AI Will Transform Your Construction GTM Strategy - The Go-To-Market Playbook That Built a Billion-Dollar ConTech
"I remember bringing Tracy Young to my job site when PlanGrid was just an MVP. She offered us the software for free - we just needed to provide the iPads. My PM and PX didn't get it. They told me, 'Don't waste my time like that again.'"In today's episode of Bricks & Bytes, we had Tom Feliz share his journey from construction sites to tech leadership at Data Grid. Tom unpacks the secrets behind effective Go-To-Market strategies in construction tech, drawing from his experiences at OpenSpace, Autodesk, and more.Tune in to find out about:✅ Why solving real industry pain points is the foundation of any successful ConTech product✅ How to identify your Ideal Customer Profile across the construction value chain✅ Why the construction volume pricing model needs to change✅ The emergence of the "Go-To-Market Engineer" and how AI is transforming salesListen to the full episode on Spotify to learn how Tom closed 5 enterprise deals in one week and why he believes agentic AI is the future of construction.------------Chapters00:00 Intro02:30 Introduction to the Conversation07:30 Tom Feliz's Journey in Construction Tech12:37 Key Components of a Successful Go-To-Market Strategy17:42 Understanding the Construction Industry's Unique Challenges22:21 Identifying Ideal Customer Profiles (ICPs) in Construction Tech27:36 Navigating the Buying Process Across Different Company Sizes31:26 The Importance of Social Proof in Construction Tech32:23 Targeting the Mid-Market: A Strategic Approach35:18 Navigating Enterprise Sales in Construction37:19 Freemium Models and Proof of Value38:47 Rethinking Pricing Models in Construction Tech41:50 The Role of FOMO in Sales Conversations45:37 Key Metrics for Construction Tech Success49:47 The Personal Connection to Construction51:38 The Impact of Our Actions52:32 Tools for Go-To-Market Success54:24 The Rise of Agentic AI in Sales58:33 The Importance of Discovery in Sales01:04:35 Resource Allocation in Sales Strategy01:06:37 Traits of a Great Salesperson01:09:36 When to Hire a Head of Sales
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Bricks & Bytes
Procore's 4 Steps to Save the Industry - Kris Lengieza - VP of Procore
"53% of the construction workforce is expected to retire by 2036. And that number is going up, not down."In today's episode of Bricks & Bytes, we had Kris from Procore and we got to learn about their just-released Future State of Construction 2025 report, which reveals how technology will transform productivity, design, decision-making, and the workforce crisis.Tune in to find out about:✅ Why contractors, not architects, will own more of the design process in the future✅ How construction teams lose 18% of project time just searching for information✅ The shift from "gut feeling" decisions to data-driven insights using AI✅ Why Procore is building "Agent Studio" to create company-specific AI you can actually trustListen now on Spotify and discover how construction's digital transformation is finally solving its biggest challenges.-----------------Chapters00:00 Intro02:50 Introduction and Industry Growth03:49 Leadership Changes at Procore04:51 The Future State of Construction Report06:47 Future of Productivity in Construction13:59 Addressing Data Search Challenges17:49 Rework and Its Causes19:46 Future of Design and Automation22:54 Case Studies in Construction Technology26:59 Future of Workforce and Talent Retention 38:25 The Intersection of Opportunity and Wealth in Construction39:00 Cultural Drivers in the Construction Industry42:21 Data-Driven Decision Making in Construction46:48 Building Trust in AI and Automation54:55 The Future of Design in Construction01:06:09 Inspiring Transformation in the Construction Industry
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Bricks & Bytes
Young Marketers Cost More Money - Marketing Mistakes & Fixes from a Silicon Valley CMO
"Hiring young, cheap marketers is actually more expensive than hiring experienced ones."That's just one of the eye-opening insights from Phil Carpenter, a fractional CMO who specializes in AEC tech startups.In today's episode of Bricks, Bucks & Bytes, we had Phil Carpenter and we got to learn about why most AEC startups fail at marketing, the hidden costs of inexperienced hires, and how to actually reach construction professionals... and many more!Tune in to find out about:✅ Why AEC customers are more skeptical than other industries and what they really want to see✅ The "crossing the chasm" strategy that determines startup success or failure✅ Why LinkedIn marketing doesn't work for most construction professionals✅ How to build a cost-effective marketing team without breaking the bankPhil's 30 years of experience in tech marketing reveals some uncomfortable truths about how startups waste money on the wrong strategies.Ready to learn from his wins and failures? Listen to the full episode on Spotify now.--------------Chapters00:00 Intro02:00 Introduction to Phil Carpenter03:59 The AEC Industry and Marketing Needs06:01 Crossing the Chasm in Technology Marketing08:01 Identifying Target Segments10:53 Customer Research and Validation13:05 Content Marketing Strategies15:10 The Role of Content Creators in Marketing16:56 SEO and AI in Marketing18:56 Testing Marketing Channels21:52 Public Relations in AEC Marketing24:58 Budgeting for Startups36:13 Measuring Marketing Performance39:59 Finding the Right Marketing Strategy41:53 The Experimenter's Mindset in Marketing42:56 Creative Marketing Stunts44:14 The Importance of Customer Case Studies47:08 Building the Right Marketing Tech Stack49:59 Scaling Marketing Strategies as Startups Grow53:18 Aligning Marketing and Sales for Success55:24 Consultative Approach to Startup Marketing59:58 Learning from Marketing Campaigns01:03:13 The Fast Follower Strategy01:05:07 Emerging Trends in AEC Technology Marketing
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Bricks & Bytes
Most Construction Tech Misses The Market - Modern Go-To-Market Strategies For Construction Tech
"The best salespeople don't need to talk about their successes - they focus on what went wrong and how to improve. At Joist AI, we don't want to hear about past wins, only lessons learned."In today's episode of Bricks and Bytes, We had Anton Marinovich from Joist AI and he shared his construction tech go-to-market journey from my father's masonry business to leading sales at Contentful, HoloBuilder, and now Joist AI.Tune in to find out about:✅ Why matching your product to workflows is crucial in construction tech✅ How simplicity in sales compensation drives the right behaviors✅ Why grit and consistency separate average salespeople from top performers✅ The importance of transparency in building trust with construction clientsListen now on Spotify to hear insights on building effective go-to-market strategies in construction tech!--------Chapters00:00 Intro00:04 Introduction and Background07:01 Journey into Construction Tech10:00 Sales Strategies and Lessons Learned13:10 Revenue Operations and CRM Importance15:59 Building a Successful Go-To-Market Strategy18:53 Understanding Customer Segmentation22:02 Sales Process and Buyer Behavior24:58 Defining Sales and Building Processes27:59 Ideal Customer Profile and Messaging38:14 Leveraging LinkedIn for Networking39:06 The Power of Video in Sales41:27 Professional Persistence in Sales43:55 Common Mistakes in Go-to-Market Strategies45:09 The Impact of AI on Sales48:12 Customer Acquisition vs. Expansion53:31 Sales Compensation Strategies01:00:20 Effective Pricing Strategies01:03:07 Future Trends in Construction Tech Sales
$500k Salaries for Mechanics, VC’s Getting Defrauded, DOT Causes Chaos
"You give me money, and I tell you, 'I'm going to circle back in 18 months and let you know what I did with your money.' That's what a safe note is."In this episode of Bricks, Bucks & Bytes, Martin, Mike Powers, Dustin DeVan, and Patric Hellermann dive into the messy reality of construction tech funding, government policy shakeups, and the AI hype that's burning through millions.Key topics discussed:The brutal truth about EU vs US startup ecosystems and where the smart money is goingWhy safe notes are "stupid money" and how founders are getting away with zero accountabilityCharlie Javis sentenced to 7 years for defrauding JPMorgan with fake user numbersConstruction AI is boring: why every startup is chasing the same chatbot dreamDepartment of Transportation's new ruling that just invalidated 40,000+ DBE certifications overnightHeavy equipment mechanics earning $500K through on-demand platforms while dealers pay them $80KPlus, guest interviews with:Alex Kraft, founder of Heave, on disrupting the $180/hour equipment repair racketWissam Akra, CEO of Toughleaf, breaking down the DOT policy bomb that's reshaping billions in infrastructure contracts"Think about how absolutely stupid that method is. You come to me, you offer me money, and I tell you, 'I'm going to circle back in 18 months and let you know what I did with your money.' That's what a safe note is." From government shutdowns to mechanics making half a million on an app, this episode exposes what's really happening behind the scenes in construction tech.--------------Our Sponsor: Archdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.com
Chapters00:00 Intro01:35 Introduction and Government Shutdown Discussion04:07 Comparing EU and US Startups05:29 The Future of Startups in the EU08:29 Investment Trends in the US and EU11:00 Challenges in Construction Tech Across Borders14:06 Transactional Models and Regional Specificity15:41 Startup Ecosystems in Construction17:17 The Future of Construction Tech Startups18:23 AI in Pre-Construction and Its Limitations22:24 Fraud in Startups: A Cautionary Tale30:52 Introducing HEAVE: A Marketplace for Heavy Equipment Repairs38:19 Transforming an Antiquated Industry40:39 Service Agreements and Customer Trust42:16 Innovative Pricing Models in Equipment Maintenance47:46 Changes in DBE Certification and Its Impact55:31 The Future of Construction Tech and Compliance
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Bricks, Buck$ And Bytes
NEOM Cancelled, 21K Dead, SoftBank's $5.4B Bet, Track3D Raises $10M
Is Saudi Arabia's $500B Dream Dead? Plus: The $5.4B Robotics Deal That Changes EverythingIn this episode of Bricks, Bucks & Bytes, Owen, Martin, and Patric dive into the biggest construction and tech stories shaking up the industry right now.What we cover:NEOM's collapse - Why Saudi Arabia is pulling the plug on "The Line" and what it means for construction startups in the region (spoiler: 21,000 workers died building this dream)SoftBank's massive $5.4B bet - Breaking down the ABB Robotics acquisition and what "physical AI" really means for constructionThe humanoid vs. specialized robots debate - Which will actually take over construction sites first?Calvin from CrewScope on using gamification to boost worker productivity (yes, leaderboards for drywallers are real)NK from Track3D reveals how they raised $10M to turn reality capture data into instant project insights - no BIM model requiredThe AI circus continues - From OpenAI "killing 1000 startups" to Nvidia's brilliant financing scheme with xAIKey quote: "People have been trying solutions for so long. I don't think it's on the industry - they've been trying. It's on us as technology providers. Our technology is not simple enough." - NK Chaitanya, Track3DPlus: Owen somehow gets invited to speak at an RICS conference after failing their exam three times. Sometimes persistence beats credentials.Our Sponsor: Archdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comBuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.io
Chapters00:00 Intro01:15 Introduction and Personal Insights on Health Tracking04:01 The Impact of Technology on Health and Well-being07:22 Exploring the Neom Project and Its Challenges09:55 The Future of Neom and Its Implications for Startups12:43 Investor Perspectives on Government-Funded Projects16:02 The Robotics Acquisition and Market Dynamics24:27 Understanding the Robotics Value Chain29:17 The Impact of Chinese Robotics on Western Markets30:49 SoftBank's Strategic Acquisition of ABB Robotics32:45 The Future of Robotics in Construction34:19 AI's Influence on the Robotics Industry39:49 Exploring CrewScope's Innovative Approach to Construction52:43 Building Partnerships in the Construction Industry53:11 Transformative Labor Savings in Construction55:01 Building Partnerships for Innovation55:13 Behavioral Change in Technology Adoption56:27 Automating Construction Monitoring with Track3D58:11 Expanding Go-To-Market Strategies59:59 Simplicity in Reality Capture Solutions01:01:41 Customer Preparedness and Market Dynamics01:04:34 The Role of Technology in Construction Verification01:06:43 Pricing Strategies for Construction Technology01:08:47 Global Team Dynamics in Tech Development01:09:49 The Future of Construction Technology
This female founder just broke a construction tech record that no one saw comingIn this episode of Bricks, Bucks & Bytes, Owen, Dustin, Maria, Kevin, and Stjepan dive deep into the biggest moves shaking up construction tech right now.Key topics discussed:- Maria Davidson's historic $94M fundraise - the most ever raised by a female founder in construction tech- Why mixing venture capital with strategic partnerships is the secret sauce for growth - Procore's surprising new CEO choice and what it means for the industry- Oracle's aggressive push into construction tech and the M&A war heating up- Why Zoom is killing your career and you need to get back to face-to-face meetings- The hidden AI revolution happening in construction companies (that management doesn't know about)- Data center boom creating massive opportunities and risks for contractors- How to build authentic relationships that actually close enterprise deals
Key quote:"I'm very surprised by this selection because this person was already on the board of Procore where Procore has been stagnant since they went IPO. You've been sitting at the table the entire time and the stock's done nothing." - Dustin on Procore's new CEO pickFrom record-breaking fundraises to controversial leadership decisions, this episode reveals the power moves and industry secrets that are reshaping construction tech forever.-----------------Chapters00:00 Intro01:25 Introduction and Technical Difficulties04:08 Celebrating Investment Success07:13 The Value of Strategic vs. Venture Capital10:04 Hiring and Building a Strong Team13:08 The Importance of Candidate Experience16:16 Future Plans and Market Expansion19:11 Navigating Industry Challenges and Opportunities25:51 Navigating the Solar Industry and Employment Challenges28:09 Strategic Partnerships and Investment in Construction Tech30:55 Innovations in Project Management and Supply Chain Solutions34:26 Procore's New Leadership and Industry Implications43:24 Oracle's Strategic Positioning in Construction Tech45:30 M&A Activity in Construction Tech46:30 Oracle's Strategic Moves48:18 The Importance of Community in Construction Tech49:22 The Future of Major Players in Construction Tech50:26 Building Relationships Beyond Zoom56:17 Cultural Considerations in Business01:00:25 AI in AEC: Perspectives and Opportunities01:04:22 Building a Business Around AI01:08:28 The Power of Authentic Communication----------🎧 Listen to the Podcast: https://open.spotify.com/show/3P7JkiN9X3N4Kh6jlDsOgi?si=91JP5nxvQbKStkp8AQdAOg 📩 Subscribe to the Bricks & Bytes Newsletter: https://bricks-bytes.beehiiv.com/🌐 Visit our website: http://bricks-bytes.com/📲 Follow us: LinkedIn: https://www.linkedin.com/company/bricks-bytes/ Twitter: https://x.com/bricksbytespod Instagram: https://www.instagram.com/bricksbytes/
Sponsors:BuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.ioArchdesk - “The #1 Construction Management Software for Growing Companies Manage your projects from Tender to Handover” check archdesk.comEnjoying the insights? Hit that Subscribe button to stay ahead in construction tech, AI, and the future of how we build.
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Bricks, Buck$ And Bytes
Oracle $100B Hour, AI Government Fail, OpenSpace CEO, Barefoot Office Debate
Oracle's CEO Just Made $100 Billion in One Hour While Your Government Wastes Millions on AI That Doesn't WorkIn this episode of Bricks, Bucks & Bytes, Owen, Dustin, and Martin dive deep into the wild world of tech promises, government failures, and what's really happening behind the scenes in construction technology.Key Topics:Oracle's shocking $300 billion OpenAI deal and Larry Ellison's instant $100 billion windfallWhy the UK government's Microsoft Copilot trial was a complete disasterThe brutal truth about why companies keep buying expensive software that doesn't workOpenSpace CEO Jeevan Kalanithi reveals how reality capture is evolving beyond just taking picturesWhether going barefoot in the office makes you a genius or just weirdWhy pre-construction technology is decades behind field management toolsThe real reason AI won't save construction anytime soonSpecial guest Jeevan Kalanithi from OpenSpace joins to discuss their major Waypoint conference announcements and shares his thoughts on the AI race in construction.Key Quote: "No one's ever going to get fired because they bought Microsoft or Oracle. That's why Microsoft Teams is everywhere, even though it's trash." - DustinFrom billion-dollar stock moves to taxpayer waste to the future of building, this episode exposes the gap between tech hype and construction reality.
Chapters00:00 Intro01:45 Introduction and Travel Updates04:37 Oracle's Rise and AI Partnerships07:32 Oracle's Financial Forecast and Market Impact10:26 Productivity Trials and Microsoft 365 Co-Pilot13:05 Government Trials and AI in Planning15:52 Debate on Office Attire and Footwear27:44 The Importance of Company Culture30:13 Fashion and Professionalism in the Workplace34:46 Funding Announcements and Market Dynamics41:20 Reality Capture and Its Future in Construction55:20 Trends in RealityCapture59:11 The Importance of Data Consolidation01:02:11 Safety and Progress Tracking in Construction01:07:02 Navigating Competition in the Market01:09:58 The Role of AI in RealityCapture01:13:50 Future Directions and Company Vision
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