Building Mercator: From 90 Investor Pitches in 3 Weeks to Changing How Contractors Find Projects
"Pre-construction is actually just free construction because it's a lot of work up front that you don't often get paid for." - Chloe Smith, CEO of Mercator
In today's episode of Bricks and Bytes, we sat down with Chloe Smith, who shared her journey of building Mercator, a construction tech startup that's changing how contractors find early-stage project opportunities.
Tune in to discover:
✅ Why Mercator focuses only on Texas (for now) and how they plan to expand
✅ The power of hiring for talent over skill in a fast-growing startup
✅ How they built their own "accelerator" by carefully selecting operator-investors
✅ Their unique approach to product development through an intensive beta program with general contractors
Listen to the full episode on Spotify to learn how Mercator is helping contractors get involved in projects before the bidding phase even begins - as Chloe puts it, "It's almost like using a marriage registry as a dating app."
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00:00 Intro
02:43 Introduction to Chloe Smith and Mercator
05:45 The Journey into Construction and Data Strategy
08:40 Understanding Mercator's Functionality
11:46 Data Sources and Technology Behind Mercator
14:50 The Role of Large Language Models
17:34 Target Customers and Market Focus
20:41 Project Detail Pages and User Experience
23:45 Data Visibility and Insights
26:29 Utilizing Construction Data for Industry Reports
29:50 Expansion from Canada to the US
32:48 Revenue Model and Future Growth
36:46 Understanding Product-Market Fit
38:57 The Fundraising Journey
45:07 Building a Strong Investor Network
51:44 Evolving Go-To-Market Strategies
1:02:43 Hiring for Talent vs. Skill
1:04:43 Defensibility in the Age of AI
1:05:20 Choosing the Right Mentors
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Bricks & Bytes
What We Learned After a Year of Talking to Construction Tech's Biggest Names - November Monthly Review
"Follow the money to grow, follow your passion to build. While US construction tech startups have raised $30B, India's $1B investment is yielding better returns."
In today's episode of Bricks & Bytes, we did our November Monthly Review where we reflected on an action-packed month of content creation and exciting future plans.
We even explored fascinating market dynamics, founder insights, and geographic opportunities in construction tech.
Tune in to find out about:
✅ Our successful launch of the AI in Construction Report and first steps into monetization
✅ Highlights from our Boston trip interviewing startups at Suffolk's boost cohort
✅ Behind the scenes of the upcoming Ediphi super series releasing in January
✅ Plans for New York and San Francisco tour in 2025, plus a potential India expansion
Listen to the full episode on Spotify to hear Owen, Martin, and Patric discuss their key takeaways from November, upcoming content plans, and Patric’s take on why founders often over-obsess with product and under-obsess with distribution.
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Chapters
00:00 End of Year Reflections
03:01 Cultural Differences in Business Mindset
05:50 The Impact of Travel on Business
08:47 Exploring AI in Construction
12:11 The Role of Community in Innovation
14:55 Challenges in Design and Construction Software
17:52 The Disconnect Between Traditional and Startup Worlds
21:00 The Influence of Trust in Business Relationships
24:07 Venture Capitalists in Government
26:59 The Future of Governance and Innovation
32:48 Understanding Argentina's Political Landscape
35:09 The Importance of Product Distribution
40:40 Marketing Challenges in Construction Tech
43:47 Trends in AEC Technology
44:29 Talent Acquisition in the AEC Sector
46:03 Investment Trends in Construction Tech
50:34 Cultural Insights: Christmas Traditions
57:33 Closing Thoughts and Future Plans
It's great to watch how Alrik and ONX Homes are innovating within the logistics (Alrik) and prefabricated home building (ONX Homes).
In this episode, we sat with Patric and had an in-depth discussion about Alrik, a pioneering construction tech company known for its sophisticated software solutions that monitor and supervise fleet activities.
We also discussed about ONX Homes, a trailblazer in the South Florida housing market, utilizing precast concrete wall slabs to revolutionize single-family home construction.
Wrapping up, Patric told us about various pricing models for software as a service (SaaS) in the construction sector, examining how companies can effectively monetize their offerings while providing value to their clients.
Key Takeaways:
Alrik offers software for supervising and monitoring fleet activity in the construction sector, aiming to improve productivity and sustainability.
The intersection of logistics and construction tech is crucial for optimizing construction through efficient supply chains.
Having a background in construction or logistics can provide valuable insights and connections when building a construction tech startup.
ONX Homes is a single-family home building company in South Florida that uses precast concrete elements to build homes.
Pricing models for software as a service in the construction industry often involve annual or monthly subscriptions, token models, or hybrid models based on features, usage, or seats.
Timestamps:
00:00 Alrik: Optimizing Fleet Activity in Construction
05:43 The Intersection of Logistics and Construction Tech
09:33 ONX Homes: Innovating with Precast Concrete
13:11 The Importance of Background in Construction Tech Startups
Companies Mentioned:
Alrik
ONX Homes
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Bricks & Bytes
BBBC 06/04/24 - Okibo's $7.85M Funding, Construction Labor Shortages and Robotics Revolution
Okibo, a groundbreaking robotics company, has recently secured $7.85 million in equity funding. Their innovative product—a drywall finishing and painting robot—guided by AI and sensors, offers a transformative solution to address the persistent labor shortage and enhance efficiency in construction projects.
In this episode, we explore how robotics are reshaping the construction landscape and how Okibo's service-oriented approach to selling painting services, rather than the robots themselves, is revolutionizing industry norms.
We delve into the significance of partnerships and subcontractor models in scaling robotics ventures within construction, highlighting how these collaborations are essential for widespread adoption and implementation.
Key Takeaways:
Okibo secures $7.85 million in equity funding for their AI-guided drywall finishing and painting robot.
Robotics offer a solution to the labor shortage crisis in construction while enhancing project efficiency.
Partnerships and subcontractor models play a pivotal role in scaling robotics ventures within the construction industry.
The funding landscape for robotics in construction is growing steadily, signaling significant potential for innovation.
The future of robotics in construction lies in specialized product and software companies focusing on controlled environments and highly repeatable motions.
Companies Mentioned:
Okibo : https://okibo.com/
Monumental : https://www.monumental.co/
Icon Robotics : https://www.iconrobotics.com/
Canvas : http://gocanvas.io/
Paintjet : https://paintjet.com/
Promise Robotics : https://promiserobotics.com/
Timestamps:
00:00 Introduction and Overview
01:05 Addressing the Labor Shortage in Construction
08:05 Scaling Robotics Companies through Subcontractor Models
13:46 The Future of Robotics in Construction
25:18 The Use Cases of Robotics in Construction
29:55 The Nuances of Funding Rounds in Venture Capital
31:11 Wrap-up and Personal Reflections
$500k Salaries for Mechanics, VC’s Getting Defrauded, DOT Causes Chaos
"You give me money, and I tell you, 'I'm going to circle back in 18 months and let you know what I did with your money.' That's what a safe note is."In this episode of Bricks, Bucks & Bytes, Martin, Mike Powers, Dustin DeVan, and Patric Hellermann dive into the messy reality of construction tech funding, government policy shakeups, and the AI hype that's burning through millions.Key topics discussed:The brutal truth about EU vs US startup ecosystems and where the smart money is goingWhy safe notes are "stupid money" and how founders are getting away with zero accountabilityCharlie Javis sentenced to 7 years for defrauding JPMorgan with fake user numbersConstruction AI is boring: why every startup is chasing the same chatbot dreamDepartment of Transportation's new ruling that just invalidated 40,000+ DBE certifications overnightHeavy equipment mechanics earning $500K through on-demand platforms while dealers pay them $80KPlus, guest interviews with:Alex Kraft, founder of Heave, on disrupting the $180/hour equipment repair racketWissam Akra, CEO of Toughleaf, breaking down the DOT policy bomb that's reshaping billions in infrastructure contracts"Think about how absolutely stupid that method is. You come to me, you offer me money, and I tell you, 'I'm going to circle back in 18 months and let you know what I did with your money.' That's what a safe note is." From government shutdowns to mechanics making half a million on an app, this episode exposes what's really happening behind the scenes in construction tech.--------------Our Sponsor: Archdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.com
Chapters00:00 Intro01:35 Introduction and Government Shutdown Discussion04:07 Comparing EU and US Startups05:29 The Future of Startups in the EU08:29 Investment Trends in the US and EU11:00 Challenges in Construction Tech Across Borders14:06 Transactional Models and Regional Specificity15:41 Startup Ecosystems in Construction17:17 The Future of Construction Tech Startups18:23 AI in Pre-Construction and Its Limitations22:24 Fraud in Startups: A Cautionary Tale30:52 Introducing HEAVE: A Marketplace for Heavy Equipment Repairs38:19 Transforming an Antiquated Industry40:39 Service Agreements and Customer Trust42:16 Innovative Pricing Models in Equipment Maintenance47:46 Changes in DBE Certification and Its Impact55:31 The Future of Construction Tech and Compliance
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Bricks, Buck$ And Bytes
NEOM Cancelled, 21K Dead, SoftBank's $5.4B Bet, Track3D Raises $10M
Is Saudi Arabia's $500B Dream Dead? Plus: The $5.4B Robotics Deal That Changes EverythingIn this episode of Bricks, Bucks & Bytes, Owen, Martin, and Patric dive into the biggest construction and tech stories shaking up the industry right now.What we cover:NEOM's collapse - Why Saudi Arabia is pulling the plug on "The Line" and what it means for construction startups in the region (spoiler: 21,000 workers died building this dream)SoftBank's massive $5.4B bet - Breaking down the ABB Robotics acquisition and what "physical AI" really means for constructionThe humanoid vs. specialized robots debate - Which will actually take over construction sites first?Calvin from CrewScope on using gamification to boost worker productivity (yes, leaderboards for drywallers are real)NK from Track3D reveals how they raised $10M to turn reality capture data into instant project insights - no BIM model requiredThe AI circus continues - From OpenAI "killing 1000 startups" to Nvidia's brilliant financing scheme with xAIKey quote: "People have been trying solutions for so long. I don't think it's on the industry - they've been trying. It's on us as technology providers. Our technology is not simple enough." - NK Chaitanya, Track3DPlus: Owen somehow gets invited to speak at an RICS conference after failing their exam three times. Sometimes persistence beats credentials.Our Sponsor: Archdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comBuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.io
Chapters00:00 Intro01:15 Introduction and Personal Insights on Health Tracking04:01 The Impact of Technology on Health and Well-being07:22 Exploring the Neom Project and Its Challenges09:55 The Future of Neom and Its Implications for Startups12:43 Investor Perspectives on Government-Funded Projects16:02 The Robotics Acquisition and Market Dynamics24:27 Understanding the Robotics Value Chain29:17 The Impact of Chinese Robotics on Western Markets30:49 SoftBank's Strategic Acquisition of ABB Robotics32:45 The Future of Robotics in Construction34:19 AI's Influence on the Robotics Industry39:49 Exploring CrewScope's Innovative Approach to Construction52:43 Building Partnerships in the Construction Industry53:11 Transformative Labor Savings in Construction55:01 Building Partnerships for Innovation55:13 Behavioral Change in Technology Adoption56:27 Automating Construction Monitoring with Track3D58:11 Expanding Go-To-Market Strategies59:59 Simplicity in Reality Capture Solutions01:01:41 Customer Preparedness and Market Dynamics01:04:34 The Role of Technology in Construction Verification01:06:43 Pricing Strategies for Construction Technology01:08:47 Global Team Dynamics in Tech Development01:09:49 The Future of Construction Technology
This female founder just broke a construction tech record that no one saw comingIn this episode of Bricks, Bucks & Bytes, Owen, Dustin, Maria, Kevin, and Stjepan dive deep into the biggest moves shaking up construction tech right now.Key topics discussed:- Maria Davidson's historic $94M fundraise - the most ever raised by a female founder in construction tech- Why mixing venture capital with strategic partnerships is the secret sauce for growth - Procore's surprising new CEO choice and what it means for the industry- Oracle's aggressive push into construction tech and the M&A war heating up- Why Zoom is killing your career and you need to get back to face-to-face meetings- The hidden AI revolution happening in construction companies (that management doesn't know about)- Data center boom creating massive opportunities and risks for contractors- How to build authentic relationships that actually close enterprise deals
Key quote:"I'm very surprised by this selection because this person was already on the board of Procore where Procore has been stagnant since they went IPO. You've been sitting at the table the entire time and the stock's done nothing." - Dustin on Procore's new CEO pickFrom record-breaking fundraises to controversial leadership decisions, this episode reveals the power moves and industry secrets that are reshaping construction tech forever.-----------------Chapters00:00 Intro01:25 Introduction and Technical Difficulties04:08 Celebrating Investment Success07:13 The Value of Strategic vs. Venture Capital10:04 Hiring and Building a Strong Team13:08 The Importance of Candidate Experience16:16 Future Plans and Market Expansion19:11 Navigating Industry Challenges and Opportunities25:51 Navigating the Solar Industry and Employment Challenges28:09 Strategic Partnerships and Investment in Construction Tech30:55 Innovations in Project Management and Supply Chain Solutions34:26 Procore's New Leadership and Industry Implications43:24 Oracle's Strategic Positioning in Construction Tech45:30 M&A Activity in Construction Tech46:30 Oracle's Strategic Moves48:18 The Importance of Community in Construction Tech49:22 The Future of Major Players in Construction Tech50:26 Building Relationships Beyond Zoom56:17 Cultural Considerations in Business01:00:25 AI in AEC: Perspectives and Opportunities01:04:22 Building a Business Around AI01:08:28 The Power of Authentic Communication----------🎧 Listen to the Podcast: https://open.spotify.com/show/3P7JkiN9X3N4Kh6jlDsOgi?si=91JP5nxvQbKStkp8AQdAOg 📩 Subscribe to the Bricks & Bytes Newsletter: https://bricks-bytes.beehiiv.com/🌐 Visit our website: http://bricks-bytes.com/📲 Follow us: LinkedIn: https://www.linkedin.com/company/bricks-bytes/ Twitter: https://x.com/bricksbytespod Instagram: https://www.instagram.com/bricksbytes/
Sponsors:BuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.ioArchdesk - “The #1 Construction Management Software for Growing Companies Manage your projects from Tender to Handover” check archdesk.comEnjoying the insights? Hit that Subscribe button to stay ahead in construction tech, AI, and the future of how we build.
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Bricks, Buck$ And Bytes
Oracle $100B Hour, AI Government Fail, OpenSpace CEO, Barefoot Office Debate
Oracle's CEO Just Made $100 Billion in One Hour While Your Government Wastes Millions on AI That Doesn't WorkIn this episode of Bricks, Bucks & Bytes, Owen, Dustin, and Martin dive deep into the wild world of tech promises, government failures, and what's really happening behind the scenes in construction technology.Key Topics:Oracle's shocking $300 billion OpenAI deal and Larry Ellison's instant $100 billion windfallWhy the UK government's Microsoft Copilot trial was a complete disasterThe brutal truth about why companies keep buying expensive software that doesn't workOpenSpace CEO Jeevan Kalanithi reveals how reality capture is evolving beyond just taking picturesWhether going barefoot in the office makes you a genius or just weirdWhy pre-construction technology is decades behind field management toolsThe real reason AI won't save construction anytime soonSpecial guest Jeevan Kalanithi from OpenSpace joins to discuss their major Waypoint conference announcements and shares his thoughts on the AI race in construction.Key Quote: "No one's ever going to get fired because they bought Microsoft or Oracle. That's why Microsoft Teams is everywhere, even though it's trash." - DustinFrom billion-dollar stock moves to taxpayer waste to the future of building, this episode exposes the gap between tech hype and construction reality.
Chapters00:00 Intro01:45 Introduction and Travel Updates04:37 Oracle's Rise and AI Partnerships07:32 Oracle's Financial Forecast and Market Impact10:26 Productivity Trials and Microsoft 365 Co-Pilot13:05 Government Trials and AI in Planning15:52 Debate on Office Attire and Footwear27:44 The Importance of Company Culture30:13 Fashion and Professionalism in the Workplace34:46 Funding Announcements and Market Dynamics41:20 Reality Capture and Its Future in Construction55:20 Trends in RealityCapture59:11 The Importance of Data Consolidation01:02:11 Safety and Progress Tracking in Construction01:07:02 Navigating Competition in the Market01:09:58 The Role of AI in RealityCapture01:13:50 Future Directions and Company Vision
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