#036 -Eric Helitzer - Simplifying Material Procurement In Construction
How do we simplify material procurement in construction?
In this episode, we talk with Eric Helitzer, CEO of Subbase.
Eric discusses his transition from traditional construction to construction technology and his approach to streamlining construction procurement.
We cover important topics such as:
The significance of understanding problems to develop effective tech solutions
Tips for validating ideas before investing time and resources
How to encourage a culture that supports innovation and technology adoption
Integrating technology into existing workflows without disrupting processes
If you’re enjoying our podcast, please leave us a review! This helps us get more amazing guests to give you guys the best and most informative content on technology in the built world.
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Eric Helitzer | Founder & CEO of SubBase
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Today's Sponsor: beta - Construction and technology network platform - connecting the tech industry with traditional partners.
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Timestamps:
00:00 - 00:55 Pre-Intro
00:56 - 01:48 Owen's Intro
01:49 - 2:06 Sponsor
02:24 - Main podcast starts
04:09 - "You have to be on job site to understand what it physically looks like and what it physically feels like to work in construction."
04:34 - Story of Eric
06:10 - 2008 to 2014 career
06:38 - Procore Software
09:11 - "Subbase was born"
10:30 - Partnering to someone with no experience in construction
11:48 - A tool that enhance workflow
13:00 - About Subbase
14:00 - Complexities in process
15:00 - Streamlining the experience
19:06 - Raised first official round of funding
20:30 - Subbase becoming end-to-end solution
21:00 - 5 to 10 year vision
22:46 - "if you were to build a startup in construction tech, where would you start?"
24:00 - Amount of rejection you are going to receive
30:32 - You have to iterate very quickly
32:00 - No one has a clear playbook
35:20 - Other trends worth pursuing
38:00 - Strengthen relationship by providing better user experience
40:46 - "Any thoughts on how people incorporate technology into existing workflows?"
45:45 - Hobbies of Eric
47:00 - " if I wasn't working in construction"
48:05 - Where people can find out about Eric
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Bricks & Bytes
#010 - Brandon Johnson - Generating leads in construction
Next episode of Bricks&Bytes with very driven Brandon Johnson, CEO of SeracTech.
Brandon’s latest venture SeracTech helps converting planning applications into sales opportunities.
Please join us for this exciting conversation with Brandon.
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Bricks & Bytes
#051 - Ron Nussbaum - From Marines to Tech Founder: Communication, Construction Tech, and Bootstrapping a Startup
In today’s episode of Bricks & Bytes we got a chance to talk with Ron Nussbaum, founder of BuilderComs, to discuss the importance of communication in the construction process, social media presence, team building more:
We also touch on Ron's transition from the US Marines to Construction and his present venture - BuilderComs.
Tune in to find out about:
Importance of focussing on solving customer’s PAIN points
Importance of communication in Construction
How to build a successful team in your business
75 Hard Challenge
Importance and leveraging of social media presence
If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!
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Ron Nussbaum | Founder of BuilderComs | ConTech
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We are travelling to Chicago to Procore Groundbreak on September 19th and 20th to interview innovators in construction technology - let us know if you are coming!
If you are, use promo-code BRICKS100 for $100 off your ticket price.
Check https://www.procore.com/groundbreak
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Today’s Sponsor: beta – Construction and technology network platform
– connecting the tech industry with traditional partners.
Check www.the-beta.com
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Timestamps:
(0:00:00-0:07:43) - Intro
(0:07:43-0:12:22) - Introduction of BuilderComs and Ron’s experience transitioning from Marines to Construction to Tech Startup Founder
(0:12:22-0:17:28) - How to address a long-standing customer pain point in the construction industry
(0:17:28-0:23:16) - How to find ideal team members
(0:23:16-0:25:14) - Role as a CEO, founder, and hands-on contributor
(0:25:14-0:32:47) - Importance of building audience and brand recognition
(0:32:47-0:37:10) - Bridging the Knowledge Gap in Construction
(0:37:10-0:41:25) - 75 Hard Challenge: A Life-Changing Routine
(0:41:25-0:42:56) - Outro
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Bricks & Bytes
#055 - Kingma Ma - Getting Inside a VC's Mind: Pitching, Investing, Common Mistakes, Due Diligence and Funding
In today’s episode of Bricks & Bytes, we have Kingma Ma, Managing Director UK at PT1 and Member Board of Directors at UK PropTech Association (UKPA).
In this episode, we discuss PT1’s investment thesis, mistakes businesses make when pitching their services to VCs, VC's approach to investing in startups, ConTech in the UK vs. Europe and much more!
Tune in to find out about:
The VC investment process
Most common framework VCs follow for investing in businesses
What makes a great founder
PT1’s due diligence process
If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!
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Kingma Ma | Managing Director UK at PT1 | ConTech
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We are travelling to Chicago to Procore Groundbreak on September 19th and 20th to interview innovators in construction technology - let us know if you are coming!
Check https://www.procore.com/groundbreak
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Today’s Sponsor: beta – Construction and technology network platform
– connecting the tech industry with traditional construction partners.
Check www.the-beta.com
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Timestamps:
(0:00:00-0:06:55) - Intro
(0:06:55-0:09:35) - Day in the life of an MD in the UK
(0:09:35-0:21:00) - PT1's framework for investing in businesses
(0:21:00-0:30:30) - PT1’s due diligence process
(0:30:30-0:32:50) - Comparing ConTech in the UK vs. Europe
(0:32:50-0:35:15) - Determining the potential success of a startup
(0:35:15-0:39:10) - Common mistakes businesses make when pitching their services
(0:39:10-0:41:00) - VC's approach to investing in startups
(0:41:00-0:58:20) - Best practices for VCs when communicating with investors
(0:58:20-0:59:07) - Outro
€69M for Carbon Capture, Trimble Buys Flashtract & Why VC Success from Accelerators is Misleading - Bricks, Bucks & Bytes
Is raising venture capital really a sign of success for startups?
In this episode of Bricks, Bucks and Bytes, we explore Neustark's €69M growth round. We learn how they're making carbon capture a scalable industrial process, not just a scientific breakthrough.
We also dive into Trimble's acquisition of Flashtract, following similar moves by Autodesk and Procore. This trend is reshaping construction payment solutions.
Patric also shares some candid thoughts on startup accelerators and what really matters for success. Hint: it's not just about fundraising.
Tune in to find out about:
✅ Why Neustark's focus on industrialization sets them apart in the crowded climate tech space
✅ The evolving landscape of construction payment solutions and what it means for startups ✅ The surprising stats on startup success rates from accelerators (and why they might not matter)
✅ Why building a sustainable business trumps fundraising hype every time
Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe
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Youtube: https://www.youtube.com/channel/UCmNbunUTIIQDzbJgGJt9_Zg
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00:00 Intro
01:04 Neustark: Industrializing Carbon Capture and Storage
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Bricks, Buck$ And Bytes
$1B Logistics Deal, $30M Saudi Tech Funding, and 3 Construction Market Insights: Gross Margin, Distribution & Impact Of Global Trade Shifts - Bricks, Bucks & Bytes
Is Saudi Arabia outpacing Silicon Valley in construction tech? A recent $30M funding round suggests so...
In this episode of Bricks, Bucks and Bytes, we explored Tendered's major Series A funding, signaling the Middle East's growing importance in construction innovation.
We also dissected a billion-dollar logistics acquisition that could reshape the industry's tech landscape.
Plus, we uncovered why gross margins might be the hidden key to startup success in construction.
Tune in to find out about:
✅ Why Saudi Arabia is becoming a hotbed for construction tech
✅ How global trade shifts are impacting construction and logistics
✅ The surprising truth about product differentiation and deployment complexity
✅ Why distribution, not just product, creates category winners
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Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe
LinkedIn: https://www.linkedin.com/company/bricks-bytes/
X/Twitter: https://twitter.com/bricksbytespod
Youtube: https://www.youtube.com/channel/UCmNbunUTIIQDzbJgGJt9_Zg
Instagram: https://www.instagram.com/bricksbytes/
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Chapters
00:00 Introduction and Funding News
01:32 Tendered: Revolutionizing Heavy Equipment Operations
25:03 The Signal of the Acquisition for the Logistics Technology Market
28:18 Asset-Like Transportation Solutions in Logistics
29:06 Comparing Funding in Logistics and Construction
29:20 The Risks and Opportunities of Focusing on the Saudi Arabian Market
29:50 Conclusion
31:06 The Correlation Between Logistics and the Wider Economy
36:21 The Impact of Geopolitical Events on Trading and Logistics Companies
45:07 The Importance of Gross Margin and Contribution Margin
55:05 The Seasonality of the AEC Sector
56:43 Avoiding Mistakes and the Role of Distribution in Becoming a Category Creator
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Bricks, Buck$ And Bytes
BONUS - How India’s FIRST Unicorn In Construction Tech Was Created – InfraMarket - with Shubhankar Bhattacharya
From delivering concrete in Mumbai to becoming India's second-largest concrete supplier - how did InfraMarket do it?
In this episode, we had Shubh from Foundamental, an early investor in InfraMarket, and we got to learn about the unique challenges of the Indian market, InfraMarket's innovative acquisition strategy, and their journey to becoming a construction tech unicorn.
Tune in to find out about:
✅ How InfraMarket built trust by simply delivering on time in a market where that's not guaranteed
✅ The company's "outcome as a service" approach and its path to profitability
✅ InfraMarket's strategic expansion into consumer-facing products and global markets
✅ The role of working capital in scaling a construction materials business
✅ Insights on InfraMarket's upcoming IPO and India's growing stock market
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Timestamps
0:00 - Intro
4:13 - Presence Of Foundamental in India
8:12 - Space That Foundamentals are Focussing In India
11:45 - Labor Shortage In India
14:00 - Impact on Interest Rates In Construction Industry In India
16:20 - Dollar Milkshake Theory
20:00 - Misinconceptions in terms of Investing in India
23:00 - How Shubh Ended Up Investing In InfraMarket
37:40 - Acquisition Strategy
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Bricks, Buck$ And Bytes
Why 70% Of Investors Have A Negative Impact On Your Startup And The Future Of Energy Assessments - Bricks, Bucks & Bytes
Is remote sales killing your construction tech startup? One founder learned it the hard way. By listening to an investor who had no idea.
In this episode of Bricks, Bucks and Bytes, we got to learn about Kelvin, a French startup using AI for home energy audits, which just raised 4.7 million euros.
We explored Turner & Townsend's latest construction cost survey, revealing cooling inflation across the sector.
Also, we delved into Vinod Khosla's controversial take that 90% of VCs add no value, with Patrick offering his candid perspective.
Tune in to find out about:
✅ Why Kelvin's remote energy assessment model may face challenges
✅ How construction labor shortages are reaching critical levels worldwide
✅ The dangers of taking advice from investors unfamiliar with construction
✅ Why construction cost inflation varies dramatically by region
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Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe
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Company Mentioned:
Kelvin
Turner and Townsend
Enter
Enpal
Schneider Electric
Mac Markler
Kosla Ventures
Modulus
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Timestamps:
00:00 Introduction and Podcast Name
02:17 Kelvin: Using Technology for Energy Efficiency Audits
03:21 Construction Costs and Inflation
09:19 Challenges of Remote Data Assessment in Construction
35:15 The Dishonesty in the Investment World
49:00 The Lack of Exits in Construction Tech
53:27 Finding Value in Investors
55:43 Insights from Ex-Employees of Construction Tech Companies