Most Founders Hire CROs Too Early - Revenue Leadership Mistakes & Smart Framework from Unicorn Builders
"Bringing in a CRO too early is the death of any business. It's like bringing in Lewis Hamilton and saying drive my Fiat in a school zone."In today's episode of the Bricks & Bytes, we had Ricky from Deep Space and we got to learn about why most founders hire the wrong sales leadership at the wrong time, how to scale from zero to unicorn status, and the brutal reality of go-to-market in construction tech... and many more!Ricky took simPro from $10M to over $1B valuation as their first CRO. Now he's doing it again with Deep Space while running his own venture fund.Tune in to find out about:✅ The exact revenue stage when you should hire a CRO (hint: it's not when you think)✅ Why construction sales still requires picking up the phone in 2025✅ How to build repeatable sales processes that actually work in AEC✅ The real difference between good and bad revenue leadersListen now on Spotify and learn from someone who's actually built the playbook.
Chapters00:00 Intro01:50 Introduction and Guest Background05:48 Ricky's Journey in Tech and Venture Capital09:56 The Role of a Chief Revenue Officer (CRO)13:56 Sales Strategies and Market Adaptation17:51 Building Trust and Value in Sales21:46 Hiring Sales Reps and Team Dynamics25:38 Identifying the Right CRO for Your Business29:49 Metrics for Evaluating a CRO33:55 Advice for Early-Stage Founders36:01 Marketing and Content Strategy in AEC Tech37:54 Navigating Domain Expertise in Marketing41:15 Understanding the Sales Cycle Touchpoints43:49 Essential Tools for Early-Stage Businesses45:51 Deep Space: The Future of Construction Management Software52:52 Transparent Pricing in Software Solutions53:46 The Evolution of Product Management55:50 Balancing AI Adoption with Business Strategy57:52 Analyzing Ricky's LinkedIn Insights
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Bricks & Bytes
Inside AtkinsRealis' Digital Transformation - How AtkinsRealis Drives Digital ROI
"Genius is 99% perspiration and only 1% innovation."In today's episode of Bricks & Bytes, we have Darren Martin, Chief Digital Officer at Atkins Realis, sharing powerful insights about technology implementation in a global engineering firm with 40,000 employees.Tune in to find out about: ✅ How they evaluate technology investments (looking for at least 4X ROI within 12-18 months) ✅ The challenges of integrating startup technologies into enterprise environments ✅ Their approach to AI implementation across the organization ✅ Why future construction will combine "hyper personalization and hyper modularization"Listen now on Spotify to hear Darren's perspectives on innovation at scale in the AEC industry!
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Bricks & Bytes
Traditional Design Stack Is Dying! - Solving Compliance Challenges with AI-Powered Floor Plans
"To be able to provide more data faster, we need to rely on generation. In order to progress a project and know what's going to be built, you need floor plans." - Jesper on why floor plan generation matters.In today's episode of the Future of Design Series from the Bricks and Bytes, we had Jesper, co-founder and CPO of Finch, sharing insights on construction tech and the evolution from architect to tech founder. His journey from running an architecture firm to building a tool that generates floor plans 13x faster is fascinating!Tune in to find out about:✅ How a viral Grasshopper prototype led to a waiting list of 80,000 professionals✅ Why interoperability between design tools is crucial for the AEC industry✅ The importance of creating "compliant" floor plans that meet regional regulations✅ Why Jesper believes the future of design stack will be a fragmented market with best-in-class toolsListen to the full episode on Spotify to learn how Finch is transforming architectural workflows and why focus is the most valuable advice for construction tech founders.Download the Future of Design report here: https://bricks-bytes.com/downloads/------------Chapters00:00 Intro06:25 From Architecture to Tech: Jesper's Journey09:22 The Birth of Finch: Addressing Industry Frustrations12:20 Innovating Design: The Unique Features of Finch15:29 Compliance in Design: Ensuring Regulatory Adherence18:30 The Future of Finch: Focus and Interoperability21:36 Understanding the Market Need: Why Floor Plans Matter24:18 Client Success Stories: Efficiency and Time Savings27:33 Defensibility and Competition: Standing Out in the Market30:15 Interoperability Challenges: Seamless Integration with Existing Tools33:13 Emerging Tools in Architecture and Design36:07 Understanding Finch's Target Audience38:45 Go-to-Market Strategies and Lessons Learned39:58 Team Structure and Development Focus42:59 Funding and Financial Strategy47:28 Future of Design Tools in Construction
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Bricks & Bytes
How PlanGrid was Acquired for $875m - Ralph Gootee, CTO
"When we launched PlanGrid, it was the only enterprise product on the iPad. Even Facebook refused to make an iPad app because Zuckerberg didn't believe in it."In today's episode of Bricks, Bucks & Bytes, we had Ralph Gootee and we got to learn about how PlanGrid became the first enterprise app on iPad, the brutal year-long acquisition process, and why pricing decisions can make or break your startup... and many more!Tune in to find out about: ✅ Why iPad was crucial to PlanGrid's success when even Facebook refused to build an iPad app ✅ The $17,000 marketing hack that involved giving away free iPads to customers ✅ How having 5 co-founders worked despite conventional wisdom saying otherwise ✅ Why AI augments engineers but won't replace them anytime soonListen now on Spotify to hear the full story behind one of construction tech's biggest exits and what Ralph is building next with TigerEye.# Chapters00:00 Intro01:45 The Journey of PlanGrid: From Startup to Acquisition11:37 Product Development and Market Fit: Lessons Learned21:44 Navigating the Acquisition Landscape: Strategies and Insights31:41 The Role of AI in Construction: Opportunities and Challenges41:49 Building for Success: Founder's Mindset and Company Culture29:49 From Idea to Prototype: The Birth of a Startup31:18 Y Combinator: The Turning Point for PlanGrid33:39 Building a Team: The Importance of Co-Founders39:45 Solo Founders vs. Co-Founders: A Comparative Insight42:40 User Acquisition: The Power of Viral Growth in Construction46:44 Pricing Strategies: Lessons Learned from PlanGrid53:54 Hiring the Best: Building a Legacy at PlanGrid54:28 The Legacy of Plangrid and Its Impact on the Industry54:58 Challenges in Recruiting and Building a Team56:26 The Importance of Hiring the Right People58:54 Scaling Challenges and the Need for Fast Decisions01:02:13 Emerging Companies in Construction Tech01:03:18 Lessons Learned from Building Plangrid01:07:12 The Role of AI in Software Development01:13:08 Introducing TigerEye: A New Venture01:20:59 Evaluating ROI in Construction Tech
€69M for Carbon Capture, Trimble Buys Flashtract & Why VC Success from Accelerators is Misleading - Bricks, Bucks & Bytes
Is raising venture capital really a sign of success for startups?
In this episode of Bricks, Bucks and Bytes, we explore Neustark's €69M growth round. We learn how they're making carbon capture a scalable industrial process, not just a scientific breakthrough.
We also dive into Trimble's acquisition of Flashtract, following similar moves by Autodesk and Procore. This trend is reshaping construction payment solutions.
Patric also shares some candid thoughts on startup accelerators and what really matters for success. Hint: it's not just about fundraising.
Tune in to find out about:
✅ Why Neustark's focus on industrialization sets them apart in the crowded climate tech space
✅ The evolving landscape of construction payment solutions and what it means for startups ✅ The surprising stats on startup success rates from accelerators (and why they might not matter)
✅ Why building a sustainable business trumps fundraising hype every time
Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe
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00:00 Intro
01:04 Neustark: Industrializing Carbon Capture and Storage
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Bricks, Buck$ And Bytes
$1B Logistics Deal, $30M Saudi Tech Funding, and 3 Construction Market Insights: Gross Margin, Distribution & Impact Of Global Trade Shifts - Bricks, Bucks & Bytes
Is Saudi Arabia outpacing Silicon Valley in construction tech? A recent $30M funding round suggests so...
In this episode of Bricks, Bucks and Bytes, we explored Tendered's major Series A funding, signaling the Middle East's growing importance in construction innovation.
We also dissected a billion-dollar logistics acquisition that could reshape the industry's tech landscape.
Plus, we uncovered why gross margins might be the hidden key to startup success in construction.
Tune in to find out about:
✅ Why Saudi Arabia is becoming a hotbed for construction tech
✅ How global trade shifts are impacting construction and logistics
✅ The surprising truth about product differentiation and deployment complexity
✅ Why distribution, not just product, creates category winners
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Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe
LinkedIn: https://www.linkedin.com/company/bricks-bytes/
X/Twitter: https://twitter.com/bricksbytespod
Youtube: https://www.youtube.com/channel/UCmNbunUTIIQDzbJgGJt9_Zg
Instagram: https://www.instagram.com/bricksbytes/
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Chapters
00:00 Introduction and Funding News
01:32 Tendered: Revolutionizing Heavy Equipment Operations
25:03 The Signal of the Acquisition for the Logistics Technology Market
28:18 Asset-Like Transportation Solutions in Logistics
29:06 Comparing Funding in Logistics and Construction
29:20 The Risks and Opportunities of Focusing on the Saudi Arabian Market
29:50 Conclusion
31:06 The Correlation Between Logistics and the Wider Economy
36:21 The Impact of Geopolitical Events on Trading and Logistics Companies
45:07 The Importance of Gross Margin and Contribution Margin
55:05 The Seasonality of the AEC Sector
56:43 Avoiding Mistakes and the Role of Distribution in Becoming a Category Creator
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Bricks, Buck$ And Bytes
BONUS - How India’s FIRST Unicorn In Construction Tech Was Created – InfraMarket - with Shubhankar Bhattacharya
From delivering concrete in Mumbai to becoming India's second-largest concrete supplier - how did InfraMarket do it?
In this episode, we had Shubh from Foundamental, an early investor in InfraMarket, and we got to learn about the unique challenges of the Indian market, InfraMarket's innovative acquisition strategy, and their journey to becoming a construction tech unicorn.
Tune in to find out about:
✅ How InfraMarket built trust by simply delivering on time in a market where that's not guaranteed
✅ The company's "outcome as a service" approach and its path to profitability
✅ InfraMarket's strategic expansion into consumer-facing products and global markets
✅ The role of working capital in scaling a construction materials business
✅ Insights on InfraMarket's upcoming IPO and India's growing stock market
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Timestamps
0:00 - Intro
4:13 - Presence Of Foundamental in India
8:12 - Space That Foundamentals are Focussing In India
11:45 - Labor Shortage In India
14:00 - Impact on Interest Rates In Construction Industry In India
16:20 - Dollar Milkshake Theory
20:00 - Misinconceptions in terms of Investing in India
23:00 - How Shubh Ended Up Investing In InfraMarket
37:40 - Acquisition Strategy
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Bricks, Buck$ And Bytes
Why 70% Of Investors Have A Negative Impact On Your Startup And The Future Of Energy Assessments - Bricks, Bucks & Bytes
Is remote sales killing your construction tech startup? One founder learned it the hard way. By listening to an investor who had no idea.
In this episode of Bricks, Bucks and Bytes, we got to learn about Kelvin, a French startup using AI for home energy audits, which just raised 4.7 million euros.
We explored Turner & Townsend's latest construction cost survey, revealing cooling inflation across the sector.
Also, we delved into Vinod Khosla's controversial take that 90% of VCs add no value, with Patrick offering his candid perspective.
Tune in to find out about:
✅ Why Kelvin's remote energy assessment model may face challenges
✅ How construction labor shortages are reaching critical levels worldwide
✅ The dangers of taking advice from investors unfamiliar with construction
✅ Why construction cost inflation varies dramatically by region
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Company Mentioned:
Kelvin
Turner and Townsend
Enter
Enpal
Schneider Electric
Mac Markler
Kosla Ventures
Modulus
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Timestamps:
00:00 Introduction and Podcast Name
02:17 Kelvin: Using Technology for Energy Efficiency Audits
03:21 Construction Costs and Inflation
09:19 Challenges of Remote Data Assessment in Construction
35:15 The Dishonesty in the Investment World
49:00 The Lack of Exits in Construction Tech
53:27 Finding Value in Investors
55:43 Insights from Ex-Employees of Construction Tech Companies