & Bytes, we had Kalyn and we got to learn about why authenticity beats fancy tech features, how relationships still drive deals in our industry, and the real secrets behind successful construction tech marketing... and many more!Tune in to find out about: ✅ Why deals still get done on golf courses and job site trailers ✅ The time, talent, treasure framework for resource allocation ✅ How to use AI and tools like Gong to understand your customers better ✅ Why most construction tech companies are positioning themselves wrongThis episode is packed with actionable insights for founders, marketers, and anyone trying to crack the construction tech code.Listen now on Spotify and let us know what resonates with you in the comments.---------------# Podcast Timestamps00:00 Intro01:56 Introduction and Unique Connections05:10 The Importance of Authenticity in Construction Tech Marketing07:46 Kalyn's Role and Daily Involvement in Grindstone10:55 Building Relationships and Customer Acquisition Costs14:00 Leveraging AI and Tools for Marketing Efficiency16:41 Time, Talent, and Treasure Framework for Startups19:53 Prioritizing Marketing and Sales Initiatives22:47 Testing and Iterating Marketing Strategies26:03 Maintaining Customer Touchpoints and Nurturing Relationships28:54 Final Thoughts on Marketing in Construction Tech32:50 Creating a Cohesive Marketing Strategy34:58 Winning at Product Marketing36:07 Understanding Your Customers37:48 Common Positioning Mistakes41:08 Effective Messaging Frameworks42:57 Tailoring Messaging for Different Personas47:59 Key Metrics for Success52:33 Generating Qualified Leads55:53 The Best Channels for Customer Engagement59:17 Radical Changes in Go-to-Market Strategies
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Bricks & Bytes
Most Construction Sales Reps Are Fake Consultants - Real Sales Strategy from Ediphi's Director
You may price a job for two years just to get the chance to build it."That's the brutal reality Trey Darnell shared about construction sales today.In today's episode of Bricks & Bytes, we had Trey Darnell, Director of Sales at Ediphi, and we got to learn about why construction tech sales is completely broken, how most salespeople get it wrong, and why the industry desperately needs a new approach... and many more!Trey went from writing user guides on construction sites to becoming a sales leader at one of the hottest pre-construction tech companies. His journey reveals hard truths about our industry.Tune in to find out about:✅ Why 90% of construction salespeople fail at their job ✅ The hidden cost of pricing jobs for years without winning them ✅ Why platforms are becoming "jack of all trades, master of none" ✅ How to sell construction tech without being another annoying vendorThis episode will change how you think about buying and selling construction technology.Listen now on Spotify and let us know what you think in the comments.---------------Chapters
# Chapters00:00 Intro00:03:00 Introduction and Background of Trey Darnell00:06:02 Challenges in Construction and BIM Advocacy00:08:50 Transition to Construction Tech and PlanGrid Experience00:12:10 Sales as a Consulting Approach00:15:14 Joining Edify and the Evolution of Pre-Construction Solutions00:20:58 Go-to-Market Strategy for Edify00:27:01 Building Relationships and Understanding Client Needs00:33:07 Understanding Time to Value in Construction Tech00:37:01 Successful Go-to-Market Strategies00:41:10 Sales Cycle Dynamics and Compression Strategies00:46:38 Navigating Small vs. Large Accounts00:52:02 Pricing Strategies and Negotiation00:54:29 Traits of Successful Salespeople in Construction Tech00:57:36 Gaining Experience in the Construction Industry00:59:13 Advice for Newcomers in Construction Tech Sales01:00:41 When to Hire a Sales Leader
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Bricks & Bytes
Most Founders Hire CROs Too Early - Revenue Leadership Mistakes & Smart Framework from Unicorn Builders
"Bringing in a CRO too early is the death of any business. It's like bringing in Lewis Hamilton and saying drive my Fiat in a school zone."In today's episode of the Bricks & Bytes, we had Ricky from Deep Space and we got to learn about why most founders hire the wrong sales leadership at the wrong time, how to scale from zero to unicorn status, and the brutal reality of go-to-market in construction tech... and many more!Ricky took simPro from $10M to over $1B valuation as their first CRO. Now he's doing it again with Deep Space while running his own venture fund.Tune in to find out about:✅ The exact revenue stage when you should hire a CRO (hint: it's not when you think)✅ Why construction sales still requires picking up the phone in 2025✅ How to build repeatable sales processes that actually work in AEC✅ The real difference between good and bad revenue leadersListen now on Spotify and learn from someone who's actually built the playbook.
Chapters00:00 Intro01:50 Introduction and Guest Background05:48 Ricky's Journey in Tech and Venture Capital09:56 The Role of a Chief Revenue Officer (CRO)13:56 Sales Strategies and Market Adaptation17:51 Building Trust and Value in Sales21:46 Hiring Sales Reps and Team Dynamics25:38 Identifying the Right CRO for Your Business29:49 Metrics for Evaluating a CRO33:55 Advice for Early-Stage Founders36:01 Marketing and Content Strategy in AEC Tech37:54 Navigating Domain Expertise in Marketing41:15 Understanding the Sales Cycle Touchpoints43:49 Essential Tools for Early-Stage Businesses45:51 Deep Space: The Future of Construction Management Software52:52 Transparent Pricing in Software Solutions53:46 The Evolution of Product Management55:50 Balancing AI Adoption with Business Strategy57:52 Analyzing Ricky's LinkedIn Insights
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Bricks & Bytes
Inside AtkinsRealis' Digital Transformation - How AtkinsRealis Drives Digital ROI
"Genius is 99% perspiration and only 1% innovation."In today's episode of Bricks & Bytes, we have Darren Martin, Chief Digital Officer at Atkins Realis, sharing powerful insights about technology implementation in a global engineering firm with 40,000 employees.Tune in to find out about: ✅ How they evaluate technology investments (looking for at least 4X ROI within 12-18 months) ✅ The challenges of integrating startup technologies into enterprise environments ✅ Their approach to AI implementation across the organization ✅ Why future construction will combine "hyper personalization and hyper modularization"Listen now on Spotify to hear Darren's perspectives on innovation at scale in the AEC industry!
AEC's Craziest Acquisition Ever? Landing Page 101, UK Construction Doomed, Robotics to win 2026
Is the $390M AECOM-Consigli Deal Actually Worth It? (And Why Everyone Has an Opinion)In this episode of Bricks, Bucks & Bytes, Owen, Martin, and Dustin dive into the construction tech industry's hottest acquisition while unpacking what it means for the future of AEC software.Key topics discussed:The AECOM acquisition of Norwegian AI startup Consigli for $390M and whether the valuation is justifiedEngineering consultancies buying software startups: smart strategy or risky bet?Dustin's firsthand experience with acquisitions and what actually happens post-dealThe hidden challenges of integrating AI software into traditional construction firmsOut-of-the-box LLMs vs. custom-built AI: which wins for construction takeoffs?Announcing the AEC Prediction Market closed beta (launching December 8th)"The level of precision that these models are gonna reach is gonna far exceed even what you would do on your own at some point. And it's very, very close anyway." – Dustin DeVanPlus: Why Owen's satirical LinkedIn post about the deal went viral, Dustin's impressive turkey trot performance, and the upcoming debate between Luigi and Powers on whether general AI models can truly replace specialized construction tools.Our SponsorsAphex is the multiplayer planning platform where construction teams plan together, stay aligned, and deliver projects faster – check out aphex.coArchdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comBuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.ioChapters00:00 Intro01:24 Introduction to Live Streaming Challenges 07:24 Discussion on AECOM's Acquisition of Consigli 19:19 The King Making Strategy in VC Investments 24:22 Funding Strategies in Competitive Markets 26:26 The Challenges of Venture Capital 29:19 Navigating Market Pressures and Investment Timing 31:40 UK Construction Market Trends 34:19 US Construction Landscape and Economic Outlook 36:10 Innovations in Construction Technology 38:07 The Future of Robotics in Construction 41:10 Landing Page Strategies for Startups 50:48 The Importance of Visuals in Product Presentation 53:14 Building Trust Through Social Proof 53:56 Effective Website Design Principles 55:51 The Role of Terminology in Industry Credibility 59:07 Innovative Approaches to AI in Construction 01:02:53 The Upcoming LLM Debate01:09:20 Launching the AEC Prediction Market
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Bricks, Buck$ And Bytes
Bobyard's $35M AI Claims, Oracle's $523B Backlog, Larry Ellison's Debt Mastery, Parallax Worlds $4.9M Robot Testing, ChatGPT vs Construction Reality
Can You Really Bid a Construction Project in Minutes? One Founder Says Yes, a Contractor Says It's "Completely Inaccurate"In this episode of Bricks, Bucks & Bytes, Martin, Patric, and Dustin tear into the latest construction tech funding news, Oracle's jaw-dropping earnings, and set up what might be the most heated debate in AEC tech this year.What's covered:Bobyard's $35M Series A for AI-powered takeoffs—and why Dustin thinks their marketing claims miss the mark on how pre-construction actually worksOracle's $523 billion revenue backlog (yes, that's more than the GDP of Norway, Austria, and Vietnam combined)How Larry Ellison became the master of debt financing and why the AI bubble might not be bursting yetTanmay Agarwal from Parallax Worlds joins to explain their $4.9M raise and how they stress-test robots in hyper-realistic digital twins before they hit factory floorsThe battle lines drawn: Mike Powers and Luigi La Corte face off in a heated teaser for Tuesday's debate on whether ChatGPT and Gemini have actually "solved" construction estimatingThe quote:"Estimating, quantity takeoff is not the most time consuming aspect of pre-construction. For any person that's ever been a part of pre-construction, that spans years. You do not spend years doing quantity takeoff." — DustinPlus, next week is the final episode of 2025—and there might be costumes involved.Our Sponsor: Archdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comBuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.ioAphex is the multiplayer planning platform where construction teams plan together, stay aligned, and deliver projects faster – check out aphex.coChapters00:00 Intro01:31 Introduction and Overview of Topics 04:24 Bobyard's Series A Funding and Impact on Construction 07:18 Debate on Trade-Specific Models vs. General Models 10:21 Challenges in Construction Estimation 13:22 The Role of Pricing in Construction Estimation 16:08 Oracle's Financial Performance and Its Implications 19:03 Future of AI in Construction 31:44 The Role of AI in Financial Models 32:41 Data Centers and the Future of AI 33:53 Understanding Oracle's Business Model 35:22 Debt Financing and Its Implications 37:19 Market Dynamics in Dubai's Real Estate 39:58 The German Economy and Construction Trends 41:19 Current State of the US Construction Market 49:33 Advancements in Robotics and AI Testing 1:00:33 Intersection of Hardware and Software in Robotics 1:01:15 Construction Robotics and Digital Twins 1:02:37 The Value of Simulation in Construction Tech 1:03:31 Data Integration from On-Site Solutions 1:04:10 Closing Thoughts and Future Directions 1:07:39 Debate on AI in Construction 1:12:24 Open Source and Benchmarking in Construction Tech
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Bricks, Buck$ And Bytes
nPlan Raises £11.9M Series B, AI Agents Lack Evals Crisis, WhatsApp Dominates 90% Site Communication
"Most AI Agents Will Die" - Why This CTO Is Terrified About What's Coming
In this episode of Bricks, Bucks & Bytes, hosts Owen Drury, Martin, and Patric Hellermann sit down with some of construction tech's boldest builders who aren't holding back. Fresh off massive funding rounds and hard-won lessons, they reveal what's really happening behind the hype.
What we cover: - nPlan's £11.9M Series B - Alan Mosca (CTO) explains why they accidentally solved molecule generation while building scheduling AI- Factors' $56M raise - How they're financing $250-300M of construction work annually (and the "trick" banks don't want you to know)- The AI agent apocalypse - Why lack of evaluation frameworks will "kill off most agents"- WhatsApp is eating construction tech - 90% of site communication happens here, and smart founders are finally paying attention- Smart glasses revolution - Why this could be as transformative as mobile phones on construction sites- AI consultancies without humans - The controversial future of PM firms charging on outcomes, not hours- Why one founder stopped fundraising - "Customer money is the best capital" and why raising is a "massive distraction"- 5 accelerators, 5 lessons - Prakash Senghani (Navatech) on contradictory advice and what actually works in the Middle East- Regional pricing secrets - Why per-user pricing fails in the UAE and what to do instead
Key Quote:"I think we're getting to a stage where AI is going to become like the internet, right? You don't tell people that my app runs on the internet. That's obvious. You're going to get to a stage where your app has AI. Yeah, that's obvious, right? What are you doing with it? What's the outcome?" - Prakash Senghani
Featuring: Alan Mosca (nPlan CTO), Nitin Bhandari (Planera), and Prakash Senghani (Navatech)
🎧 Listen to the Podcast: https://open.spotify.com/show/3P7JkiN9X3N4Kh6jlDsOgi?si=91JP5nxvQbKStkp8AQdAOg 📩 Subscribe to the Bricks & Bytes Newsletter: https://bricks-bytes.beehiiv.com/🌐 Visit our website: http://bricks-bytes.com/
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Sponsors:BuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.ioArchdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.com
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Chapters00:00 Intro02:12 Introduction and Guest Introduction04:61 Funding News and Company Growth08:03 Technological Innovations in Scheduling10:40 Generative Models and Unexpected Discoveries13:31 Developing Custom Models for Specific Tasks16:24 The Importance of Data and Research19:08 Convergence of Machine Learning Techniques22:13 AI Skepticism and Misuse24:52 The Future of AI in Construction Tech28:08 Collaborative Scheduling and User Experience30:57 Evaluating AI Performance33:36 Insights from Nitin on Data Center Construction36:32 Planera's Unique Approach to Scheduling39:28 The Role of AI in Scheduling42:20 Lessons from Past Collaborative Tools45:18 The Future of Scheduling Technology46:33 Introduction and Context Setting47:25 Navigating Growing Pains in Business48:17 The Role of AI in Business Operations49:44 Understanding the Product and Its Impact51:14 Practical Applications of AI in Safety54:45 Target Customers and Market Strategy55:48 Shifting Gears: The Future of Construction Tech1:00:17 The Evolution of Software and Company Structures1:04:09 Current Business Climate in the Region1:06:13 The Rise of Construction Tech Startups1:10:05 Experiences with Accelerators1:15:39 Pricing Strategies for Startups1:18:41 Conclusion and Future Outlook
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Bricks, Buck$ And Bytes
Procore’s AI Bomb, Should VCs Pick Ideas, Revolutionary Site Layout Tool
Last week at Groundbreak, Procore launched Helix AI Agents claiming to make startups like Trunk Tools and Datagrid "obsolete overnight."In this episode of Bricks, Bucks & Bytes, we invited Datagrid's CEO Tiago to respond (spoiler: he ghosted us... draw your own conclusions 👀)Owen, Martin, Dustin, and Patric also dives into one of the most controversial questions in startup investing: Should founders ask VCs for business ideas?In this episode:Why asking investors for startup ideas means you're already losingThe real reason big corporations can never innovate from withinWhere the truth about building outlier businesses actually liesWhy construction tech is heating up right now (and nobody knows what's coming)The Procore AI agent announcement that's shaking up the industryHow to find insights that actually matter (hint: it's not from VCs)The Brutal Reality: "If a VC had such a unique insight on that business, it would almost be a compelling enough reason to leave their job to pursue it because those things are so special and so rare"The construction tech arena is heating up. Big announcements. Bold claims. But who's actually solving real problems?If you're building in construction tech, this episode reveals the playbook no one's talking about.Watch the full breakdown before everyone else figures it out.
Chapters00:00 Intro01:32 Introduction to Business Ideas and AI Agents04:21 The Role of Investors in Business Ideation07:26 The Nature of Outlier Businesses10:05 The Limitations of VC Insights13:01 The Impact of New Browsers on Market Dynamics15:54 Procore's AI Agent Announcement and Industry Reactions18:51 Comparing Procore with Competitors28:01 Procore's Evolving Submittal Process29:04 Market Dominance and Industry Assumptions29:45 AI's Role in Construction Tech30:59 Data Activation Challenges32:10 The Importance of Data Connectivity33:54 Market Power and Vendor Lock-in34:23 Assumptions in the Construction Tech Landscape35:34 Tracy's Insights on Startup Strategies36:44 Defensibility in Construction Tech38:28 Collaboration and Network Effects39:20 Introduction to Mechasys40:07 Innovative Layout Solutions42:29 As-Built Documentation and Modifications44:29 Comparing Layout Solutions46:15 Hardware Development and Manufacturing49:20 Accuracy and Cost Competitiveness51:39 Understanding BOM Costs in Manufacturing54:32 Product Versatility and Customer Needs55:23 Innovations in Construction Management Software01:00:06 Challenges Faced by Residential Contractors01:04:21 The Importance of Estimating in Construction01:08:04 Navigating the Competitive Landscape of Construction Tech