Construction Technology Podcasts

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Listen to industry experts discuss the latest trends, innovations, and insights in construction technology

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Latest podcasts

Bricks & Bytes

Young Marketers Cost More Money - Marketing Mistakes & Fixes from a Silicon Valley CMO

"Hiring young, cheap marketers is actually more expensive than hiring experienced ones."That's just one of the eye-opening insights from Phil Carpenter, a fractional CMO who specializes in AEC tech startups.In today's episode of Bricks, Bucks & Bytes, we had Phil Carpenter and we got to learn about why most AEC startups fail at marketing, the hidden costs of inexperienced hires, and how to actually reach construction professionals... and many more!Tune in to find out about:✅ Why AEC customers are more skeptical than other industries and what they really want to see✅ The "crossing the chasm" strategy that determines startup success or failure✅ Why LinkedIn marketing doesn't work for most construction professionals✅ How to build a cost-effective marketing team without breaking the bankPhil's 30 years of experience in tech marketing reveals some uncomfortable truths about how startups waste money on the wrong strategies.Ready to learn from his wins and failures? Listen to the full episode on Spotify now.--------------Chapters00:00 Intro02:00 Introduction to Phil Carpenter03:59 The AEC Industry and Marketing Needs06:01 Crossing the Chasm in Technology Marketing08:01 Identifying Target Segments10:53 Customer Research and Validation13:05 Content Marketing Strategies15:10 The Role of Content Creators in Marketing16:56 SEO and AI in Marketing18:56 Testing Marketing Channels21:52 Public Relations in AEC Marketing24:58 Budgeting for Startups36:13 Measuring Marketing Performance39:59 Finding the Right Marketing Strategy41:53 The Experimenter's Mindset in Marketing42:56 Creative Marketing Stunts44:14 The Importance of Customer Case Studies47:08 Building the Right Marketing Tech Stack49:59 Scaling Marketing Strategies as Startups Grow53:18 Aligning Marketing and Sales for Success55:24 Consultative Approach to Startup Marketing59:58 Learning from Marketing Campaigns01:03:13 The Fast Follower Strategy01:05:07 Emerging Trends in AEC Technology Marketing
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Bricks & Bytes

Most Construction Tech Misses The Market - Modern Go-To-Market Strategies For Construction Tech

"The best salespeople don't need to talk about their successes - they focus on what went wrong and how to improve. At Joist AI, we don't want to hear about past wins, only lessons learned."In today's episode of Bricks and Bytes, We had Anton Marinovich from Joist AI and he shared his construction tech go-to-market journey from my father's masonry business to leading sales at Contentful, HoloBuilder, and now Joist AI.Tune in to find out about:✅ Why matching your product to workflows is crucial in construction tech✅ How simplicity in sales compensation drives the right behaviors✅ Why grit and consistency separate average salespeople from top performers✅ The importance of transparency in building trust with construction clientsListen now on Spotify to hear insights on building effective go-to-market strategies in construction tech!--------Chapters00:00 Intro00:04 Introduction and Background07:01 Journey into Construction Tech10:00 Sales Strategies and Lessons Learned13:10 Revenue Operations and CRM Importance15:59 Building a Successful Go-To-Market Strategy18:53 Understanding Customer Segmentation22:02 Sales Process and Buyer Behavior24:58 Defining Sales and Building Processes27:59 Ideal Customer Profile and Messaging38:14 Leveraging LinkedIn for Networking39:06 The Power of Video in Sales41:27 Professional Persistence in Sales43:55 Common Mistakes in Go-to-Market Strategies45:09 The Impact of AI on Sales48:12 Customer Acquisition vs. Expansion53:31 Sales Compensation Strategies01:00:20 Effective Pricing Strategies01:03:07 Future Trends in Construction Tech Sales
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Bricks & Bytes

This New Pre-Fab Marketplace Will Solve Construction's Hidden Capacity Crisis

99% of acquisition deals fail, but Britton Langdon beat the odds when a sneaky AI scraper accidentally announced his stealth startup to 30,000 people.In today's episode of Bricks and Bytes, we had Britton Langdon and we got to learn about his journey from building M-Suite to launching BuildFactory, the hidden capacity problem in prefab shops, and why construction has more FOMO than any other industry... and many more!Tune in to find out about:✅ How he achieved 140% net retention at M-Suite before selling to Stanley Black & Decker✅ Why every prefab shop has hidden capacity but nobody talks about it✅ The marketplace approach to solving construction's supply and demand problem✅ Why construction companies fear missing out more than any other industryListen now on Spotify to hear how Britton is building the Airbnb for offsite construction and democratizing fabrication work across North America. Our Sponsor: Archdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comChapters02:00 Welcome Back and New Beginnings04:59 The Launch of BuildFactory07:55 Building in Cedar Rapids: A Unique Perspective11:03 Understanding M Suite: The Journey13:43 The Decision to Sell: Timing and Strategy16:48 Customer Retention and Business Growth19:40 Pricing Models and Value Creation22:44 Navigating Acquisition Offers25:46 Diligence and Compliance in Acquisitions28:38 Lessons Learned for Future Ventures33:52 Exploring BeamFabField and Its Limitations36:25 Introduction to Build Factory and Its Ecosystem40:31 Addressing Supply and Demand in Prefabrication44:20 The Role of Prefabrication in Construction48:28 Building a Marketplace for Prefabrication53:10 Challenges and Strategies in Marketplace Development59:15 The Future of Build Factory and Market Trends
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Bricks & Bytes

Nobody Knows What You’re Building - Bad Messaging & How to Fix It from Kevin Ferguson, a Product Marketing Expert in AEC

"I can't tell you how many times I'm on LinkedIn, see an AEC tech company post something, click their profile, and have NO IDEA what they do."That's Kevin Ferguson speaking - and if a product marketing expert in our industry can't figure out what these companies do, what chance do customers have?In today's episode of Bricks & Bytes, we had Kevin and we got to learn about why most AEC startups are failing at basic messaging, the real difference between hype and reality in construction tech, and how to actually position products that sell... and many more!Tune in to find out about:✅ Why 2,000+ AEC tech companies can't explain what they do ✅ The one thing that kills more startups than bad products ✅ How to break through the noise in a relationship-driven industry✅ Why your website is actually your biggest sales toolThis episode will change how you think about marketing in construction tech.Listen now on Spotify and let us know what resonates with you.------------Chapters00:00 Intro01:47 Introduction to AEC Marketing and Kevin Ferguson06:58 The Importance of Clear Messaging in AEC Tech11:38 Niche Marketing in AEC Technology16:52 Identifying Target Personas in AEC Tech21:51 The Role of Customer Feedback in Messaging26:49 Balancing Product Quality and Marketing31:43 Effective Product Positioning Strategies36:56 The Importance of Clarity in Messaging38:07 Choosing the Right Medium for Communication39:36 Building Trust in Relationships40:36 Leveraging Owned Channels for Marketing42:36 Breaking Down Complexity in Product Messaging45:46 Evolving Messaging with Product Development47:01 Strategies for Successful Product Launches54:31 Post-Launch Evaluation and Metrics1:02:00 Lessons from Microsoft for Product Marketing
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Latest podcasts

Bricks, Buck$ And Bytes

Why 2D Design Still Beat 3D & The Surprising Impact of AI on Architectural Firms and Pricing

Is the future of architecture in 2D, not 3D? Testfit founder's has got a surprising take… In this episode of Bricks, Bucks and Bytes, we learned how TestFit grew from a weekend project to raising a Series A, changing how architects do feasibility studies. We also discovered why small firms might replace big ones like Gensler, as AI changes how architecture works. Patric shared why "outcome as a service" companies are shaking up the construction tech world. Tune in to find out: ✅ Why 2D design might still beat 3D and VR ✅ How AI could change the money side of architecture ✅ Why keeping customers matters more than getting new ones in construction tech ✅ The role of VC money in an industry that rarely reinvests in itself ----------------------------------- Company Mentioned: TestFit Gensler Autodesk Prologis Katera Good Eggs -------------------------------------- Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe LinkedIn: https://www.linkedin.com/company/bricks-bytes/ X/Twitter: https://twitter.com/bricksbytespod Youtube: https://www.youtube.com/channel/UCmNbunUTIIQDzbJgGJt9_Zg Instagram: https://www.instagram.com/bricksbytes/ ------------------------------------ Timestamps 00:00 Introduction and Background 09:31 Issues with the Design Stack 18:44 The Importance of 2D Design 23:43 Automation and Problem Solving 26:01 Challenges in the Design Stack 26:53 Building Meaningful Automation in AEC 30:07 The Impact of Narratives in the Venture Industry 33:24 The Future of Architecture and Design in an AI-Driven World 34:21 The Potential Fragmentation of the AEC Industry 41:07 Picking VCs and the Importance of Customer Retention
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Bricks, Buck$ And Bytes

Unicorns, Coast's $40M Raise, and $34 Billion in Construction Tech Funding - Why Headcount Growth Might Be Misleading

Construction tech funding is booming, but is it all hype? In this episode of Bricks, Bucks and Bytes, we learned about Coast's impressive $40 million Series B raise for their financial services platform in transportation. We also got insights on the surprising growth in construction tech funding, reaching 0.53% of total venture capital. Plus, we heard a critical take on using headcount growth as a measure of startup success. Tune in to find out about: ✅ Why Coast is attracting big investment ✅ The unexpected trends in construction tech funding ✅ Why unicorns in the sector are both rising and falling ✅ What really matters when evaluating startups (it's not just numbers) -------------------------------------------------------- Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe ---------------------------------------------------------------- LinkedIn: https://www.linkedin.com/company/bricks-bytes/ X/Twitter: https://twitter.com/bricksbytespod Youtube: https://www.youtube.com/channel/UCmNbunUTIIQDzbJgGJt9_Zg Instagram: https://www.instagram.com/bricksbytes/ ------------------------------------------------------------ Company Mentioned Coast Brex Veev Nexii Autodesk Trimble FlashTrack Procore -------------------- Timestamps 00:00 Intro 00:32 Introduction to Coast: Financial Services Platform for Transportation 06:12 Coast's Funding and Investors 10:23 Assessing the Viability of Coast's Target Market 13:42 Analysis of Coast's Funding Rounds and Revenue Growth 18:07 Discussion on Investor Perceptions and Series B Funding 19:09 Market News: ConstruTech Funding Landscape 23:21 Analysis of Funding Trends in ConstruTech 27:45 Hype and Funding Rounds in Construction Technology 32:18 The Growth of Highly Substantiated Companies 36:26 The Asian Market and Funding Rounds 37:25 The Changing Landscape of Exits 41:41 Headcount Growth as a Metric for Startup Evaluation
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Bricks, Buck$ And Bytes

Fencing - The Hidden Gold Mine in Construction Tech & Nexii's Surprising Comeback

Is the fencing industry secretly one of the most profitable sectors in construction? In this episode of Bricks, Bucks and Bytes, we learned about EverFence's $7.7 million Series A funding, showing strong interest in the fencing market. We also discussed Nexii's attempt to relaunch after going into liquidation, highlighting the challenges in offsite modular construction.\ Plus, we got candid insights from Patric on why advice from generalist VCs might be hurting construction tech startups. Tune in to find out: ✅ Why fencing companies can see up to 200% profit margins ✅ The pros and cons of asset-heavy vs. asset-light models in construction ✅ How bad VC advice is affecting construction tech startups ✅ Why founders should be wary of VCs who can't admit what they don't know ---------------------------- Company Mentioned: EverFence Ergion Nexii -------------------------- Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe LinkedIn: https://www.linkedin.com/company/bricks-bytes/ X/Twitter: https://twitter.com/bricksbytespod Youtube: https://www.youtube.com/channel/UCmNbunUTIIQDzbJgGJt9_Zg Instagram: https://www.instagram.com/bricksbytes/
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Bricks, Buck$ And Bytes

GUEST: Holobuilder’s Path To $34m Exit, Mo Akbari’s Journey Building The Pioneering Reality Capture Tool

Ever wonder how a startup goes from $8M to a big exit in construction tech? In this episode of Bricks, Bucks and Bytes, we learned about HoloBuilder's journey from raising $8M to being acquired by Faro. We also found out that despite big investments, the reality capture market still has room to grow. Companies like Cupix and Faro are leading, but there's space for new ideas in robotics and AI. Plus, we got insights on how some VCs are betting on AI startups, hoping to find the next big winner. Tune in to discover: ✅ Why job site pizza beats expensive marketing in construction tech ✅ The potential of scan-to-BIM technology ✅ How some AI startups raise millions with just a pitch deck ✅ Why product adoption matters more than fancy tech in construction Listen to the full episode on Spotify to learn more about construction tech and startup funding strategies. ---------------------------- Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe --------------------------- LinkedIn: https://www.linkedin.com/company/bricks-bytes/ X/Twitter: https://twitter.com/bricksbytespod Youtube: https://www.youtube.com/channel/UCmNbunUTIIQDzbJgGJt9_Zg Instagram: https://www.instagram.com/bricksbytes/ ---------------------------- Company Mentioned: Faro Frankfurt Airport Siemens Autodesk Contilio Disperse OpenSpace Cupix Doxel HoloBuilder Matterport Hansel Phelps Buildots ----------------------- Timestamps 00:00 Introduction and Overview 01:09 The Journey of HoloBuilder: From Manufacturing to Construction 08:41 The Go-to-Market Strategy of HoloBuilder 14:20 The Decision to Exit HoloBuilder 23:15 The Three Components of Reality Capture in Construction Tech 28:03 Competition in the Reality Capture Space 35:18 Success Factors in Reality Capture Solutions 39:56 The Evolving Reality Capture Market and Market Leaders 41:33 Funding Challenges and Valuation Drops in Construction Tech 45:26 The Importance of Adoption and User Engagement in Construction Tech 57:34 Niche Markets and Disrupting Workflows in Construction Tech 01:09:43 Building Strong Customer Relationships in the Construction Tech Industry
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